September 18, 2006

Why Is Apple Asking Mac Users to "Get A Mac"?

It's no secret that I use an Apple Macintosh at home and at work - as often as I can. I've been a Mac user since I started using computers, and the debate was between the Apple IIGS and the Mac LC, and have followed the company through several generations. Knowing that, why is it that I continue to see Apple's "Get a Mac" ads on prominent Web sites that I visit? With Web tracking technology what it is, every Web advertiser should know what platform I am on, what browser I am using, and similar Web sites I frequent. With that said, why can't Apple have its Web ads shown only to non-Mac users, to increase their success rate?

If the idea is to get Mac users to upgrade to the latest Intel Macs, that makes sense, but use a different message.

If the idea is to let Mac users know that Apple has an ad campaign out there to increase market share, that's quite another message, but it's my feeling that the computer company could be more effective with their ad targeting, and save money while reaching more potential switchers.

Just thinking out loud...

Listening to ''Gabriel & Dresden (Continuous Mix)'', by Gabriel & Dresden (Play Count: 1)

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