March 27, 2011

WB Expands Facebook Film Lineup With Inception, 4 More

Earlier this month, Warner Brothers Entertainment pioneered an interesting entertainment experiment by making "The Dark Night" available to watch on Facebook, simply for a handful of credits. While the move was not Facebook-sponsored, the idea had many people thinking big about the plan, with some claiming it threatened Netflix and a host of other video on demand companies. While that seems unlikely, WB is back at it again, tonight, adding five more titles to the mix, including “Inception,” “Harry Potter and the Sorcerer’s Stone,” “Harry Potter and the Chamber of Secrets,” “Life as We Know It” and “Yogi Bear.”

WB explains the move as an expansion of a test, and in this array, the titles are expected to "appeal to a broad audience, said Thomas Gewecke, President of Warner Bros. Digital Distribution, in this evening's press release, highlighting the popular fan pages for Harry Potter and Inception in particular.

As with "The Dark Night", Facebook viewers who do purchase the movie rentals with credits can see the film for up to 48 hours after purchasing, with standard Facebook stream activity, such as comments and status updates, being available.

So far, the tie-in has yet do offer a movie I want to see that I can't already get from Apple TV or Netflix, but assuming these tests continue, just maybe we'll have another alternative in an interesting place. If you're Facebook, you just might put a "Like" button on it.

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