March 01, 2010

Twitter Unleashes the Firehose to Seven New Partners

As Twitter promised back in December at LeWeb, the company has now extended access to the firehose, the full feed of public tweets, to a full array of partners - going beyond the initial deals with search leaders Yahoo!, Google and Microsoft. The partners announced today include personal favorites Twazzup, Collecta and Kosmix, taking Twitter more into the realm of platform rather than destination.

Twitter, through its continued rise in traffic, use and the public consciousness, has seen the data flowing through its system grow increasingly valuable, as the company aims to live up to its lofty goal as the pulse of the planet. This rich data set, now open for partners to tap into, can potentially rival traditional search engines in terms of value, especially where real-time reaction and sentiment analysis comes into play.

Kosmix, behind the personalized newspaper service, Meehive, and extended topic pages on its own search tool, wrote to say, "Having full access to the entire tweet streams will give us the chance to surface all relevant and interesting information on what is buzzing on the Web for any given topic."

Financial deals were not disclosed by Twitter, or by its partners, but the company looks to have found a way to recognize revenue and gain income off of the public stream. In this age of real-time data, the faster and more relevant, the better. That Twitter is letting more of its secret sauce spread across the Web will make it harder for other sites, namely Facebook, to look as nimble.

Disclosure: Kosmix has previously done business with Paladin Advisors Group, where I am managing director of new media.

No comments:

Post a Comment