September 23, 2006

Fortune: Google Finds Success Among Chaos

Steve Rubel's Micro Persuasion pointed me to a fantastic article on Google's aggressive, often-chaotic approach to business, innovation and out of the box thinking, which has been a primary driver behind the company's continued success. While other, larger and more inflexible, companies are often tied down by quarter to quarter P/L targets and bureaucracy, Google has run at full-speed, spawning a host of products so plentiful that the company's CEO, Eric Schmidt, says even the most ardent of Google fanatics would be unable to name them all. But the main focus is still, as it always has been, on the search engine and its associated advertising platform.

For those interested in the backgrounds of successful companies, or whether you're looking to duplicate Google's so-far unique trajectory, make sure to read it. Google has managed to run as Apple's Macintosh off-shoot did two-plus decades ago, flying a pirate flag - yet they continue to win.

Listening to ''Sex 'n' Money'', by Paul Oakenfold (Play Count: 5)

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