![Conducting the product lanes in a sunlit studio [Image via Gemini]](https://blog.louisgray.com/images/uploads/1794421984254_product-vision-hiring-market.jpg)
Product vision is as valuable as coding excellence [Image via Gemini]
As long as I've been in Silicon Valley, engineers have been king. The most sought after, and highest paying, roles have gone to the code orchestrators with the highest talent, who have been able to turn ideas into reality. Expertise could be claimed due to the number of coding languages they knew, and effort could be arbitrarily counted by the number of lines of code, with only its complexity up for debate. The most flexible and most capable engineers have deftly adjusted their expertise to meet the industry's latest demand, from dedicated apps for the top operating systems at the time, to mobile applications, social network tools, ride sharing apps, autonomous driving, crypto, or whatever business fad or innovation has driven the newest industry.
But now we're in an odd spot. Many of the software engineers I know and have worked with for years are telling me they scarcely code at all, with AI-assisted coding (vibe coding if you must call it that) making it possible for them to tell agents what to do and how to build at unprecedented scale. Meanwhile, recent college graduates sporting computer science degrees are finding entry level opportunities have practically disappeared.
Every technology shift has downstream impact, and the seismic shift toward AI-driven tooling means the roles in demand in this new world have evolved. Lenny Rachitsky's breakdown of the tech job market puts hard numbers behind a shift many of us have seen with our own eyes or felt when looking at our in boxes and LinkedIn messages. Demand for traditional software engineers is plateauing, open mobile and front-end roles have been nearly cut in half, and now product managers are suddenly the ones seeing the biggest hiring surge.
When I wrote about vibe coding acting as automatic transmission for apps last month, the takeaway wasn't that humans were obsolete, but that the mechanical act of shifting gears was no longer the bottleneck. If a coding agent can build out an app or deliver a mobile view in an afternoon, paying a premium for narrow implementation stops making sense. As Gergely Orosz pointed out in response to Lenny (see Techmeme), specialists who only know one slice of the stack are getting squeezed out in favor of generalists who can steer AI across the whole system.
There is no such thing as a sure thing in a turbulent time. Back in 2018, I looked at Silicon Valley's divergent career arcs and how quickly comfortable middle-tier roles can evaporate when the industry's priorities tilt. We are watching that exact thing play out today in real time.
Telling a machine what to build requires knowing what is actually worth building. If code generation gets cheap, product judgment becomes the scarce resource, which is why product managers and customer-facing builders are having a moment, living in the messy human problem space where no model can hallucinate real user empathy. As I argued in my October piece on human evolution in an AI revolution, the winners won't be the folks guarding the roles and tools of yesterday, but those who are flexible enough to see how the world is changing and be part of that movement themselves.
![The bug verification desk is now unmanned. [Image via Gemini]](/images/uploads/1794343967890_bafkreif6hvrogdo63hnn3x2i4vfwheogv3knuybcucwifvto2smgsepj2i.webp)
![Routing blue links past unplugged TVs [Image via Gemini]](https://blog.louisgray.com/images/uploads/1794263163489_television-no-blue-links.jpg)
