July 24, 2007

New TAB Post: Solving Software Purchases the iTunes Way

Using iTunes to download movies, music or TV shows is incredibly easy. While logged in, all I have to do is click "Buy Song" and the tunes will be downloaded rapidly from Apple. So this got me thinking, why is it so difficult to find access to good software, and wouldn't it make sense if Apple used that kind of platform to showcase shareware? I have to imagine that small software developers would be ecstatic at the opportunity to use a platform like iTunes to introduce their wares to new customers.

The question is - does Apple, or anybody, want to seek after this type of business? It's one thing to offer links, like many do, and quite another to host and deliver the software and simplify the transaction...

That's the background behind my most recent contribution to The Apple Blog, titled Solving Software Purchases the iTunes Way. Per agreement with them, I will not be cross-posting the piece, but instead, have provided a link. Enjoy.

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