Today Marks Ten Years Working In Silicon Valley

On October 25th, 1998, during my senior year at UC Berkeley, I started my first job in Silicon Valley, as an eCommerce Analyst for Internet Valley, a small startup focused on search engine optimization, technology trends and eCommerce. Today marks the tenth anniversary of that first day, making me one of those people who can sit around the table and claim a decade's worth of experience. Though my role has changed quite a bit from the first time I sat down for work in Burlingame, California, growing to take on traditional outbound marketing roles, including public relations and demand generation, the initial journey is worth commemorating.

As my senior year at Berkeley commenced, I knew I would need an off-campus job to help pay for rent and books, having left my position with the school newspaper, where I was Online Editor and a news reporter.

Not entirely sure what I wanted to do, I drafted two versions of my resume - one to be a journalist, and the other, to be a Webmaster. The journalist piece I sent to places like the Mercury News and MacWeek, and the one for being a Webmaster went just about anywhere I thought made sense, provided it was close enough to Berkeley, and offered flexibility that let me finish out my coursework and get the dual degree in Mass Communications and Political Science.

It being 1998, it was no surprise the Webmaster position found the most traction. That Internet Valley took a chance on me, an unproven kid at the age of 21, without a formal degree, helped lay the groundwork for my making a home in Silicon Valley and starting on a track toward a career that later encompassed Marketing. To give you an idea of how things have changed just in the last ten years, here's an excerpt from a note home to my dad, titled, "First day of work":

The company has ordered a Micron PC for me at work, and while it is a Windows 98/NT machine, it has some strong specs, such as: PentiumII 400 MHz processor, 64 MB RAM, 6.4GB of hard disk space, a 32x CD-ROM, and built-in Zip Drive.

That's right. In 1998, 6.4 GB of space and 64 MB of RAM was considered "strong specs".

I had interviewed at Internet Valley on October 13th of 1998, somehow getting from Berkeley to Burlingame without a car, using a combination of public transportation and my own two feet. And interestingly, my initial impressions of the Internet Valley site, and its methodology, provided some interesting hints for the way the future Web would be consumed.

From a previous e-mail, after 2 a.m. on October 14th of 1998:

(My boss) said that when he organized the site, he had done it with the intent of separating from print media, instead focusing on users who do not "read" documents, but "scroll" them. The typical Web site containing basic text was not to be found. The site instead contains words in a variety of colors, font sizes and heavy use of the bold tag. Some might call it ugly. ... He laughed about how he had dropped half of his age in a week if the letters were to be believed. But when scrolling down the site, a user can have their attention caught by the unorthodox methods, and will stop to read. Otherwise the words highlighted will give an idea of what the topic was being covered.

While the site itself was tough to digest, it brings to mind the way many of us consume news now, through a "river of noise", or scanning RSS rather than reading in full.

The stay at Internet Valley was not all that long, as the seed investor would have preferred revenue more quickly, but I managed to stay on with their sister company, 3Cube, reporting to the team's new vice president of Marketing.

Working at 3Cube during the dotcom boom, and eventually, through the bust, set the stage for how I approached business. Whether in operations, engineering or marketing, the team worked late, and was focused on doing what at times seemed to be super-human work, as we could ask a pair of coders to do what had taken a team of dozens at a competitor more time. And at age 22, I was responsible for running the Web site, and much of the copy, including FAQ's for these new products, even as I found myself sitting at the table with people who had been in the software industry since the time I was born.

As a young employee at both companies, and where I work now, I often found myself intimidated by my colleagues' experience and history. When they could talk in decades, I could merely talk in months, or maybe a year or two. With time, this has changed, of course, as I took on more responsibilities, including direct reports, gained experience, and have found myself at a place where many employees are younger than myself.

After the dotcom bust, I worked through the 2001-03 recession, and came out the other end with more knowledge on how to operate when times were lean. It looks like we may have that opportunity again, with the global markets being tossed to and fro. But even as we see our day to day challenges, or try and hit milestones that lie directly ahead, I can do so knowing that, after ten years of trying to make a difference, it's me who has a decade's experience in the Valley, the first of what should be a handful. I can't even imagine trying to work outside of the Valley. It's all I know, and all I want to know. Here's to thirty more years.

A Recession's Impact: Lower Expectations Across the Board

The stock market is a disaster.

Banks are going under, and massive financial institutions are being bailed out. Companies are announcing hiring freezes and layoffs. And just about everybody has less money now than they did last month, or the one before that. While many of these perceived losses are quantifiable (on paper), more widespread are the losses that cannot be quantified, as people and companies cast off their optimism, and exchange it with a dark reality.

Those of us who made it through the last recession have seen this play out before, and others, a few times as bust follows boom, and back again. This time, the bust just might be deeper, and its impact further felt. I made a handy chart to see how people here in the Silicon Valley might be adjusting their expectations - from personal goals to family, possessions and career. In every aspect, I think it's safe to say that many are choosing door number three.


How a market changes one's goals - in chart form...
(Feel free to reuse the image on your blog)
With all the bad news out there, have you already made some of these choices? I'll likely be keeping my 1998 Mercury Tracer going just a bit longer, and despite the twins, I don't see us moving out any time soon, as demand for housing has cratered. Stocks I held just last week are worth 80 cents on the dollar today, and it could be time to buckle down unless things turn around soon.

I've Taken a New Advisory Role With ReadBurner

If you've been a long-time reader of this blog, you'll know that one of the most frequent topics I've discussed is that of RSS readers, and innovative tools to determine "hot" or most popular items - either on a broad measure, or by specific topic or vertical. One of the most fun stories to follow, for me, this year, was the stealth debut of ReadBurner, followed by its rapid ascension into visibility, its later changing hands and continued efforts to add new features and make it a standard for determining the best content across the Web.

As of today, I'll be taking a more direct role in helping the team at ReadBurner succeed, working with them in an advisory role, where I can spend a few hours each week talking strategy.

So what does this mean for the other companies in this space, who have played a crucial role in our coverage this year, such as RSSmeme, Feedheads, and LinkRiver? To me, it doesn't change a whole lot. I've made it clear that I really like this arena, and see that it has great potential, and I've maintained a good relationship with the developers at each site.

In fact, I reached out to both Mario Romero and Ben Golub in advance of this post to let them know of our making the ReadBurner affiliation more official, in case they felt I had a new conflict of interest, or would be treating them differently going forward. As I told both of them, I would absolutely love to keep being updated and spreading the word, but understand if they felt more competitive, and if any future coverage of either will need a formal disclosure of sorts.

So why ReadBurner? Because the team of Drew Olanoff, Adam Ostrow, Thomas Connors and Alexander Marktl has recognized the potential in a democratically-oriented site that can bring the day's top news to people, regardless of its source, or its topic. They are looking to springboard ReadBurner out of the hobby phase and help it grow. I'm hoping I can help, and I'm honored they extended the opportunity.

And in case you're curious, this doesn't impact my day job, which remains the same, as outlined on LinkedIn. But even if I can help the ReadBurner team in a small way, I'm excited to try. It's already been fun watching the site grow from its infancy earlier this year.

You can follow our efforts at http://www.readburner.com/. Looking forward to updating you with more, including on the ReadBurner podcast, tonight at 10 p.m. Eastern, 7 p.m. Pacific. (Watch the official blog.)

Meeting Virtual Friends In Real Life at Web 2.0 Expo

This week is one of the few opportunities where my work life and my blog life are intersecting. I have the chance to participate at the Web 2.0 Expo in San Francisco, and while the show exhibition doesn't start in earnest until tomorrow, I've already had the opportunity to make face to face connections with people who I respect, but until today, had only met online, through Twitter, through blogs, e-mail or FriendFeed. And I continue to be amazed how easy it is to meet somebody for the first time, and feel like we're close friends, solely due to our online connections.

One highlight of the day was meeting Caleb Elston, the creator of Toluu. Caleb, based in Miami, Florida, is far from home, but was nice enough to step out of a session he was attending so we could catch up. In the thirty minutes or so that we talked, he expressed excitement over how rapidly Web users have taken to his RSS feed matching and recommendation service, saying thousands had signed up, with the only limitation being how many beta invites he has offered.

In fact, the early buzz over Toluu, both here and elsewhere, led to some curiosity from colleagues at his day job, where he said he was getting more and better PR than his company. Some friends at the office even thought he might jump ship, to focus solely on Toluu. Yet, he reassured me, that wasn't in the plans. For him, developing and enhancing Toluu is done when he otherwise would be less productive, watching TV or movies, and has helped to keep him sharp and focused.

Eager to keep the Toluu buzz going, I even lobbed a call to Robert Scoble, hoping I could connect the two, but his dance card is full. He said he'd love to meet up, but it's no surprise he has interviews lined up every hour on the hour throughout the show from entrepreneurs trying to gain his attention. I don't exactly envy his schedule.

Wandering up to the press room, as my exhibitor pass wouldn't let me crash any of the sessions, I found Marshall Kirkpatrick and Josh Catone of ReadWriteWeb, as well as Brian Solis of Bub.blicio.us and PR 2.0. As Marshall has been one of my more vocal advocates since the turn of the calendar year, and as I respect RWW's efforts, it seemed natural to pull alongside and start trading stories. We talked about what was making news today at the show (not too much), and looked at the latest FriendFeed apps, MySocial 24x7 and FriendFeedMachine, which I covered yesterday. Marshall really likes MySocial 24x7 a lot, and showed me how he had it sitting in his FireFox browser sidebar, but I haven't yet installed it. That led to him teasing me about getting to a FriendFeed app before I did, which I can live with. In turn, I gave him grief for Sarah Perez' continued success at RWW, which I suggested was putting a little more pressure on him to produce. We both agreed she was doing a great job, but I don't know that she's at the show. I certainly didn't see her today.

Richard MacManus joined us at the table just as I had to leave, but I was able to introduce myself and shake hands.

On tap for tomorrow? The exhibition gets started. So, after putting in labor today, we'll be looking forward to meeting more people, both in my virtual address book, and my real world directory. We'll be at booth #115 all day, and can be reached by the contact information on the right hand side of the blog. I'm already looking forward to meeting Susan Mernit, hope to track down the Mashable team, and maybe you too! Send me a note, or drop by booth #115, and we can get connected.

LinkedIn Company Detail Shows Silicon Valley Carousel

How Select Tech Titans Stack Up (Click for larger image)

Last night, LinkedIn rolled out a major upgrade to the professionally-oriented social network and career/recruiting database, adding new company profiles, giving corporations the same kind of dedicated page to their background as their individual employees have had for roughly five years. (Here's mine.) While corporate profiles have been around forever, LinkedIn adds "special sauce" through its large user database, determining where employees come from and leave to, what other companies they are connected to, and who may recently have changed positions or joined the company. Good stuff.

The new company profiles on LinkedIn are a gold mine for reporters who want to get data beyond what the PR guys may want to dish out. (See: LinkedIn Is a Paradise for Smart Reporters)

Want the average age of an employee? A good estimate is on LinkedIn. Want to know if there is a high level of turnover, and people don't stay long? LinkedIn has that too. It also can provide hints as to whether a company is so strong that folks aren't leaving at all, or if they are leaving in exodus. And if you peer closely enough, you can see the Silicon Valley carousel, as employees move from company to company in search for the next big thing.

You can see employees move from PayPal to Google, Yahoo! or LinkedIn. You can see Friendster employees went to Yahoo! and Zazzle, or from Napster to Apple, Yahoo!, Microsoft and Google. And if you think Google is getting all the good employees out there, there's no question they get their share, but so far, it looks like Facebook is getting a lot of new hires, and nobody's leaving - a boomtime for the social networking giant.

Interestingly, due to Apple's tenure, and the company's rising from the ashes with the return of Steve Jobs, you can see employees that once left the company have returned, having never lost the Mac religion. You can also see longer median tenures at the more established companies, like Microsoft and Intel, who also feature an older employee base.

Gender-wise, men dominate LinkedIn data for the tech industry, with between 60% and 70% of all employees at the companies I selected. Could that be the case, or is there an overweighting of men who use LinkedIn, compared to the true employee base? Maybe it's both?

LinkedIn opening up this data will keep company marketeers and PR on the alert to see how their data is being portrayed, just as they should be watching their coverage on Wikipedia, for in this case, it's their employees' collective data that is pushing the details, without a filter, and just maybe, the truth will reveal more than they had ever imagined. I know I'll be spending a lot more time poking around LinkedIn now myself.

February 29th's Leap Day Robs Us All

The idea of February 29th is a cute concept in some ways. It's quadrennial appearance has notoriety, and is a date often targeted by expectant mothers and fathers who think they can keep their children artificially young, by limiting the number of birthdays over their lifetime. But if you think about it, if you're a salaried employee, the very fact we have a February 29th this year means your employer gets this day for free. In fact, every single paycheck you get this year is less because of February 29th, and they never even asked your permission to dock your pay!

What do I mean by this? Well, in 2007, we had 365 days, in 2008, we have 366, and next year, we will have 365. Yet you're paid the same this year, if you're on salary, even though you put in the extra effort!

To make the math easy, let's pretend your salary is such that you take home exactly $73,000 a year. Under this scenario, in 2007, you would take home $200.00 even per day, but in 2008, for the same amount of work, you'd only be taking home $199.45. And those 55 cents can add up. Over the 366-day calendar, your employer has taken away a full day's pay from you. If instead you take home $109,500, that number jumps to $300 in lost pay for similar productivity! (See below chart)


Over time, a few cents a day starts to add up...
And you can see this in every single one of your paychecks. If you get paid over a 14-day pay period, at the $73,000 rate noted above, you would see only $2,792.30 coming home every two weeks, instead of the $2,800.00 you would have received in either 2007 or 2009. That's messed up, right? You think we want to be reminded 26 times this year that employers worldwide have asked us to come into the office and work for free?

I propose that from now on, all salaried employees should have the option of taking February 29th off. After all, if we aren't getting paid, why show up?

NotchUp Sells You Out, but Nobody's Buying

I can see how a few overzealous marketeers dreamed up the concept of NotchUp, a new career site for casual job seekers who believe themselves to be so good that prospective employers would bid simply for the right to interview them. The thought... "What if we combine the utility of LinkedIn with viral marketing, using spam and a half-baked pyramid scheme? All we have to do is create a site and force companies to pay for interviews! We'll be rich!"

But the idea is ridiculous. After receiving way too many invites to NotchUp in my e-mail box, primarily from casual business acquaintances who I haven't worked with in years, I thought I'd sign in to see what the noise was about, while also pre-emptively blocking future invites. And what I found was absolutely silly.


Some of the NotchUp e-mail invites I hadn't deleted yet...
NotchUp essentially wants you to recreate your LinkedIn profile, even offering to import your LinkedIn contacts, and then set a price for how much you believe a company should pay for the privilege of meeting with your egotistical self. And, if you act fast, you can spam all of your buddies, thereby gaining 10% of their earnings from interviewing companies as a referral bonus for a full year.

But there are some major glaring holes here.

#1: No company that takes itself seriously will pay for your interview

If a company needs to pay you to interview, they probably aren't one you want to join, and if you're willing to interview for the sole purpose of being paid, with no intention of taking the job, they shouldn't want you.

#2: In order to make any money off the process, you'd have to interview a ton, and never take a job. And all that interviewing might cost you the job you already have.

Notchup encourages you to set a price for interviewing between $75 and $5,000. Assuming you set your price at $250, you would have to conduct 200 separate interviews to rake in a $50k salary. And if you interviewed twice a week at that rate, you would be making $2k a month. But.... you wouldn't ever see that kind of money anyway.

I'm special. Pay me big bucks to chat.

#3: The very best way for people to find new jobs these days is through networking.

LinkedIn is a success because of who you know, not how well you write your resume or how well you interview. LinkedIn shows the quickest route between individuals, and NotchUp doesn't even talk about that. Their entire selling point is about you getting rich, not off working, but pretending to be interested in work.

#4: Friends who spam me shouldn't make a red cent.

You think I'm really going to export my 360+ LinkedIn contacts, invite them all to NotchUp, and then sit back as the profits roll in? Hardly. I don't have stars in my eyes thinking all 360 of my contacts will interview once a month at $200 each, and make me a cool $7,200 a month. If you sent me a spam e-mail asking me to join this quasi-pyramid scheme of a program, I'd have to reconsider whether I'd ever hire you on my team in a future capacity.

#5: The economy isn't so red hot that companies are panicking in need for good employees.

With all the talk about market fluctuations and even a recession, it's not as if companies are dying to meet you. I don't know if they want to meet you for free. The best ones, like Google and Facebook, aren't hurting for talent. They get thousands of resumes a day, most of which won't even get a courtesy callback. Maybe this process would have some chance of success in a go-go time of market inefficiency where job applicants were in control, but not now, and not any time soon.

I'm all for checking out the latest and greatest Web services, but NotchUp is a joke looking for a punch line.

See Also:
Center Networks: There Are Great Ideas, There Are Poor Ideas, Then There's NotchUp
Danny Man: NotchUp? Not so much . . .
eWeek: What if Companies Paid to Interview You?

My Laptop And Me: A Committed Relationship

A typical Silicon Valley day (mine)
For many, including myself, my laptop goes with me to the office and comes back home. While the equipment stays the same, only my usage patterns change. In fact, I likely spend a similar percentage of time online while at home as I do at the office. Using a quick "back of the hand" measurement, I figure in a 24-hour period, assuming 6 hours of sleep, and 1 hour commute time, of the 17 remaining hours in a day (approx. 10 at the office), it's likely I'm on the laptop a good 14 to 15 hours. That's huge.

As we get more wired, and Web-enabled computers are pervasive, the amount of time we spend away from computers is decreasing, as is the total amount each of us spends outside, period, as the Web eliminates the need for many to go out and socialize, preferring social networks, to go shopping, to see movies, or do many of those things that used to require gassing up and heading out.


How many of my total hours awake are spent online? More than 80%?
When I do close the laptop lid to head out, I'll be supplementing my fix by making sure I have my Web-enabled BlackBerry on my hip, just in case I need to check a sports score while at the gas station or barber shop, or I'll click through to Google Reader Mobile to see if TechMeme is blowing up over the latest topic du jour.

Often, at home, my wife and I will be in separate rooms, on our separate laptops. Other times, we'll be watching TV together in the same room, and both our laptops will be open. I'll be reading RSS feeds, and checking Ballhype or Friendfeed. She'll be catching up on blogs, the news and discussion boards. Does this show a lack of communication or marital strife? I doubt it. It's just the way it's become. We both know catching up on work e-mail from home means a fast start to the next day. We both see the Web as a source of news and a place to unwind and communicate. And just because we're taking in one form of media doesn't mean we can't take in another part-time.


A conservative estimate on my part of hours spent during a day (exceeds 24)
As our Web intake has increased, consumption of written media has been decimated. I don't read as many books as I used to. I still buy them, but they pile up. I haven't gotten a newspaper in years, and I think I'm going to let my subscriptions to Newsweek, Sports Illustrated and ESPN Magazine lapse when they come due. Sitting to read them often feels like a chore, and it's not uncommon to be seen reading a magazine at the foot of my laptop on Saturday, with the TV muted in the background.

But while we're working to extend our social networks through LinkedIn and Facebook, or making comments throughout the blogosphere, the total hours spent with real-life humans is probably going down too. What does it say that I spend more time with my laptop than my wife? I guess it makes it just that much more important that I get the right computer, huh? Why is it that I can read 200+ feeds a day, but not call my mom? Why is it that I make sure all my e-mail items are read almost immediately, but I'd rather wait until my bills come in for a second notice before I shake the dust off my checkbook? Why is it that I probably would spend more time making sure the RAM and hard drive size on my laptop is just perfect, but I can't take the time to fix the broken bedroom dresser hinges?

It could be that I recognize my laptop is a perpetual giver. Empowered by the Web, it gives and gives and gives without question and is one of the last things I see before I go to bed and the first when I wake up. Maybe that's why, as I've embraced this digital lifestyle, that I recognize I quietly, secretly, signed on with my laptop to become my life partner. Just don't tell my wife.

Silicon Valley Media Notables Divide "Hot" from "Not"

This evening, I had the opportunity to attend a fun panel put on by the Public Relations Society of America (PRSA) Silicon Valley at the Computer History Museum in Mountain View, featuring some of the Valley's top reporters, from the Wall Street Journal, BusinessWeek, Forbes, CNBC, Kara Swisher of All Things Digital, and uber-blogger Robert Scoble. The panelists, all "Hot" in their own right, shared with the PR-heavy audience what they thought were the biggest hits of 2007, and what's next in the coming year.

Virtually all panelists said 2007 could be summarized through the success of a few companies: Apple, Google and Facebook, to name a few, the rise of the iPhone, user generated content, social networks, Twitter, and advertising-driven firms. But some said a tide was going to turn with the change in the calendar year, away from consumer-driven technology, and toward enterprise. Also, many expected a combination of bad news to hit the Valley and the economy at large - a market downturn, a recession, and bursting of what could be seen as the advertising bubble, with many companies riding the second wave to Web upstarts to disappear altogether.

Kara Swisher, author of AOL.com (a must read, featured in my bookshelf), was one of the stars of the evening, proving herself intelligent, quick, witty, sarcastic and perfectly willing to mock Second Life, Facebook widgets or the other panelists at any opportunity.

At the other end of the table was Robert Scoble, with Amazon Kindle alongside, playing the part of the only true digerati on the panel. His brazen openness and willingness to engage with his readers through his blog, through Twitter and Facebook, and request to be contacted by cell phone, was in stark contrast to others all too tired of PR pitches - most who said they preferred e-mail. He was one of the few to bring up private startup companies he likes, including Kyte.TV, and vehemently disagreed with CNBC's Jim Goldman on whether Microsoft was seeing a string of success with Vista, Zune and the XBox. And when he stated he read 800 RSS feeds a day, the response was one of shock from his fellow panelists, who jokingly compared him to the notoriously always-on Marissa Mayer of Google.

The far-ranging discussion chided the US government for being too focused on "the friggin' flag", as Swisher mentioned, instead of working to get the country in a leadership position on broadband and wireless, while nations like Vietnam, South Korea and Europe were able to get their act together. She postulated that had the development of the United States' interstate highways been managed in the same way, we'd be on cobblestones.

Other comments were that ad-driven media companies will see a spike in spending to the tune of $100 million around the 2008 presidential election, a one-time jump that will go away, painfully, in 2009, that Yahoo! better get off its kiester and figure out what it's going to do with all its users and products, and that Google just might continue disrupting every new market it enters, including wireless.

While I'd met some of the panelists and others in the room before, it was my first time meeting Scoble personally, but given our online discussions, talking with him had an immediate air of familiarity and friendship, one forged through shared experiences and points of view. (He was no idiot...)I'd be eager to sit in on more discussions like this, and to see if these notables were right with what they expect for 2008.

Geeking Out With a New MacBook Pro

Today, I unpacked one of the most-anticipated items to reach our shipping facility in the last few years - my new Apple MacBook Pro. Aimed to replace a 7-year-old Power Mac G4 desktop and a frustrating Dell laptop at the same time, I'm ready to migrate all my major applications over, and start using this magnificent machine for both Mac and Windows work - as soon as I can get hold of VMWare Fusion or another OS emulator, which would let me run Microsoft Outlook, Project, Visio or any other Windows-only apps alongside my Mac environment without hassle.

For the last hour or so, I've had my two laptops sitting side by side, the first in FireWire Target Disk Mode, as I migrate files, applicatins and preferences from my PowerBook G4 (1.25 GHz/80 GB) to the new MBPro (2.2 GHz/200 GB). Yes, that's right. A whopping 200 gigabytes - enough room for all my applications, and all my files, including the more than 30 Gigs of music I've ripped from my CDs and downloaded from the iTunes Music Store.

We're just getting started, but there is no question the new machine is faster, the keyboard is more responsive, and even the speakers sound much better than my 2-year-old laptop. I can't wait to run speed comparisons between it and the year 2000 model I've got at the office...

A Saturday Silicon Valley Experience

Earlier this week, I got a call from a pair of former colleagues with whom I had worked at a small Internet startup right out of college, who I hadn't heard from for the better part of five years.

At the beginning of the decade, we had worked on some great Web-based tools that were seemingly years ahead of their time - online meetings, unified messaging and communication, Web OS's and the like, but as the market fell, so did our chances. Now, as the market for Web tools has heated back up, and the stock markets occasional hiccups haven't stopped innovation, they're actively thinking aloud - should we get back into the game?

So, in typical Silicon Valley fashion, we met at a cafe in Palo Alto this morning, and amidst the bustle of college students and working staffs grabbing lattés on a slow Saturday, we caught up, as friends, on where mutual acquaintances had landed, how they were doing in their new careers and catching them up on how my own life has changed, from when I was a green 22 year old out of Cal to my more seasoned 30 now - how my roles have changed in the office, as well as how I've handled life's constant change. We also traded ideas on where technologies were headed, where I thought there were holes, and how in a crowded market, one could differentiate through quality, ease of use, price or marketing.

Even if they don't start something new, and even if I'm just watching, I greatly enjoyed the discussion. I like the culture of pursuing new ideas in the name of bringing new products to market, and seeking solutions to every day problems, using advanced technology.

Many startups owe themselves to the bantering of ideas in restaurants and business models drawn up on the backs of napkins as waiters bustle to and fro. I just like being part of it and knowing I belong.

New Reality: Your Blog Is Your Brand

While many are debating whether bloggers should be considered on par with journalists, if microblogging through Twitter and others should replace standard blogs, or even if Facebook or LinkedIn are the new business cards in a technology oriented age, it seems to me the clearest, newest definition of a blog is that it is your personal brand. Whether you have tens of visitors or tens of thousands, whether you have dozens of comments or none at all, the content on your blog, in total, represents you, and if done well, can define you, to those who know you well, or those who do not.

By blogging about your interests, by sharing news, links and photos, you are helping explain to the world who you are, what you like and don't like, what you represent, and what you do. If you choose to break news or comment on the day's news, you are doing so through a personal filter which covers everything. If you choose to talk about sports and technology, your choices as to what you want to discuss help define your brand. And, more importantly, the quality of your posts, the frequency of your posts, the length of your posts, all those elements help to illustrate your writing abilities, your attention to detail, your ability to stick to a project, and comprehension or adoption of new technology.

A personal blog will always be much better as a brand than your Facebook profile or LinkedIn profile.

A Facebook profile, even with the newest enhancements to the service, shows photos, groups and networks you consider yourself part of, the friends you have, updates you provide, applications you have installed, and a short message board, or "wall". But the Facebook profile does not allow for much personalization of look, feel or content. The Facebook profile doesn't allow for post after post of prose. The Facebook profile allows you to show how you're connected to a friend, but doesn't give you a platform to talk about the relationship. The Facebook profile is not your brand, but instead the Facebook brand with a small helping of your content.

Your LinkedIn profile is an excellent business card and resume, with job history, relationships, and recommendations. But it is not your brand. Instead, it is one, strong, contributing element to your brand.

As important as it is for me to look to LinkedIn and Facebook to know about a new hire candidate, or to research acquaintances, a blog will go far beyond in explaining to me how this person wants to be portrayed. I now expect job candidates to have blogs, and make that part of the interview process, whether it's related to their position or not. Even if the big shots like Steve Rubel of MicroPersuasion and Robert Scoble are successful in moving microupdates away from their blog and to other services, their blog will be the best measure of their personal brand to me, and should not be abandoned, because no other single service can best be owned by and represent the individual.

E-mail Faux Pas Showcases Old Message

When it comes to e-mail etiquette, I'm quite particular. I tend to roll my eyes and think less of people who don't know the difference between "Reply" and "Reply All", I'm not all that forgiving with typos, and think that the way e-mails are written should be in line with your own capability for writing or communicating. So when I goof up, I'm particularly annoyed. Today, I most certainly goofed.

Late last September, I had tried to send a message at the office via the Microsoft Entourage desktop client, as Webmail was having issues. For some reason, that didn't go through either. After a few hours of struggles, I ended up sending the note from my personal e-mail account, using Apple Mail, and hadn't opened up Entourage since. Until today.

Prompted to revisit Microsoft's sorry excuse cousin to Outlook for the Mac, I fired up Entourage and set it up to synchronize, so each folder would be updated. As the app sluggishly whirred to life, filling my inbox with the latest, a familiar "Sending Mail" sound echoed. Oops. Seconds later, my message from September hit an internal distribution list and I was made to look like a fool, as the note gave a snapshot in time from 10 months prior. In the age of instant receipt and Blackberries, there was no good reason to recall. Instead, I just sighed and apologized to all for the error.

I hate that. The next step is to just make sure I never open Entourage again.

Update: Ars Technica in parallel has posted a note on curing "sender's remorse"...

YouTube Debut of Ash Steffy: New Tenant

One of my best friends from high school, Ash Steffy, attended UCLA, pursued post-graduate study at the Art Center in Pasadena, and continues to follow his dreams as an aspiring film director in Hollywood. After much prodding by me, his much-anticipated short film debut has hit YouTube, in the form of "New Tenant", which covers a working stiff's efforts to pursue a 9 to 5 living, only to see one morning go hilariously awry. I hope you like it. Be sure to share with those you know would also enjoy it.

Direct link: http://www.youtube.com/watch?v=jZg0ErXRMTE

A Silicon Valley Adventure: Trip to TiVo

I love living and working in the Silicon Valley. Though at times the hours and intensity can be challenging, I do enjoy being around aggressive people with innovative goals, and seeing the sources of development face to face. Today, I got to "look behind the curtain" at one of these companies - TiVo.

Yesterday evening, our TiVo remote stopped working. We've had it for four years, so that was no major surprise. It wasn't the end of the world, but it was certainly annoying, as we had no access to saved programs, and had to manually change the channel by going to the cable box.

This morning, I went to Fry's Electronics to get a replacement remote. No deal. They only wanted to give me one if I bought a new unit (for up to $800).

So at lunch, a colleague and I went to Best Buy. Same issue. They offered that I could possibly use a universal remote, but the universal remotes don't have a TiVo button, and it's questionable if they would work.

I looked online, and while I could get a remote cheap, I wouldn't get it right away unless I paid upward of $35 to ship a $10-$20 product via next day UPS.

I pass the TiVo's corporate headquarters every morning on my way to work, so I had other ideas. I went to the TiVo Web site, called their main number, and hit zero to talk with the operator. I told her of my plight, and after checking with her colleague, she asked me to drive over by 5 p.m., and I could have one of her three they had for customer demonstrations.

I hopped in the car, and less than ten minutes later, I was at TiVo's worldwide headquarters, surrounded by TiVo images, from the clocks to the floormats, to a six-foot TiVo mascot plush toy. I was also in possession of a brand new TiVo remote for free, thanks to the receptionist's generosity. I offered to pay, but she declined. After all, that wasn't the point. It was outstanding customer service, something she knew she could do given our offices were only a few blocks apart.

I was already a TiVo fan for life, but this service went above and beyond, delivering a story only possible here in the Silicon Valley.

SF Chronicle Editor: Newspaper Business Model "Broken"

One day after Neil Henry lit up the mediasphere with his stark comments on the world of journalism in a brave new world of instant, independent media, more bombshells continue to drop at the San Francisco Chronicle, as the beleaguered paper saw its managing editor quit yesterday, despite not having a new job. In his leaving, he said the business model in the newspaper business "is clearly broken."

Not too long ago, San Francisco was a two-paper town, with the Chronicle and Examiner publishing every day. The Examiner functioned as an afternoon paper, including the closing day's stock prices, and the Chronicle was the paper of record. In a series of missteps, the Examiner cut back the number of editions, went to tabloid format, and all but disappeared. The Chronicle, the seeming victor in the race, has seen its own struggles, and is circling the drain in an extremely wired, connected landscape that is turning elsewhere for its media intake.

I was once a newspaper addict. I read the paper daily from the age of 12, scoured for newspaper headlines and editorials all over the nation when the Internet evolved, and seriously considered journalism as a profession, becoming a charter subscriber to the defunct Brill's Content, and making myself a student of the craft. But the landscape changed under my feet, and I was lucky enough to make the jump to a more forward-looking, aggressive environment. If others in the newspaper business don't make similar moves, many will find themselves starting their careers over, voluntarily or not.

Minor Stat: My Car Reaches 125,000 Miles

On March 29, 2004, my 1998 Mercury Tracer passed the 100,000 mile mark. 1,157 days later, while driving home from tonight's 5-3 Oakland A's victory over the Texas Rangers, the odometer rolled to 125,000 exactly, where it remains, parked outside our condo.

The milestone itself isn't all that significant, but it's a good marker to see how much I'm driving. 25,000 miles over 1,157 days shows an average of only 21.6 miles per day over the last 3-plus years, which tells me that aside from commuting to and from the office five days a week, I really don't get out much.

The commute to work is 7.5 miles, according to Google Maps, so the act of simply going to and from the office covers 75 of the 151.2 miles driven on average per week over the last four years, assuming I go to the office five days a week, every week. That's about half of all my driving, even with 40 or so A's games and Cal Bears games in the East Bay per year, and the occasional visit to see the family in Palo Alto, Sacramento, Paradise or Chico.

So, either I could argue I have no life, or that I live in an area nearby all I need, from groceries to entertainment. I could also say I'm trying to conserve the environment, or that my wife and I take her car often enough that I'm not racking up the miles like I once did. Regardless, for having 125,000 miles behind it, the car is in remarkable shape. I haven't had to get it serviced for a really long time, aside from the occasional oil change. As much as I may dream of a better, fancier car, or look envious at hybrids to do what's right, we're in a pretty good spot with our 10-year-old clunker.

Fatigue: It's Worse Than I Thought

Yesterday morning's question as to whether leading bloggers were losing their gusto hit a mark, especially concerning blog pioneer and Naked Conversations author Robert Scoble, who responded by saying he felt he was being pulled in too many different directions. (See: Am I getting "blog fatigue?")

While Jason Calacanis and Bonnie Wren remained dormant, Scoble explained to his readers the many tasks which are pulling him away. There's no question he's busy, but some readers didn't get it - openly questioning how much work it really is to maintain one of the world's preeminent blogs.

One wrote: "I’m sorry Robert but I just don’t get it. Tired of what? Commenting on stuff? Transcribing an opinion from your brain to a digital screen? Is that really that hard? Maybe there’s some element to commentary blogging that I’m missing, but it’s not like you’re having to create new material every week." and another piled on, saying, "How do you get fatigued from writing 2-3 tiny 3 paragraph articles per day with absolutely no fact checking or editorial review what so ever?"

Ouch. And I thought it was a friendly audience.

But amid the din, it seems many others are similarly working on fumes. Paul from BizTips adds his thoughts in a post titled "Fatigue", saying, "I wouldn’t say I have quite the same challenges in the same proportions as Scoble does but I do know how he feels. The last few weeks and months have been a bit nutty." Meanwhile, Mac Beach, who authored an excellent comment on this site, adds his own thoughts, saying that toiling away without much reward is eventually going to grow tiresome for anyone - that we shouldn't expect to blog in our PJs and pull down six-figure incomes for that alone. (See: Silicon Valley Blog: Are Leading Bloggers Getting Blog Fatigue?)

As for me, I feel a bit guilty that I got Robert on the defensive. He posts more often than I do, on more things. He rarely misses days. He attends more networking parties. He reads more feeds than I do, yet my observation made him feel even that wasn't enough. We all get tired due to demands on our time, whether they be blog-related, work related, hobby related, family related, church... you name it. What we need to do is come to some level of acceptance with ourselves as to what it is we will produce and whether we are meeting expectations, regardless of what demands we get from others. That way, the fatigue will feel worth it, or be lessened.

LinkedIn Continues to Improve

LinkedIn is listening. Today, the business networking site added a new feature that lets you see how many visitors you have had to your profile, and their titles, should they choose to reveal that data. (TechCrunch: See Who's Reading Your LinkedIn Profile)

While some don't see the immediate benefit to that feature, it falls directly in line with requests I made in February, (See: How to Make LinkedIn Even Better) where I said LinkedIn should act more like a social networking company, by listing:

1. How many times your personal profile has been visited
2. Who has recently visited your personal profile
3. Who has similar profiles to yours
4. Who has similar profiles to your connections

Consider numbers 1 and 2 checked off. Nice job, LinkedIn. The new service is considered to be in beta, so I'd expect they consider this under evaluation and may tweak it over time. Maybe requests 3 and 4 are coming...


Example: From My LinkedIn.com Front Page Tonight

Want to visit my LinkedIn profile? Visit my profile now.

Cisco Acquires WebEx, as Big Company Gets Bigger

From 1999 to early 2001, I got my feet wet working as the Web Marketing Manager at 3Cube, a Silicon Valley startup looking to enhance Internet Communications through Web-based faxing, conference calls, and Web meetings. While we toiled away trying to take on new customers one at a time, WebEx had raised tens of millions, asking RuPaul to tell the world in a best-forgotten Super Bowl ad that "We'd Better Start Meeting Like This". Needless to say, they won, and we lost, even if I still believe we had the lead in technology. Something about brand awareness and sheer execution really does work after all.

Yesterday, Cisco shook up the tech industry by announcing a $3.2 billion acquisition of WebEx, seeing the traditional switch and routing company further diversify its business model. Cisco and others lauded the deal as an SMB (Small and Medium Business) play, as Cisco is trying to become more consumer friendly, with a goal of being less associated with corporate datacenters than in years past. The company even swapped out its well-known logo for a rounder, more Web 2.0 look and feel.

But beyond the surface announcements, for many of us who make a living in the Silicon Valley, this type of corporate consolidation raises some concerning questions. When the Big company (Cisco) buys a Smaller company (WebEx), will they continue to innovate, and will we ever see the business again?

History is littered with companies being swallowed up by monoliths like Cisco, Sun, Microsoft and Oracle, never to be seen again. Founders and key employees leave, and companies lose momentum. The number of companies from whom you can get a solution is limited, and hitting closer to home, there are fewer companies where you can get a job. In almost every corporate merger and acquisition, you see overlap and eventual layoffs.

Shortly after I left 3Cube in a layoff that took out Marketing, Sales and Business Development at the beginning of 2001, the company and its assets were purchased by Oracle, who had big hopes of adding desktop sharing and conference calling to its iMeeting product. Apparently they did, but you wouldn't know it.

I don't know of anybody who turns to Oracle for remote meetings and collaboration. Everybody uses WebEx. Now that Cisco has WebEx under its corporate umbrella, will they operate it as a separate service, with the brand name staying intact, or will it turn into the Cisco Meeting Service, powered by WebEx, and see a complete stalling in feature innovation? I have no idea. I don't think anybody has the answers.

10 More Suggestions for LinkedIn

The business contacts and networking site LinkedIn is becoming ever more integrated with the way we share information and conduct business. Earlier, I wrote that LinkedIn was leaving a lot of opportunities open without cashing in, by limiting the compan