As Retweeting Rises, Linking Continues to Decline

Operating a blog focused on early adopters means being willing to adapt as technology and the world around us evolves. One of the more-recent additions to the blog was my embedding of buttons from TweetMeme, to show how often my posts were being linked to on Twitter, and making it easier for others to retweet these items, even thought I've already gone on record as not being a big fan of retweeting myself.

I made the change not because of a change in my own practices, but due to recognition that many people are turning to Twitter to share links and find new links from peers. While most of my posts only get a few dozen tweets, some have numbered over a hundred. And as this occurs, in parallel, the total number of links back to the Web site from other blogs is decreasing.

Not too long ago, one of the most common items to see featured on a blog was one's Technorati Authority, showing the number of unique blogs that linked back to you in the previous six months. Looking back at some of my "State of the Blog" entries I used to post monthly, I can see that approximately one year ago, that number stood at nearly 1,000. (See: here) Now, that same measure is only slightly above 500, a decrease of nearly half, despite my posting schedule being fairly regular, and the site's visibility rising over the same period.


Just Over a Year Ago, Technorati Had More Traffic Than Twitter...
Discussion of Technorati Authority used to be a big topic on this blog as recently as 2007. (See: Why My Technorati Ranking Is Slip-Sliding Away, Technorati Needs to Stamp Out Viral Tag Spam Now, Is Technorati Going After Spam Blogs?, and My Technorati Link Stats Make No Sense) But now, not only is Technorati largely overlooked, but so is linking, for the most part. It's easier to send a link via Twitter, or to share a post on Google Reader or FriendFeed.

This change is why in July of 2008 I said The Importance Of Blog Linking Seems to Be Declining, and why Steve Rubel is now saying his stats reflect the way the Web is changing. Not only are people turning to social sites instead of blogs to share links, but often, many blogs do a lot more linking to themselves than they do in linking to other sources, whether set by editorial policies, inertia, or just simplicity. Not surprisingly, we talked about that back in 2007 as well. (Internal Linking On Some Tech Blogs Is Out of Control)

TweetMeme, which started out as a secondary project by Nick Halstead and his team at Favorit, now looks like a real winner, having gained significant visibility after rebooting last July after Twitter API issues had killed the service following initial launch. The company just announced new ways to display statistics by domain, and it will now enable the ability to retweet items no matter where they are found, including on RSS feeds. Once that gets posted, you can be sure I will find a way to get that button in my RSS feed, and if done well, I will post the chicklet of domain activity alongside my FeedBurner number in the blog's sidebar.

I may still prefer to write long blog posts and link out, but I can't force everyone else to swim upstream. Retweet away.

Technorati's Revenge? The Site Is Beating Google for Blog Reactions

To laud Technorati is going against the flow, to say the very least. The once-omnipresent blog search engine has practically been reduced to a state of irrelevancy, thanks to inconsistent uptime, odd product launches and withdrawals, nonsensical redesigns, executive turnover and aggressive competition from others - primarily Google Blog Search. In previous posts on Technorati, I've referred to them as "totally toast" and "fighting off irrelevance". But surprisingly, especially in recent months, the moribund site has consistently beaten Google in terms of finding new and accurate links to my blog or mentions of the site, while Google's results have actually gotten less relevant over time, including false positives from blog rolls and the like. No doubt this had much to do with why Rob Diana, in January, said for the most part, that blog search sucks.

Google is set up to find all of the world's information, and it is doing a fantastic job at that, as we all know, and it is the gold standard for search in practically every regard. But it's maybe too good. The company's over-aggressive spiders are just as likely to trigger false positives in terms of knowing what is a blog and what is not, or what is a blog post or what is simply sidebar information. Last August, I highlighted one issue, when MyBlogLog activity was spawning false positives. On other occasions, I've seen updates from aggregation sites, like Socialmedian, do the same. At this point, my bookmarked blog search from Google to find reactions excludes no fewer than four sites, to try and filter down the accurate results.

And as I'm fighting off false positives with Google, Technorati is quietly finding me mentions that I can't get using Google, which relies on keywords instead of links. Not even the advanced blog search page on Google lets me find links to a site the way most bloggers want to find.

Technorati, for instance, found me links from LivingstonBuzz.com, BlackWeb20.com, and from Regular Geek in the last few days, which were pointing my way, but didn't mention my name or site domain - and I'm finding this to be the rule, rather than the exception. While at one point I'd stopped visiting Technorati, I've now returned to the site on a frequent basis to see responses, and participate in the conversation wherever it may be.

Technorati's benefits over Google Blog Search may no doubt be short lived. Maybe Google Blog Search will solve some of their issues soon, and develop new features, while Technorati has been relatively stagnant. And I'm still waiting for somebody to come up with the "inverse Technorati" idea I floated back in October of 2007. I'm not saying Technorati is perfect, or winning me over as a major force to be reckoned with in innovation, but if I want to know who is linking my way and extending the conversation, they're still doing a good job, and beating Google, which is a significant feat.

Blog Search May Suck, But What Do We Really Want?

By Rob Diana of Regular Geek (Twitter/FriendFeed)

In the past few weeks, the 'blog search engines are bad' complaint has resurfaced. This seems to reappear every few months, and for good reason. Blog search is not really changing. I complained a few months ago that blog search was broken and a month later reiterated my feelings when Technorati went down and nobody cared.

This time, Steve Rubel complains that blog search is in a pitiful state. His lament seems to be that the blog search engines are not returning real links to his blog posts. I could be wrong in my summary, but this is the real point of trackbacks, which most blog platforms still support, I thought. I am not saying that I disagree with Steve, I do believe that blog search is in terrible shape. Mark Evans questions whether blog search is just too hard a problem:

Maybe the blogosphere is simply too difficult to track given it changes so quickly and there’s so much to spider. Or maybe Google believes there are bigger opportunities elsewhere.

Mark even asked for a better blog search (and a few other things) from Google for Christmas. Part of the problem that people are mentioning is that Technorati and Google Blog Search are returning links from blog rolls and not just links from within posts. Google Blog Search is actually asking for help if you see this problem.

However, I think the conversation regarding "finding links" is missing something. What do we really want in blog searching? Are we only searching for links to our posts? Are we searching for blogs that are talking about a specific topic? Are we just searching for new blogs to read? Are we really just trying to find out where our blog ranks, like Technorati's authority?

Part of the problem is that we are focusing on one issue with blog search. Basic link searching will probably always suck because of the problem with spam blogs. They will add links to some sites and detract from others. Spam is just a hard problem to fight, so we probably will have to live with some of those problems. The other questions are much more interesting, but I am not sure that people really want those types of features. Do we want to use something like Technorati to find new blogs? Or are we now using FriendFeed and Google Reader shared items to find new things?

My thinking is that beyond Technorati Authority, people have left blog search behind. Because of this, blog search is not going to be seeing innovation by itself. If you look at Compete and compare traffic of Technorati, Google Blog Search, IceRocket and BlogPulse, you will see that the combined traffic has decreased over the past year. My estimates put the decline in traffic from Technorati and Google Blog Search at 30%. Obviously, there is little traffic or revenue to be had. As you can see, there is no real reason for anyone to try to compete with Technorati. It would be a competition for a dying space.

If you are trying to find who is talking about your post, blog links are only a small part anymore. Social media has changed where the conversation is occurring. The conversation is still happening on other blogs and in the blog comments, but there are other sites included as well. Social news sites like Digg, Mixx and Reddit have comments from various people. Other social media sites like Twitter and FriendFeed also promote comments on their sites. It is time to stop complaining about blog search. It is time to start looking at the bigger picture, find the conversations and join them.

Read more by Rob Diana at RegularGeek.com.

Arrington? Le Meur? Scoble? Everybody's Right About "Authority".

By Jesse Stay of Stay N' Alive (Twitter/FriendFeed)

This weekend's blog flareup on whether Twitter should track the "authority" of a user, based primarily on the number of followers, has a number of people up in arms. One side says it makes sense. After all, Technorati and Google have always tracked influence. Others say the following number can be easily manipulated, and has no weight. First of all, before we address the issues, why am I writing this on LouisGray.com and not my own blog, StayNAlive.com?  It largely comes down to numbers.  LouisGray.com has near 4,000 RSS subscribers, while my blog only has 500.  Aside from the fact that I enjoy the team of great writers I work with on this blog, I have a much louder, and because of that, more authoritative, voice here.  More people listen with a larger audience than those with a small audience.  And like it or not, all bloggers trying to compete play the numbers game - that's simple marketing.

Background

Recently Loic Le Meur wrote a post, suggesting that Twitter Search sort their results by most popular on Twitter.  So, for example, if Robert Scoble has more followers than Michael Arrington, Scoble's posts will appear higher than Arrington's in the search results.  Scoble responded with a blog post suggesting Lemeur was wrong, saying that the number of people you follow is more important than those who follow you.  Today, Arrington reignited the flames with another follow-on post, supporting Le Meur, effectively saying the controversy was much ado about little, that it wasn't a separation from the haves and have nots, but instead, a simple recommendation to add to Twitter search.

So we have two business men, trying to find more readers and users to build revenue for their businesses (Arrington runs a content business, TechCrunch.com, while Le Meur runs a Video publishing service, Seesmic).  At the same time we have a video blogger, Robert Scoble, trying to find new content, which in turn generates revenue for the business he works for by building unique content.  He's very good at that, but They're both right.

Of course Arrington and Le Meur want more followers, and preference placed on followers - they benefit by doing so.  Their experience, as businessmen trying to generate revenue for their business, shows that more followers can both directly and indirectly translate into revenue for the businesses they own and run.  Arrington, after today's article, will generate even more readers of his blog because of the discussion going on about this on Twitter and FriendFeed.  That converts to more followers, which in turn sends them back to TechCrunch.com.

If I launch a new feature for SocialToo.com (Disclosure - I am CEO and co-founder of SocialToo.com, a service that, among many other features, enables you to auto-follow those that follow you on Twitter and other networks.), I have 4,000 followers I can now announce that to.  A year ago, when I was only at a few hundred, that announcement would not have made anywhere near an impact.  Now, with a sound business model, I have the potential to convert many more users to drive both traffic and revenue to the service.  The same goes with Arrington and TechCrunch, and Le Meur and Seesmic.  They're smart businessmen.  Notice Guy Kawasaki, another smart businessman said the same thing.

At the same time, it makes complete sense that Scoble places his value on the people he follows. Scoble's value is in the information he learns.  It's a sound strategy for a journalist, a PR professional, or a blogger.  After all, I met Scoble through following him on Twitter and FriendFeed (in person even!).  I also met Guy Kawasaki by following him on Twitter, as did I Chris Pirillo, and following the Tweets of the two of them was the premise behind me starting SocialToo.com.  There is value in that as well.  Scoble, and others can be experts, because of the people they follow - that is powerful.  It should also be noted that Scoble has a lot of followers because of this strategy.  This really is a "Chicken or the Egg" argument!

Social Networking is About the Experience for the Individual

The power of Social Networking is that it allows each individual to develop their own personalized experience on the web.  By the people they follow, they get the content they want.  By the people that follow them, they are given a voice outside of that personal world.  Scoble is right - you are defined by the people you follow.  I've talked about that here before - relationships define the individual.

However, a relationship is a two-way connection.  In the end it's those that follow you that can vouch for who you are, and what type of person they perceive you as.  If anyone were to steal my identity, I now have 4,000 people that can vouch it's the real me.  Of course there are ways around this, but it's still a form of identity, and will solidify even more as technology evolves.

I am a smarter person because of the people I follow - I've mentioned before that I separate those I pay attention to from those I follow.  That's how I follow smart people.  At the same time, I can ask any question now, and get multiple answers to that question from my 4,000+ followers.  I couldn't do that when I had only a few hundred.  I'm also smarter because of the people the follow me!  The people that follow me are very valuable, and make me a more authoritative source, just as the people I follow do.

I really don't think there is any right or wrong answer here.  I think Scoble, Arrington, and Lemeur are all right - it's important to follow smart people, yet at the same time your followers are just as important.  I don't think either one is any more valuable than the other on a general level - it varies on a person-to-person experience, and that is why you see them arguing over it.  That's the amazing thing behind Social Networking - there is no right or wrong answer because each individual can define their own!

In a perfect world, Twitter Search would provide multiple filters, some based on followers, some based on people you follow, some based on the number of people you converse with directly in your network of friends and followers.  The more personalized that search becomes, the more valuable it becomes to the individual.  "Authority" is determined by the individual.  Don't let anyone else tell you otherwise.

Read more by Jesse Stay at Stay N' Alive.

Twitterank's Leaderboard: Odd, Mysterious and Broken

The launch of a leaderboard for the once-feared Twitterank was inevitable. After all, in the online world, if you can measure something and give it a score, then by all means the next step is to rank people from high to low, and provide a leaderboard. It's happened with blog "influence" (Technorati). It's happened with mentions on Techmeme. It's even happened with how frequently people's items are shared on Google Reader (Feedheads, RSSmeme and ReadBurner). As ranking one's Twitter influence has been tried several times by a bunch of different sites, from Twinfluence to Twitter Grader, Twitterank was practically destined to join the crowd. On Friday, the site launched a "Top 50" list and after watching the dust settle a bit, I have to be extremely amused by the results.


Every ranking system has its flaws. And considering Twitterank's algorithm is both secret and changing, according to its author, Ryo Chijiiwa, initial hiccups are no surprise. But glancing at the top 50 tells me that Twitterank must measure influence in a very odd way, contrary to just about every other measure I've seen out there.

For example, according to Twitterank, the #1, highest scoring person in all the world is Scott Beale of Laughing Squid. (@laughingsquid) Scott's account garners a score of 237.591. His own Twitter account shows he (as of Monday after midnight) is following 1,636 people, has 19,307 followers, and has made 5,285 updates. This does not rank him among the top 50 on Twinfluence in total reach, but he does reach #20 on Twitter Grader.

In the #2 position on Twitterank is Brian Solis (@briansolis), who weighs in with a score of 235.847, and Twitter activity of 582 following, 8,033 followers and 3,524 updates. This activity garners him the #43 position on Twinfluence and #22 overall on Twitter Grader.

While Twitterater's top list does have a lot of "household names" like Dave Winer, Michael Arrington, Jeremiah Owyang and Steve Rubel, there are some big oddities, including at least one account that has never sent a message on Twitter at all.


Let's be honest, there's no way I should be this high.
For example, Loic Lemeur (not pictured, but at 226.91) actually ranks below me in the rankings, despite his following and being followed by almost five times as many people, and sending ten times the amount of updates. Meanwhile, Leo Laporte gets a 179.87 ranking, well off the top 50 list, despite having more than 60,000 followers, behind only president-elect Barack Obama and Kevin Rose of Digg (that I know of). And the ever-present Robert Scoble gets only a 188.63, also keeping him off the Top 50.


Leo Laporte, with 60,000 followers, misses the leaderboard?


And Scoble, Mr. Twitter, doesn't break 200 either?
So how does that make any sense? I was going to guess that Scott Beale ranked highly thanks to his high followers to following ratio, but Leo Laporte's ratio is an astonishing 120 to 1, so that, in theory would rank higher. And Scoble's real numbers are off the charts in almost every metric.

Another canary in the coal mine - the account of @google, which ranks #13 overall, according to Twitterank's Top 50, but has only 366 followers, isn't following anyone and has never updated their Twitter account.

So... @google, a user with no updates, has a higher Twitterank than does Scoble, who tops out at 39,000 followers, and more than 15,000 updates. Whatever you think about the content of Robert's tweets, whether they be too frequent or too off-topic, to say that an unused account is among the top in the world is as they say in the Web world... a big FAIL.

That Twitterank has an algorithm which measures something is clear as it gets some of the names you'd expect, but there are still a lot of questions around this service. Right now, it's basically a toy, and has little value.

BackType Adds Comment Keyword Trends to Its Arsenal

In late August, BackType launched to track comments across thousands of blogs, and seemingly nearly as many disparate platforms. The service effectively turned blogging on its head, providing a place where comments were king, and the posts themselves, secondary. With BackType, you can see a single individual's comments from around the Web, and follow multiple people, helping to discover new sites. (My ID can be found here) Today, BackType debuted a new trends application, at http://trends.backtype.com/, based on their API, which shows trends within those comments, including how frequently keywords were mentioned, who said them the most often, and on which blogs those topics came up.


BackType Trends Lets You Search Millions of Comments
The effort to harness large groups of comments and make sense of the noise is not new. Fav.or.it pulled in more than 13,000 comments per day as recently as August, forming the basis for its report on the blogosphere's commenting statistics in aggregate. (See: Fav.or.it Comments On Commenting Statistics) But despite that one-time blip, most comprehensive reports on the state of the Web (yes, Technorati, we mean you) walk right past comments and act as they don't exist. Now that BackType has been pulling in comments for a few months, they're ready to position themselves as the authority on comments, and will be writing about these statistics in upcoming pieces, said Christopher Golda, founder of BackType.


The Presidential Election Has Been a Big Topic of Late
The new trends site, found at http://trends.backtype.com/ lets you graph mentions of keywords or phrases from the millions of comments BackType has pulled from around the Web. The tool can be used to gauge a topic's popularity, based on the total raw number of results, or to see spikes in activity, like with "Joe the Plumber", or the word "Macbook", which, as you can guess, spiked upward around Apple's recent announcement, and then quickly fell.


MacBook Mentions Spiked With Apple's New Introductions
The Trends tool shows results over the last two weeks, graphing the total counts by date, and displaying the top five blogs where the keyword is mentioned, as well as the top five authors of that keyword.

The combination lets you know, for example, that Daniel Pritchett, Robert Scoble and Mark Dykeman are the three most frequent users of the word FriendFeed, and that you're most likely to see FriendFeed discussed on Scobleizer, TechCrunch or Startup News (Y! Combinator).


Who Mentions FriendFeed Most Frequently, and Where? BackType Knows.
Similarly, using the same query, you can find that Twitter is most frequently discussed on ProBlogger, TechCrunch and Mashable.

So what has garnered commenters' interests in the last two weeks? Unsurprisingly, a lot more than just tech, but also, politics and finance. "Obama" clocks in with 80,851 separate comments. McCain tries to match with 69,414 mentions and his running mate, Sarah "Palin" counters with 33,593. On the financial side, you see 7,765 mentions of "crisis", 2,344 mentions of "recession", and 2,681 for "depression".

You can even combine searches using boolean expressions. Searching for "depression OR recession" garners 4,666 responses, but "depression AND recession" only returns 359. Good thing, because searching for these negative keywords has me heading to the medicine cabinet...

What I'd like to be able to do in the future with BackType Trends is compare one term versus another over time, or extend the search over a greater period, or on specific blogs, for example, seeing if Twitter mentions are going up or down at ReadWriteWeb or Mashable. It's also not the most robust, beautiful presentation I've ever seen, but the data is more important than its shell. We're seeing the foundation of what could be a very interesting repository of data, one I'll be tapping into time and again.

Follow me on BackType here: http://www.backtype.com/louisgray.

To Blog, or Not to Blog - That is the Question

Guest Post By Jesse Stay of Stay N' Alive (Twitter/FriendFeed)

I'm noticing a trend lately which started several months ago, and I couldn't quite pinpoint what was causing it. It seemed as though many of my friends and others that I esteemed as good bloggers were getting tired, and were posting much less frequently, or not at all. Many of these people were part of the reason I became an entrepreneur and it was disappointing to see them stop posting. It seems as though those blogging are getting tired, or just see it as a waste of time.

We see this with the recent fallout of Jason Calacanis - he just wasn't getting what he needed from blogging and decided to find another way to achieve what he wanted out of it. Louis Gray himself has mentioned on this blog about the change in traffic via links from A-list bloggers, and I have to say, I've seen it as well. The blogging landscape has changed significantly.

With the advent of Social Networking sites and tools providing outlets such as Facebook, Twitter, and FriendFeed, I think many bloggers are getting overwhelmed with all that is out there, and frankly, they have found other outlets to get what they were previously getting from their blog. I'd like to share some tips on when you should and shouldn't blog, in hopes that other bloggers don't feel overwhelmed or quit altogether:

Post only when it is something that educates, or brings original news to your readers

This is an important policy of mine, for the most part. Often, especially before I started seeing bloggers fall away in exhaustion, I noticed many people just blogging for the sake of blogging. There often was no real new content in their posts. I like to keep a little Mac Sticky Note on my Desktop with all the blog post ideas I come up with (this post was one of those), and I can then turn back to them when I hit a slump. The most breaking and original get first priority. I think you will find that the most original posts you can provide will be the ones most visited, and re-visited by your readers.

Avoid posting just to state an opinion about another person's post

I believe it is mostly no longer necessary to blog about the content of other bloggers. There is an occasion or two where you may want a little more exposure from other bloggers if you really want your opinion to be known, but for the most part you can comment on other posts in other ways. With the advent of sites like FriendFeed and Google Reader it is now very easy for you to gain an audience, or even port your blog audience to these sites, and write your opinion either as notes in Google Reader, or as comments in FriendFeed. Let's face it, especially for a beginning or mid-level blogger, FriendFeed and Google Reader get a lot more traffic than most blogs get, offering you the chance for much more exposure on your opinion. Hopefully you are encouraging your readers to utilize FriendFeed more and they too can comment on your opinion to these posts.

Disqus is another great way to state an opinion about a post. Any blogger that implements Disqus is empowering their users to eventually make their own posts about the content, and have others comment, in threaded fashion, to those posts. Bloggers that implement Disqus are giving their users power to own their own opinions.

You don't have to post multiple times a day, or even every day

It's actually okay to only post once or twice a week. What's important is that you try to stay at least semi-regular so your readers don't give up on you. Your readers will come back if they know you'll keep posting. Blogging is certainly not dead, and it can be a great way to build up a following for your personal, or professional brand - that has never gone away.

Don't blog if it's only for individual gain

If all you do is blog to try to gain attention for yourself or your business, maybe through some good SEO and Google juice you'll get some traffic, but you'll never gain the loyalty and trust that many of the largest bloggers on the internet have. The best bloggers gain traction because they are working to empower, help, and educate others, not build up their own identity. Your own identity will come from that as you try to help others - writing a blog is all about building community.

Have something quick to say? There are other options

Believe it or not, Twitter used to be called a "micro-blogging" site (yes, hard to believe that was just a few months ago!). Sites like Twitter, Plurk, Tumblr, even FriendFeed, and the dreaded, "Identi.ca" can all be great places to post your random thoughts, comments, and short posts. Twitter has since become much larger than that as a communications platform, but the capability to use it in such manner is still there, and I argue, a great way to start a discussion when used in conjunction with sites like FriendFeed. Look to find ways to integrate this with your blog and ensure your readers can find you and talk to you on these sites. There are even Wordpress plugins which will show all your Tweets in a single day (although you may want to think twice about this if you tweet more than 10 times a day like I do!).

Blogs are still good for SEO, and building brand, just not as much any more

The fact of the matter is that in order to get recognized by Google, you have to have content, and you have to have others link to you. To get recognized by Technorati, you have to have content, and you have to have others link to you. To get even recognized by Techmeme, you have to have good, original content, and have a few larger bloggers link to you. While Google and Technorati may not be the traffic drivers they used to (although I have a friend blogger that still gets 1,000 visitors a day just for a single post he did on a theme he wrote, all from Google), they are still too important to ignore. The fact is Techmeme will still give you thousands of potential new readers to your blog, as will Digg, and others. If you hit this jackpot of sorts, it can help you way more than any of the Social Networks ever will.

However, to get to this point is often a slow process, and can be achieved in other ways now, and that is getting more and more so as these Social Networking tools take root. The fact is I still get more traffic from social networking sites than I do Google on my own blog, so balance is key.

Lastly, settle for "good enough"!

I know several bloggers that spend hours on a single blog post. I heard of one blogger that takes an entire day to post. While sometimes an hour or so may be necessary to do research and gather data, for the most part it shouldn't take that long. Louis Gray often writes his posts in under 20 minutes. My average post is under 30. The key is, you can't be perfect - "good enough" is all you have to be.

As you can see, while the many options can seem overwhelming, they are actually there to help reduce some of the burden and fluff previously seen by bloggers and readers of blogs just a year or two ago. I hope, if you're one of those overwhelmed these tips can guide you to figure out how much you should blog, and where your content should go. It's okay not to blog some times! Just figure out what your motives were when you did (or do) blog, and see if there are other places that could be better satisfied.

On the Web, If You're Not Growing, You're Dying

Often, perception of a site or service's momentum can be self-fulfilling.

Even over the last two years of my writing on this blog, the companies I cover have changed, as what used to be relevant has become less so, and new hotshots have come to take their place. But while some niche services are on their way to becoming household names, others that could have done so are fading, when compared to their peaks of 1, 2 or even 5 years ago.

One tool showing the decline of brands relative to one another is Google Trends, which measures how frequently a keyword is searched for as a percentage of the total searches on the Web.

Using Google Trends, you can see the near-death of older Web 1.0 brands, like Netscape, Lycos and Alta Vista, the plateauing of early Web 2.0 brands, like MySpace, and the deflating balloon of weakened brands, such as Technorati, Digg and Microsoft.


Netscape's Downfall... In Graph Form.

And Lycos Follows Suit.
A little more than a week ago, Google Trends made news by introducing the ability to track data on Web sites, but the service's core element helps shed some light on the fact that the interest level in Technorati has been slashed in half in just the last 12 months, that MySpace peaked a year ago, as did Digg.


The Technorati Monster Is Starving.

And Digg Is In a Rut.

MySpace Is Floating in Space.
Meanwhile, as both Google and Yahoo! have continued an upward trajectory of world interest, Microsoft has seen steady decline every year, starting in 2004, when the data was first tracked.


The Only Thing More Depressing is MSFT Stock.
At one time, it was fun to point out that the Technorati monster had escaped, that Technorati wasn't up to challenging Google Blog Search, or to debate whether Digg's relevance was going to decrease with its move away from solely having a tech focus. But Google Trends lays out on the table the tougher news - nobody cares, and the number of people actively looking for news on Digg or Technorati is going down, while many, many other services are rapidly growing.

While the entire market of Web measurements is questionable, from Alexa to Compete.com and all sorts of competitors in between, it'd be interesting to see Google get even more aggressive with their trends, showing the velocity of a term's decline or ascension. Maybe that'd get the point across a little better for those saying their damaged brands aren't in trouble.

And lest you think Google Trends is all bad news, it's not. Take a look at hotter stories, like Twitter, FriendFeed, Facebook or Google itself to see what an up and to the right arrow looks like. But if these brands aren't careful, like some of those listed above, they too could stagnate and fall. And once you slow, you're really just preparing for the inevitable drop.

Should Bloggers Open Up Their Statistics?

The Web makes it incredibly easy to be measured, and to be measured publicly. There are many metrics out there, be they Technorati Authority, based on unique external hyperlinks, total RSS subscribers (via FeedBurner), total Twitter followers, and friends of all types, from FriendFeed to Facebook and back. But while most of us are more than eager to share that data, when it comes to actually sharing the traffic we receive on our blogs, it can be a closely-guarded secret. Talking about visit counts can be seen as off-limits as one's salary.

As today is April 30th, wrapping up another month, today offers yet another opportunity to sum up the month's statistics, show trends, and compare to the past. (You'll see a "State of the Blog" post from me on this early tomorrow, as we do each month) But while, to date, I've shown graphs, I usually hide the total number of visitors, page views, etc. And now, I ask openly, why?

I think there are two major reasons that bloggers as a whole don't open up their statistics for others to view:

1) The Inferiority Complex

By sharing my statistics openly, it will now be obvious to the world how little real traffic I get, opening me to ridicule. The emperor has no clothes, it could be said. Also, maybe the traffic I receive isn't seen as "quality" traffic? I still get a lot of visitors from Google image searches looking for R-rated material in vain. Maybe I don't want everybody to see that, and, therefore, take the site less seriously?

But yet, the reverse problem also holds true.

2) The Big Head Complex

By sharing my statistics openly, it could be shown we're bragging, highlighting traffic, growth, and the trends. Smaller bloggers just getting started might see the data as unattainable and could throw potshots.

It all depends on perspective.

So why open up? We've come a long way since free hit counters were the rage back in the mid to late 1990s, and one could up the number just by refreshing a page in the browser. Now, whether your stat package of choice is SiteMeter or Google Analytics, your site traffic has likely been made invisible to your readers, making actual, true, traffic a mystery. But in the interest of openness, data sharing, and collaboration, I think it's time to consider making our blog traffic 100% available and visible.

Advantages:

1) Making traffic details public establishes a data point

Just as it makes sense to visit Salary.com and determine what other people with your title in your geography are commanding, viewing other's statistics can give you a reference point for how you are performing against your peers.

2) Making traffic sources public enables new sites' discovery

One of the most interesting things I find from my statistics are where people are coming from, in the referral logs. It's likely that those people caring enough to send a link my way might be interested in the same topics I am, and, using the transitive property, my readers would be interested in what they are as well.

3) Making content details public shows popularity of topics

Despite one's best efforts, not every single story gets the same amount of solid traffic. There are peaks and valleys. Making this data public could better give guidance to other writers as to what topics are most interesting, might get the most engagement, or views.

Disadvantages:

1) Establishing that data point puts you on a chart somewhere

Whether the total number of unique visitors, page views, referrals is in the hundreds, thousands or hundreds of thousands, by establishing that data publicly, your traffic now becomes part of the conversation, relative to yourself and relative to others, so you'll need to come to terms with this in advance.

2) Exposing traffic details could lead to others' snooping

A good blogger who knows their statistics can get used to specific readers. With a good combination of MyBlogLog, and location-based visits, I have a good idea of who the most frequent visitors are, and I think I know what stories they read, if I get the time to look it up. Maybe others could be as aggressive and figure out the same information. Some visitors might not like having this potential to be snooped expanded to the masses.

3) Your statistics could actually go down

It's one thing to post data at your peak when things are going well. But if you have a slow week or months, and your numbers collapse, there's no hiding it. You can't undo a number once it's out, so that too would be a risk.

So here's what I'm thinking. I have nothing to hide. Tomorrow, when we do our statistical summary for the prior month, I'll use the statistics I have on hand, and expose the sources of the data. We'll see what happens. And maybe, as you go about your efforts, you'll consider opening up. This isn't a question of who's bigger than anybody else or what's good traffic versus bad. I feel that as bloggers, the more data we have available, the more empowered we are. Let me know if this is something you would be eager to participate in, and what your thoughts are.

BlogPulse Offers Insight into Blog Trends, Conversations and Influence

While BlogPulse has been around since 2005, I have largely ignored it, relying on Technorati, Google Blog Search and my own internal metrics to gauge momentum, trends and how conversations get shaped. But in light of this weekend's discussion, I was drawn to the site, and found it offers the best, closest, picture to how the story developed, who linked to who, and how a story can gain influence.

You can even see which people, famous or otherwise, are getting cited most frequently, or are the most "bursty", showing they are climing the ranks. (Key People for April 13, 2008)

Part of Nielsen BuzzMetrics, BlogPulse highlights the top blog posts, news stories and videos on the Web each day, and offers the ability to search for trends, track conversations across multiple blogs and get profiles of a site. Interestingly, I was alerted by Technorati to the fact that Friday night's post was somehow labeled the second-highest "top blog post" by Nielsen, and Scoble's follow-on "Era of Blogger's Control Is Over" ranked fifth. This was tabulated by the blog posts gaining the most external links. You can see the top forty for today listed on their site, ranging from technology to politics. Unsurprisingly, the weekend discussion on Shyftr figures prominently, with Scoble and me being joined by Tony Hung.


What makes BlogPulse most interesting, at least to me, is the ability to break out conversations between blogs, like a family tree, seeing who linked to who, and how while I may have kicked off the discussion, its clear that Scoble and Hung have their own spheres of influence. Of course, as some reactions linked to all sites, it's not a perfect measure, but BlogPulse is the best I've seen here. (See: BlogPulse: Conversation Tracker)

But BlogPulse does more than just track the conversations. Like Technorati, BlogPulse can show charts, displaying if one topic or another is capturing the fancy of the blogosphere as a whole.

Here is the chart showing Shyftr's spike over the weekend:


The same chart for FriendFeed:


And for Twitter:


And if you're so inclined, you can even search for yourself, like I did.


Drilling down further, BlogPulse offers site profiles for the many blogs they index. The front page of the site claims nearly 78 million identified blogs, with more than 80 thousand net new in the last 24 hours, with almost 700,000 new posts indexed. Now that would make for a big fat, RSS to-do list, would it not?

Looking at my BlogPulse profile, common keywords in my recent posts include "TechMeme", "Blogosphere", "Subscriber", "Momentum", "Anticipated", "Linking", "Embedded", and "Screenshot", to name a few. BlogPulse also offers graphs showing the number of posts per day, and how often the site has been cited in the last month. The chart for my site is below:


Can BlogPulse replace Technorati, as many have expressed frustration with the one-time blog search king? Maybe not, but it certainly has a lot of very interesting elements that I like. While it's not new, I'm definitely going to be paying a lot more attention now to BlogPulse than I ever did before. After a crazy blog weekend, it's offered us the best picture of how it all unfolded.

Warning: Google Reader Congestion of Up to Five Hours

Recently, Google's gained a lot of good feeling in the blogosphere for how rapidly they are indexing blog posts as part of their universal search. But while their search side is getting quicker and quicker, it can sometimes be several hours before some posts make their way from being published to hitting Google Reader, with no apparent cause.

It's enough to make me think we need heavy traffic advisories, or warnings that show when a specific hub is congested, the way we now can with airports or freeways.

Not too long ago, Google Reader added a seemingly-small feature that showed when an item was published, and also when it hit Google Reader. Maybe they thought they were showing off how quickly they were indexed. But without a doubt, it'll likely only serve to highlight the times when they aren't getting there fast at all.


Wow - That Timestamp Gave You Away, Google
Today, my post on AssetBar coming to Twitter's aid took more than five and a half hours to reach Google Reader. In the meantime, I saw the post indexed by FriendFeed and AssetBar, added to Spokeo, and listed under my blog on Technorati. In parallel, a response post at The Last Podcast hit Google Reader several hours earlier, but my original post was nowhere to be found.

Finally, despite being posted at 11:21 a.m., Google Reader didn't post the piece until 4:53 p.m., a virtual eternity in the rapid fire blog world. In those five-plus hours, 37 different posts were added to TechMeme's river. In those five hours, I received 149 tweets on Twitter. In those five hours, my story went from what could consider to be "breaking" to "tired".

At times, it's been obvious to me that while Google Reader leads in offering a simplified user interface and ease of use, it lags other services badly in how quickly they fetch items. I often see stories hit the feed, and click through only to find out they already have dozens of comments - making me late to the conversation. Today, that gap was huge. Google didn't just show up late, they showed up last.

Technorati's Latest Change: Front Page Revamp

If there's anything constant about Technorati, it's change. The last few months have been extremely bumpy for the once world-leading blog search and tagging engine, with executive changes, the more than occasional outage, and reduced relevance in the face of Google Blog Search.

But they're not going away any time soon, and tonight, it looks like they've reorganized their front page, to make the site more of a destination, rather than a conduit for you to get to tag data and ego-inflating blog statistics. Of note, Technorati might have gone the opposite direction, moving the most popular sites off the front page altogether, and instead, to Blogger Central.


The new front page highlights posts from my selected "favorites" as it did before, but displays the content in a more text-rich fashion, as if you were reading RSS in a feed reader. The site also brought forward the "My blogs" section, showing current authority level and my number of fans. (Not all that high, mind you)

Also highlighted is the integration of top tags, with a 30-day graph showing the prominence of those tags over time. The rising blog posts and rising news stories, determined by external links and discussion, has been pushed to the bottom, below that of updates from my favorites.

Will this make me visit Technorati.com that much more? Probably not, unless I were to start using the site to more thoroughly walk the blogosphere and tag my favorites. After all, given I have 240+ RSS feeds, and I'm only a fan of a small handful of sites on Technorati, I haven't been keeping up. But at least it shows the company is trying something new in another attempt to make traffic stick.

See Also:
Technorati: Totally Toast In Tracking Real-Time Traction?
Technorati Fights Off Irrelevance With Return of Charts
Technorati Down Again, Google Sure to Benefit

Technorati: Totally Toast In Tracking Real-Time Traction?

Sorry, Technorati, but while I want to root for you and give you praise, it's just not going to happen tonight. Because tonight, Google Blog Search is giving your behind a serious bruising.

Google Blog Search is easily proving to be the best way to find out who is talking about a topic, and who is linking my way, much more than you are. While you were once my go-to for so many things, my every click through your site is now like strolling through a museum, hoping not to touch anything, for fear it may fall down and become damaged.

The Case Against Technorati:

Once the premiere site for tracking tags, topics, and blog popularity, Technorati could be counted on to see who was discussing a story, or linking to the blog, ahead of anyone in the world. Now, Google Blog Search not only is indexing stories more quickly than Technorati, and getting them into Google, but it's doing it more effectively, in more quantity, period.

Tonight's Example:

Source: Technorati

There's no question the hubbub around ReadBurner, and my unveiling of it, has been noisy in the last day and a half. But if you checked Technorati, the only way you would even know it had taken place is through a single note from the official Readburner blog, titled "ReadBurner Updates", where Alexander writes, "The unintended alpha leak of ReadBurner through louisgray.com gave my “hobby project” the boost it needed, development-wise."

Elsewhere, we also see positive comments from Oliver Thylmann, who discusses an older article in his summary, "A few interesting predictions for 2008". He kindly says, "(Louis's) 10 Predictions for 2008 rock, especially as they are really clear, and sometimes weird." Bob Stumpel of Everything 2.0 also liked the predictions in a list he titled 500+ Technology Predictions for 2008 and Beyond.

And that's all we've got from Technorati. Thanks, Technorati! Now... let's check Google.

Source: Google Blog Search

Google Blog Search also found Oliver Thylmann's post, but interestingly, not the ReadBurner blog or that from Bob Stumpel.

Meanwhile, Google did more accurately, and more fully, index other pages, including a piece from JeffIsAGeek called ReadBurner : Aggregating Google Shared Items, explaining ReadBurner's functionality, and the story of how it was "discovered and outed".

Google also found John Battelle's coverage of ReadBurner, where he says, "This looks really cool." He's right, of course.

Meanwhile, keeping with the Web services theme, Jason Kaneshiro of Webomatica finally discovered FriendFeed, and says simply, Interesting: FriendFeed, adding "It may actually prove to be useful." I can promise that it is.

Google isn't done. They also found comments from Bill Wishon on last week's argument of the month, Scoble's deletion from Facebook, and who owns whose data. He writes, in Scoble/Facebook Incident: It’s Not About Data Ownership, "Where did we get this idea that facts about the world must be owned by somebody?"

And lastly, in the Google trumping Technorati theme, we have Steven Hodson's excellent rant against the blindness of A-Listers who spend too much time admiring their stats and not enough time writing. As he notes in Stopping the Lazysphere? … Maybe when Pigs Fly, we're not really looking to the A-List for serious conversation. We're instead going elsewhere. He very flatteringly includes me as one of his "go to" guys for Technology and Apple specifically, and we're honored to be included.

Tonight, and for just about every night in the recent past, I think Technorati has lost. It's unfortunate, and drives me a little bit nuts when I see a smaller, would-be innovative company losing out to a bigger company with seemingly infinite resources. But it looks like this fight is coming to an end.

Web 2.0 Logos Celebrate Halloween - You Scared?

It's October 31st, which can only mean that while the kids go door to door to get candy, we're going from Web site to Web site to find out which Web companies are embracing Halloween in the true tradition of logo modification!

Google, which has a very long history of this thing, is of course participating. So is Google's subsidiary, YouTube, and Google competitors, Yahoo! and Technorati. Even Friendfeed, started by some ex-Googlers, has debuted a great Halloween logo.

Can you find any notable Halloween themed logos out there that I missed, and hopefully some that have absolutely zero to do with Google? Post them in the comments, and we can update the picture.

Fun With Technorati Chart Matchups

A week ago, Technorati turned over a new leaf, with the return of charts throughout the company's blog search service. Very quietly, the company also has enabled Web surfers to compare trends between keyword pairs, by using the VS command.

This "officially unsupported" command (per ex-CEO David Sifry), allows for comparisons of what's hot and what's not, over a specific time period, to a stretch as long as six months.

(The code: http://www.technorati.com/search/TERM1+vs+TERM2?authority=n&language=en)

Running a few comparisons myself, we saw more people are blogging about Slashdot than I had anticipated, especially relative to Digg, that the iPhone shot like a meteor to eclipse the iPod, and that a battle for higher profile between Robert Scoble and TechCrunch or Jason Calacanis and ValleyWag just might never be resolved. It's that close.

For all charts: Note the peaks and dips for weekends, as well as the scope of the chart. The most popular keywords register in the thousands, while less frequently discussed items just crack triple digits.

First Up: iPod vs. iPhone



In the Search World: Yahoo! vs. Google



Building a Community: Digg vs. Slashdot (Big surprise here!)



Social Networking: Facebook vs. MySpace
(MySpace plunging, with Facebook eking up...)



Long-Time Tech Titans: Apple vs. Microsoft



New Age Blog Titans: TechCrunch vs. Scoble



Let's Be Friends Edition: Calacanis vs. Valleywag



Mix and match the terms and see what you come up with. Others I tried included "baseball vs football", and Plaxo vs LinkedIn. What can you come up with, and do these charts accurately track the blogosphere's momentum as you see it?

Technorati Fights Off Irrelevance With Return of Charts

Given the discussions of the last few days, it's obvious there's little better the blogosphere likes to do than find new ways to rank one another, show charts and count links. That's why the on-again, off-again discussion of Technorati's potential demise is so odd, as if there's anyone positioned to own the stats sphere, it's them, if only they can execute and stay focused. But in a mix of feature missteps and general lack of reliability, they've lost face amid challenges from Google, TechMeme and others.

Today, they charged back in a good way with the return of keyword charts and filtering by blog "Authority" in search results.

Previously, I had wondered where the charts went, but hadn't given it too much thought. Now, like Google's Trends feature, I can see how frequently a keyword has been mentioned each day in the blogosphere over the last 30, or choose not to see results from blogs that haven't gained enough popularity yet to be deemed relevant.

While the additions were noted on Technorati's official Weblog, I was alerted via RSS from David Sifry, the company's former CEO. Additionally, it looks like he was so excited about the move, he blasted his Twitter audience as well. How did I know? Not from using Twitter, but instead, from Technorati.

You can see some quick examples of the charts provided by Technorati by way of searches for the aforementioned TechMeme, Google Reader and Technorati itself.

Who Can Build an Inverse Technorati?

With all the hubbub earlier this week around the introduction of the new TechMeme Leaderboard, the fading aura of Technorati was once again brought to the fore, as TechMeme's new offering was seen as challenging the longtime blog search engine's hold on who owns the most "Authority" on the Web - best indicated by the number of unique sites provide direct links to their blogs.

In the last 12-18 months, Technorati has seen more than its fair share of bad news and bad karma. From consistent bouts with downtime and sluggish responsiveness, an all-out assault from Google to own the blog search space, bloggers' gaming of the site's ranking index, and the loss of CEO David Sifry, many don't see the Web 2.0 pioneer pulling out of the spiral and reclaiming share - especially as its latest forays into innovation, WTF and Topics, are more confusing than useful.

Despite all the above, Technorati still performs an excellent set of functions - tracking who has linked to your blog, sorted by date, or "Authority", and giving you your own "Authority" count, based on the number of individual blogs pointing your way in the last six months.

But, partly due to our recent thoughts around internal links, and the work of Yuvi Panda, showing how some of the biggest sites link outwardly, I've been thinking we need a spider-driven search engine that will index blogs, and provide reports on who we link to the most frequently. The question is, who builds it?

Ideally, the service would:

1. Provide aggregate reports on how many internal and external links were created, and in how many posts, over a given period.
2. Provide a ranking of the most-frequently linked-to sites or pages in a given period.
3. Recognize links from blog posts, and could exclude both "sidebars" and "action" buttons, (i.e. for Digg, Ballhype, StumbleUpon, etc.)
4. Be able to display subsets of data, such as the ranking of most-frequently linked-to sites in which I had a specific tag (i.e. Sports, Technology, Media).
5. Show me which bloggers have similar sites in my "Top 10 Linked", for example, which might indicate people who have similar interests, who I would undoubtedly want to read.

Yuvi Panda has created a statistical engine that crunches a single site at a time, reporting back on internal and external link frequency. Could this service be expanded to crawl the entire blogosphere, like Technorati, and provide individual bloggers with their own statistics? And could this service ever be marketized? I know I'd love to use it.

Tech Blog Link Power: Spiky Visitors or Sticky Visitors?

Download the Full-Size Image

While many tech bloggers live for the instant, drug-like satisfaction of hitting the Digg front page, or getting picked up by StumbleUpon or Slashdot, that rush of one-time visitors doesn't last long, and they won't come back again. A Digg visitor is usually one that won't comment, won't bookmark, and won't remember your URL.

Repeat visitors to tech blogs usually aren't forged by traffic spikes from well-known news hubs. Nor are they from search engines. It's a rare blog or Web site that can drive both high levels of both one-time visitors and repeat visitors. In fact, in my experience over the last two years of technology blogging, the very best sources for repeat, engaged visitors are:

1. Robert Scoble / Scobleizer
2. TechMeme
3. My own comments on similarly-focused blogs
4. Links from other B-List Bloggers
5. Shared Link Blogs (such as those from Scoble, Webomatica and others)

In fact, while I don't want to give Robert all the credit here, I have seen his hand in some of my highest-traffic posts. Often, his addition of my posts to his shared link blog or his own blog later leads to other bloggers linking, which pushes my post to TechMeme, in turn, leading to more follow-on posts and residual traffic.

But I can't just sit around and "write for Scoble", hoping he'll throw pixie dust my way. In order to engage with the crowd and encourage return visits, I need to link to others, make comments on other similar blogs, and make tools for engagement, like my RSS feed and MyBlogLog, easily accessible.

Thus, I've broken the Link Power Index into four sections:

1. High spikiness, low stickiness (Digg, StumbleUpon, Reddit, Megite, Slashdot)
2. Low spikiness, low stickiness (Google, Facebook, Technorati, Yahoo!)
3. Low spikiness, high stickiness (RSS, word of mouth, comments, LinkedIn, B-List linking)
4. High spikiness, high stickiness (Scobleizer, TechMeme, Shared Link Blogs, MacSurfer)

Last month, "BeachBum" asked, in regards to some of my less-desirable visitors from Google Images, "Do you find that the porn traffic converts or do they just come and go?". The answer is no. None of them convert. Unless I start writing about porn full-time, they're not coming back, and that's okay. While a one-time visitor may have found a keyword sequence on Google that had your blog listed #1 overall, it's unlikely they're your demographic.

In fact, surprisingly, links from B-List and A-List bloggers have been more useful to me than links from more mainstream media. While I was flattered to see coverage of one of September's posts on MSNBC.com and the Houston Chronicle, they didn't drive the traffic of a strong link aggregator, and their visitors, as far as I could tell, were one-offs.

If you want a one-time spike of traffic, go ahead and write to make the front page of Digg (Yuvi Panda's Round 2 analysis of Digg's front page shows how...) or get a group of friends to Stumble your content. But to cultivate readers and engage with the blogging community, you should comment often, share ideas with your peers, and hope somebody with real pull, like Scoble, or MacSurfer, notices your effort.

The above image is how I've interpreted sticky traffic vs. spiky traffic to louisgray.com in the last year-plus. Do you have any comments or insight? Am I off the mark, or have you seen similar behavior? Please let me know, and feel free to use the image yourself. Links back are always appreciated.

Also on this topic: Chris Brogan: Scoble Effect Better Than Digg and Search Engine Land: December 2006 Statistics Review

Why My Technorati Ranking Is Slip-Sliding Away

It'd be great if Technorati took a daily snapshot of a blog's influence, and tracked that Authority over time. Rather than a single number to define influence, bloggers could have a six-month or greater graph of their influence as it waxed and waned, or see just how many new links each story gained, with considerable spikiness. Given Technorati's struggles to remain a leader in the face of the Google Blogsearch onslaught, further tweaks to the statistics and tracking models they do best could help gain stickiness and relevancy.

It's no secret that the Technorati Authority ranking system works by tabulating the number of links by unique blogs in the prior six months to your site. Elite blogs can rank in the thousands, while "B-List" bloggers tend to occupy a lower tier, commonly in the 100 to 500 space. But given the tendency of certain stories to get a cluster of links, and those clusters being irregular in timing, it's no surprise that sometimes, one's Technorati Authority can take a steep dive in a matter of days - as a watershed moment or popular post passes the six month point.

Just this Saturday, in my "State of the Blog", I noted my Technorati Authority was 117 - signifying that 117 unique blogs had linked my way in the prior 180 days. By the time I got home from the Cal game late that night, the number had dropped to 108, then 104, and it now sits at 103. While I have attributed previous drops in this ranking to the company's work to eliminate spam blogs that artificially inflated the number, this time it's clear the drop has a lot to do with me, and I can see future drops ahead.

Six months ago, the blog had a serious traffic event when my comments on Google Reader reached Steve Rubel's Micropersuasion, Robert Scoble's Scobleizer, and TechMeme. By the end of the rush, Technorati noted 30 unique "Blog Reactions" to the article. But the article's publication date was March 3rd, a full six months and one day ago now. So, unless each of those blogs linked again to me later, their contribution to the Technorati Authority ranking will be removed, and my count will go down.

This isn't to say that my Technorati Authority hasn't increased in the last six months - for it has, quite a bit. When I first passed 100, I was fairly pleased, but given the spikiness of external hyperlinking, there's no doubt that the count will vacillate upwards and downwards, and at this time, we're headed on the side of gravity.

As the six month window first erases early March links and moves onward to mid-March, and eventually April, I can expect additional bites out my ranking, as I lose the ten external links to my comments on Google's Earth Day logo, made on April 22nd, and the ten others I gained from the aforementioned Technorati Spam Blogs story from late March.

Not only will I be losing those spikes in linkage from the "six months ago" window, but even in that short time, the world of blogging has changed considerably. Even since this spring, the rise of microblogging with Twitter, moves to Facebook, and reliance on bookmark harvesters like del.icio.us or Google Reader shared links will drive down the amount of external linkings from the general blogosphere.

I also believe that we're seeing an incredible amount of clique-like behavior among similarly themed blogs (something I'm guilty of as well). Those who find similar blogs to theirs get comfortable and link to one another, or rely solely on RSS feeds for all news, not stepping out to see what others are saying. Yet, if I continue to simply link to known quantities like ParisLemon, Webomatica, WinExtra and Kent Newsome, I won't be helping their Technorati Authority or their mindshare any more than my own. Instead, I'll just be extending the cycle.

Use Your Blog To Talk To Companies

Most companies would prefer that if you have questions or comments regarding their service, you would send them a nice e-mail to their support staff, or post it to a company-sanctioned, moderated forum. But as we all know, sending e-mail to busy support people can be a guessing game as to how long you'll wait to get a response, if you hit the right person, or if they will answer your question at all. I've found the absolute fastest, sure-fire way to talk directly with people at Web-aware services is through the blog.

Blogs are the future of company to customer communications. Those companies that allow the highest transparency to customers to management or rank and file employees will win the much sought after "hearts and minds of the people." It's already worked on me a number of times in the last few months, with small companies like Technorati and LinkedIn to larger companies like Google and Yahoo! subsidiary MyBlogLog, as you might have seen over the last few days.

Google Reader Example:

In March of 2007, I listed ten improvements I hoped to see from my RSS go-to destination, Google Reader.

A little more than a day later, Google responded, with Mihai Parparita, an Engineer working on Google Reader, writing in the coments, "Funnily enough, the Reader team just had a big all-day brainstorming session about where to go next, and ideas similar to many of your suggestions were discussed."

I've since been told that the post is occasionally referenced within Google and helps add signal to the noise of user feature demands. Though I was initially nervous they would take my suggestions the wrong way, I am glad they recognized I was and remain quite positive on the service.

LinkedIn Example:

Later that month, I offered similar suggestions for LinkedIn, the leading business-focused social network. Steve Ganz, of LinkedIn, later wrote to let me know that some of the suggestions had just been implemented, and more were to come! As he kindly wrote, "These are all great ideas. Thanks so much for the great feedback, Louis! Stay tuned."

Technorati Examples:

Despite Technorati's occasional issues and recent management changes, I enjoy the service. But the downtime can make users weary. In June, I noted another outage, and not too much longer after my post, Ian Kallen wrote to say "We're bringing our systems back online now".

In April, I was eagerly awaiting the new issue of Technorati's popular state of the Web and openly speculated it was imminent. Then-CEO David Sifry took time from his busy schedule to say "LOL, keep your eyes on the blog.", and later returned, after 2:30 a.m. to say "The new State of the Live Web is now up!", which was very cool.

And that leaves one more, for now:

MyBlogLog Example:

On Monday, I discussed what the future of MyBlogLog would be after their acquisition by Yahoo!. While I wasn't overly glowing in my comments, two MyBlogLog employees offered their comments, with Ian Kennedy first saying "We're alive and well thanks and have been busy...", and later, Robyn Tippins coming back, offering thanks for the comments, and unexpectedly, a free Pro account! Of course, I recognize I'm being wooed, but I can take it. Now I'll have an even better chance to look into MyBlogLog's services and can speak more directly to what they're doing well and how they could continue to improve.

Not every company comes by when I make comments. Apple doesn't, and likely won't. Microsoft hasn't yet, and neither has TiVo. That could be due to internal policies on communication, PR, customer service and blogging, or they aren't as in tune to the Web's power to connect customers with companies. I appreciate the extra effort taken from Google Reader, LinkedIn, MyBlogLog, and Technorati to talk to me directly and openly as individuals, and outside of the corporate firewall. I look forward to more, and encourage the rest of you bloggers to be comfortable in analyzing what you use every day and thinking aloud about how you could make change and make a difference.

Who Me? Featured in a Podcast?

In a world where total page views don't amount for much, and spikes of unique visitors from Digg, StumbleUpon or Slashdot can be gone in an instant, there's something to be said for the more "squishy" metrics, like how many comments a post received, or whether bloggers found your work interesting enough to link to. Out of the ashes of Web 1.0's eyeball-oriented metrics came the rise of Google's PageRank, and Technorati Authority, as well as other, rarely useful sites, like Alexa.

If a comment to a post carries a certain amount of weight, it's safely assumed that a link carries more weight, as it potentially drives new visitors your way. With that said, how many links does a podcast count as? That's the amusing conundrum I've hit after hearing WinExtra's Steven Hodson's soliloquy on Web services Last.fm and MyBlogLog, in large part spurred by discussions here over the last week or so. It's odd enough finally putting a voice to a person whom I've traded comments and e-mails with over the last few months, and even odder still to hear my name mentioned as provoking thoughts on where these services are headed.

(Download the Podcast Here)

Steven wasn't the only one who sent links this way today. The MyBlogLog story was captured in Robert Scoble's Link Blog, which always leads to a short-term spurt in visitors from Twitter, and these days, Facebook. Later, the surprisingly popular blog "Grow a Brain" caught up to a post on how your blog is your brand, from earlier this month.

Meanwhile, Kent Newsome rounded up his ninth edition of the Swivel Feeds, in his one-man battle to test the limits of his RSS feed reader. This week's additions included names I had provided, from the aforementioned WinExtra, to ParisLemon, Ken Jennings, Yuvi Panda and Ben Rockwood.

We'll have our peaks and valleys in this whole blogging exercise, but it's nice to be noticed.

Blogging: Set Goals Or Let Fly?

Steven Hodson of WinExtra has an excellent post on his top 10 suggestions for new bloggers, including advice to set goals, narrow your focus, choose the right tools and pick a theme. If done well, he suggests you should have a target number of RSS feed readers, individual site visitors or even advertising dollars, whether for six months or twelve.

While good advice for those with specific goals, does that mean those without goals, and without limits, are inherently unsuccessful? I recently noticed I'd passed through both the Technorati Authority rank of more than 100, as well as a Feedburner subscription base of just over 100. Did I count that as achieving my goals? No, because I hadn't made them a target, but they are good benchmarks nonetheless.

I think there's something to be said for blogging for the sake of blogging, for not always narrowing your focus if you just don't feel like it. While I might get more readers if I stuck to just Apple Macintosh coverage, or Google watching, I enjoy talking about sports, or our dog, or the latest hits on our TiVo or Nintendo Wii. For me, while I've said my blog is my brand, it's not so narrow as to show me in a niche. Instead, while my interests are diverse, so will my blog be.

I don't have specific goals for my blog, except that I keep it up in a timely manner, that my posts maintain interest and quality, and that I keep conversations alive. For me, the blog is an outlet of discourse with people I may never meet, and a clean slate that captures those things I'm thinking about or want to call attention to. The WinExtra guide is fantastic if I were looking to start a blog with a target of being on the B-List or the A-List, and gaining notoriety, or simply covering the yearly hosting bills, but for me, I'd prefer to let fly, so I can communicate at my own pace and not feel as if I'm forever falling behind my own expectations.

TechCrunch's Celebrating Failure Doesn't Help Anyone

Though the argument could be made that for all of the breathlessness that follows the debut of Web companies and services, there should be an equal amount of noise on the down side when some of them fail to meet expectations, I don't quite understand the seeming excitement around seeing others struggle or even close their doors. Today, TechMeme and the blogosphere are abuzz over two prominent Web 2.0 companies, Technorati and PodTech, who saw changes at the executive level, and much of it is seemingly celebratory. And that makes no sense at all.

The news you likely already know. At Technorati, David Sifry, after previously stating there was a search for a candidate to replace him at CEO, announced he would move to a board-only role. Meanwhile, PodTech, home of well-renowned "on sabbatical" blogger Robert Scoble, promoted from within, giving the COO the CEO position.

Change happens. It's a well-known industry norm that startup companies see change as they grow. Founders often first move from CEO positions to "strategic" positions, and then later, out of the picture. But to see some talk about it, you'd think that as this change occurs, that it's an opportunity to pile on and throw dirt on those who were often the biggest risk takers of them all.

Take, for example, TechCrunch's coverage of Sifry's very transparent note on his blog, which chronicled the change, and noted the layoff of eight employees:

"Sifry’s last blog post as CEO of the company was representative of his entire tenure - vague and cold. Layoffs also occurred today but Sifry didn’t mention them until the end."

Though I don't have any specific insight here, it's most likely the small (and eight people is small) layoff was not given top billing out of respect of those who just lost their jobs. No company likes to highlight bad news, and it's not the CEO or former CEO's role to highlight the very personal loss on his or her blog. For Sifry, his blog is to be about him and his company. Let those others who have left talk about the story from their words if their story is to be told. And for TechCrunch to dump on Sifry by saying his entire tenure was "vague and cold"? Where is the backup on that? It's complete balderdash. Sifry, through his blog, and through frequent comments in the blogosphere, including here, was hardly vague, and hardly cold. TechCrunch is wrong, period.

TechCrunch's negativity feeds the beast of those who like to pile on. Comments on the site said, "for Sifry, his arrogance and constant self-crooning have half the Valley clapping hands," and "Sifry misspelled “loser” with “leader”."

It's one thing for "stuff stirrer" Web sites like Valleywag to delight in presumed failure, and quite another for Web 2.0 king maker TechCrunch to do the same. Yet the site delights in tracking what it calls the "TechCrunch Deadpool", where Web services like 37 Signals, TailRank, Backfence and others are recent entries.

It's a lot easier to criticize those who have tried and failed than it is to try and fail yourself, let alone to try and succeed. For TechCrunch, a growing media site covering companies where 4 of 5 are likely to fail eventually, to delight in others' struggles is ridiculous, and I hope that the arrogance will someday stop.

Google Video Still Peddling Soft-Core Porn Smut

I'm no prude, but I tend to believe that the higher the prominence a service has, combined with its ease of access, the more responsibility that service has to ensure its content is within commonly accepted guidelines. Barring those restrictions, the option should be offered to avoid questionable material. While Google does a good job with the majority of its offerings, the company's Google Video site is out of control - dominated by by soft core pornographic clips and innuendo.

Despite my noting several months ago that the Google Video service's most popular videos are almost universally offerings of a sexual nature, the world's number one information portal has done nothing to stop its direction. If no action is taken, it's likely that the adult portion of Google's video collection will so overwhelm other content that those seeking less titillating topics will head elsewhere.

Nearly a year after Google acquired YouTube, the main page of Google Video promotes videos they believe you would like (Recommended), Popular Videos, and a wide array of featured material. Also included on the front page are "Blog Buzz" items, similar to Technorati's Popularity rankings, Movers & Shakers, and a Top 10 list.

Today's Top Ten List as of midnight Sunday Pacific Time...

1. SEXY HOTTIE BABE DECIDING to SHOW HER BIG BOOBS on YOUTUBE?
2. Barbie Girl :D
3. Woman In SHOWER!!!
4. Girl caught by boyfriend
5. Webcam Girls Go Wild ( full )
6. Guy pwned by girl! www.videowhip.co.uk
7. Ainda te amo
8. sex hardcore xxx
9. Beyonce falls
10. loko da xuxa

It doesn't take a forensic scientist to see what is driving these rankings. In fact, if you click on the Top 100 link, the "brilliance" continues... offering... "Two girls teach one another how to French kiss"... "SEXY FART IN WEBCAM"... "close up half-undressed couple rolling around on bed"... "Hot Bikini Porn or Proud Vet?" ... "Kim Kardashian HUGE A*S AND TITS" and much more.

In Google's search results and image results, one has the option to add SafeSearch filtering to "not to have adult sites included in search results". Yet, even if I set my preferences to the most strict option, these videos don't change. Google's algorithm shows me the top 100 most popular videos, regardless if I'm looking for the PG-rated list or R-rated list.

Google is pervasive. As I mentioned last week, the site delivers me 95% of my blog traffic from search engines. With YouTube and Google Video, Google can dominate the video space as well. People of all ages are turning to this site to learn what's hot and what's not, and if Google Video is to be believed, sex continues to be hot. Very hot. I think the very least the site could do is extend the "SafeSearch" filtering to video, remove adult material from the Top 10 and Top 100 listings, or collapse the Top 10 list so the questionable material is off the front page. We wouldn't accept this ease of access to soft porn from AOL or CNN or Yahoo!, and we shouldn't accept it from Google.

Did Trackbacks Die, and Who Killed Them?

In early 2006, I was fairly keen on this shiny new toy called the trackback. Rather than simply add a comment to a story I found interesting, I could send a trackback via my blog to the original source, and in most cases, the trackback, with my story's data, would be placed on top of the comment thread. On other occasions, the trackback would be treated on equal with comments, and made part of the thread itself. Regardless, it was a sneaky way to push my links onto more popular sites. But now, I can't remember the last time I sent out a trackback, and I haven't seen them used all that much. Maybe it's time to roll out the gravestone and write up their epitaph.

On March 25, 2006, Guy Kawasaki wrote a great, insightful story on "nine questions to ask a startup" if you were a prospective employee. That day, I posted a trackback to the story, referenced in a post I had, called "Entering a Startup on the Ground Floor", which recalled my first experience entering the Silicon Valley as a potential employee in late 1998, and how unprepared I was.

Surprisingly, my trackback not only got me traffic, but sustained traffic. My Feedburner stats tell me that since I left that link behind, I've had almost 1,200 visits to my Web site as a result.




Visits from Guy Kawaski's Site via the Trackback

While not large, considering it's been 16 months, that number trumps any other RSS feed link I've had to date. In fact, March of 2006 was basically when my trackback usage hit its peak. I'd commonly posted trackbacks to sites like Silicon Valley Sleuth and Internet Outsider, to name a few.

And then... I stopped. Maybe it's because I felt like using trackbacks was a cheap form of link spam, and that I wasn't adding value to the original source's story. But while that was part of it, it seems that integrated tools on most blogging platforms, like Blogger, TypePad or WordPress, automatically track who is saying what about you. Instead of relying on trackbacks to show somebody referenced your material, Meanwhile, sites like Technorati show the number of blog reactions, or "Links to this Item", per se.

Essentially, the shininess of the trackback wore off for me, and I expect it has for many others. Rather than take the effort to determine a post's trackback URL, and send a ping to that URL, I just let Technorati and Google Blog search do the work for me. As with many technologies on the Web, something usually comes along better than the last toy, and we move forward. I just hope the 1,000+ visitors Guy Kawasaki sent my way found what they were looking for.

Not All Links Are Created Equal

There's all sorts of hubbub on the blogosphere in the last few days, over how one ranks authority of bloggers' influence. It is in the aggregate number of links, or the aggregate number of individual sites linking? Should all that be discarded due to the advent of microblogging? Given the current thinking is to throw out total page views in favor of total minutes on a site, as well, it seems the whole concept of how we measure authority is in flux. But while most argue tit for tat on whether a blurb on Twitter counts as much as a link from another blog, there should be no secret that not all links are created equal.

In fact, while one blog could dedicate its story to you, it may not result in 1% of the traffic you can expect from another highly trafficked source, whether it be Digg, or StumbleUpon, TechCrunch, TechMeme, Scoble, etc. Compounding this issue, there is a significant population of Web sites that don't even enter into the radar of statistics aggregators like Technorati, due to the fact they aren't classified as blogs or "the live Web".

A few self-focused examples:

1) Today, my site traffic spiked in the middle of the day to about 8-10x normal traffic. Instead of 100+ visitors per day, my norm, I saw 100+ just between 1 and 2 this afternoon, only to see the one-time spike go away, and traffic return to normal. Was there new content? No. Was there any reason the content got less relevant in the space of an hour? No. So what happened?

A StumbleUpon user found my story from last week on Facebook where I suggested the site would go the way of Friendster and GeoCities before it. Submitted to the popular service, I was seeing 25-40 concurrent visitors on the site, with new ones every minute. Then, as quickly as the spurt arrived, they vanished. Yet, the one link had given me a boost of 100 visitors, not exactly chump change.

2) On July 5th, we saw a similar spike in traffic, to about twice normal, thanks to 100+ visitors coming to the site to see my simple comments that I had gone a full week without filling my need for an iPhone. Again, without any promotion on my part, the visitors came. So what happened?

MacSurfer happened. MacSurfer posted a link to the story, sending all sorts of Apple afficionados my way. Like Digg and StumbleUpon users, those one-time visitors are a cheap date. They show up, don't comment, and move on. But there's no better place to drop a Mac link than MacSurfer, the granddaddy of all Mac link aggregation sites. Of course, MacSurfer doesn't even hit Technorati's radar, so they had no idea the link had occurred.

3) Just two days prior, on July 3rd, we had another spike, thanks to Robert Scoble's mentioning my post on addicting games that can reduce productivity in a story he had written on the Web-based game phenomenon. Interestingly enough, though the Scoble crowd dropped in to the site in strong numbers, not even his A-list credibility could send me as many unique visitors as MacSurfer and StumbleUpon in this round. His crowd was more in the 80-100 range.

It's hard to determine what posts will get traffic, and which ones won't, or which ones will draw comments, and which will be ignored. There's also always going to be interest from people to determine what the most successful, influential, or highly trafficked sites are. It's clear that a link from me to Scoble would drive maybe 1-3% the traffic his way as he could drive mine, so anybody in the business of counting links and assuming they are all equal is absolutely off their rocker. Not all links are equal, and someday, somebody will come up with a great algorithm to show just how much "more equal" one can be versus another.

Time for a BlogRoll Revamp

A couple weeks ago, when Kent Newsome and I had a public disagreement over his gaming Technorati, Kent had some observations on my blog, which he saw as typical pandering to A-Listers. Just like I hadn't polled his intentions for engaging in viral link tagging, he didn't poll me on the origins of the BlogRoll I've run with for the better part of a year. He thinks I was off with my comments, and I know he was off on his, but it's got me thinking it's time for some changes.

Somewhere in late 2005 / early 2006 timeframe, I somehow stumbled on the wonders of Technorati and the A-list. It seemed like everywhere I turned, there were more and more blogs focused on Web 2.0 and capturing the live conversations that have redefined media, news dissemination and how we communicate. Robert Scoble's blog led to TechCrunch, which led to Om Malik, Steve Rubel and so on... Within a few days, I'd stumbled on everything from ValleyWag to TechMeme, and rediscovered both Dave Winer and Guy Kawasaki. I felt as if I'd opened up a vault of information previously hidden and it was all I could do to leave the laptop to function offline, rather than take in this new world like a sponge, 24/7.

As the blog is a personal blog, first and foremost, I linked to those I found most interesting, but in retrospect, it's a lot like how in Web 1.0, so many homepages would have links to Yahoo!, ESPN and CNN, as if the casual Web surfer wouldn't know how to get there. Now, as all these A-Listers are as commonly visited as the old media kingpins, my links there are just as useless and redundant. The same goes for the Politics links as well, especially as I've moved away from Politics here for the most part. Though Kent saw the A-List links as pandering, that wasn't the original intent, but now, it's easy to see how that could be implied.

As a result, thanks to Kent's promptings and my own consideration, I'm getting rid of the A-List blogs that don't belong, and in their place, I aim to add those blogs which most closely mirror my interests and those I consider my closest peers - not necessarily in size or popularity, per se, but in consistency, focus and approach. And of course, I'm willing to listen to any feedback you have on what I'm still lacking.

Therefore, some big names are going to get cut. Sorry, guys.

Business & Technology BlogRoll Items to Be Deleted: Dave Winer, Guy Kawasaki, Henry Blodget, Jason Calacanis, John Battelle, Michael Arrington, Om Malik, Redeye VC, Steve Rubel, Valleywag and VentureBeat.

Politics BlogRoll Items to Be Deleted: America Blog, Daily Kos, Electoral-Vote.com, Eschaton, Talking Points Memo and This Modern World.

But not every one is getting the axe.

Business & Technology BlogRoll Items to Be Retained: Don Dodge, Mini-Microsoft, Robert Scoble and Tony Chung

And what you've been waiting for, of course...

Business & Technology BlogRoll Items to Be Added: Newsome.org, ParisLemon, Webomatica, and WinExtra

I have also opted to replace the Politics section with a more generic "Resources" box that includes sites like Mashable, Read/Write Web, TechMeme, and Robert Scoble's shared link blog. Though I was at first skeptical that Robert's surfing would be fun to watch, his shared link blog has introduced me to many a blogger who has a story to tell.

On the Web, nothing is in stone, so even this revamp may not be long-lasting. I will continue to add and cut, as I see fit, but I'm glad this change has been made. Comments always welcome.

Is There an Antidote to the Link Tags Virus?

After Thursday's comments on how a few misguided individuals have tried to finagle better Google PageRank showings and higher Technorati Authority through the promotion of viral link tag spam, there has been some discussion in the blogosphere on the practice, and whether it's as bad a move as I made it out to be. One of the biggest outstanding questions is if there is indeed a loophole in how popular search engines rate authority and influence, is the onus on the individual not to exploit it, or instead on the technology provider to make a change?

While Kent Newsome, a great blogger with strong observations on a near daily basis (See: From Creation to Abandonment: the 5 Stages of Blogging for a great example) seemed to take the brunt of my comments, the issue is more than one individual, as there are many people trying to scream loud enough to be heard in a blogosphere that may favor the strong over the weak. While Chip Camden amusingly said that Kent was playing "Robin Hood" to my "Sheriff of Technorati", I've seen others who considered getting in on the viral links scheme reconsider the practice when they realized it could have some long-lasting, impactful, negative results. Kent's Robin Hood may have been trying to rob the rich to feed the poor, but at least in that storied tale, Robin Hood distributes the loot to others, something Kent can't do while his own Technorati Authority skyrockets.

Earl Moore, who also participated in the viral links scheme, writes:

"If it’s a fraud, then it’s one I’ve participated in as well... I’ll admit for myself that I don’t feel one hundred percent positive about “Viral Tag” links. Going with my gut, I wouldn’t post another one and am even considering pulling the post I have (yes, after the horse has already left the barn)."

Another poster, on a blog called Planet Apex, who just this Friday had opted to join in on the viral tags exchange, quickly realized the error of his ways, writing:

"I have decided to pull out of the Viral-Tags link exchange scheme. I did not realise the risks involve when I joined it. I now understand that instead of increasing your PageRank it can actually decrease it or even get you banned on Google."

Google's power on referring traffic cannot be understated. As much fun as it is to gain the occasional reciprocal links from fellow bloggers, upstream, sidestream or downstream, Google drives anywhere from 50 to 90 percent of all traffic for most sites, making it true that It’s Google’s Way or The Highway, as Garry Conn wrote this week, when he said, "I have made a major mistake. And I don’t want you to do the same thing."

Basically, Google's guidelines specifically prohibit statistical cheating like viral link tags. Google's Webmaster Guidelines state:

"Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.

So, it's not so much as Kent says when he wrote on Warner Crocker's site that "The blogosphere is like Deadwood and (Louis) is trying to paint it as Miletus." This isn't the Wild West, even though it's certainly no utopia either. There are guidelines written up by some powerful technology companies that have direct impact on how our content is indexed, searched and presented, and as bloggers who work under this scenario, we should have an eye on what are good links versus bad links, good practices and bad.

Some last notes on viral links and search engine optimization come in the comments of an excellent "Search Engine Optimization Do’s and Don’ts" post at Thought Sparks. I'll let them speak for themselves:

"Plain and simple, honesty and integrity always pays. Short-cuts will not have lasting value and many of these folks will someday soon have a rude awakening. They will also frustrate themselves with the volume of time they’ve spent on futility... And even if you are successful, does one achieve that end at the cost of personal integrity?"

It may be one thing to exchange links. It's quite another to exchange integrity for scheming. Rather than making this a personal issue between those who have sinned and those who have not, we should just eliminate the practice and ask Technorati and Google to clean up the mess.

Kent Newsome Calls My Comments "Fear and Loathing"

As anticipated, Kent Newsome didn't believe my concerns around viral link tagging were valid, saying he saw them as another way to help balance an uneven playing field. He writes, "For me, the (tags are) a small attempt to end run around the fact that, despite writing hard for years, I simply cannot get many of the popular bloggers to allow me into the conversation.", adding, "The blogosphere isn't a perfect place, but it's the only one we have."

For perfect transparency's sake, I had been thinking for quite some time around this issue of external hyperlink padding, and was absolutely concerned that by using Kent as the example, that he would see it as a personal attack. My thoughts around this post had been ruminating for weeks, as I saw the practice spread. But what I truly want to get across is that while I still believe the practice is bogus, that I think the onus now falls on the search engines, like Technorati and Google, to close the holes in the way they tabulate these results. Kent is a great guy and his blog has some outstanding content, which is why we've traded links and comments for months. That's not up for debate.

If there's a better example of a prominent blogger who I respect who uses this practice, I'm happy to add them to the discussion, but for now, that hasn't happened, and Kent is on whom the sword fell. Be sure to see Kent's response here: Fear and Loathing in the Blogosphere. As he and I discussed before, blogs are about conversations. So what do you think?

Technorati Needs to Stamp Out Viral Tag Spam Now

You name a statistic, and people will try to game it. You find a ranking, and people will learn how to cheat their way to the top. Online or offline, there is a push/pull relationship between those people who cheat and those people tasked with finding and exposing the cheaters. Some of the most annoying examples of this cat and mouse game today can be seen with the abuses of Technorati's "Authority" metric, which gauges how many individual blogs link to one site in a six month period.

A number of bloggers, including some otherwise-respected individuals, have engaged in a "viral tag" game that invites people to link back to them, and virtually, virally, pass it on. As with any good pyramid scheme, the guy at the top gets the best benefits, and those later to the game get less. Over the last month or so, I've seen some individual's Technorati "Authority" skyrocket, as they've moved from an arguably accurate 100-200 external links through 300, 400, 500 and beyond, catapulting them from B-List blog status to garnering a "Top 5k" badge from Technorati, even though the overwhelming majority of recent links are a fraud.

This practice, if it grows, threatens to eliminate any credibility Technorati has in this space, and will erode trust in the company and its statistics. I can see right-minded bloggers who do showcase this statistic honestly, like I do, to start removing the widget from their blogs as it loses value and becomes an object of scorn.

At the risk of ticking off or losing one of my more engaged and loyal readers, Kent Newsome of Newsome.org is one of the most high-profile showcases of this practice. As you can see in his Technorati profile, he is listed among the top 5,000 most popular blogs that Technorati scours, a diamond in the rough emerging from the tens of millions who do blog. But his count is completely bogus. (Just check out the "reactions") The Viral Tags link exchange has, like a virus, taken over his results page, spawning more and more and more sites to latch onto this sultry practice.

This started from Andy Coate's call to game the results of Google's PageRank, and was later spread by the Founders' Cafe, who is keeping tabs on those who have jumped in headfirst.

The practice of viral tags is not a case of intelligent search engine optimization, as is claimed. This is simply Web link spam aimed at artificially giving credibility where there is none. And now that Kent and others have engaged in the practice, it cannot be undone, unless Technorati, Google and others who track these sorts of things put a stop to it cold.

I'm not saying that people like Kent should be wiped out of Technorati and Google, as he actually tends to have some strong content on his blog. I like his posts and have enjoyed commenting and seeing his reactions here. But I find his move here to lack any of the "accountability" and credibility he expects from other prominent bloggers. (See: It's About Choices and Accountability) It's time to lead by example, Kent, and find a way out of this mess.

What Should Drive TechMeme's Content?

Robert Scoble ruffled a few feathers today, when he issued his latest missive against TechMeme's direction, as he sees the blog headlines site moving away from its roots and more toward general news coverage, like Google News. Robert says the site should give higher credence to those sites which are generating discussion, arguing in summary that he with the most links wins. But with TechMeme's proprietary algorithm being somewhat of a mystery, it's interesting to consider what I would see as the ideal blog news aggregation site, and how it would change what TechMeme is today.

For the large part, TechMeme automatically senses what are the hot blog conversations of the day. The more noise, the higher on the page, with those blogs with the highest readership and external links receiving the "lead" and referring or related sites being shoehorned in their shadow. Today's biggest discussions? The continued coverage of Facebook, MySpace and LinkedIn, and the latest developments on Apple's iPhone. Today's news was that the devices have reached the mainland.

To be sure, both stories have tongues wagging. But Robert, looking inwardly, noted that one media site's coverage of Plaxo's new platform was rated more highly than his own dedicated coverage. Looking at referrals from Technorati, he can't figure why The Register would trump The Scobleizer. And he's got a point. If TechMeme's tracking discussions, The Register would be a related item, not the lead.

But I have other issues. It seems to me that if TechMeme wants to treat A-list bloggers equally with others generating news, then those who provide original coverage, or break the news, should be given higher credence. I can't tell you how many times I've gotten to a story before "the big guys" get it, only to be ignored. For example, last night, around 2, I posted that I thought Google Reader was down. A TechCrunch reporter, Duncan Riley, and I traded e-mail, we both visited and commented on a discussion board on the outage, and later, he wrote a story. That TechCrunch got the lead can make sense, as the site has tremendous credibility, and many external links, but not only was my note not the lead, but it didn't even get noted by TechMeme, who instead opted to carry follow-on notes from The Download Squad.

Total Technorati external links to The Download Squad? Eight. Total Technorati external links to my story? Eight. So all things being equal, I'd argue that the site which got the story first chronologically, with original reporting, should be given equal or greater value. But if, due to some mysterious rule, I'm being kicked to the curb for a lack of pre-existing popularity, that seems to conflict with what I would hope is the goal of TechMeme, to deliver the a real-time summary of what's happening now in the blogosphere, and to raise the profile of those bloggers who might not necessarily be household names. Otherwise, TechMeme isn't offering much real value.

Robert jokingly called himself an "arrogant bbbbaahhhhhsssssttttttaaaarrrrrdddddd" for calling for change, and wondering why his efforts didn't make it, and I might come off as a whiner as well, but with extra effort should come extra reward. Duncan Riley and I put in an equivalent amount of effort to find out the truth, analyze the situation and write it up. But as far as TechMeme is concerned, I'm a cipher. I can take the abuse, but I think the blogosphere as a whole would be better served to highlight original reporting from the corners of the Web that are driving value.

Google Reader Down Overnight?

It's not often that I go more than two hours without any new RSS feeds, even if it is in the middle of the night on the weekend. But if I were to believe that Google Reader were fully functioning, then that's what the RSS feed reader would be telling me, as two hours into my Monday, I'm still at zero feeds, and I don't have any solid proof that anything has been delivered since 10 or so Sunday.


Something is wrong. And given that it's so late, and most are asleep, it's a very quiet outage right now. Truth is, if people are saying anything about it, it sure as heck isn't hitting my RSS feeds in Google Reader... for obvious reasons.


Over the last few hours, I know there have been updates, thanks to Technorati, and my own efforts. A story I posted to Athletics Nation around midnight hasn't crossed to Google Reader, nor have my two posts here, or Tony Chung's note on opening up a new GeekWhat forum. As Tony is one of my Technorati favorites, I knew he posted, but otherwise, we've got radio silence in the blogosphere, and as they say, it's quiet... too quiet.

If I lose RSS for any extended period, I just might resort to actually visiting individual sites. And we all know that would be a real tragedy.

Confirmed: Reader is down, apparently for everyone. Google's engineers all appear to be asleep. Additional coverage here and here and here. (TechCrunch is also on the case.)

Technorati's Transparency Should Be Lauded

First the good news: Technorati is back up.

Then the great news: Technorati isn't afraid to tell its users exactly what happened. After the site saw some serious downtime today, the company explained there was a network equipment failure that hit the company's services in a big way. They believe they've come a long way in offering great services and response times, and will be finding out how to avoid the issue in the future.

Best yet, they reached out to those of us affected. I had called Dave Sifry this afternoon to see what had gone wrong, and if possible, what could be done to help. Unlike just about any other CEO I can think of, he answered the phone in the middle of the crisis.

And the company, as it should, hit the blogosphere to respond. Ian Kallen, in the company's core services engineering group, wrote me during the situation, saying "We're bringing our systems back online now."

In what was no doubt a very frustrating time for Technorati, they didn't hide from the situation, but addressed it and will hopefully learn from it, helping bring enterprise class service to an already excellent product.

Technorati Down Again, Google Sure to Benefit

It's happened again. Blog search engine and tagging leader Technorati's site has gone completely unresponsive. See here, here and here. It's not exactly the first time Technorati has fallen off the radar, as the site has shown an unacceptable level of instability for the last twelve to eighteen months.

For a cog so crucial to the blogosphere as Technorati not to have a robust, redundant infrastructure is something of a surprise, and the company's struggles here have been well documented to the point it's likely driving more users to Google's Blog Search and other alternatives.

Dave Sifry, the company's CEO, has been an incredibly open friend to the blogosphere, and has visited this site on more than one occasion. We'd love for him and Technorati to pull through, but at what point should we recognize we're being abused, and should just simply turn away?

My Web Widgets: The Why and Where

I vacillate between wanting a spartan blog that loads quickly and looks sharp, and one that features all sorts of widgets that increase interactivity, community and information. A Web site owner can easily overdo the use of widgets, and relying on many third party sites for functionality can serve to slow the user experience, as browsers are forced to make calls and retrieve data from multiple points. But despite this, I've implemented a few widgets worth highlighting.

1. Recent Comments (from Storago)

Google's Blogger platform doesn't offer an easy way to highlight recent comments, so after searching the Web for options, I added a tool from Storago.com that highlights the five most recent comments on the right sidebar of the page. The widget says when the comment was made, by whom, and on which post. This way, if somebody finds a post from the archives worth commenting on, I don't miss their note, even if its off the front page.

While I don't get dozens of comments a day, I do get some regulars, including Tony Chung of Geekwhat, Gal Josefsberg from 60in3 and Erin Gurney of Ballhype. Others of note include Webomatica and Galeal Zino from NextBlitz.

2. Recent Shared Items from Google Reader

There are a lot of great bloggers out there, far too many for me to post about each day. I've subscribed to more than 100 RSS feeds, and read more than 500 items each weekday. Those which I find most interesting, I'll share via my link blog from Google Reader. Google has made it very easy to share this in Blogger, which you can see on the right sidebar.

Google Reader Trends says that in the last month, my most frequently shared bloggers were TechCrunch, Robert Scoble, Mashable!, Engadget and Read/WriteWeb - all outstanding blogs.

3. ZoomClouds

ZoomClouds takes tagging to a new level. Rather than asking me to proactively tag each of my posts with a specific topic or set of topics, ZoomClouds watches what I write about and reports the keywords, in descending order of use. The larger the font, the more frequently I blog on that topic.

It should be no surprise that my top 5 topics, according to Zoomclouds are: Apple, Google, Microsoft, TiVo and iTunes.

4. Technorati

Despite some criticism of the site's uptime, and continued competition with Google, Technorati is well integrated with the blogosphere, offering tools that summarize a site's Web influence, tagged as "Authority", with the option to read a blogger's profile, add to favorites, and search previous posts. Over the last few months, I've seen my blog's authority jump all the way from the mid-50s in late March to almost 100 today. While some of those counts may be spam blogs, I know Technorati is doing a great deal to avoid overcount.

Technorati tools: Blog Summary, My Profile and Blog Reactions

5. MyBlogLog

MyBlogLog, now a Yahoo! property, showcases icons that display recent visitors, and gives a better sense of a site's community. Even those of us without thousands of visitors a day can get an understanding of who visits the site, what other topics they like, and when signed in, let other bloggers know I've been visiting their site. Depending on site settings, MyBlogLog will add me to a community based on how many times I've visited their site. The service also tracks site visitor traffic and popular outgoing links, though I can honestly get that data in a multiple of other places...

MyBlogLog: Join the Community View the Community and View My Profile

Other widget-like details in the sidebar are gussied up links to LinkedIn for professional networking, and signups for my RSS Feed from Feedburner and blog by e-mail from Feedblitz.

While not fully comprehensive, there's a lot here. What other widgets do you use on your blog and think I should look into?

Google Could "Pull a Netscape" on Technorati

The hottest topic of discussion on the blogosphere today is Technorati's new revamp. The blog search engine pioneer is branching out and trying to capture what the company calls "the live Web", capturing video, photos, blogs and hot topics. And much as Google's recently announced Hot Trends feature highlights rising topics for discussion, Technorati has long tracked the "Top Tags" or "Top Searches" from their front page, and today's launch takes their story up a notch.

But amid all the positive press, from TechCrunch, Mashable, Robert Scoble and others, is a minority current saying that Technorati, in this age of Google, just might not be relevant any more. In his usual blunt fashion, Steve Rubel says simply, "Blog Search is Dead and Google Killed It".

There is no secret that Google is the search leader. Statistics on my personal blog and elsewhere show that Google and all its derivatives drive 85-90% of search traffic, dwarfing the also-rans, including Yahoo!, MSN, and the rest. Now, it could be argued that Google is to search what Microsoft was to the Operating System.

When Microsoft embedded Internet Explorer into the Windows operating system, it spelled the deathknell for Netscape Navigator. Customers felt the free browser that came standard was "good enough", and the act of downloading or paying for Netscape was too much to take on. Though Microsoft was charged with monopolist practices and nearly broken to pieces, they won and Netscape died.

There's a strong chance Google could be doing the same thing to Web upstarts by adding new search functionality. As Rubel writes, Google's integration of blog search negates the need for dedicated, vertical search like Technorati, IceRocket or Feedster. The Google Blog Search is "good enough" for 90% of the users, leaving only us technogeeks who demand the upper crust of technology innovation. And while Google is expected to "Do No Evil", their adding of free Web-based e-mail significantly challenged Yahoo! and others, their integrated RSS feed reader has removed the need for downloadable feed readers, and the company continues to expand.

Technorati could very much become the next Netscape, evaporated by a big monolith with an unparalleled brand and scads of cash in the bank. So while CEO Dave Sifry asks you to Come check out the refreshed www.technorati.com, it probably isn't going to have a radical change in the company's fortunes for the long term. I love Technorati's widgets. Every single blog post I have lets you see "blog reactions" in Technorati, and the Technorati Authority tag separates the leading blogs from the newbies and also-rans. But Google's blog search functionality is "Good Enough" for me in most cases, and will be for the majority of Web users. I can root for Technorati all day long, but the threat from Google to pound them the way Microsoft did Netscape is very real.

Valleywag Thinks My Old Posts are Breaking News

Valleywag at first sounded like a great idea - a rumors site focused on the Silicon Valley, covering all things geek, mixed with a flair for gossip, sex and innuendo. What could be more fun?

But, to be honest, the site's daily postings are getting tired. Rather than posting one or two stories a day of really good, insightful stuff, backed by anonymous sources, inside scoops and top-notch writing, the site has gone flaccid. Valleywag now is posting items to the tune of six to eight posts a day, and with the added frequency comes a complete void of new information. Today, I was slightly amused to see they took a pair of stories I covered over the last year and blasted them to their front page as hot off the press scandal.

Exhibit 1

In August of 2006, I commented that Web 2.0 companies were "playing with error messages", covering a few choice errors from YouTube and MySpace who toyed with users during downtime:

Web 2.0 Companies Play With Error Messages

January 31 of 2007, I specifically called out Technorati for not scaling to beat Google, instead entertaining customers with fun graphical error messages.

Scoble's Right: Technorati Isn't Scaling to Beat Google

I also noted other Web 2.0 error messages on January 24 (Silly YouTube - Where's The Redundancy?) and on March 2, when LinkedIn pulled a similar stunt. (LinkedIn Provides Another Silly Web 2.0 "Error" Page)

Yet, today Valleywag pulls a banner story, trumpeting "Error messages", saying "Could we all make a resolution? When a site is down, as Technorati is right now, please cut the cute jokes." Wow - Technorati plays with error messages. Shocker.

Exhibit 2

On Saturday, I noted how Steve Jobs had endorsed Al Gore for president in a rare interview with Time Magazine, where he wasn't promoting Apple, but instead his good friend and board member. (Steve Jobs Nominates Al Gore for President)

But again, Valleywag follows along, saying "While Apple fanatics usually jump on every word out of Jobs' mouth, they appear content to keep this political endorsement as quiet as... well, as quiet as Al Gore kept the internal Apple options investigation..." 'We need somebody who knows how to build a ladder'

I'm not used to seeing a breaking news rumor site be so far behind my pedestrian notes. So, Valleywag, if you want to be a little faster on the draw, simply subscribe to my RSS feed or sign up via e-mail, so you can keep getting those scoops!

Are Leading Bloggers Getting Blog Fatigue?

It's no secret that keeping a blog frequently updated and interesting is no easy task. For as many blogs are started each day, it's believed half as many are abandoned, according to Technorati. Of late, I've seen signs of fatigue from a number of high-profile bloggers who are taking blog vacations, begging for guest bloggers to take their normal place, or in some cases, the bloggers are choosing to keep us updated in other ways - preferring Twitter or other venues.

Three quick examples: Jason Calacanis, Robert Scoble and Bonnie Wren.

Jason first wrote earlier this week that he was to take a month off from blogging, and that he would provide updates on his Twitter page. A follow-on note said he was going to in fact take two full months off, to return in mid-July.

While not moving away from blogging altogether, Robert Scoble has seen recent signs of fatigue as well. When the blogosphere reacted in horror to death threats to Kathy Sierra in late March, Scoble shut his blog down for the better part of the week in solidarity. Since the hiatus, Scoble's gotten back to blogging, but made noise about how he thinks his time is better served linking to other good writers, more than himself. He says, "I’m really having a lot more fun reading other people’s blogs lately than writing my own."

While he may enjoy his own surfing of blogs and calling out favorites, that's not what made us read him in the first place - instead his own observations on the industry, specifically, Microsoft, were why he became a must read RSS feed and authority. His link blog is great, but if too much emphasis is put here, he'll be in the category of Matt Drudge, who relies on links to others instead of original reporting.

Outside of the tech sphere, it's also clear real life can also get in the way of great blogging. Bonnie Wren, a fantastic writer who loves her kids and her bulldog, similarly claimed fatigue by the end of April, saying "I’m having a hard time taking care of all my obligations lately and need to take a break for a bit."

In the meantime, Bonnie has posted old material to fill the dead air.

As more and more people start blogs, and set a pace, whether that be 3 posts a week, or 3 posts a day, we should be thinking about the endgame. There's no question that some day we'll be done. Blogs will change to something else. I don't think it's Twitter, but it's something. At some point, blogs will close down from their current format. People, even the geekiest of us, at times will have lives and will choose to live in the real world instead of the virtual world. But I find it especially interesting that those leading the curve on blogging are themselves finding trouble or frustration in keeping it going. I hope the fatigue doesn't gain further momentum.

CEO Search Caps A Busy Week for Technorati

David Sifry, CEO for Technorati, the Web's leading resource for blog statistics, searching and tagging, offers up an excellent case study for transparency for companies immersed in the world of Web 2.0. After I had guessed earlier this week that Technorati was going after spam blogs and later, that the company was about to give an update to the "State of the Blogosphere" or "State of the Live Web", no less than Sifry came here to confirm that was indeed the case. He even posted a comment letting me know when it was published. Yet, rumors continued to swirl around the company, saying that Technorati was either up for sale, or that he would be leaving the CEO role. Today, he wrote on his blog that Technorati was indeed looking for a new CEO.

Earlier this week on louisgray.com, David wrote, "I'm not going anywhere, I'm very very happy at Technorati!!!", to a commentor who suggested his departure was imminent. He again today said "I have no intention of leaving," and in his version of events, says that it was he who approached the company's board with the idea to change roles. While it's not too uncommon to see early founders change roles as companies grow, it is less common to have that change initiated by the founder themselves, so its possible the board and others had been exerting pressure, but of course, I have absolutely zero insight there.

In the Web space, customers care a lot more about products, services, functionality and integration than they do the individuals pulling the levers and writing the code. Kevin Rose at Digg is a great name and icon for his company, Mena and Ben Trott do the same for Six Apart. But even as transparency in blogging increases communications and openness, the mega-egos of Steve Jobs, Bill Gates, Scott McNealy and Larry Ellison who ruled tech in the 1980s and 1990s are going to be less important, I believe. Sifry, as far as I am concerned, continues to do a great job marketing and promoting the service, above marketing himself. Technorati, despite its occasional bumps is still unparalleled in its capabilities, and I've particularly enjoyed some of the new widgets they released earlier this week, which you can see on this blog, from blog reaction tallies to a button displaying Web influence.

So David, if you're still visiting and still reading, we wish you luck in the search, and hope that whichever direction the company takes, that you continue to promote great technology and innovation.

(Additional Coverage: TechCrunch and Startup Meme)

Technorati Confirms Attack on Splogs, Provides Update

Turns out we were right. Not that I should be hired by Law and Order for my deduction skills, but it was indeed true that Technorati was planning a new release today, after I saw David Sifry's blog make updates in preparation. While it's not yet a state of the blogosphere, the blog search and tagging leader did update us on the company.

Meanwhile, a new "State of the Live Web" will be posted by end of week.

The new rundown, which can be found here, shows that the company is going "up and to the right" in its visitor growth, to 9 million unique visitors last month, up 141% quarter over quarter. The site also remains the most highly trafficked blog search engine, ahead of Google, Feedster and others.

Also of note is that CEO David Sifry confirmed my suspicions that Technorati was going after spam blogs. He writes, "Our results are more complete, spam-free, and delivered more quickly than any other service on the Web. We're not perfect - we're always looking to get better, but I'm heartened by the progress we've made over the last six months or so." (More detail here)

Sifry noted the updates in comments placed on this blog, saying "We have been doing a massive spam cleanup," adding "Thanks for noticing! I hope that you've seen a difference..."

Looking forward to the updates later this week. In the meantime, check out the summary, or take part in Robert Scoble's challenge - is Technorati still the best blog search engine in the land?

Is a New Technorati State of the Blogosphere Coming?

4 minutes before midnight tonight, Dave Sifry, CEO of Technorati, posted a note that in one place, summarized the company's research into the state of the blogosphere. As the company famously tracks and tags more than 70 million blogs, they have become a real authority as to trends, growth and the sheer volume of information that is cranking out each day.

Though there is no clear timetable to Technorati's updates, revisions to the "State of the Blogosphere" took place every two months in 2006, but the last was posted in October. Prior to 2006, there were three updates in 2005 and the inaugural October 2004 update.

Sifry's quick archival of the posts also included the tags "sotb2007" and "solw2007", short for "State of the Blogosphere" and "State of the Live Web". As none have yet been posted, it suggests a new slew of facts will spill forth on continued blogosphere growth. In fact, his post is the only one in all of Technorati's database to contain such tags. I expect soon we will get more data that shows the rest of the blogosphere is going "Up and to the right".

A direct link to the summary is now here: http://www.sifry.com/stateoftheliveweb

Is Technorati Going After Spam Blogs?

The issue of spam blogs, or "splogs" is a big one. As blog software becomes ever more easy to use, it's no surprise that robots and scripts have been built to make fake blogs, and are engineered to look very real, as the splogs usurp other's content and present it either as their own, or as a summary, so that they take traffic away from the original author. Google's Blogger platform was recently given a bunch of grief for being the biggest generator of fake blogs, called on the carpet by no less than Microsoft, who knows quite a bit when it comes to the world of spam.

But of late, some curious changes on the part of Technorati have me wondering if the blog-focused search engine is trying to cull spam blogs from its results database. While obsessing over one's Technorati ranking can become an art unto itself, I've actually seen the total number of blogs linking to louisgray.com decreasing over the last few weeks, which doesn't make sense. In the month of March, as we've seen record traffic and a good deal of popular posts around Google Reader, Digg and Apple TV, the number of blogs linking to louisgray.com has dropped, from 60 last week, down to 55 abruptly, and now today, to 53. Puzzling.

I can only speculate that Technorati is working to delete a massive number of blogs from its database. Those most likely for deletion would be those who don't offer original content. It is certainly a difficult task for Technorati, as some incredible resources, like TechMeme and Megite, offer no original content, but instead, organize links from other authors. How do you determine what is a collection of RSS feeds and links, or what is a real blog?

I hope they first get it right, and second, that everybody's Technorati score is accurate, mine included. The next step would be in my court: increase the blog's community and see if I can accurately, naturally, raise my ranking.

Welcome MacSurfer, MyAppleMenu Readers

Today is the day the Apple TV gets here. I look forward to synchronizing my geekery with my TV set even further than I have to date with the TiVo. Last night's post on how critics of the Apple TV have gotten the debate upside down has gotten legs, being added to Mac community sites MyAppleMenu and MacSurfer.

As can be expected, many are abuzz around the new Apple TV, not the least of whom is Robert Scoble of PodTech. Scoble writes simply, "Apple TV Rocks". iLounge also offers up 10 geeky details around the new device.

It's too bad MacSurfer and MyAppleMenu aren't Technorati enabled. That would help my score get out of the double digits.

My Technorati Link Stats Make No Sense

Looking at one's Technorati ranking frequently is well-known symptom of "Egotistical Blogger Syndrome" or EBS, for short. Comics have been made about bloggers needing to get their Technorati ranking fix, and others, like Guy Kawasaki, have made very public campaigns about their quest to reach the top 100. But for me, a small speck in the blogosphere, I don't see that my numbers add up, as Technorati's database often loads slowly, loses items and simply doesn't project consistency.

For more than a year now, we've dabbled in this blog, and while it does cover technology news, sports buzz and the occasional political rant, it is by and large a personal blog. For much of the time, it's gone largely unnoticed. More recently, some of my observations around Google Reader, Digg and timing for blog posts have gotten a wider audience, sending more readers my way, more frequent comments, and, best of all, some external links. After the weekend's activity, which saw links from Steve Rubel and Robert Scoble, among others, today we landed on TechMeme again for our comments on Digg reaching 1 million users, and the well-respected Mathew Ingram noted the post on his blog and in a follow-up for WebProNews.

Yet, for some reason, as Technorati tries to tally the external links to my blog from others, the needle doesn't move. In fact, in some weird blip, many of the weekend's links were erased from my blog's summary page on the site over the last two days, and as more links came in today, both my ranking and the total number of external links stayed the same. So, if I were the obsessive type with EBS, and I were to value myself by my low-low Technorati ranking, I could potentially get annoyed.

Is it a database refresh issue, in that Technorati will update the ranking every 8 hours, or 24 hours? And if it were, at what time would that happen? And should I expect those external links that were there a few days ago to ever come back, or is that data lost? Is that why my ranking is staying static, even as more blogs point my way? I wonder if I will ever know.

WTF? Technorati Unveils Heat Index

On the Web, there are three types of downtime - one being that you are overloaded with traffic and can't respond to requests, the second being for scheduled maintenance, and the third, when new products are being introduced. If The Apple Store is down, herds of Macophiles jump into a tissy, and last night, Technorati followed YouTube's footsteps by taking the entire site down to launch the anticipated WTF feature, standing for "Where's The Fire"?

Though the site's frequent instability still causes me concern, the WTF feature shows Technorati is trying to capitalize on the details they have on the blogosphere's tendencies to link and talk about specific topics in near real-time. Just as Google Reader announced Trends, based on the data they had on its customers, Technorati is similarly expanding their feature set, due to their database's detail.

The company's CEO, David Sifry, explains the introduction, saying, "WTF is a big experiment; we're entrusting the most valuable real estate to you - our community - and we think it's going to be a powerful way to make Technorati more useful to you."

This explanation further pushes the blog search site into the user-generated content realm that is so hot in the social networking space these days. I guess one of the first things that will debut in WTF is WTF itself.

Good luck, Technorati. We'll be watching to see if WTF stands for "What Technical Foundation?" or "Wow, They Fixed it!"

Scoble's Right: Technorati Isn't Scaling to Beat Google

I want to root for companies like Technorati, who have introduced new features and functionality for today's interactive, social Web. Technorati, when the site is up, is one of the best for tracking the popularity of topics and conversations, or to see which bloggers are among the most frequently linked to. But for months, the site has been riddled with slowness, server timeouts during searches or peak load, and most recently, has seen outage after outage. (The above image was posted on their site tonight, during some updates.)

In the past, Technorati CEO David Sifry has been open about the scalability problems. Just this last July, he commented on a previous note I made about the slowness, saying:

You make a great point, we've been working very hard on building out the scalability and reliability of the Technorati service... Making sure that regular users like you are getting what you need, every time, quickly, is intensly important, and I want to know if you or anyone you know is having problems, so we can address the issues immediately...

His openness and speaking directly to the blogging community is commendable. I love the personal touch. But the truth is that Technorati still isn't scaling, and as Robert Scoble has pointed out time and again, Google's Blog Search tool is getting increasingly better, closing the gap between it and the blog search pioneers, including Technorati.

Meanwhile, Steve Rubel of Micropersuasion found one likely reason Technorati isn't that focused on keeping their core search tool on top of its game. He discovered on Tuesday that Technorati is planning a Digg-like competitor called Technorati WTF, short for "Where's the Fire"? Yet, that site still isn't live, though it could be coming shortly, causing some of the recent downtime.

Just like I mentioned with YouTube recently, downtime is not an acceptable part of today's Web-driven world. If you can't deliver your core services, then why are you adding new features? Fix what is broken, and learn how to make updates without impacting the users. I haven't seen Google go down for maintenance, maybe ever. If they're up and you're down, where are the users going to go?

Previous Stories:
Silly YouTube - Where's The Redundancy?
Web 2.0 Companies Play With Error Messages