Apple Finally Getting Around to iTunes Movie Rentals

I'm hoping it's not in the "too little, too late" category for Apple TV, but it looks like Apple is finally making headway in negotiations with the major movie studios to offer customers the ability to rent films through iTunes, in addition to purchasing them outright. According to the Financial Times, Apple will likely announce a deal with 20th Century Fox at Macworld San Francisco next month kicking off a deal that would not only bring movie rentals to iTunes, but also DVDs rippable to iPods.

I've long said the Apple TV is on fumes without a rental option, and that if Apple could successfully roll out a movie rental service through iTunes, it could spell the death knell for services we enjoy today, from Netflix to Amazon Unbox and even Blockbuster.

While 20th Century Fox is said to be furthest along, the article also mentions Cupertino is working on also getting Sony Pictures Entertainment, Paramount and Warner Bros queued up. Here's to hoping Steve Jobs can pull out a big rabbit from his hat and make our early investment in the Apple TV a good one.

Also See:
Amazon Gets $11.97 of My Apple Money
Eight Reasons the Apple TV is Failing, and How It Can be Saved
Adding Movie Rentals to iTunes Would Save the Apple TV
Apple Entering Video Rental Download Market?
How Apple Could Crush Netflix Now

It Could Be a Boring... Slow... Cold... TV Winter

Thinking ahead to the weekend, it dawned on me that I won't be watching college football this Saturday. With the exception of upcoming bowl games, most of which I can ignore, that season is over. And when it comes to college basketball, I simply don't care. Couple those harsh realities with the fact the Hollywood writers' strike has no end in sight and I foresee a serious lack of entertainment on the boob tube over the next few months.

Despite our having hundreds of channels on cable, our TiVo has already almost been squeezed dry of its content. The dramas we watch on a weekly basis are in reruns and hiatus. Late Night with Conan O'Brien and the Daily Show with Jon Stewart are dark. Meanwhile, baseball is but a memory and a hope, and even the BBC America shows have seen their seasons come to an end.

That leaves us with a few options:

1. Find new shows to watch, either new or in syndication, via USA, Bravo, etc.
2. Proactively seek out movies playing on Encore and other networks and record them.
3. Look at Apple's embarrassing lack of video on iTunes and pay for it.
4. Go to movies this winter in the theater.
5. Wrestle away the Netflix account from my wife and get it going again.
6. Leverage BitTorrent to fill our video gap.

Of these, #1 and #6 are the most likely. Maybe I can find an edgy drama we've never had time for to date. Maybe the combination of "free" movies and a wider selection than Apple will make BitTorrent a viable alternative. But I have zero faith that the writers and all of Hollywood will come together and start producing new shows again to keep us busy.

How many more days is it again until Spring Training starts?