January 16, 2012

10 Great Ways to Get Discovered on Google+

As social networks evolve, so to do your circles. Even in the few months since our launch, you’ve probably added a lot of people to your circles who you didn’t know before - people who share common interests, or came by recommendation of a trusted friend or expert. Some people have rocketed their way to high visibility, added to hundreds of thousands of circles, by virtue of their actions on Google+. So while I can’t promise you the big numbers, here are ten ways you can get found on Google+, and examples to boot.

1. Embrace the Community While Doing Something Unique and Creative.

+Daria Musk +Thomas Hawk and +Trey Ratcliff are three of the most prominent people who have taken their talents, including singing and photography, to constantly give back to the community. And rather than post and run, as some content creators do, each of them learns from the community, honing their craft, highlighting others, and making recommendations of other top people. I’ve met all three in person in the last few months, and their dedication to both the network and their talents is something to behold.

2. Speak Eloquently, Thoroughly and from Your Experience.

+Tom Anderson used to just be the default avatar on a once-high-flying network. Now we recognize him as a respected observer of technology trends, social interactions and business moves - both for better and for worse. Having lived through the white hot rise and similar plummet of Myspace, he made enough cash to comfortably tell you how it is and not worry if you love it or hate it. Similarly, +Mark Cuban, a man never known for holding back his words, talks openly on Google+ on sports, business and tech.

3. Go on a Google+ Diet.

If you like what you see here, there’s little better way to show you’re all in than by fully committing to the platform. +Mike Elgan coined the term “the Google+ Diet”, but +Linda Lawrey and others, like +Denis Labelle, are just as devoted in their posting top links throughout the day to Google+ and sparking discussion. Linda also seems to have a side project going squashing the occasional spammer here, and we all appreciate that. 

4. Have a Sense of Humor and Share The Wacky Parts of the Web.

One of the best parts of circles is being able to organize your friends due to what they share, from serious to … not so serious. +Hillel Fuld and +Mona Nomura manage to mix their tech and social enthusiasm with a (un)healthy array of crazy images and outlandish things they find on the Web and share with those who follow them.

5. Gain the Attention of Others Who Have Proven Influence Before.

One of the most viral opportunities here on Google+ is that of the shared circle, where friends you already trust place you in a circle, usually topical, and recommend you to others. +Robert Scobleis one of the most active curators here, and takes a lot of effort to make sure his circles are full of active, contributing people. Gain his eye, or others with a network effect, such as +Veronica Belmont or +Felicia Day, and your updates could reach thousands. To gain the attention of these influencers, engage in their comment threads, don’t be shy about +mentioning them when you have interesting content, or stay on topic.

6. Spend Your Time Contributing to Make Google+ Even Better.

We’re working hard on making Google+ incredible. But we’re just getting started. Smart developers like +Matt Mastracci and +Mohamed Mansour have made a number of Chrome extensions to improve the streams and sharing beyond where they are now. +Paul Allen has made a side project of projecting our growth using real statistical analysis. Products like+CircleCount and SocialStatistics.com try to keep tabs on who is growing and what the top posts of the day are. This makes them all worth watching.

7. Be Well Known for Something Outside of Google+, Engage Here.

Call them celebrities or whatever you like, but there are many people who are household names who have taken to Google+ and used the medium to get closer to the rest of us, so you know them even better. From +Richard Branson and the +Dalai Lama to +Hugh Jackman to +will.i.am, people you read about offline are part of the community online.

8. Embrace Hangouts.

+Daria Musk's concerts in hangouts have been incredible to watch, but many more of you just simply hang out, with friends in your circles or the public. Every evening, I get invites from friends like +Bobbi Jo Woods+Erica Joy and +Liza Sperling who just love hangouts. Want to know the community face to face to face? Click the Hangout button and see who shows up.

9. Be On the Scene and Break the News.

+Roberto Vongher was armed with a camera and reported on the Costa Concordia disaster, giving us a primary source view previously the world of the news networks. +Breaking News has adopted Google+ and is a fast place for me to catch up on what’s happening, as is +Fox News. For tech, I’ve got +The Verge +The Next Web and +TechCrunch. On the sports side, between+ESPN +SB Nation and +Sports Illustrated, I’m pretty much set.

10. Be The People Who Make This Place Run.

This might not sound fair for those of you who don’t spend your 9-5 (or longer) at the Googleplex, but the people who set the agenda and write the code to make Google+ go are as committed to the platform as its users. So it’s a pleasure to see updates roll in not just from +Vic Gundotra and+Bradley Horowitz , but Google’s execs including +Larry Page+Sergey Brin and +Eric Schmidt. I’d list out the many folks I work with every day who own different aspects of the product, but by starting I’d never finish.

If you’re not constantly finding people to add to your circles, you’re not seeing what I’m seeing, which is a thriving community eager to share, socialize and discover. Looking for engagement on your content and feeling a bit ignored? We’ve all gone through it. So keep being yourself, and there’s no question your friends and peers are here. Leverage search to find topics and people you’re interested in. Check out shared circles from people you trust. Hangout! Play games. Have fun.

I’ve added all the people in this post to a shared circle. Add them and you can’t go wrong. There’s no question your stream will be full of some great stuff.

/via My Google+ Profile.

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