March 07, 2011

Spotify Reaches 1M Paid Subscribers, Features Exclusives

With Apple's iTunes subscription service remaining a mere rumor, and Google Music still not released, Spotify is marching forward, racking up paying subscribers and significant revenue, even if almost none of the revenue is stateside. The service, which I joined as a paying subscriber a bit over a month ago, following the completion of a free trial, not only offers the deepest on-demand music library on the Web, but also extended Facebook integration for social connections, and lately, big name bands like R.E.M. have chosen to debut on Spotify, hallowed ground previously held for iTunes or big box retailers. Today the company announced the achievement of one million paid accounts (per MediaMemo).

While there remains some skepticism from cynical industry pundits about Spotify and its delayed entry to the US, feedback from all its users I know has been unhesitatingly enthusiastic, and paying for the service has been a no-brainer. I'm currently signed up to pay $9.99 a month automatically from PayPal to Spotify, and have considered closing other paid music accounts, including Sirius XM and the competitive Rdio, who coincidentally introduced its Mac OS X application earlier today.

Daniel Ek, founder of Spotify, commemorated the milestone today in a quick blog post, saying "It’s a testament to our fantastic users who continue to support us and spread the Spotify word." Early access to albums like R.E.M.'s "Collapse Into Now" doesn't hurt either.

Recent news has discussed Spotify's ongoing discussions with US record labels about entering the states, negotiations which don't sound fun, fast, or cheap, but are clearly happening. It's also probable that Apple's controversial subscription battle was designed with Spotify in mind, though they have opted to stay out of that particular PR thicket.

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