October 22, 2006

Political Activism + Google = New Rules

The 2004 elections saw the first time blogs were heavily utilized to promote campaigns, to recruit efforts and dollars. While some used the Web platform to communicate ideas, others hoped the sites would become virtual ATMs, keeping running tickers of the amount raised. Now, as the 2006 mid-term elections approach every candidate, national to local, has a Web site, and most have blogs or e-mail lists. So how can you mobilize beyond the fray?

Left-leaning site and political Web pioneer MyDD is calling for a new volunteer-led campaign to utilize Google's popular AdWords program, "to drive as many voters as possible toward the most damning, non-partisan article written on the Republican candidate in seventy key US Senate and House races." Now, when Google users would search on candidates' names to learn more, they might see ads that show them in an unpopular light.

Given reports that the Republican National Committee is funneling millions to back negative advertising against Democrats in hard-fought contests, this turnabout may seem like fair play, but it's yet another way that political partisans are taking the power of democracy directly to the people, and away from special interests and corporate lobbyists.

Other Political Notes of Interest:

Bush faces political nightmare if Democrats win
Democrat/Republican Ads Spoof Mac/PC Commercials

Listening to '''Pure' Frictions Groove'', by Sasha & John Digweed (Play Count: 4)

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