January 27, 2011

Samsung Launches Developer Portal for Android, Bada Apps

With the blistering rise in customer and partner interest and development of new applications for the Android operating system, companies like HTC, Motorola and Samsung have emerged as the go-to device manufacturers for a wide array of compatible handsets and tablets. Without a single provider offering both the hardware and software, like with Apple and the iOS, the companies have gained greater visibility with consumers, and some have even branched out to offer branded application stores to improve their standing in the expanding ecosystem. Today, Samsung launched a new online hub for 'Samsung Developers' at http://developer.samsung.com, aimed to spur tighter integration with their products and make their devices smarter.

Looking around my home, Samsung is rapidly vying with Apple for top brand representation. In addition to my Samsung Epic 4G phone (on Sprint), I have the Samsung Galaxy Tab, and even the TV in my office bears the Samsung logo. Samsung had a huge presence at CES earlier this month, and is expected to make a solid impact at the upcoming Mobile World Congress (MWC). Samsung's Galaxy S line of smartphones is tangling with iPhone for the top position in Japan and in other countries worldwide, and the Galaxy Tab has set the standard for Android Tablets taking on the iPad.

Samsung Apps Featured on the Developer Portal

But Samsung does more than Android, also promoting Windows Mobile devices and its Bada platform for lower-end devices, selling millions of handsets outside the US. The combination of its Bada offerings with Android and Windows Phone esentially means Samsung's brand is found from the most feature-rich smartphones to basic mobile devices. Added to the tablets and Web-connected TVs, and you can see how Samsung has lumped its offerings into a bigger pool called "connected devices". The new developer portal courts application authors to target these connected devices to reach "an audience of millions".

The new Samsung Developers portal takes much of the guesswork out of creating an app for the Samsung platform, with included "how to" and "getting started" guides to build applications that can run on multiple platforms and devices, and specific primers for such varied topics as bluetooth, theme design, security, widgets and how to leverage the Galaxy Tab's screen real estate. It also introduces the concept of Samsung Apps (http://www.samsungapps.com), optimized for the platform, including featured apps, both free and paid.

If you are an app developer looking to break out of the crowded Android market, teaming up with Samsung could be a great way to get visible on some of the best and most popular hardware in the smartphone and tablet market. The developer portal should help give a solid boost. Find it at http://developer.samsung.com.

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