April 10, 2007

Feedblitz Adds Twitter Support

One of the most exciting things about blogging is finding how content is distributed in new ways. Through a single post, my content can be read on the blog directly, through RSS feeds, via e-mail summaries, and now, even by mobile phone, thanks to Feedblitz' new partnership with Twitter, announced today.

While I'm no huge fan of Twitter so far, Feedblitz has, for more than a year, been a great way for me to update passive visitors to the blog, who can routinely expect updates on a daily basis, as the Feedblitz e-mail goes out anywhere from 11 to midnight, containing posts from louisgray.com from the last 24 hours. The e-mail comes to their mail box to be read at their leisure.

Meanwhile, despite my protestations, Twitter is growing like a weed, and has gathered tremendous buzz in the blogosphere. (Early adopters include Steve Rubel and Robert Scoble, which helps...)

Feedblitz is smart to extend its content distribution to subscribers who have let it known they would rather be updated through Twitter than by other methods. Additionally, Feedblitz has added an intelligent, necessary, twist. Rather than submitting the full content of my feeds to the Twitter customers, who often pay their mobile carrier by the character, Feedblitz offers recipients a fast summary, and then a "TinyURL" that links to the full story. TinyURL, quite simply, turns long URLs (e.g. www.domain.com/directory/date/topic/story_name.html) to "tiny URLs" (e.g. www.tinyurl.com/77apr08) This will save their customers money, and reduce potential barriers to entry. This in turn fits within Twitter's 140 character limit.

As the Feedblitz site says, "Twitter syndication from FeedBlitz posts the relevant entries to the subscriber’s Twitter timeline as “tweets.” The subscriber can then get SMS text or IM alerts, as will anyone following that timeline." If you're a Twitterer, so to speak, and you want to stay updated on this blog, this just might be the holy grail.

Sign up to Feedblitz now and get louisgray.com by e-mail or Twitter


  1. Nice summary. Can't say I'm Twitter fan either but agree very nice move by Feedblitz. It will be very interesting to see if Twitter gets enough mass to go viral beyond the web 2.0 early adopter crowd, which is still such as small overall population subset.

  2. Did you see the article in BusinessWeek about Twitter? It's in the April 2nd issue...
    pretty interesting!