For nearly three years now, the overwhelming majority of text messages I've exchanged with friends, family and colleagues haven't started with my phone, but instead, with my computer, thanks to the ever-improving application MightyText. MightyText links my browser (Chrome, obviously) to my Android phone, and lets me send and receive text messages, including photos and emoji from the Web, and even from Gmail. Considering how much time so many of us spend in our email, adding text messaging is a no-brainer.

If you're a long-time louisgray.com reader (and thanks, by the way), you might remember MightyText initially launched as a Chrome add-on, called Texty, in March of 2011. (See: Texty: Texts From Google Chrome Via My Android Phone) In later months, they rebranded to MightyText, gained visibility from the larger tech blogs about a year later and can now sport hundreds of thousands of users, measuring by their Chrome web store stats. Meanwhile, as their user base has swelled, so to has their feature set.


From the very simple interface you can see in my original coverage, MightyText now is best experienced through their fullscreen Web UI, or integrated in Gmail. As I have the MightyText Chrome extension installed, my Chromebook alerts me, often before my phone does, that I have an incoming text or call. I can respond from that notification, from the website or from Gmail, and don't even have to pick up my phone to interrupt my workflow.


From the MightyText site, I am greeted with a history of texts, synced with my phone, and the option to keep the conversation going. I can add images from local files on my computer, send emoji (in those rare times I'm feeling silly), and even walk through photos I've sent or received by MMS. And MightyText even has a Pro option for just over $2 a month which brings advanced settings, such as themes, deeper photo backup, group texting and a lot more.


But one unsung hero (until now, I guess), is MightyText's companion extension Gtext (find it here). Gtext adds a "Compose SMS" button in my GMail next to where I'd start an email, and brings the same photo and text history from the MightyText site to the place where I already spark most my communication. So from Gmail, I can chat (with Hangouts of course), send SMS or email, all in one spot.


MightyText even has a tablet client. So I often find myself reading a book or browsing the Web on my Nexus 7, and even if my phone is in the other room, I can browse or send texts, just as easily, even without a 3G connection. So texting isn't something I have to do on one device. It's something I can do from every single device, all synced automatically, with real flexibility.


You might call it a New Year's resolution, but in 2014, I've decided to use the first Friday of each month to feature something I use every day - even if it's not brand new. MightyText gets the January 2014 honor. I'm happy to say they were first covered here, before anywhere else, and are a real and growing success story. If you're on Android, and you should be... definitely check it out.

Disclosures: Given I work at Google, I have a bias in favor of great products that include Android, Gmail and Chrome in their ecosystem. You might think about Hangouts possibly competing with MightyText, but I didn't let that get in my way now, did I?

The market for centralized indentity-driven personal profile pages is getting increasingly interesting, with players like About.me (see writeup) and Google (see writeup) in the mix alongside established social networks such as LinkedIn, Facebook and Twitter. One of the newer entrants, nearing exit from private beta, having recently joined the well-regarded 500 Startups accelerator, is a service called Zerply, who aims to connect a hybrid of your professional background with your social profiles.

Like About.me, Zerply profiles are tightly designed. Unlike About.me, which relies heavily on creative background art from the profile owners themselves, Zerply presents multiple themes to select, and once you've provided your social profile accounts and vacuumed up your professional history from either LinkedIn or Facebook, lays out the content in a pleasant way.


Zerply profiles lead with a short one-line description, as you see in most places, including Twitter, and a short bio, which can be anything you like of course. Visitors can download your vCard, email you, or check out your activity from around the Web. Dozens of social sites are supported, including all the regulars.

One's profile is divided into three portions:

• The Basics
• Experience
• Education

The basics is your bio and social networks. Experience includes your employment history. Education includes your degrees. If your LinkedIn already has all this, importing is a breeze, or you just add it yourself. Just takes a few minutes.



Zerply bills itself as "The easiest way to present yourself professionally". It is pretty easy, to be honest. And it is fairly professional. Better looking than LinkedIn, more professional than About.me, reaching a safe middle ground. Of course, it helps Zerply that most folks have already added information about themselves in third party services, so importing is simple. Otherwise, data collection still takes time.


But where they have a distinct disadvantage versus About.me is in the naming. About.me has a smart way to tell people about you. Zerply is a lot less catchy, and it will take some effort for people to do the crazy thing I did, like changing my Twitter "about me" link to Zerply over one of the other sites. Google, Facebook and LinkedIn are no slouches either when it comes to centralized profiles.

Want in to Zerply? I do have a few invites, and you'll get some too, once you sign up. Start with this URL: http://zerply.com/invite/6ANB7VPDCWTz1ng.

As I've discussed many times, finding the right news from your news streams and social streams is an increasingly difficult challenge - and for most people, traditional RSS readers have proven too difficult for mass adoption, despite my own feverish feed religion. Into the void steps a new reader, launching first on Android, to try and connect readers and writers through social news exploration, tapping into three main news reading pillars to try and deliver a high quality, polished news reader, competing with people like Pulse and Flipboard, but unique in its own right. The new product is called Ninua News Reader, and it's from the team behind NetworkedBlogs, the most popular tool for posting your blog entries to Facebook.

Ninua's approach to the world of news, as demoed at the 500 Startups Demo Day in Mountain View on Wednesday, is centered around three major news reading pillars, including:

1. Headlines and Mainstream News
2. Blogs
3. What Friends Read

Founder and CEO Waleed Abdulla said the company was "trying to do news in the right way", by helping users follow friends who share your interests and learn new sources through their own reading lists. Unlike other news readers, including Flipboard, Ninua does not pull in social stream content from Facebook or Twitter, but it does use that increasingly-important social graph to help provide guidance for your eventual reading list. Abdulla said, "The Facebook stream is social, but it's not news. See what your friends are reading, and if you like it, you can follow them. The app is tailored to you based on the sources you follow and the friends you follow."


   Selecting Topics and Sources in Ninua for Android

If it sounds simple, that's because it pretty much is. Upon installing and launching the app on Android, you're asked to select three topics of interests from a pre-selected handful. Dependent on your choices (for example: Technology, Startups and Sports), you are then presented with a list of matching blogs and news sources to follow - all of them prechecked to be added to your reading list. Deselect those you don't want, and then you're asked to connect to Facebook to match the social side of things.


   Following Friends and Their Recommendations

Once you've found your friends using the app and what they follow, the app taps its NetworkedBlogs roots and finds other sites your friends may not just be reading, but writing. There's a good chance you'll want to add those to your reading list as well. Now you've got a healthy list of sources based on your interests, and a list of sources based on your friends' interests.


   My News Front Page and One Story In Ninua

With this array of sources in tow, complete the setup and you can read the news from those sources you've selected, or you can add new sources. There's no mention of the word RSS, the word Feed, or anything remotely as scary as big words like Pubsubhubbub or acronyms like OPML. The resulting articles are laid out with social signals to show other upvotes, and you can share the articles you like best to other services.

Ninua is a new wrinkle on the social-centric reader, mashed up with your own interests. Unsurprisingly, the app debuts with a strong user experience, and it's calm enough to not make you feel like you're missing something on the next page or next refresh. It's a solid approach to simplifying the news reading process, especially on mobile. You can find it on Android Market here: https://market.android.com/details?id=com.ninua.android

Disclosure: I am vice president of marketing at my6sense, which offers a personalized social and news reader for Android, iOS and the Web. It can be assumed that Flipboard, Pulse and Ninua can be seen alternatively as competitors or potential partners.