No two fingerprints, people, or businesses are exactly alike. While learning from the experiences of others can be illuminating and inspiring, your own challenges are unique, and following a path previously trod may not deliver you the same outcome. Often, taking an unconventional approach can deliver results far beyond those anyone anticipated, and your differentiation can start to be part of your story.

While Microsoft was building a dominating market share position for operating systems through licensing its software to OEMs, one of Steve Jobs' first moves upon returning to Apple was to discontinue licensing of the Mac OS to 'clones' including Motorola and Power Computing. The clones were not, in fact, helping the Mac increase market share, but were cannibalizing Apple, and going a different way was needed. Jobs similarly canceled the Newton handheld, and pushed the company to focus on a select few products, and do them extremely well.

More recently, on a backdrop of failed P2P networks from Kazaa to LimeWire and others, when music peddlers argued customers want to own their songs instead of stream them, Daniel Ek and the Spotify team created a subscription-based streaming service on the back of P2P technology, and are now valued at a billion dollars, while the company is still in its youth.

Square unconventionally found a solution for a universal adapter for wireless payments by determining the one similarity between all smartphones was an audio port. Instagram differentiated through elegant display and an array of filters that made casual photographers feel like artists. Path discarded the trend of wide sharing and focused on a more intimate network - discarding the status quo of the time.

On this backdrop, turning away from tech and toward sports, if you'll allow it, we come across one of the more intriguing storylines in recent football memory, as Denver Broncos quarterback Tim Tebow, believed to be a below-average professional passer with almost no experience, but a robust college resume, as well known for his spirituality as anything else, has rattled off six consecutive wins in remarkable fashion, sparking his team to the division lead after a moribund start.

In an era when leading signal-callers are posting 300 and even 400 yards passing per game, Tebow has famously won games where he has thrown for less than 100. He won one game without a single completion in the first half, and has become as feared an offensive weapon for his running game - posting 118 yards in a game on November 6th, and amassing more than 500 yards rushing over nine games. What Tebow has managed to do, despite all the critics and low expectations, is largely avoid mistakes (see only 2 interceptions against 198 completion attempts) and keep his team in the game, acting as a riddle for opposing defenses.

Those who've been talking about the Tebow phenomenon across the country in recent months (and I've had this post in my to-do pile for several weeks) note that the Broncos' turn-around has not been solely due to one man's effort. The team's defense has been outstanding, letting four of the last five team wins come despite 17 or fewer points, including a 13-10 victory yesterday over the Bears. In fact, yesterday's game saw the team kicker smash two field goals of fifty yards or more, including a 59 yarder at the end of regulation, and the 51 yarder that won the game in overtime. Regardless, the team is winning unconventially, changing the rules to match the talent set provided. To ask Tebow to throw for 300 plus yards, and look downfield on the majority of plays doesn't seem to be where he's best suited and the team's record of win after win shows the differentiated approach is working. Even the most casual football and sports fans has to be intrigued by the seeming magic that is happening in Denver.

Back the world of Silicon Valley and entrepreneurs, there are few sure things, except for the knowledge that your challenges and opportunities are in a combination previously unseen. For every superstar like Aaron Rodgers or Tom Brady, Steve Jobs or Bill Gates, there are players like Tim Tebow, who can leverage their talents and drive the most possible out of their own abilities, if empowered and given the opportunity. There's plenty to read on best practices of doing a startup or architecting a successful social network or going viral, but sometimes it takes a different path - an unconventional approach - to the problem, to achieve something incredible.

Professional sports leagues are warming up quickly to mobile customers who can't be at the game or in front of their TV sets at home. The MLB At Bat application is a top program on iPhones, iPads and Android phones alike, and is so good, I swear I bought it three times - once for each platform. With baseball on hiatus in lieu of NFL contests on the gridiron, leatherheads can get their football fill with the NFL's answer - Game Center. With games being played on Thursday night in addition to Sunday, Sunday Night and Monday night, you could spend a lot of quality time with your favorite phone and favorite team, starting this evening.


   Game Center Scores and Current Game Status

Like most sports score oriented applications, the central starting point for Game Center is today's scoreboard, along with the option to see past weeks' results and next weeks' schedule. But live game updates are where the app delivers the most value. You can jump into games being played to grab the game's current situation, view play by play, and relive top plays from the game, including audio.


   Play by play and Other Highlights in Game Center

Lest the current game be in timeout or halftime, you can tap over to read headlines and blogs from around the league, view press conference videos, or see high quality photographs from other games - including, yes, cheerleaders, if you're into that.


   News and Audio Highlights in Game Center

Like its MLB equivalent, the NFL app is not free, but worth it if you want a single place to catch up with the entire league, or simply want to check in on how your favorite fantasy players are doing. The premium version is $4.99, while the light version is free.

Find the app on AndroidZoom.

This last weekend marked the beginning of the college football season at universities across the country. My Cal Bears managed to wallop the visiting Maryland Terrapins by a 52-13 margin, avenging last year's ugly loss at College Park. As I couldn't watch the game, traveling to Southern California, I kept tabs, using my iPhone, by using ESPN's ScoreCenter, a low-frills app from the self-proclaimed "Worldwide Leader in Sports" designed to get me the data I want quickly - with a clear focus on real-time game results, instead the more fluffy features you can find with just about any sports media.


ESPN ScoreCenter on the iPhone: Scores from Any League
ESPN has a long history of experimenting with its Web site - being among the first to embrace Java in the mid-1990s, and streaming video earlier this decade. (See also: ESPN.com Launches New Beta Site, Reduces Ads, Integrates Video from December 2008) It has similarly moved its tech leadership to the mobile Web, with a dedicated site for old-school cell phones and the iPhone, including fun games, like ESPN Cameraman, and ScoreCenter - a cute play on its famous franchise, SportsCenter.

ScoreCenter, like the ESPN Web site, separates out the day's scores by sport. MLB is separate from the NBA, which is separate from College Football, the NFL and so on. But what displays on your iPhone is up to your own preferences. You pick the sports you want updates from, and you pick your favorite teams. You can even select which sports appear first when you open the application, and you never have to see updates from sports you don't care about. These selections are helpfully titled "mySports" and "myTeams", as part of the company's My ESPN push.


Drilling Down on Top Teams' Games on ScoreCenter
Sports already plays a big role on my iPhone. There are dedicated applications out there for MLB, NFL scores or College Football scores, each of which I've previously covered. And yes, you can get updates on sports news from many media apps. But ESPN's ScoreCenter gives me a customized cut of all the information, providing me the top level answer I need in terms of current scores from all my leagues, and with a few clicks, I can see the boxscores or even live gameday action. And for those of us raised on the ESPN franchise through TV, you should be happy to see they even have the familiar "Bottom Line" bringing headlines from around the sports world.


ScoreCenter, Customized For Me, Also Goes Deep Into Data
The app is a welcome alternative to other non-custom apps that give me way too much information about things I don't care about. With college football kicking off last weekend, I know I'll be checking in to ESPN's ScoreCenter to see what every team in the Pac-10 conference is doing, or browsing the Top 25, and getting updates on every game as they roll from East to West. The application, supported by ads, which display alongside the scores, is free. Find it here.

As the Super Bowl wrapped up the year's NFL season, so to ended the year's fantasy football season - which on some days seems dramatically more important. And, now that the dust has cleared, my team has finished 1st overall, just like it did the last time I played, in the 2005-06 season, and the 2001-02 season, my rookie year. And while I should be elated, given my push to be competitive, and love of sports and all things statistical, ending up the winner is met more with a shrug than jubilation - partly because of the knowledge the competition is complete, with no more weekly battles, and also, as the margin of victory was already guaranteed, making today's game moot.

As I mentioned back on January 4th (See: Geek Leading Fantasy Football League During Playoff Push), I managed to take a lead after the 1st week of the playoffs, and knew I was well-positioned going into week two, but surprisingly, a lot of little things went right for my squad, and badly for everyone else - so while there were many upsets each weekend, the only real surprise in our league was that I managed to not only keep the lead - but score highest every single Sunday, increasing my lead.


By the time the Pittsburgh Steelers were crowned NFL champions this evening, I had finished the four-week playoff round with a total of 391 points, almost twice that of the second-place finisher, who had 217 points, followed by the stragglers at 190 points and 101. To give you an idea of how wild it is that I scored so many points, just three years ago I won it all with 281 points, beating out the second place team, who scored 239, and the prior year, I had finished second, losing 290 to 265 - much closer contests than the 2008-09 playoffs. (See: Kiss of Death League: History)

So how did this happen? As with any good fantasy squad, significant luck was involved. I had expected the Carolina Panthers to do very well, and possibly contend for the Super Bowl title. But as we were drafting one Saturday morning, I wanted to make sure I didn't post a zero in the initial Wild Card contests, and loaded up on the high-offense Arizona Cardinals, getting the quarterback and wide receiver pair of Kurt Warner and Larry Fitzgerald, as well as the San Diego Chargers' Darren Sproles, who I expected to rack up points returning kickoffs against what was supposed to be a superior Colts squad. But then Sproles became the primary running back as Ladanian Tomlinson was injured, and the Chargers beat the Colts. And virtually everyone knows what happened to Arizona. They went all the way to the Super Bowl, and both Warner and Fitzgerald set records along the way. It almost didn't seem fair as my team excelled while others were virtually eliminated by week one.


I'm torn because I love the fact I blew out the field. But I also would have liked some better competition, and to have been watching Sunday's Super Bowl with the knowledge my fantasy season could also be on the line. I love that I won by such big margins because I'm going to enjoy going through the stats, but it isn't exactly fun to talk trash (a major part of fantasy football) when you're ahead by 100 points, so for the last month, that piece has practically been eliminated.

How much did loading up on Arizona help me? According to the league statistics, Larry Fitzgerald and Kurt Warner were the 1st and 2nd highest scorers, garnering me 180 points between them. Add in the 44 points from Arizona special teams, and I'd be at 224, already ahead of the second-place finisher, and that doesn't even take into consideration the 74 points picked up by Sproles, who had an amazing first two weeks.

So now it's all done. At some point, I'll probably get a PayPal notification rewarding me about $200 or so, which is nice, but not life-changing. The first thing I'll likely do? Go out and see if I have to buy my own trophy to match the other two on my bookshelf. What's the fun in winning three times if you can't show everyone?

Watching and judging the best Super Bowl advertisements each year has become as traditional as the game itself. While the Pittsburgh Steelers and Arizona Cardinals will be battling it out on the field for the Vince Lombardi trophy, companies and advertising agencies themselves are looking for their own big prize - tremendous visibility in front of one of the world's biggest audiences.

Tomorrow, thanks to an idea spawned by Brian Solis, carrying on a tradition run by Jeremiah Owyang last year, we will be holding a Twitter-wide survey, using SocialToo, to get the opinions of thousands of people, live, during and after the big game. (Also see: Jeremiah's post)

To participate in tomorrow's big survey, and say which Super Bowl commercial was the big one, go to: http://socialtoo.com/survey/view/1221 and vote.

You can also discuss the ads, as they happen, just by posting your thoughts to Twitter and adding the hashtag: #superbowlads. When you use that hashtag, your comment will be added below the survey on SocialToo.

The results will be tabulated after the game. Participating to help spread the word are Brian Solis, Jeremiah Owyang, Guy Kawasaki, Jesse Stay, Chris Heuer, and others.

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DISCLOSURE: I am an advisor to SocialToo.

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Like any good sports fan, tonight, I've been watching the NFC divisional playoff game between the Arizona Cardinals and the Carolina Panthers. The Panthers, despite a regular season record of 8-0 at home on their way to the playoffs, saw their season end, as the Cardinals put on a drubbing, winning 33-13. Making the problem worse was the Panthers' quarterback, Jake Delhomme, who turned the ball over an amazing six times, including a fumble and five interceptions. And while Arizona led by doing the damage on the field, angry Panthers fans have done even more damage, defacing Delhomme's Wikipedia page.



Delhomme's Wikipedia page has lain relatively dormant going into the playoffs, seeing only the occasional update for career statistics, and additions for the recently completed season. But as the game started to slip away, with the Cardinals going into halftime with a 20 point lead, his page started to be vandalized, with changes taking place practically every ten minutes over the last two hours. The changes, which you can see in the page's history, range from false definitions of his last name, including "pussy juice" and "asshat", to pure complaints about tonight's game.



One comment, since deleted, says, "Jake Delhomme sucks so much that he made is team lose to the Arizona Cardinals in 08. He sucks horribly!" (sic). Another adds, "Jake the fake sucks and I hope he gets fired!!!!", while a third refers to him as "the worst Q.B. in the league!" This of course, is not true, given his 15 TDs and 3,288 yards in the regular season, according to the still-intact NFL.com.


Wikipedia's live editing feature can no doubt be tantalizing to people who want to muck with a famous person's reputation. Stephen Colbert has had lots of fun encouraging watchers of the Colbert Report set up new pages on Wikipedia, or alter existing ones.


As noble as Wikipedia's initial goals were, to replace the encyclopedia online with a group-edited repository, its open rules have left it open for any nutjob to write that Delhomme "can't seem to do anything against the cardinals today. he's a female dog.", or change the pronunciation of his name to "Del-HOMO". It's no secret why many teachers, including my wife, tell their students to stay far away from using the site as a reputable source.

And if you're a professional athlete, be sure you never have a bad game, just to save face online.

At the end of August, I told you how I manage to take what should be an enjoyable, brainless, activity like fantasy football, and still 'nerd it up', reverting to laptops, Excel spreadsheets and Web-based databases. (See: The Even Geekier Approach to Fantasy Football) Now more than four full months later, the NFL regular season has ended, as have most fantasy football teams, who wrap things up before the playoffs begin. But not the one I'm in. The top four teams in the 12-team league completely start over, redrafting from the playoff rosters, and battle it out in a prolonged contest that lasts through the Super Bowl.

I thought I'd catch you up.

As I mentioned back in August, one of the benefits of not having a favorite team is that I can put my biases aside and pick who I think will do the best, not just who I wanted to do the best. Luckily for me, this led to a quick start, where I scored more than 100 points in 3 of the first 4 games, and at one point had a 10-2 record, having won seven straight head to head contests.

Despite a late-season fade that saw me finish 11-5 overall, a full game behind the league's first-place finisher, I won the division, and was among four teams that got to participate in the playoffs, which started yesterday.

Unlike Yahoo! Sports, ESPN and other online leagues, which use the regular seasons' last weeks as the playoffs, we completely reset and start from zero - adding a new level of strategy, where which teams you pick are just as important as the players. Picking players from teams that get eliminated in the first week means you lose them from your roster, and there are no pickups - so choose wisely...

As a two time winner, having collected trophies in the 2001-02 season and 2005-06 season, I took on this week's draft hoping my experience would have an advantage. (See: Three And Out Takes Fantasy Football Title from February of 2006) But, after taking two full years off from the game, there was always concern I'd had my head so deep in playing tech blogger that I'd forgotten how to do it right. (See: An NFL Season Without Real Fantasy Football?)

Luckily, so far, things look good.

I filled my 13-person roster with three Carolina Panthers, including the red-hot De'Angelo Williams and Jonathan Stewart, three Arizona Cardinals, including the veteran Kurt Warner at QB, and a handful of players with huge upside, including the San Diego Chargers' Darren Sproles, who could score points for me as a rusher, receiver and kick returner, the Eagles' Brian Westbrook and the Falcons' Michael Turner at running back. (See: Roster with Scoring History)

Saturday and Sunday's games played out practically as I would have liked. San Diego staved off the favored Indianapolis Colts. The Cardinals beat out Atlanta. And the Eagles defeated the Vikings at home in Minnesota. As our league playoffs progress, this means I've lost a bare minimum of players after the first weekend, as my opponents lost some key talent. And as most sports fans know, Darren Sproles had an amazing game, garnering 42 points (in fantasy land). Warner contributed 18, Westbrook 17, and Larry Fitzgerald a solid 16. This helped propel my team to 129 points in the first weekend, with none of the other three teams breaking 100. (See: Standings)

My previous years in the league tell me that an early lead is good, but not enough. In order for me to sustain the momentum, I'll have to see my players stay active. If next week is a disaster, and is as bad as this weekend was good, it could be over in a matter of hours. But the start is good.

If you played fantasy football this year, how did you do? How did your league handle the playoffs?

See: Kiss of Death League Reloaded Playoffs

Last month, I highlighted an iPhone application that let you see near real-time scores of NFL games in progress, see current game situations, statistics, news, or even exchange "smack talk" with other fans. (See: Is Your iPhone Ready for Some Football?) But football isn't just played on Sunday. Today, like every other Saturday in the fall months here in the States, dozens of college teams faced off around the country, some fighting for a position in the BCS series, others jockeying for a position in the Associated Press' Top 25, and even more, fighting just for pride. And Plusmo, the same company that provided Pro Football Live has made an app for fans of those teams, similarly called College Football Live. It's just as good and just as free.

College Football Live, like its big brother, lets you view the scores of games in progress, select favorite teams, see recent news and talk smack with other fans.


Not Watching the Game? You Can Get Caught Up Quickly.
But given the differences between the pro game and the college game, College Football Live also tracks the Top 25 polls, and standings by conference.


The Week's Polls and Conference Standings are a Tap Away
Within each game, you can dive down into seeing most recent statistics, quarterly play by play, and previous scoring drives. And as with Pro Football Live, you can give a thumbs up or down to each team and see just how many other fans have the same preferences you do.

This Saturday evening, my California Golden Bears are leading the Arizona Wildcats 24-14 at the half, in game they are expected to win. But with the American League playoffs on TV, as well as many other Top 25 college games, the Bears haven't found their way to my TV set. Luckily, I have College Football Live on my iPhone to fill the gap.

For much of the United States, and increasingly, other countries, Sundays in the fall and winter months are dominated by one thing - football. And just because you happen to be of a geeky mentality doesn't mean you can't nurture your jock side through using your iPhone to get updated in near real-time to all the happenings in the NFL. One of my favorite free apps on the iTunes application store is "Pro Football Live", which provides score updates, play by play, current game situations, photos, news, and even the ability to talk back to other users through a feature called "Smack Talk".

Apple's most recent iPhone ads have highlighted the application store, and specifically, some of the games that have been developed for the nascent platform. But there's more to entertainment than video games and high scores.


You Can See Updated Scores from Around the League

With Pro Football Live, I don't need to go to ESPN.com or Yahoo! Sports to get all the scoring updates, and even if I'm away from the TV or radio, I can get the feeling of watching a game, by seeing the current game situation, including who has the ball, yard markers, downs and yardage.


You Can Talk Smack And Check Current Standings

And while I'm not getting streaming video, by using the Pro Football Live app, unlike TV, I have access to all the games at once, not just those being broadcast in my area. So if you're a fantasy football junkie, like me, you can toggle between today's Raiders/Chargers contest, and that of the Texans/Jaguars or Jets/Cardinals. You can, with a couple clicks of the phone, be on top of your game, and you can jump into "Smack Talk" to share your thoughts with other fans.


You Can View Recent Photos and News from the NFL

Pro Football Live also features "News" and "Photos" feeds from the leading sources, letting you get updated on which starters are expected to play or which players set personal records.

iPhone applications like Pro Football Live and MLB.com's At Bat have helped me be closer to all games when away from home, taking pro sports mobile. It's all part of how products like the iPhone can better reach across the digital divide and get into America's living rooms, or at least, entertain those who would rather be in their living rooms, instead of slogging along behind their significant other who won't let them watch the game.

You would think with trying to keep the blog regular, working a full-time job, keeping active on all kinds of social networks, and raising two month old twins, I wouldn't need yet another time sink. But, clearly not knowing my own limits, I agreed to return to the world of Fantasy Football after taking a two-year hiatus, re-joining the league where I was active from 2001-2005, even though I haven't been paying attention to the NFL at all, and couldn't tell you the starters on just about any squad. So, why do I think I have a chance taking on a group of couch potatoes who have bye weeks and depth charts memorized? The answer: Because I'll be the biggest nerd in the room.

Here's what I do to keep myself challenging for the league title each year:
(I've won the 12-team league twice in five years and finished second once):

1. I don't pick favorite teams or favorite players.

When I was growing up, the San Francisco 49ers were the team of the decade. They won four Super Bowls, and Joe Montana, Jerry Rice, Ronnie Lott and Roger Craig were superstars. But in the last decade or so, the team might as well have fallen into the Bay, and I don't really care. As a result, I'm not drafting them too highly or unfairly promoting my hatred of their rival.

2. I only bring a laptop to draft day, not a pile of magazines and highlighters.

While some guys show up with their dog-eared copies of ESPN the Magazine and Sports Illustrated or Football Weekly, and six colored markers, as well as the year's bye week schedule and an up to the minute injury report, I just bring my laptop and have Microsoft Excel ready to go. While they shuffle papers around and debate how their home mock drafts differ from the real deal, I'm ready to sort and click between tabs to find my data.

3. I believe past performance is the best indicator of future performance.

I don't need to see teams play or practice to believe a quarterback and a wide receiver have "chemistry", or need to see if a guy has had a good off-season regimen. Instead, the most important data is how well they performed relative to their peers at the position in previous years, according to the rules of the league you are playing.


My 2004 Data Set With 2003 Results
That said, I use the tools that are available to get the data I want, and it all goes into Excel, including:

• A worksheet that shows the previous years' league results, sortable by position, name, team, total points, overall points ranking, and average points per week.
• A worksheet that shows the bye weeks
• A worksheet that shows the most recent injury report, by team
• One or more worksheet with the proposed draft order from ESPN or USA Today

I then create two net new tabs, including:

• A worksheet that will display the team I have drafted.
• A worksheet that tracks the entire league's draft for the season

Once all the data is in there, I'm ready to go to work, as soon as the draft starts. As picks are made by each other team, I quickly highlight those who are off the board in multiple places - on the tab showing last year's statistics, and on the mock draft boards from ESPN and USA Today. At this point, the draft isn't that much different in Excel as it is on paper, but as time progresses, and the all too typical first few rounds get chewed up by running backs, quarterbacks and the occasional wide receiver, my preparedness has an advantage.

If your fantasy football league was online last year, all you usually have to do is go to last season's end of year report, and do a copy/paste into Excel, which will recognize all the columns and set you up for sorting nirvana. If at first you don't succeed... keep trying until you do. Worst case, save the pages as HTML and you can bring them to the draft day on the laptop.


The 2004 Draft, A Down Year for Me
Where others are deciding whether to take a team defense or their third running back, I can go and use Excel's Sort option to its fullest. I can take the highest players available based on their points per game average from the previous season, or do the same to fill a position I need. I can know whether taking a good quarterback will mean all that much relative to the next highly rated option, or if I should keep filling the backfield.


My 2004 Roster, For Example
And the latest rounds are where I make a killing. At this point, especially as most drafts are on Saturday mornings, and guys are joking around about taking players who are injured, or complaining about how the guy just before them snaked Fred Taylor or Torry Holt, I can sneak in and find players that were rated highly last year or by the major sports publications, yet haven't been drafted.

In 2004, my 10th round pick ended up being Willis McGahee of the Bills. In 2005, I got Larry Johnson of the Chiefs in round 12, who ended up being excellent injury protection for Priest Holmes, scoring 17 touchdowns on 1,549 yards rushing. As the rest of the teams use all the allotted time, often accidentally drafting players that have already been taken, my turn comes around every 12th pick, and I look to my Excel sheets for the answer. Yes, they overlooked my secret weapon, and I'll be setting myself up for the win, again.

This year's draft time is 10 a.m. tomorrow morning, and I've made it a little more fun by getting Drew Olanoff of ReadBurner and Strands to be part of the festivities, as well as two friends from work, all of whom are joining the league for the first time. We'll see who wins the battle of Fantasy Football geeks.

By now, it's no secret, even to the least sports-affiliated of you, that the New York Giants beat the previously-undefeated New England Patriots to claim Super Bowl XLII. Just a week after many were arguing whether the Patriots team was among the best ever in the history of the NFL, it turned out they weren't even dominant enough to beat the Giants in the one game that would have truly made history. Now, instead, the Patriots were just on the downside of one of the bigger upsets in recent memory. And we loved it. As I watched, I loudly clapped my hands and shouted when Eli Manning made his touchdown pass to Plaxico Burress with 35 seconds left, making the win a near-certainty.

While I'm not really a huge fan of any specific NFL team, having left the stable of the 49ers faithful more than a decade ago, there was no question I was rooting for the Giants tonight, as well as against the Patriots, as much as anything. As a Bay Area fan, I've grown tired of the antics of the Boston teams, and especially their fans, who see it as their God-given right to go out and gather championships. Since 2004 (and earlier), when the Red Sox finally garnered their first World Series trophy in nearly a century, their fans have been among the most vocal and most annoying, rivaling only Yankees fans in their ridiculousness. As their own team's salaries spiral ever higher, they can't be seen as fighting against a Goliath, being a Goliath themselves. And in a rare twist, tonight, I was rooting for a New York team who hadn't been given much chance by the national media to win it all.

Over my life, I've grown accustomed to rooting for the underdog, not only in sports, but in technology, business and even politics. I don't tend to gravitate toward that which is most popular or most purchased because I see others doing it. Instead, I tend to make my own choices, market share be darned. That's why even in the face of intense competition from other vendors, I've made my choices in Apple and TiVo, and am not a big fan of Microsoft. I continue to root hard for my small-market teams, the Oakland A's and the Sacramento Kings. I continue to find flaws in the big companies' offerings and laud the efforts of small start-ups, even when their own offerings have holes. I see the potential in the little guy as they work hard to become the big guy, and hope they remain humble.

And when the little guy I have always rooting for may become the big guy on the block, their newfound power has me sometimes questioning if they've lost that innovative focus, and just what made them great in the first place. Google is slowly making that transition, adding on new focuses, when the ink isn't yet dry on the last product announcement, and they aren't always going to receive the benefit of the doubt from me the way they once did. And Apple, a one-time blip in most markets, is now owning the leadership position in digital entertainment and devices, and should be expected to do the right thing in terms of product prioritization and pricing.

Unfortunately for me, and others like me, teams and companies and technologies are often the underdog for good reason. Sometimes the competition has bigger stars, a bigger cash hoard, and more resources. Sometimes, they have a few years' head-start, or a customer base so strong that its difficult to push for conversion. So, I often find myself disappointed when I see the little guys give up, stay small, or in the world of sports, lose and go home, only to re-open my hopes the following year. But tonight, at least for 24 hours, we're happy that the big beast from Boston was thwarted, and the underdogs went home victorious. If only that always happened.