There's no question more people are on the Web, consuming greater amounts of content, sharing more and expanding their networks online. Social networking has eclipsed previous web pasttimes, including email and porn, in sheer use. As many different activities become social, different services have emerged to center around specific niche activity - for example, Foursquare for location sharing and discovery, Last.fm for music listening and artist discovery, and at least for a while, Blippy, which tracked my spending habits.
As an early adopter and one who likes sharing, I've embraced practically all these sites. I enjoy sharing and learning from the community, finding friends and shared interests. I like that I can explicitly use my NOOKColor to tell you I finished a book. I like that I can explicitly use Spotify to share playlists and my favorite tunes of the day, and I like that I can explicitly share from Google Reader to bring you the best from the Web I am reading. The human element, I believe, is an important one, where I signal to you what I find most valuable of all these things - what I have hand-selected for you and you specifically, to know.
There are two defining attributes of the services I've mentioned that I think are critical to enabling a positive user experience. The first is that the users who I am sharing with know just what they are getting into. They joined Foursquare to follow location updates. They joined Blippy to see purchases. They joined Last.fm to see music plays. The second, if the site is more of an aggregator, like FriendFeed in its heyday for example, is that filters exist, so I can avoid seeing your tweets, or your Foursquare updates, or your Flickr photos. Both of these ensure that the user, as the consumer, maintains control over what content they see and the publisher has a choice as to what they publish.
There is value in explicit sharing with selective audiences. There is value in the audience anticipating what they will see when they choose to connect with you, and in you having the opportunity to share what you want, when you want - an inherent, unwritten, contract, that if you violate by sharing too much, too often, or too off-topic, means your connection can be broken.
Spending a lot of time listening to mainstream social networkers, such as my wife, who is not quite as embedded as I am, I hear a lot about the minutiae of people's lives that go into these networks, and the resulting annoyances about such updates. Initial responses to sites like Twitter or Foursquare was typically skeptical, in terms of why people would want the small updates, seemingly unfiltered. Obviously, as both services have reached a good level of traction, thanks in part to power users and casual alike, there is some value to microsharing, and some are on the services constantly. But quality and filtering adds value - something I've obviously been focused on with my work at my6sense and constant testing of new products to make our social networking even smarter.
Sharing is going up. This is fantastic. Enabling more apps to share and people to connect is great too. But I hope quality and curation don't fall by the wayside.
September 23, 2011
September 21, 2011
10 Google+ Searches You Can Save or Modify
10 Google+ Searches You Can Save or Modify
1. TechCrunch OR ReadWriteWeb OR TheNextWeb
For top tech news. If you have other favorites, change the words.
https://plus.google.com/s/TechCrunch%20OR%20ReadWriteWeb%20OR%20TheNextWeb
2. Google+ Search for Google+
Never miss an update about Google+
https://plus.google.com/s/Google%2B
3. Beautiful OR Majestic
What the world finds visually appealing.
https://plus.google.com/s/beautiful%20OR%20majestic
4. lolcat
Hat tip to +Ben Huh
https://plus.google.com/s/lolcat
5. San Jose (or any location of your choice)
Searches for your city or community.
https://plus.google.com/s/San%20Jose
6. Millions OR Billions
The world of big numbers.
https://plus.google.com/s/millions%20OR%20Billions
7. Rumors
Don't miss a single potential leak.
https://plus.google.com/s/Rumor
8. Obama (or your favorite politician here)
Stay on top of politics or other celebs
https://plus.google.com/s/Obama
9. Oakland A's (or your favorite sports team)
Go teams go!
https://plus.google.com/s/Oakland%20A's
10. Breaking News
Make Google+ your news feed.
https://plus.google.com/s/Breaking%20News
Let us all know some great saved searches you like. +Danny Sullivan is partial to "lol" and "Earthquake".
/via My Google+ Profile
For top tech news. If you have other favorites, change the words.
https://plus.google.com/s/TechCrunch%20OR%20ReadWriteWeb%20OR%20TheNextWeb
2. Google+ Search for Google+
Never miss an update about Google+
https://plus.google.com/s/Google%2B
3. Beautiful OR Majestic
What the world finds visually appealing.
https://plus.google.com/s/beautiful%20OR%20majestic
4. lolcat
Hat tip to +Ben Huh
https://plus.google.com/s/lolcat
5. San Jose (or any location of your choice)
Searches for your city or community.
https://plus.google.com/s/San%20Jose
6. Millions OR Billions
The world of big numbers.
https://plus.google.com/s/millions%20OR%20Billions
7. Rumors
Don't miss a single potential leak.
https://plus.google.com/s/Rumor
8. Obama (or your favorite politician here)
Stay on top of politics or other celebs
https://plus.google.com/s/Obama
9. Oakland A's (or your favorite sports team)
Go teams go!
https://plus.google.com/s/Oakland%20A's
10. Breaking News
Make Google+ your news feed.
https://plus.google.com/s/Breaking%20News
Let us all know some great saved searches you like. +Danny Sullivan is partial to "lol" and "Earthquake".
/via My Google+ Profile
September 19, 2011
Chasing the Rainbow: Startups and Incentives
Chasing the Rainbow: Startups and Incentives
Depending on one's role, the allure of working for a startup is the product you are building, the people you're impacting, or selfishly, what you can bring home at the end. While many talk of improving the world or impacting many users, or innovation, many others are driven by the potential that through IPO or acquisition or any other method, there is an opportunity to make money fast. It's the same reason "Get Rich Quick" ads on the backs of magazines were always popular. People love making money, and most don't always want to wait around for it. So you can buy lottery tickets, you can write an app, or you can be in business development.
The dot com boom that followed Netscape's IPO in 1995 seared Silicon Valley with the belief that anybody could turn an idea into riches. While obviously many companies before Netscape, like Apple, Oracle, Sun and Cisco, to name a few, had gone from idea to leader in a few years, the prolonged boom cycle that followed instilled what I see as a permanent chemical change into the collective psyche of the region. While many startups failed, enough did well so they were themselves participating in the next wave of new companies, playing roles as VCs or angel investors, if lucky, or setting off for a second, third, or even fourth time to hit it big, having caught the startup fever.
Since starting my own career in Silicon Valley in 1998 under the umbrella of everyone chasing after these riches, while in parallel starting companies, everywhere I have worked has had a future horizon that could potentially have a pot of gold at the end of the rainbow, even if it seemed hopelessly naive at times.
Even Internet Valley, which had only three of us slaving away, talked about going public, revenue or not, and I joked that I hoped we would have a stock ticker of INTV, so that when Intel buyers accidentally hit INTV instead of INTC, we could get an artificial bump. At 3Cube, we raised $1M at a $10M valuation, then went back for another round that would see the valuation creep higher toward $50M or $100M. In 2000, that wasn't totally impossible, but we didn't exactly get there fast enough as the bubble was crashing, and the company was eventually sold to Oracle. At BlueArc, on the second day I joined, in January of 2001, I had a colleague say I was lucky to get in "before the IPO". We eventually filed six years later, and withdrew in 2008. Only this month did the company finally get acquired by HDS, giving the company's current employees and past shareholders some closure. No doubt my involvement with other companies as an advisor has had the potential for acquisition as well, although only BuzzGain has been acquired so far.
Even in hard times, the potential for financial magic remained on people's minds. I remember in one all hands meeting during the recession, after our CEO informed all of us that we had once again missed our internal sales targets, and that future news wasn't good, that one lonely engineer in the back raised his hand and asked about stock options and the potential to go public. I remember sitting, baffled, as to whether the engineer had heard the same news I did. Apparently he didn't, or he didn't connect one as impacting the other. While I had been happy to keep a consistent job during times of challenge, for others, the missed promise of riches versus reality made them frustrated with management, colleagues, or anyone who would listen. For them, creating something cool and bringing value to end users wasn't enough.
Being a key player in a startup where things seem to be just out of reach, but around the corner, can also be an incredible challenge. Too many times, I would have to tell my wife or friends or extended family to wait a few weeks until something would change. For an entire season, it could seem like things were "two weeks away", but the impetus to make change lay in someone else's hands.
Living a startup lifestyle for more than a decade has made me expect and accept many things that seem odd to those who haven't made it part of their fabric. The avoidance of vacation and sleep. The odd hours and inconsistent meals, the regular peaks and valleys of launches, releases, and announcements, and having to say no to things a lot more than one would otherwise want, seems odd to people who I know who are in the public sector, in education, or unchanging businesses. As we know, unfortunately, teachers can't have a liquidity event, even if they are just as deserving as some of the people you know who chose their career paths well.
Entrepreneurial behavior should be rewarded, and risk, coupled with innovation, sets one up on a track for seeing value in one's work. I have to wonder how many startups you run into that would behave differently if there were no potential to catch the rainbow. How much differently would they approach their product, growing their user base, and hustling from deal to deal, quarter to quarter?
September 16, 2011
Is There a Digital Divide In Your Family?
Is There a Digital Divide In Your Family?
Do the Men In Your Family Do Tech Different Than the Ladies?
In my family, I have two brothers and two sisters, so our nuclear unit is made up of seven people, four men and three women. It has been interesting to watch how my parents and my brothers and sisters have approached and adopted technology - to see if they are early adopters, fast followers, laggards or simply opt out. No matter the tech, be it new gadgets or new Web services, the pattern is pretty standard in our home.
After me, I can expect my mother (+Terrie Gray) and youngest sister (+Malinda Gray) will try a product. They may not get deep into every single one and want to tell the world, like I do, but they form an opinion and generally know their stuff. In fact, at one point or another, both my mom and sister have worked for Apple. My mom worked for PowerSchool, which was part of Apple at one point, and my sister works in Apple Retail as an Apple Genius.
Beyond those two, however, there is a gap. My second sister and my oldest brother may get accounts, but participation is pretty slim. And if you go further down the line, my dad and youngest brother are the least like to have any accounts or gadgets. Neither one of them has a Google+ account, and neither one has a Facebook account either. I remember years ago my dad wouldn't even sign up to the company newsletter I wrote until he had read through the company's privacy policy to ensure I wasn't going to give his email address away.
If you read much of the press, you'll come away thinking that men are the overwhelming early adopters. We're certainly the loudest. But on Google+, my wife (+Kristine Gray), mother and sister are here, and the rest of the family will need a small push. In extended family, I have aunts and female cousins who are here, but again, the men need a push. It's quite interesting to me to see that.
What is your experience? Does your family have the same digital divide, and how are you seeing geekiness spread by gender in your home?
/via My Google+ Profile
In my family, I have two brothers and two sisters, so our nuclear unit is made up of seven people, four men and three women. It has been interesting to watch how my parents and my brothers and sisters have approached and adopted technology - to see if they are early adopters, fast followers, laggards or simply opt out. No matter the tech, be it new gadgets or new Web services, the pattern is pretty standard in our home.
After me, I can expect my mother (+Terrie Gray) and youngest sister (+Malinda Gray) will try a product. They may not get deep into every single one and want to tell the world, like I do, but they form an opinion and generally know their stuff. In fact, at one point or another, both my mom and sister have worked for Apple. My mom worked for PowerSchool, which was part of Apple at one point, and my sister works in Apple Retail as an Apple Genius.
Beyond those two, however, there is a gap. My second sister and my oldest brother may get accounts, but participation is pretty slim. And if you go further down the line, my dad and youngest brother are the least like to have any accounts or gadgets. Neither one of them has a Google+ account, and neither one has a Facebook account either. I remember years ago my dad wouldn't even sign up to the company newsletter I wrote until he had read through the company's privacy policy to ensure I wasn't going to give his email address away.
If you read much of the press, you'll come away thinking that men are the overwhelming early adopters. We're certainly the loudest. But on Google+, my wife (+Kristine Gray), mother and sister are here, and the rest of the family will need a small push. In extended family, I have aunts and female cousins who are here, but again, the men need a push. It's quite interesting to me to see that.
What is your experience? Does your family have the same digital divide, and how are you seeing geekiness spread by gender in your home?
/via My Google+ Profile



