March 31, 2007

Is Technorati Going After Spam Blogs?

The issue of spam blogs, or "splogs" is a big one. As blog software becomes ever more easy to use, it's no surprise that robots and scripts have been built to make fake blogs, and are engineered to look very real, as the splogs usurp other's content and present it either as their own, or as a summary, so that they take traffic away from the original author. Google's Blogger platform was recently given a bunch of grief for being the biggest generator of fake blogs, called on the carpet by no less than Microsoft, who knows quite a bit when it comes to the world of spam.

But of late, some curious changes on the part of Technorati have me wondering if the blog-focused search engine is trying to cull spam blogs from its results database. While obsessing over one's Technorati ranking can become an art unto itself, I've actually seen the total number of blogs linking to decreasing over the last few weeks, which doesn't make sense. In the month of March, as we've seen record traffic and a good deal of popular posts around Google Reader, Digg and Apple TV, the number of blogs linking to has dropped, from 60 last week, down to 55 abruptly, and now today, to 53. Puzzling.

I can only speculate that Technorati is working to delete a massive number of blogs from its database. Those most likely for deletion would be those who don't offer original content. It is certainly a difficult task for Technorati, as some incredible resources, like TechMeme and Megite, offer no original content, but instead, organize links from other authors. How do you determine what is a collection of RSS feeds and links, or what is a real blog?

I hope they first get it right, and second, that everybody's Technorati score is accurate, mine included. The next step would be in my court: increase the blog's community and see if I can accurately, naturally, raise my ranking.


  1. At the risk of sounding ignorant, what's the benefit of creating a spam blog? Is it to create marketing for something? Lure in users to see ads?

  2. Google's Adsense would be the #1 purpose for spamblogs. If you're paid pennies per view, and you can attract a high number of views for content that isn't yours, it's a great ROI. The more spam blogs and ads you create, the more money you would make.

    Alternatively, you could have a secondary, partially legitimate, revenue-creating business that you could advertise on the spam blogs and make money there.

    But... I'm no expert at it.

  3. The number of blogs cited in t'rati's stats is for a window of time (6 months?). As time progresses, if you don't add new blogs at the rate you drop them (as the window slides), your count will go down.

  4. We have been doing a massive spam cleanup, as we discussed on the Technorati blog:

    Thanks for noticing! I hope that you've seen a difference...


  5. I know it's way late to be commenting on this post, but I'm hoping the turkeys at Technorati might read it. I'm gettin' pissed at these goody-two shoes linkhogs:Here's a letter I emailed to Technorati, which they will probably never read anyway:
    Splog cleaning? I'm not trying to be a wise guy, but what the hell is wrong with you people? Regardless of what this URL tells you:

    Technorati DOES have my blog which is NOT a spam blog and I am getting "Blog Reactions" while other sploggers, like and push software guaranteed to boost and manipulate technorati rankings and social bookmarking links... it isn't fair and it cheapens your image, the same way including "MySpace" pages as "blogs" brought you down a peg: here is the URL for the software scam: