January 17, 2007

Apple Smashes Estimates, Sells 21 Million iPods

The story continues to be the same for Apple Inc. Although expectations for the Cupertino computer and digital device company are higher than ever, the company continues to exceed estimates quarter after quarter and year after year. Today, after NASDAQ market close, Apple announced fiscal earnings of $7 billion, with more than $1 billion in profits. In the quarter, Apple increased iPod sales by 50% over the previous year, to 21 million, and 1.6 million Macs, up 28% year over year.

Apple has come an amazingly long way from the mid-90's squalor that had some expecting they simply wouldn't make it. It's even more amazing to realize that this tremendous growth from the company's base products comes in advance of their recently announced iPhone and Apple TV products, which wasn't lost on the company's CEO, Steve Jobs, in today's press release.

"We've just kicked off what is going to be a very strong new product year for Apple by launching Apple TV and the revolutionary iPhone."

Apple's growth looks like it is in no danger of slowing. Through unique innovation and aggressive marketing, Apple has forged a place for itself in the marketplace. Now, it's not just a question of whether the company will survive, or if Apple can sell beyond its installed base, but just how much market share the company can take from Windows. With Vista around the corner, and Leopard offering some cutting-edge features, Apple can make significant traction in the coming year.

As Apple users and Mac afficionados, we look forward to more progress.

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