Thursday, July 2, 2009

FriendFeed Debuts Real-Time Search Spanning 50+ Social Sites

More than a simple aggregation tool and social network, FriendFeed has grown to be one of the deepest social databases on the Web, taking in information from more than 50 different social sites, including blogs, status updates, photos, presentations and video, and making it searchable. The service moved its core product to real-time a few months ago, and has now taken a big leap forward in also making its search results real-time, letting you see how people from around the Web are engaging and talking about topics, covering much more than "just Twitter", which so far has been the go-to destination for real-time response.

Best of all, the service isn't asking you to change the way you do searches, and all saved searches on FriendFeed work, but they now execute in real-time and continue live updating as new entries are added to the service.

For example, I could now embed a vanity search in my blog and see it in real time, thanks to FriendFeed.



As you can no doubt guess, popular discussions that have dominated Trending Topics on Twitter would also see rapid updates on Friendfeed - as FriendFeed acts as the superset for social activity. See for instance: Obama, TweetDeck or Michael Jackson.

FriendFeed's user base is still smaller than the most popular Web services, including Twitter and Facebook, but they are executing on making a feature-rich alternative. Moves like today's addition will continue to separate the innovative team from others who are still putting their full efforts into maintaining stability.

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Tuesday, June 30, 2009

10 People To Follow On FriendFeed For June 2009

Tenth Edition Of a Monthly Series (combined with Mike Fruchter's efforts)

New registrants of any social network can no doubt find the quest to find interesting people and friends a challenge. That's why Twitter built a manually-selected Suggested User List, and why FriendFeed prompts new signups with avatars showing the most subscribed people from across the network. But as we know, popularity doesn't always reflect quality, and often, some intriguing users are much less visible. That's part of why my tag team partner Mike Fruchter and I have taken the effort to highlight ten FriendFeed accounts every month. Even in month ten, I know the well's not dry, so if you believe you or others should be included, you know how to reach me - in the comments, via e-mail, and of course, on FriendFeed.

June 2009's featured FriendFeeders are:

1) Layne Heiney (LPH and His Dog P)

Short Bio: Layne Heiney has one foot in the world of education and another in the world of technology. Holding teaching credentials in both biology and chemistry, this high school teacher also started developing Web sites almost 15 years ago, expanding his "Tux Reports Network" to more than 100 domains. Layne claims to share the his FriendFeed account with his dog, Pascal, a three year old mutt, who does not like baths.

What they find interesting: Technology, Education, Politics

FriendFeed: Subscribe

2) Alex Scoble

Short Bio: Alex Scoble is an IT security professional, video gamer and home theater enthusiast. Though not as visible as his brother Robert, Alex is just as devoted to FriendFeed, and on some days, is much more active. He is more than happy to debate with your your choices of television, and to be honest, will debate practically anything with a smile on his face.

What they find interesting: Finance, Technology, Entertainment

FriendFeed: Subscribe

3) Trish Robinson

Short Bio: Trish, a Houston, Texas native, works in the legal profession, and is mother to her 10 year-old son, Kyle. Trish has a sharp sense of humor, and always seems to manage to find interesting news in the world of families, entertainment, and tech.

What they find interesting: Culture, Family, Politics

FriendFeed: Subscribe

4) Paul Buchheit

Short Bio: Paul is a co-founder of FriendFeed, and was an early employee at Google, coming up with the company's unofficial slogan "Don't be evil", and also making a small Web-based e-mail application, called Gmail and companion ad platform called AdSense. He also is an angel investor through YCombinator and recently started an initiative called Collaborative Charity, aiming to crowdsource donations to worthwhile causes. Paul is father of two children, Camilla and Thomas, the latter of whom celebrated his first birthday last week. His wife, April, was featured in this series in January.

What they find interesting: Entrepreneurship, VC, Programming

FriendFeed: Subscribe

5) Shey Smith

Short Bio: Shey is a Jamaican Web designer living in Toronto, Canada. Shey works for SweetSop Design, which creates Web sites, presentations, magazines, brochures and eBay storefronts. Shey has a degree in IT management from Ryerson University.

What they find interesting: Web design, Sports, Technology

FriendFeed: Subscribe

6) Adam Helweh

Short Bio: Adam is the founder of the online marketing and branding firm, Secret Sushi Creative. Adam helps clients develop online marketing and social media strategies, Web design and development.

What they find interesting: Web technology, Food

FriendFeed: Subscribe

7) Mary Ann Chick Whiteside

Short Bio: Mary Ann is a multimedia journalist with three decades experience, including a 13-plus year stint at the Flint Journal as an interactive media manager, as part of 30 years at the paper, starting in 1978. Since finishing her activities there in 2008, Mary Ann has been freelancing on multiple projects, including Web sites and ghost blogging. She is passionate about the news business, and helping her daughter in her fight against breast cancer.

What they find interesting: Journalism, New media, Health Care

FriendFeed: Subscribe

8) Bwana McCall

Short Bio: Bwana McCall is a quality management technical lead at Hewlett Packard, in Jacksonville, Florida. An avid podcaster and YouTube maven, Bwana stays on top of the world of video gaming and consumer electronics as well as practically anyone.

What they find interesting: Software, Consumer Electronics, Podcasting

FriendFeed: Subscribe

9) Rob Michael (Atmos Trio)

Short Bio: Rob is a professional musician who leads the instrumental Jazz group, Atmos Trio. He has a private teaching practice in the San Francisco Bay Area. He also works as a freelance writer for music magazines.

What they find interesting: Music, Technology, Blogging

FriendFeed: Subscribe

10) Rahsheen Porter

Short Bio: A Customer Account Executive for Comcast High Speed Internet, Rasheen is a graduate of Georgia Tech University, and a part time blogger, hip hop fan and rapper. A technology enthusiast, Rahsheen is a blogger for Black Web 2.0 and is among the more physically fit members of the community, considering most of us spend more time in front of the computer than at a gym.

What they find interesting: Entertainment, Culture, Technology

FriendFeed: Subscribe

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Friday, June 19, 2009

The Changing Subscriber Definition Points to Potential Over Actual

The dust has not yet fully settled on yesterday's news that RSS feed circulation numbers around the Web spiked, thanks to a new tie-up between FeedBurner and FriendFeed that essentially counted social networking subscriptions as equal to those who signed up for your RSS feed directly. But while more and more people find their statistics up by thousands, and in some cases, orders of magnitude, the discussion has led away from what is "right" or "wrong", but instead, investigating what a real subscriber was anyway, and if we should stop thinking the way we always did.

The worlds of blogging and social networking are numbers-obsessed, and the statistics are so full of holes, most aren't even worth repeating. I may be "following" 10,000+ people on Twitter, but I rely largely on the search tool, or browse individuals' updates in Friendfeed. On FriendFeed, the story is much the same. I heavily utilize lists to categorize people I follow and make sure I don't miss the best content, but I absolutely see a small fraction of items. And don't even get me started on Facebook. Given I practically only go there to accept friend requests, play games against my family, or respond to wall comments, I certainly didn't see the photos you just posted.

The "fake follow" is absolutely in effect - even with best efforts.

But in parallel, I've treated RSS (and e-mail) differently. I believe Google Reader is the gold standard for finding information, and the link blog I produce through sharing the best items is essential for me to highlight what I find best, and for those who follow it, relying on me as a human filter. As such, while I may read quickly, and skim often, I always, always, read every story from every feed, to the tune of 100%. Similarly, I always have read every e-mail, even if I haven't made the time to respond.

But not everybody treats RSS and RSS subscriber counts with such velvet gloves as I do - which means two major things. First, total RSS subscriber counts usually far exceed total page views on most blogs, as RSS items pile up in readers around the world and go unread. Second, the religious adherence to a subscription number in RSS that I tried to have, in the face of bundling and statistics that led me astray, is easily shouted down by reason.

I used to look at subscriber counts as a good benchmark for how much influence a blog might have. A blog with 2,000 subscribers typically reaches more people than one with 200, and less than 20,000. With the addition of more horizontal social networking "followers" or "friends" in the mix, I have to look at the number as potential. For example, the new number of about 14,000 listed on my blog (up from 8,000 earlier this week and 5,000 in April) represents the maximum potential people who would see my content if everybody who subscribed to my content on RSS or FriendFeed actually kept their subscription going and active.

And it is this "potential" that is the new reality, more so than a hard and fast number you can set your watch to. But it's also a slippery slope. If we all start signing up to RSS feeds but we don't read the blogs, and we all fake follow on Twitter, FriendFeed, Facebook and every other network out there, there's not really a whole lot of social going on - just blasting out data, friending and hoping that you're the exception rather than the rule.

To accept my new statistics, and those on other blogs impacted, the new reality requires a changed mindset. It's not saying one way is right and another is wrong, but instead, seeing the new data through the prism of our new world, where with so many information streams out there, we are all hoping that our data will catch someone's eye, not that it always will.

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Thursday, June 18, 2009

FriendFeed Sneaks Into My RSS Stats And Hits The Big Red Button

It's tempting to go back the age-old line of there being lies, damn lies, and statistics. On the Web, where practically everything is measured and big numbers are almost always better, counting up one's followers, friends, subscribers or authority is practically a pasttime. But with each metric comes a question of validity - how did they approach that data, and is that process consistent with the world view of what is factual?

Today, for reasons known only to their team, FriendFeed started to display subscriber counts to those FriendFeed users who are importing blog posts alongside all other subscribers, displayed in FeedBurner or any other blog analytics tool. With this change, popular FriendFeed users have seen a dramatic jump in their feed subscriber counts, even if actual traffic or readership to their sites has not changed.


BlogPerfume Shows My Stats Spiked Today

A clear beneficiary of this move, my own statistics ballooned from a possibly accurate count of just over 8,000 subscribers on this blog to more than 13,000. And in parallel, thanks to my importing my posts on my wife's blog, her count catapulted from just over 50 to more than 9,000. (For a site that gets only dozens of visits a day)


My Wife's Blog Stats Are Through the Roof

Coincidentally, my RSS subscribers had already been jumping, starting in late April, for reasons largely unbeknownst to me. In the last two months, I organically saw the subscriber counts pass the 5,000 barrier and crest to the more than 8,000, as I poked through the stats and tried to find out why - considering both Google Reader bundles and possibly a part-time inclusion on the Techmeme leaderboard as factors. But now, pointing to that growth seems silly, given FriendFeed flipped the switch and gave me a big, albeit likely false, foundation.


FriendFeed's Impact Rivals that of Google On This Site

The company's comments on this change state that "you are putting your words in front of a lot more people", so theoretically, they should be counted. But I believe it is less-intensive to follow someone on FriendFeed than it is through standard RSS, and I have no idea how this handles duplicates, though I can guess it's somewhat controlled, given my own stats jumped by a mere 5,000 when my wife went up by more than 9,000.

Rob Diana of Regular Geek clearly made his comments understood, when he said, "Subscriber Counts Now Mean Nothing".

Since you don't have admin access to my FeedBurner stats, you can see the jump by taking a look at Blog Perfume's Feed Analysis tool here.

So the question is - why? Did the FriendFeed team just want to extend the visibility of how much impact their service has with bloggers? This move makes them a clear rival to Google in my own statistics. Or did they really think this was a way to show, accurately, how many people you were exposed to? Either way, as I said on a thread in the site, what's done really can't be undone. I hate upward spikes as much as I hate downward spikes, as we've seen when FeedBurner and Google FeedFetcher miss each other in the night. But it's not accurate, especially when it comes to small blogs hiding on big accounts (like with my wife's blog on my ID). I just hope Twitter, Facebook and other sites don't choose to do the same thing, or we can call the whole tracking bit a wash.

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Tuesday, June 9, 2009

FFundercats Podcast Episode 32: Things That Make You Go Bing

In April, we had the opportunity to first take part in the epic whirlwind of social media fun that is the FFundercats, FFundercats, a project undertaken by Josh Haley and Johnny Worthington, who have teamed up to create a fun weekly show centered around all things FriendFeed. At that time, they claimed I tried to "drop science" and explain how we operate in this real-time world. Missing the duo, I begged, pleaded and bribed the pair to be back on this last Friday, and, luckily they let me return.


Friday's podcast focused on some of the major topics you have seen us discuss in the last few weeks, including the "Blame Drew's Cancer" phenomenon, my new (used) car, the introductions of Google Wave and Microsoft Bing, as well as other items that keep FriendFeed's community going. And, as per usual, there was a highly active chat throughout the show, which you can find here.

You can check out the podcast on the FFundercats site, or subscribe to the podcast in iTunes.

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Thursday, June 4, 2009

Podcast: Incidental Interview on #BlameDrewsCancer, More

Sheryl Breuker, who we recently featured in the 10 FriendFeeders to follow for May post, spoke with me yesterday for her Incidental Interviews series, and unlike many other podcasts I've done, she started off not by talking about every service we use, or about the latest tech gadgets.

Instead, she wanted to find out about some of our recent updates that have impacted us personally, and then we dived into geekery.

In the podcast, which I have embedded below, we discuss:
  • Drew Olanoff and the #BlameDrewsCancer phenomenon
  • My obtaining Robert Scoble's car
  • How we use FriendFeed
  • The Extended LouisGray.com team of writers
  • How we find new tools as an early adopter
  • Social media in business
  • Conflicts of interest between work and blog?
  • And more...
You can find Sheryl's site here: Stardust Global Ventures

Download the Recording Now or Subscribe in iTunes

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The Rumors Are True - I Bought Robert Scoble's BMW


What Was Once Scoble's... Is Now Mine

I don't consider myself a car person - and on both occasions where I have had to replace my car, it has been only after a mechanical problem's repair costs look to far outstrip the true value of the vehicle. That was true in 1999 when I returned my used 1991 Ford Escort GT, picking up a used 1998 Mercury Tracer, and true again this week, as I leave the Tracer behind, trading up to a used 2006 BMW 325i. The Tracer, with more than 140,000 miles on it, has served me well for a decade, but with its transmission toast, it was time to let go.

But, as with most things we've discussed on the blog over the last couple years, we turned to the Web to solve our issue, when it presented itself, starting back on March 28th.

Upon hearing I needed to pay upwards of $4,000 to fix my broken Tracer, my tendency would be to walk down the street to the nearest dealer and find something, anything to replace it. But instead, this time, I posted a note to FriendFeed, explaining the situation, and asking the vibrant community for feedback. In the discussion, seeing more than 80 comments, I explained I wanted to be more like my peers in Silicon Valley, but honestly didn't want to go in debt for the privilege.

In the middle of our back and forth, Robert Scoble swooped in with an offer I had to pay attention to. He posted, "Louis: we are selling our 2006 BMW 325i with 56,000 miles. Make me an offer. Well maintained and fun to drive."


The "New to Me" BMW Safely In Our Parking Lot

56,000 miles sounded a bit high, but considering Robert's visibility, it'd be bad for him to pass along a lemon. I was definitely interested. In April, I saw the car at an tech meet-up in Mountain View, and was even more convinced it was the right way to go, even after independently looking at alternatives throughout the Bay Area, to see if I could get a newer, better, car for the price Robert was offering.

In the meantime, Robert and I said we would target the end of May for a purchase. He was awaiting the delivery of a new Toyota Prius, and on Monday, it arrived. This put everything in motion, so on Tuesday night, we packed up the twins, headed to Half Moon Bay, and made the deal. Now, the car that was once Robert's is now mine (assuming my check clears the bank, and I have no concerns).

By Friday, a charity will come pick up my Tracer, and give me a tax deduction of a mere $500.


The Obama/Biden Sticker is From Robert. Should I Ditch It?

That I bought my BMW from Robert instead of a random car salesman or third party advertiser on Craigslist, eBay or the San Jose Mercury News speaks volumes in terms of how we can leverage our connections forged online. Though I've grown to know Robert well over the last few years, I learned of him through blogging, and he found out of my situation using FriendFeed. Much of our discussion about the transaction has been public, in fact, leading from the first offer, to his later posting, on April 15 that he was still planning to sell it to me.

Robert is happy that he has his new Prius, and no doubt happy he was able to pass along his car that he enjoyed to a good friend. Our family is happy because we managed to find a respectable, nice car without having to sell one of our kids or mortgage their future. And both of us are no doubt happy that we used the social networks we both have been promoting for years. Unfortunately for me, the BMW doesn't have any aftermarket enhancements that tap into the real-time Web. I was hoping Robert would have made the car one of a kind. But it's still a great deal and I'm glad I could leverage the Social part of the Social Web to get it done.

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Sunday, May 31, 2009

10 People To Follow On FriendFeed For May 2009

Ninth Edition Of a Monthly Series (combined with Mike Fruchter's efforts)

FriendFeed would simply be a quiet network featuring a mess of links and no interaction if it were not for the "Friend" portion of the service's name. With hundreds of thousands of known users, it can be hard for some to break through and become visible, beyond bringing a brand name from previous activity. But, with participation, many do, and we are more than eager to highlight them in this monthly feature, our ninth. As always, we strive to not miss anyone, so if you believe you or others should be included, you know how to reach us - in the comments, via e-mail, and of course, on FriendFeed.

May 2009's featured FriendFeeders are:

1) Mark Evans

Short Bio: Mark Evans is Managing Principal at Bancroft Research Group, where he develops competitive intelligence products and services for startups and Fortune 500 companies. He is also the President-elect of the American Marketing Association's San Francisco chapter. Mark is also father of four-year-old triplets, two girls and a boy.

What they find interesting: Marketing, Technology, Productivity

FriendFeed: Subscribe

2) Sheryl Breuker

Short Bio: Sheryl, along with her husband Ken Camp, runs Stardust Global Ventures, a business venture focused on mobile technology, casual computing, social media and how technologies are being integrated both at the office and at home.

What they find interesting: Podcasting, Social Media, Entertainment

FriendFeed: Subscribe

3) Thomas Power

Short Bio: Thomas Power is the Chairman of Ecademy, a business-focused social network, based in the UK. He is a professional speaker, has authored six books and was previously an advisor to BT and Microsoft.

What they find interesting: Google, social networking, startups

FriendFeed: Subscribe

4) Rochelle

Short Bio: Rochelle is the wife of Akiva Moskovitz (who we featured last month), a new mother to Audrey, and a self-proclaimed FriendFeed "superstar". She is an avid photographer.

What they find interesting: Family, News, Photography

FriendFeed: Subscribe

5) Biill Romanos

Short Bio: Bill Romanos is General Counsel at Florida Turbine Technologies, an Aerospace & Defense company. He has experience in corporate and securities law, and is an expert on intellectual property, corporate and securities law.

What they find interesting: Defense, Intelligence, Technology, Security

FriendFeed: Subscribe

6) Anika Malone

Short Bio: Anika calls herself an "opinionated mama". Mother to a young boy and girl, Anika operates in the cross-section of politics, family and technology, one day debating party affiliations, and the next, discussing food or getting rid of baby gear, assuming the family is complete. Anika lives in Southern California, and is married to Adrian Culici.

What they find interesting: Politics, Culture, Family

FriendFeed: Subscribe

7) Rick Bucich

Short Bio: Rick Bucich helps manage the marketing and social media activity for Tiny Prints, a photo card and stationary company based in Mountain View. He is a photography expert, and father to a young boy, JR.

What they find interesting: Photography, Social Media, Marketing

FriendFeed: Subscribe

8) Anne Bouey

Short Bio: If it wasn't for Anne Bouey, it's possible FriendFeed wouldn't exist. Why? Because she is mother to one of the site's cofounders, Jim Norris. Interestingly, it's very possible she uses the product even more than he does.

What they find interesting: News, Politics, Entertainment

FriendFeed: Subscribe

9) John E. Bredehoft

Short Bio: John Bredehoft, based in Ontario, California, is a product marketing consultant for MorphoTrak, having recently joined the company after nine years as a product manager for Motorola, where he was focused on fingerprint identification systems. John runs a blog network called Empoprises, a series of vertical sites with distinct focus.

What they find interesting: Technology, Business, Transportation

FriendFeed: Subscribe

10) Rachel Fox

Short Bio: Rachel Fox is a media consultant for non profits, a hobbyist photographer and a foster mom for kittens in need. Rachel is also married to Kevin Fox, a FriendFeed employee. Rachel's feed, swimming amidst a world of techies, is always entertaining.

What they find interesting: Animals, Photography

FriendFeed: Subscribe

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Friday, May 29, 2009

Today's Real-Time Web Makes Blogging and RSS Seem "Too Slow"

Thursday evening, I had the opportunity to attend one of the semi-regular open houses held at FriendFeed headquarters in Mountain View. (See pictures from Brian Solis, who also attended) While on other occasions, I may have taken the chance to pick the brains of the small team, yesterday I ended up spending the bulk of the time talking to others in the industry, including Edelman's Steve Rubel and TechCrunch IT's Steve Gillmor on what they thought the future of communication, information discovery and blogging would be, amidst the dramatic expansion of microblogging and real-time updates and alerts. And while we all had our own viewpoints on the future of RSS, we agreed that what has been status quo for the last five to ten years is changing underneath us, moving toward a world that is faster, driven as much by what will be our preset queries and searches, rather than through subscriptions and static pages.

Gillmor famously argued earlier this month that RSS should "rest in peace". Gillmor's summary started off by saying, "It’s time to get completely off RSS and switch to Twitter. RSS just doesn’t cut it anymore," and continuing onward, making a case that the immediacy of Twitter made it the source for news discovery, not tools like Google Reader, which I use to find all the data from my sources on a daily basis. As he told Steve Rubel and me yesterday evening, the post "went global" faster than anything he had ever written before, and judging by the more than 500 comments received on TechCrunch, as well as the many follow-on pieces I've seen, it stirred up a great deal of controversy - which is to be expected when making such a black and white claim.

Meanwhile, Steve Rubel, author of MicroPersuasion, who has been blogging on that site since early 2004, said that to him, blogging seemed "slow", when contrasted with the lightning fast communications seen from tools like FriendFeed and Twitter. He made the analogy that when you take the time to compose a blog post and you launch it over the wall, that readers have to look it over and make a choice as to whether they will respond, or if they will simply hit 'J' in their RSS reader and move along. In contrast, he said sending a note to Twitter was like introducing ants in someone's house, making them immediately take action.

Gillmor's unique writing style no doubt stemmed much of the confusion around his "Rest in Peace, RSS" story, which I fundamentally disagreed with the first time around and ignored. But in yesterday's discussion, it became more clear what he was trying to propose - not so much a full-fledged abandonment of RSS readers for Twitter, but instead, pushing for a reader-like tool that would follow microblogging services, decode shortened URLs on the fly, and then deliver the option to read full text of a piece.

In essence, rather than waiting the 20 to 60 minutes it can sometimes take RSS to propagate, thanks to latency from FeedBurner, for the most part, Gillmor's approach would take seconds - where a blog publisher or news distributor could post an update to Twitter or FriendFeed and have the same type of result, only a lot faster. This comes at a time when Gillmor and others are saying that referrals to blog posts are decreasing from RSS readers and increasing from microblogging sites, as readers do their link discovery outside of the reader.

Although Gillmor said we should just "switch to Twitter", he isn't even waiting for Twitter to bring back his much-beloved 'Track' to monitor keywords. Instead, he expects that FriendFeed will more quickly arrive at a tool that delivers realtime alerts to e-mail or instant messaging tools than Twitter - which makes sense as the aggregator has already set up e-mail and IM tools for lists and has delivered saved searches, two of the three components needed to make 'Track' a reality - and not just across Twitter, but across the more than 50 social sites FriendFeed supports.

As Gillmor told us both, he sees posts from louisgray.com "immediately" when I add them to FriendFeed, even if it takes much more time for them to enter Google Reader. And yes, that's because I, as a publisher, follow a specific process when posting, to author it and immediately afterward send it to Twitter and then pull it into FriendFeed, all before I manually ping FeedBurner. It's a conscious decision on my part, but one that helps his case.

RSS is not dead. Far from it. We're all using RSS every day, powering our Web portals, and helping to distribute blog and news content everywhere. But if it is about getting things discovered most quickly, and getting a response from readers very quickly, there's a reason you see people looking elsewhere, just like there's a reason I use a tool that pulls comments from FriendFeed into louisgray.com on my blog posts. I know some people will get to my content somewhere else faster. And if an enterprising software developer, like Nick Bradbury, can make a tool that turns links on Twitter into the same type of tool we see in RSS readers, maybe we'll be onto something new.

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Tuesday, May 26, 2009

MicroBlink Releases Feedstats.info for FriendFeed Stat Fanatics

In technology, if you can measure an activity and compare it with that of other users, it's likely somebody is working on a service to crunch the numbers. Twitter has TweetStats and following counts. FeedBurner shows RSS subscribers. LinkedIn displays the number of connections. And FriendFeed displays following counts, as well as likes and comments activity, on your profile. But the service, in its latest upgrade, removed the ability to analyze your own feed and see which friends were most active on your thread. Into that void walks a new service from the team at Microblink, called Feedstats.info.

Feedstats.info essentially provides the same information that previously was available to all FriendFeed users, but not just for your own account - opening up the ability to analyze anybody's activity, so long as you know their user name.


Entering the ID into Feedstats.info


The data says I use Google Reader, Twitter and FriendFeed most often.

If you enter a FriendFeed user's ID into Feedstats.info, you can see how often they post per day (in the last 1,000 items), what services contributed to that feed (both in bar chart and pie chart form). You can see what days and what times of day the user most frequently uses FriendFeed, and also, who provides the most likes and comments on their items.


FeedStats Shows I Use FriendFeed Least On Weekends, and from 1 to 7 a.m.


FeedStats Also Shows Who Has Activity On My Items

Using this service, you can see which users log in to FriendFeed at specific intervals during the day, and those who are pretty much on the service around the clock, stopping only to sleep (I assume). You can also, if you check enough accounts, get a good idea as to who the most prolific people are in terms of "liking" activity, especially if they lead many different accounts.


FeedStats Takes A Look at Rochelle


Hutch Carpenter Under the Microscope

As with most stat sites, it's easy to start playing with the charts, and equally as easy to ask, "what's the point?" At what point does knowing the data is there start to impact user behavior? Should Rob Diana stop sharing so frequently on Google Reader if he finds out that it's nearly 90 percent of his feed? Should I be using Twitter more or FriendFeed less? Or the other way around?


Rob Diana: Google Reader Expert


Jesse Stay Uses Google Reader, Twitter and FriendFeed.

One of the assumed corollaries offered by Feedstats.info is a guess that those who like your items have a high compatibility with you, making them most "like" you. But what I found is that there is a small subset of users with a tremendous number of likes and comments, far outstripping mine, and they may lead my account as well as others, making our correlation a false one. But other than that, it's still an interesting set of data to play with. You can sign in with your FriendFeed API key, and can check any account, as I have.

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Monday, May 25, 2009

Amplifeeder to Soon Release Open Source Lifestream Platform


A Screen Capture from My Amplifeeder

Lifestreaming fans over the last few years have found newer and more fully-featured options to aggregate all their online activity. In addition to social networks like Facebook, FriendFeed and other external sites, there are products that let you pull the data into your blog, and there are others that let you host the application on your own server with your own domain name. And each has its own wrinkle - be it a larger array of supported data sources, the ability to post comments, or colorful templates to make the result more inviting.

A new entrant called Amplifeeder is currently available for testing, but won't be available to the general public until it is added to Microsoft's new application store (some time next month). The product is an open source solution that runs on Microsoft's IIS server and requires SQL, but delivers a flexible solution with many preinstalled templates, a wide number of supported social sites, and yes, the opportunity for comments.

While many lifestreaming solutions essentially post all your updates, in chronological order in one section, no matter the source, Amplifeeder's templates can break out the information into different sections, such as "videos" from YouTube, "photos" from Flickr, "favorites" from Digg and Delicious, "writings" from Google Reader shares, and the core "lifestream" of Last.fm updates, Twitter postings and the blog.


Different Channels Pulled Into Amplifeeder

The author, Jon Paul Davies, enabled me to have an account, which you can find at http://louis.amplifeeder.com/.

If you're one of those people who has signed up to many of these similar sites, you probably do get tired of entering your profile information each time. Amplifeeder actually made the process very easy. In fact, if you provide a FriendFeed user name, Amplifeeder will check your profile and match up the services, making the process automatic. You can also make posts directly to your Amplifeeder through what it calls its own "Microblog".

You Can Post Directly To Amplifeeder



Post your FriendFeed profile and pull it into Amplifeeder

There are 14 different templates that come with the Amplifeeder platform, all named after Joy Division songs, from "Disorder" to "Irresistible" and "Transmission". Some are the basic white background with links, and others offer more color.


You Can Choose What to Show or Not Show in Amplifeeder

In addition to setting up your Amplifeeder, the product lets you check each specific update and remove posts you might not want displayed, or even view stats to see what sites are most frequently updated. The result is a preconfigured lifestream you can host on your own site and modify to meet your expectations.


Amplifeeder Shows Statistics In What You Pull to the Lifestream

Once Amplifeeder is out early next month, it should be a good option for those people who want to take all their activity and put it in one place, without sending visitors somewhere else. In addition to my own Amplifeeder, you can check out their demos on the Web site: http://www.amplifeeder.com/demo.html

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Thursday, May 21, 2009

Twitter's Search Engine Is Very, Very, Broken

Given all the rumors about Google possibly talking to Twitter about search, or the Mountain View giant taking on the world of real-time, you would think that Twitter's dramatic growth and user adoption would see the microblogging company sitting on a gold mine of a database, as it amasses tweets from around the world and makes them searchable through the search.twitter.com product (formerly Summize). But it appears that the considerable expansion of the company's user base has led to strain on its index, rendering practically anything beyond realtime analysis completely useless, fraught with missing data and error pages.

The promise of Twitter's advanced search capability is tremendous - letting you dice your queries by the sender and recipient, and even limiting the date range for said tweets, the location, hashtags or even emoticons. And at one time, it was a valuable resource. Now, depending on which account you're viewing, the data set could be as small as a week, or oddly, in some cases, not available at all.

For example, if I search Twitter to find out how many times Erin Vest (@queenofspain) has mentioned the word "Obama", it would show me five total results spanning the last four days. Modifying the same search to start with May 1, 2009 or January 1 and continue to today completely fails, saying I probably "mistyped the address".


Searching Twitter for Erin's Mentions of Obama



Twitter Says Erin Has Said Obama Five Times



Modifying the Date to the Start of January



The Familiar Fail Page From Twitter Search


Out of curiosity, I performed the same search for "Obama" from Erin's Twitter account on FriendFeed, finding nearly 500 results, going back to March of 2008.


FriendFeed Shows Erin's Tweets Referencing Obama

Similarly, Twitter's advanced search says that I have never sent a tweet referencing Adam Ostrow (@adamostrow), yet FriendFeed confirms that I have.


Twitter Says I Have Never Sent a Note to Adam Ostrow



FriendFeed Shows My Tweets to Adam Ostrow

And lest you think Twitter had left behind us early adopters, archiving only tweets from the celebrities, I was surprised to find that you can't find Oprah's famous first tweet. I searched for the phrase "FEELING REALLY 21st CENTURY" from Oprah and found no results.


Where Is Oprah's First Tweet, Twitter?



I Know The Tweet Exists, Right?


In fact, searching for any tweets from Oprah at all showed no results. Oddly, in parallel, I could see 8 days worth of tweets from Ashton Kutcher and at least a few weeks' worth for my account.


Sorry, Oprah, Twitter Stopped Indexing Your Account

Back in February, I said that Twitter was best suited for following topics and listening to its search engine, and less for following people, and I do use Twitter search every day. But if they are to truly reach their potential, the company has got to find a way to find all the data that today, is missing and hard to find. If it's a scalability issue, Twitter has practically become a utility, like e-mail, and a solution is necessary, even if it means teaming up with a company that knows how to grow and scale. Be the suitor Microsoft, Google, Apple or anybody at that level, each offers a better alternative to the rapid dissolution of features and data integrity we are seeing today.

Of note, we did peruse the open API issues page in regards to search for Twitter, as well as reviewing the Get Satisfaction community for Twitter's Search product, but no comments have been made public about this data being unavailable that I can yet find.

We've seen Twitter go up, come down, remove features and add them back. Is this a temporary blip, or should we never again expect search to work the way it's advertised? I hope it comes back soon, and that Twitter becomes a reliable site to exchange messages, knowing they will be preserved, but their track record makes me very nervous that it may never happen.

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Wednesday, May 20, 2009

SlideShow: How To Optimize Your Social Data Flow for All Networks

Following on to this weekend's post on knowing and mastering your social media data flow, I updated the information and have created a presentation for download, for easier portability.
This is also the first time I have had the option to use my brand-new presentation template, so please do let me know what you think!

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Saturday, May 16, 2009

Know and Master Your Social Media Data Flow


This Is How My Social Media Data Flows. I'll Explain.

If you're anything like me, you are constantly creating social data. From your blog posts and your tweets, your photos and videos, bookmarks and status updates, you are creating new information, big and small. You might do so in spurts, or you might be creating new content throughout the day. But with so many different social networks out there, and friends scattered here, there and everywhere, there's always the potential you're not sending the right data to the right place. But if you start by knowing where your data is flowing now, you can make minor adjustments along the way to get the recipe right.

On March 24th, I told Harry McCracken of Technologizer that if I were to provide any Twitter user one piece of advice, it would be: "Always know where your data flows, and participate where it lands."


That simple piece of advice is a major challenge to most people. Whether they don't want to step out of their comfort zone, or they believe they only have time for one social network where they participate, most choose one or two places, while neglecting others. Others simply use services like Ping.fm to send all updates to all places at once, a scattershot process to something that probably deserves fine tuning.

My approach to this problem is to always create content while knowing its impact downstream. Here is what I have chosen to do with my data I am creating.

1. Blog Posts

Blog Posts that I create here at louisgray.com are packaged up by RSS, using FeedBurner, and end up in RSS readers. They also are published in headline form or excerpted, on FriendFeed and Socialmedian. Every day, updates in the last 24 hours are bundled up by e-mail and sent to FeedBlitz.

2. Twitter Activity

My Tweets, when posted, be they notifications of new posts (which I do manually, not automatically) or other content, are posted to Twitter and echoed both to Facebook and to FriendFeed.

3. Native FriendFeed Posts

When I post a new item directly to FriendFeed, it echoes to Twitter, which in turn, updates Facebook. Knowing this, I often author the headline using Twitter language, such as @ signs and hashtags, keeping the headline short. I can then, in FriendFeed, edit the headline to use normal language, optimizing the data for where it is consumed.

4. Delicious Bookmarks

Bookmarks I make on Delicious are shared to FriendFeed, and bounced to Twitter and Facebook. I ensure the headline and the source of the article are displayed, and now truncate that to hit Twitter's character limits.

5. Google Reader shared items

Shares I make in my RSS reader not only stick to the link blog, but they impact FriendFeed, Socialmedian, and the shared item counters, like ReadBurner, RSSmeme and now InFeeds.

6. YouTube Videos and SmugMug Photos

The YouTube and SmugMug activity I do is largely family related, so when it gets imported to FriendFeed, using RSS, it is echoed to Twitter and Facebook (like in #3).

7. FaceBook Status Updates

They stay in Facebook, period, which is why I usually just update it using Twitter.

The reason I list each of these specifically is because each stream of data has a different intent and possibly a different audience. Given much of the content flows through Twitter and FriendFeed now, I make a conscious effort to optimize the data for both services. I also recognize that when I post to both services, I just might receive comments and likes on Facebook, which is happening at an increasing pace.

Thinking about the data flow has an impact on how I behave. It is because of FeedBlitz that I prefer to have more than one post in a 24-hour period. I also know that as I am bookmarking sites that cover articles from this blog that I am getting to reward others who write about the same things I do. I recognize that by tweeting too much I could muddy my Facebook and FriendFeed, and have negative repercussions as a result. I also know that I need to make sure the headlines on my SmugMug photos and YouTube videos make sense once they hit Twitter.

It may seem regimented, but once you think about where your data is flowing, you will find a process that works with you. The good news is that RSS is not dead, despite some beliefs otherwise. In fact, it plays a bigger role than ever in terms of shuttling updates to and from services. I have set up my publishing preferences in this way for me because it matches what I believe to be the right data with its right destinations, and when activity from the community participates, I try to be there as soon as I know it has happened, through close monitoring.

And considering this is essentially my social media creation workflow, you might also be interested in the post I wrote last Spring on my own social media consumption workflow. It hasn't changed much at all since.

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Thursday, May 14, 2009

Don't Tempt the Online Mob. They Come Bearing Pitchforks.


There's no need for me to recap Twitter's two-day flub as you've already seen it 40 different places. What's most interesting to me about the entire situation is the rapidity of how the user community turned on the service and its founders in response to what was a relatively minor change that was confusingly and sloppily addressed. The response, which loudly came from all corners, mirrored that of previous blowups, which have also included Facebook and Digg as victims - the first around its terms of service and Beacon, and the second, around its blocking of illegal series of numbers that could unlock DVD region codes. Even Google Reader faced a backlash last year from users who expected a different interpretation of what friends were and who could see what.

See also:Every single case dealt with a Web 2.0 service driven largely by user generated or selected content, where the mob was reacting to changes handed down unilaterally from a seeming all-knowing company, without first communicating potential changes, or accurately foreseeing downstream effects. And in most of the examples (Google Reader being practically the only exception), the service had already chipped into its balance of goodwill, leading to a strained relationship with a vocal minority of users, setting the stage for the much larger backlash that was to come.

Did the services that made mistakes and got roundly slammed deserve the punishment? If you ask the users, the answer is yes. In today's world, the online communities that have been built around these popular products have a sense of entitlement, not just to specific features, but that they will be made a part of the process, spoken with and not just spoken to. And if they feel they have been wronged or lied to, all hell can rain down on the company or the individual bearing the broken message.

To me personally, the change in @replies for Twitter was frustrating and annoying, but what ticked me off was more the way in which it was delivered. As with the company's previous comments about following many users being "disingenuous", this week's move seemed like they were once again telling us of a right way and a wrong way to use their product. That their blog post was backtracked upon and respun as a product issue and then a technical issue made us feel lied to, and the team, despite having what by all means is a very successful product, disappointed us again.

Here's the thing: Before I get slammed (again) for being a FriendFeed apologist and/or Twitter hater... the truth is not so black and white. I think Twitter is great for what it is supposed to do - send short messages and help broadcast information quickly. It is now a utility, like e-mail, and we're all assumed to be there. But I, and many others, continue to get frustrated when we see the system and its people fall short of what is an amazing potential. You can have hundreds of millions of users, but the experience itself is diminishing, and the management seems disconnected, in a way that makes them look like they are in love with the latest celebrities to sign up and less enamored with us rank and file who evangelized their product the last few years, pointing out both the good and the bad as it came.

Similar too are the stories of those previously stabbed by the mob. The Digg fanatics believe strongly in their ability to push favorite items forward, and potentially upset the balance of the new world media. Facebook, once deemed a safe place for friends and family to congregate online, found itself on the wrong side of privacy choices and business. Google Reader wrongly hoped that those you e-mailed in GMail would be fine to share your RSS favorites with. In each case, the users believed in the product, wanted it to succeed, but disagreed strongly with the latest moves, and they would not give up until their voices had been heard and made impact.

Designing new products and services, and adding new features to existing ones, is very difficult to do in public, especially when you are trying to walk the fine line of placating existing users while attracting new ones. Twitter, in a flash point of popularity, is especially vulnerable due to the fact their own product, as also are Digg and Facebook, could be used by users to fight back. Did Twitter or Facebook or Digg lose users permanently due to such heated battles? Probably not for long, but the scars do linger, and the trust factor that might once have been there is gone, or at least damaged enough that the mob will keep their torches at the ready, waiting for the next time they're needed.

The world of product development, on the backs of user content, is changing the way people expect to participate. And when they aren't treated as equals, or they are talked down to, people are taking it very seriously, and there are more platforms for conversation than ever, with more people to reach than ever, so any service who is in this space who expects to make even "small settings updates" should strongly think of their potential impact and be ready in case things start to go wrong - fast.

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Friday, May 8, 2009

Every Piece of the Infrastructure Carries Potential to Fail

Though it may end up being a temporary blip, at this moment FriendFeed is down, following a scheduled outage at Twitter this afternoon. And while that's not really news, it comes on the heels of many discussing the potential for failure that third-party URL shorteners bring to the Web. For every fan of TinyURL or bit.ly, there are others who say relying on another service to be a go-between between the user and the intended data is just begging for trouble. But the truth is that in a network, when there are multiple items with potential to fail between the user and the data, any one of those pieces in many cases can bring the entire system down to its knees.
  • Storage can fail.
  • Servers can fail.
  • Networks can fail.
  • Routers can fail.
  • Lines can be cut.
  • Services can close down.
  • Users can delete images or pages.
It happens, and until we control all aspects of the system, there will be outages.

On Wednesday, in the middle of testing a third-party Twitter service, I linked to the Guardian using a URL shortener called tr.im, required to get the service to work. Later that night, tr.im failed, and it broke all links that were being used.


The conversation (in Google cache)

In response, Paul Buchheit, co-founder of FriendFeed, with a long history at Google, Microsoft and Intel prior to his latest efforts, referenced the break, calling it "another reason why url shorteners are annoying."

But FriendFeed itself has a URL shortener, called ff.im, which it uses when sending updates to Twitter. Paul added in the thread, "Except ff.im of course :)"

But guess what? Because FriendFeed is down (for now), also down are the ff.im links, making them as likely to fail as any other third party shortener. I could rant up and down saying that FriendFeed and ff.im should be served from different data centers, or offer better redundancy, but I won't. Nobody loves downtime, and FriendFeed by and large has had a fantastic track record of staying up. But as they become a more integrated part of the ecosystem, they too will get more opportunities to fail and need to take the same safeguards to protect the infrastructure as do all the other players.

Things will fail. We will live, but we know that there is no such thing as a fully redundant failsafe machine. Every hop delivers the potential to turn into a skip, and not in a good way.

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Wednesday, May 6, 2009

FriendFeed Simplifies Joining Process from Twitter, Enhances Syncing

Twitter's rapid growth alongside increased adoption by public figures, celebrities and practically anyone who wants their message heard has not come in a vacuum. Many of the millions of tweets being sent each week are flowing downstream to various social networks, including Facebook and FriendFeed - both of which offer a more diverse content sharing set, including photos and video. But despite the expanded options by both networks, including the ability to "like" items and participate in threaded conversations, some Twitter users have balked - citing complexity. On Tuesday, FriendFeed took a major step to simplify the joining process for Twitter users, giving them a much-needed kick-start into what many people, including me, are using as their central nervous system for social activity.

Twitter users who are don't yet have FriendFeed accounts can head to www.friendfeed.com, and by leveraging Twitter's new adoption of OAuth to let third party applications connect with users while not demanding they turn over their password, can join FriendFeed almost instantly by clicking the Twitter icon. Once granted access, FriendFeed will automatically find all your Twitter contacts already using FriendFeed, and will import your Twitter profile and avatar - essentially replicating the personal elements of your Twitter account, but in a new place with more flexibility.


The New Joining Page Features a Twitter Icon


OAuth Connects Your Twitter to FriendFeed


Just Say Yes to Get Connected

Meanwhile, for existing FriendFeed users, their remains the option to find friends who are connected on other services, from Facebook, as has been in place since FriendFeed's debut, Twitter, Yahoo!, Hotmail and GMail, by using the "Find Your Friends" option.

A few months ago, when the company first introduced synchronization capabilities with Twitter, I had added more than 2,000 new contacts. But as both services have grown, I found more than 1,000 more of my new Twitter followers were already using FriendFeed, and I synched up again this evening, adding them to a group I call "Twitter Clone".


See Those Friends of Yours From Twitter on FriendFeed

As of this evening, of my 8,932 Twitter followers, 3,974 are using FriendFeed - good for about 45% of the total. I somewhat jokingly told the other nearly 5,000 that they are either bots or too stubborn to get on a site that has become a major hub for information discovery, sharing and discussion.


I Get All Synched Up

While it's fun to talk about who is going to buy who, or which service is going to kill the other, the fewer barriers that are there to help novice users transition between the two sites, the greater the adoption will be. FriendFeed is not naive enough to fight Twitter head on, but they are doing a solid effort to capitalize on the total growth of social media - of which they are playing an increasing role.

See also Zee's earlier coverage of the announcement on TheNextWeb:
With 1 click Friendfeed introduces the art of conversation to Twitter

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Monday, May 4, 2009

Welcome To The Reputation Economy

By Rob Diana of Regular Geek (Twitter/FriendFeed)


Everyone knows a good reputation is a valuable thing. With all of the activity on social media Web sites, your reputation can now come from a number of sources. You could be a well known blogger or entrepreneur, or even what some people call a social media whale, describing those people heavily active on social media sites. Because of the amount of public dialog that people now participate in, your reputation is even more valuable.

Where Does Reputation Start?

There is a fantastic conversation on FriendFeed regarding whether some of today's bright teens should go to college. I was late to the conversation and decided against participating because I had a larger topic in mind - this blog post. The reason I bring this conversation up is that for most people, their reputation building is started in college. Not only do they build reputation by what they do, but they start building something the moment they attend the school. For example, if you attend a fine university like Berkeley, people immediately assume certain things about you. The same can be said for any of the Ivy League universities, high tech universities like MIT and Carnegie Mellon, and other top schools. By having a degree from one of these schools, you have stated that you can survive a difficult and competitive environment, and for someone interested in joining or building a startup, this is excellent experience.

Obviously, after or alongside schooling, you are continuously refining your reputation through your work experience and other activities like blogging or social media use.

What Does Reputation Get You?

Technically, reputation is one of those "investment" items that does not have a direct return. However, your reputation may get you that interview you wanted. It may not get you the job directly, but it may get your foot in the door. If you get into the freelancing business, much of your initial contacts will likely be due to your reputation as well. Similar to your education though, it is something that needs "care and feeding". It does not go on autopilot, it is something that needs to be steered through various obstacles. How you handle these obstacles in your career directly affects your reputation, as well as your success.

Is Reputation More Important Than It Used To Be?

Reputation has always been important, however the area of importance is changing. Before the Internet, reputation may have been critical to getting the sale or a new job. Now, your reputation can be seen and tested every day by your social media activity and your blogging. The management of your reputation is now of critical importance. You just need to look at the various situations that "went viral" or took on a life of their own. People being fired for comments on Facebook is not an uncommon thing anymore. An advertising campaign can fail so badly (i.e. MotrinMoms) that it incurs that wrath of moms all over the Internet.

Welcome To The Reputation Economy

Reputation is now worth almost as much as revenue. FriendFeed is the perfect example of this. The reputation of the team is stellar. Because Paul Buchheit has a fantastic resume and has had great success, when he says real-time conversation is the next big thing, people are listening. Because he works for FriendFeed, people are watching FriendFeed closely. To compare the effect of reputation, look at me. I have a decent reputation in social media circles, but if I said that real-time conversation was the next big thing (without Paul saying it of course), I might get a link from another blog or two. That could even be the end of the conversation. So, never underestimate the power of reputation because it may be as important as actual currency.

Read more by Rob Diana at RegularGeek.com.

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Thursday, April 30, 2009

10 People To Follow On FriendFeed For The Month Of April

FriendFeed made a big move yesterday, replacing their standard interface with a beta version which had been publicly incubating for a month. And while that announcement made headlines, what makes the site a must-visit for many active players in social media is the people who use the site, and the content they provide. For the past several months, my tag team partner, Mike Fruchter and I have been highlighting ten well-deserving FriendFeed users who bring consistently interesting items and discussion to the community.

Previous FriendFeed members to follow lists, largely driven by Mike, can be found for the 2008 months of, July, September, November and December. The 2009 lists can be found for January, February and March.

As always, the list is not 100% inclusive, which is why we do these regularly, so if you believe we are missing some key people, please do bring them to our attention!

1) Meryn Stol

Short Bio: A Netherlands-based software developer, currently coding on the Ushahidi platform, aimed to crowdsource crisis information, Meryn helped build the foundation for the Dutch Open Directory Project, and is a strong proponent of leveraging open source and open standards to promote positive environmental and social change.

What they find interesting: Software, social media, global causes

FriendFeed: Subscribe

2) Anna Billstrom

Short Bio: Anna Billstrom is a technical database marketing consultant, who has worked with top brands including Kodak EasyShare Gallery, American Express and the Walt Disney Internet Group, implementing enterprise customer relationship management systems. A graduate of Reed College in Portland, Oregon, Anna is an e-mail marketing guru, and a locally-renowned champion of the Scramble game on Facebok, where she is on her way to defeating me for the second straight time handily.

What they find interesting: Marketing, Technology

FriendFeed: Subscribe | Blog: Subscribe

3) Rob Nelson

Short Bio: Rob Nelson is a network engineer and systems architecture guru located in New York. He is an active participant in the Linux and Open Source communities, and proclaims to have built several dialup providers and worked for Flycast Communications, an ad-serving network. In addition to his geek side, Rob is an expert dog trainer, helping to teach dog owners how to better communicate with their pets. He also is a devout musician

What they find interesting: Software, social networking

FriendFeed: Subscribe | Blog: Subscribe

4) AJ Kohn

Short Bio: AJ is the vice president of online marketing at Caring.com, with a long career of managing direct marketing programs for both consumer and enterprise products. In parallel, he is a consultant at a self-owned company called Blind Five Year Old, where teaches clients about search engine marketing, search engine optimization and social media.

What they find interesting: Web analytics, SEO, marketing

FriendFeed: Subscribe | Blog: Subscribe

5) Laura Norvig

Short Bio: Laura is a coordinator at the National Service Resource Center, managing content and metadata for the library's Web site. She is an expert on organizing information, mother to a three year old, and as she says, dabbles in social media.

What they find interesting: Information, Libraries, Non-Profits

FriendFeed: Subscribe | Blog: Subscribe

6) Brian Daniel Eisenberg

Short Bio: Brian Eisenberg is a senior systems engineer at Software AG, helping to support sales reps and systems engineers with customized VMware demonstrations, business process management and human workflow applications. Formerly a senior product manager at webMethods and a program manager at Microsoft, you probably didn't know that Brian has a 250 gallon marine fish tank which requires him to step on his tiptoes just to feed the little creatures. (video here)

What they find interesting: Technology, Microsoft, Landscaping

FriendFeed: Subscribe | Blog: Subscribe

7) Joni Moilanen

Short Bio: Joni, known as "Jemm" on FriendFeed, is an IT consultant at CodeBakers Oy in Finland, working as a software architect, specializing in .NET and SQL server. On his blog, he covers Web, Windows and distributed applications, including coding and architecture. He and his wife Nina live in Espoo, and have two cats.

What they find interesting: Software, Development, Humor

FriendFeed: Subscribe | Blog: Subscribe

8) Johnny Worthington

Short Bio: Johnny Worthington, who lends his Australian accent to the popular "FFundercats" podcast, is the International Trade and Marketing Manager for Australian Agricultural Chemicals, a liquid fertiliser company specialising in turf, agricultural and horticultural nutrition. He has a young daughter and lives in Brisbane.

What they find interesting: Humor, Family, Technology

FriendFeed: Subscribe

9) Jesse Newhart

Short Bio: Jesse Newhart is a multimedia artist and freelance journalist, based in Port St. Lucie, Florida. He has two sons, and is one of the more influential people on Twitter, in terms of gaining attention from his followers. His blog frequently discusses the latest in social networking, discussing reTweets to a potential mass exodus of users from the microblogging service to FriendFeed.

What they find interesting: Social networking, Technology, Media

FriendFeed: Subscribe | Blog: Subscribe

10) Jason Toney

Short Bio: Jason Toney is the senior producer of online creative services at Walt Disney's Internet Group. An Emmy-award winning Web site producer, project manager and content producer, Jason has worked with networks including MTV, NBC and Fox, and has a deep knowledge for Web media development. He is based in Los Angeles.

What they find interesting: Pop culture, Media, Music

FriendFeed: Subscribe | Blog: Subscribe

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Sunday, April 19, 2009

FFundercats Podcast Episode 25: Dropping Science

With ReadBurner Weekly Live still on hiatus and the Elite Tech News series on a quasi-permanent hold, it's been too long of a break between getting the opportunity to participate in a regular podcast. On Friday, I was lucky enough to be invited to partake in FFundercats, a project undertaken by Josh Haley and Johnny Worthington, who have teamed up to create a fun weekly show centered around all things FriendFeed. After 24 episodes were in the bag, I finally got to join, and as you can tell, should you take the time to listen, we really had a good time.

Over the last several months, Josh and Johnny have helped bridge the geeky tech Web Silicon Valley world I tend to live in with a more entertaining and social part of the site. And while I have to admit they give me way too much credit throughout the podcast and are far too gracious, I always enjoy a good challenge in terms of them firing questions and my trying to come up with reasonable answers that aren't too cheeky.


Friday's podcast, which covered our introduction to FriendFeed, speculation around monetization, and new features, including filters and direct messages, was held in parallel with what turned out to be the most active comment thread - ever - on the site, launching more than 1,600 entries. (See the amazing thread here)

Clearly there is a very active community on this site who knows how to have a good time and not take themselves too seriously. You can check out the podcast on the FFundercats site, or subscribe to the podcast in iTunes. And when you're done, click this crazy link.

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Saturday, April 18, 2009

How to Send Direct Messages to Multiple People, With Photos

For as much hype and press Twitter got all this week with the games celebrities play, you would think the service had single-handedly solved the economic recession and cured malaria besides. But even as the microblogging service managed to not fail under what had to have been a heavy load, it's remarkable how Twitter continues to be defined by its limitations, and how the core aspects of the service have changed very little over the last two years.

If you use the product, you know the limits I'm talking about. 140 characters only. No pictures. No video. Direct messages can only be sent to a single person. No grouping. No lists. I could go on.


Sending a Direct Message In Twitter



Previously Sent Direct Messages In Twitter

But after taking a look at a ton of different third-party applications out there, I finally found a solution that lets you send direct messages to multiple people at once, attach photos, and even collect all the comments from the recipients in one place.

It's called FriendFeed.

The new FriendFeed beta lets you send direct messages to as many people you like who are friends with you, and you can add up to four photos per message. Like with Twitter, if they respond to your DM, you can get notified within the service, and just recently, you also gained the ability to get notifications by e-mail.


Sending a Direct Message In FriendFeed With a Photo



A Conversation On a DM With Multiple People In FriendFeed

While Twitter may have all the daytime television viewers reaching for their mobile phones and Windows XP Home powered PCs (just after they log on using AOL), FriendFeed keeps its head down and is innovating. So while they're still figuring out how to send a limited number of characters to a single person using only text, I'll be sending photos and links and long messages to as many people as I like on FriendFeed.

You can join us here: http://beta.friendfeed.com/louisgray.

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Friday, April 10, 2009

Greasemonkey Script Quiets FriendFeed Beta Discussions

Sometimes, too much of a good thing can simply be too much. For some Webheads, the information firehose that is the new FriendFeed beta can be too much data coming too quickly - a constantly updating roller coaster. In my follow-up post, I suggested one way to help turn off the avalanche would be a simple toggle switch to not display comments and likes, showing only new entries. It's a position Robert Scoble also mentioned when he and I talked about the beta the day before it officially launched.

Now, thanks to a Greasemonkey script authored by Matt Shaulis, you can take on the real-time feeds without being constantly updated with a barrage of updates as other FriendFeed users participate with comments and likes on the feed.

So if you're a FireFox user, and a FriendFeed user, and run Greasemonkey, you can make the new beta a little quieter and a little more palatable, if the constant stream isn't quite your thing.

To get started, start FireFox and head to:

http://www.mattshaulis.com/gm/fflite.user.js

Make sure your Greasemonkey is enabled.


One Typical Entry With Likes and Comments


The Same Entry With the Greasemonkey Script Installed

The next time you start up the FriendFeed beta, you'll see a busy feed has been significantly silenced. And of course, if you ever want to get back the core elements of FriendFeed that make it social, just turn it off.

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Monday, April 6, 2009

10 Suggestions For the FriendFeed Real-Time Beta

As has been widely reported by now, the popular social sharing site, FriendFeed, revamped with a laser focus on realtime discussions and information discovery. As it, and the social Web in general, continues to evolve, there is always room for improvement, even when innovative companies like FriendFeed are pushing the envelope. As I did in August of 2008 when FriendFeed first retooled their interface, I thought it would be a good time to offer ways I believe the service could expand to offer greater flexibility for its users.

Of note, from the August list of suggestions, FriendFeed has implemented five of the ten suggestions, including the introduction of small user profiles, aggregation of duplicate items, the addition of direct messages, expanded advanced search, and negative keywords in the search engine. This shows the company is listening - not necessarily to me, but the community, who had asked for the same.

1. Expand the Ability to Direct Message Anyone on the Site

Just because Twitter only lets you send direct messages to those who follow you doesn't necessarily make it the one right way to go. While I understand people are concerned about the potential for spam, my contact info should be available to anyone, just like it is with e-mail addresses and phone numbers. Also, as you likely have found, sometimes you just need to reach somebody who isn't following you, and a direct message is simply a tool to get that done.

2. Provide Easier Ways to Manage Users and Groups

As with Twitter, Facebook, LinkedIn and other sites, it can get pretty easy to follow hundreds or even thousands of fellow users on FriendFeed. I've done a lot of work to put the thousands I follow into different lists, based on the frequency I'll expect to interact with their updates, or how often they are posting relevant information to me. But what would be very interesting to me is determining if people are participating as well. What if I could set up a rule such that any friends who have not made a native FriendFeed comment in the last 60 days be moved out of my main feed and into a folder called "Archive" or "Ghosts"? For as much as folks complained on Twitter about some "ghost tweets", what's worse are accounts that were set up and abandoned by people who chose not to interact.

Rather than needing to select users' avatars one by one or page by page, I should be able to set up information about those people and have them automatically filtered. Talk about baseball more than 10 times a week, and I'll put you in my Sports folder, for instance.

3. There Should be a Simple or "Light" Option

The new real-time focus of FriendFeed beta means that updates are coming and going constantly. There should be a version (or a toggle) that hides all comments or likes, letting users get the new content quickly without being forced into discussions. My previous suggestions on a "lite" FriendFeed that only contains some very popular services and not others looks less likely to happen, but to quiet the noise would be a much-used feature.

4. Direct Messages Should Get Out of My Home Feed

The new interface enables you to send and receive direct messages, but they are always in your home feed, even if you've already seen them. On the right side is a direct messages indicator which shows how many new messages you have, but unlike Twitter and unlike your e-mail, it's not staying there. I would like my home feed to instead show updates from myself and friends, putting direct messages in their own position, where they belong.

5. You Should Be Able to Customize Realtime and Filters

If you are following a lot of people, the realtime updates and rapid flow of information can be intimidating. Trying to read one article while five more come in can pretty much ensure that you see nothing. It makes sense to customize your lists and filters so that some lists are defaulted to the realtime function and others (usually those with more friends) are defaulted to be "paused" or have the realtime turned off.

6. Make "Best of Day" a real "Best Of"

The "Best of Day" feature almost didn't make the cut in the beta version. As of Thursday it wasn't there, but by this morning, it was. Billed as showing "the most popular entries among your friends in the past day", the feature shows active entries, usually with many comments or likes. But it doesn't show absolute "bests", such as "most commented" items or "most liked" items in the last 24 hours. Instead, something that has 6 likes and 2 comments might rank higher than an item with 10 likes and 20 comments. It would also be very interesting if I could find the "best of day" from specific services, for instance showing the most popular YouTube videos or Delicious bookmarks of the day.

7. Make It Easier to View By Service

The new look de-emphasized services and increased focus on the individual, when compared with the current standard. While that may make it more friendly, that again pushes me to machine language instead of usual behavior. For example, if I want to see my previous SmugMug items, I need to enter "service:smugmug from:louisgray" instead of just clicking on the SmugMug icon, as you would now.

Prior to the beta site, the common nomenclature was "?service=smugmug". For example, I would post http://friendfeed.com/louisgray?service=smugmug and get the data. Now I need to store a query, or need to search on every one of my friends' feeds by service.

8. Bring Back Weekly Statistics

While it is true that some users will likely manipulate their usual behavior to achieve specific activity goals, seeing a person's weekly comment and like totals is a good indicator of their newness, business or velocity. On the current site, you can mouse over a user's ID and see how many comments and likes they have made in that week, but in the beta version, that data is no longer available - not on the mouse over or on the user's profile.

9. Introduce a Way to Send Direct Messages By E-mail

Considering FriendFeed's co-founder Paul Buchheit started GMail, and employee Gary Burd wrote a program called Mail2FF that sent e-mailed entries to FriendFeed, the team has significant experience in mastering e-mail clients and rules. Why not add the ability to send direct messages to FriendFeed users from your e-mail through a standard address? (For example: louisgray@users.friendfeed.com)

Like with Mail2FF and standard entries, you could add photos and have them be part of the direct message. Add more than one user to the recipient list, and they too would be part of the direct message thread.

10. Bring Back the Ability to Share Links from the Main Feed

Having used the FriendFeed beta over the weekend, I was very surprised to see the option to share a link to the main feed had been eliminated. While in the old site, you are encouraged to post photos and links, on the new beta, only photos are an option. Back in August, I actually suggested FriendFeed go the other way, offering videos and documents in addition to photos or links, so this seems like a step backward.

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Let's Stop Speaking Like Machines and Start Speaking Like People

The path from engineering to marketing is usually not a straight line. Often there can be many stops along the way, as a product goes from idea to a spec to prototype release build, through the quality assurance process, and eventually general availability to the marketplace. As the product develops, so does the way it gets named, branded and described - starting with what's typically a straight forward problem/solution issue from engineering, and morphing into a more refined, even if not always as accurate, pitch from marketing. But in the Valley, often we skip those steps, and it's our users who end up paying the price - by being taught to think and talk like machines.

Are you a big fan of hash tags? Or are you wild about boolean searches? Do you find yourself reverting back to "Run DOS Run" instead of just typing and talking like a human being often online? Despite billions of dollars of investment and a plethora of companies trying to develop natural language (especially in search), we still have a long way to go.


Twitter, the hot tech topic of the month and many others preceding it, largely relies on two specific machine language symbols to connect users. The first is the basic @ sign which signals a "reply". The second, a # mark, or "hashtag", tries to connect people talking about the same event, location or idea. But what we're doing by using these symbols is work the machines should do for us. Instead of posting a hashtag about our location or event, Twitter should pick that up based on our profile data or GPS from the phone, or even group people's topics based on the content contained in the tweet and those immediately preceding it.

Web search engines have similarly expected high levels of machine like language from all their users. For example, a search on Google that shows results that mention "dog" or "cat" or "fish" but don't have the word "bird" in them necessitates a search string of "dog OR cat OR fish -bird". If I wanted to demand it have both dog and cat in it, but not fish or bird, I'd be changing things up a bit, typing: "dog AND cat -bird -fish". We're talking like this because we're trying to make nice with a database who thinks this way.


Even in this morning's FriendFeed beta site do you see the same kind of expectation that pushes users away from being people and further along the path of being cyborgs. While the company has some helpful pull-down menus on its advanced search page, it doesn't let you search by specific services, such as YouTube or LinkedIn (while the old version did). Instead, you're expected to type in "service:youtube" in the search field. To search all my friends' posts from YouTube that contained the word pizza in the title, I'd have to set up the advanced search to look for pizza in the title from my friends, and then add "service:youtube" to the query.


I expect the FriendFeed team can fix that query fairly quick with the addition of a pulldown menu, but that will be knocking down one mole before another pops up somewhere else - and many other services are less responsive, expecting you to talk in a way a machine would. Jeremiah Owyang and Loic Le Meur exchanged tweets about a month ago, calling the Web "primitive". But the Web just turned 20 years old. If this is how far we've come in 20 years, do we have to wait another 20 before we can just type or speak in what we want to know and get the right result?

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FriendFeed Reloads With Real-Time At Its Core

FriendFeed's rise through 2008 was one of the bigger successes in the Silicon Valley startup space in what was a difficult year for practically every one else not named Twitter or Facebook (and both those companies had their challenges). But even while a growing number of enthusiastic users flocked to the site, it too had growing pains. Many people, including me, cited the interface as too complicated for average users, and remain concerned about how it can cement itself a central role in the extremely competitive social networking and information discovery sphere.

Today, the site relaunched with a goal of simplifying the aggregation and sharing service and focusing on the real-time Web. The new interface constantly loads in new updates from your feeds and those from all those you follow, much like TweetDeck for Twitter - becoming an information firehose.


The New FriendFeed Interface - In Beta



The Same Information - In the Old Version

In a presentation held at the company's headquarters in Mountain View, California on Thursday evening, company co-founder Bret Taylor explained that the product, introduced in October of 2007, had seen growth akin to "starting a one bedroom house and adding a bunch of wings, rather than a real nice house," following the addition of a robust search engine, and an array of features and customization. The result was something that many existing users adored, but others found intimidating. So the small company went back to the drawing board - watching how customers used the product and looking to enhance the site to become a better vehicle for discussions with friends.


My New FriendFeed Profile

The result is a brand new, revamped site, in beta, that defaults to real-time updates in every part of the interface - with some long-awaited key additions, including the launch of direct messages, similar to those on Twitter, short user profiles for every account, and significant customization and filters that can help visitors find the content they're looking for more easily. Users can also hide that which they don't want to see - including the ability to block specific users, or save keyword searches (including vanity searches).

FriendFeed's direct messages share some similarities with those on Twitter, in that you can only send notes to those who are following you, but they differ in that you can send direct messages to more than one user at a time, and can even include photos. But once you've started a thread via direct message, you can't add another person to the thread.

While direct messages and profiles were much-requested from users over the last 18 months, they are merely window dressing on top of the core architectural changes that are introduced in this morning's release. Bret and Paul Buchheit said on Thursday that there is a major move toward real time communication and sharing, and that FriendFeed expected to coexist alongside other players, like Twitter and Facebook, who have gained the lions' share of visibility in the social networking space of late.

"When something is this new, it can be hard to explain," Paul said. "Like blogging or anything else, there will be multiple services, and that's where this medium will be headed. We will be one of the more significant providers."

The company, which continues to be focused on building a great product, rather than be "distracted" by monetization talks (their word, not mine), also saw the service's user interface completely retooled, replacing a spartan grey text on white background UI seen on the site to date with more color, calling out lists of friends and subscriptions in dedicated floating boxes on the right side of the page. And while that may seem a small change, no interface edits are taken lightly, we were told Thursday.

"Everyone here (At FriendFeed) really cares about UI," said Bret. "We are aware of the shortcomings of the old interface, and it's fun to rethink the product around the usage patterns. That's how we feel now, and we are ready to launch it."

In the new UI, gone is the focus on the dozens of service icons that littered the screen, highlighting the Google Readers and SmugMugs and YouTubes of the world. In their place, instead there is more emphasis on who shared it, as the users' avatars are prominently featured (like on Twitter), with the accompanying update. You can see the service still, but it becomes less of the story. And of course, that's absolutely intentional.

"Service icons have been replaced with profile pictures, to make it simpler," Bret said. "People would see thousands of icons they hadn't seen before. Lost would be the detail of what friends had shared the item."


Subscribing to Duncan Riley's Comments on FriendFeed


The new FriendFeed beta comes with many other smaller changes under the hood. Instead of relying on FFHolic for user statistics, FriendFeed, like Twitter, now shows the number of people who you follow, as well as the number who follow you. Also showing are the total number of likes and comments you have made on the service since you signed up. And if you look at any other user's profile, you can click on their comments and choose to "follow" their comments, just like any other user. Should you be crazy, like me, you could add comments from some of your friends into a dedicated "filter" or list. I call my collection "Top Comments". And your own discussion threads are also tracked in their own feed, called "My discussions".


Tracking My Own Discussions on FriendFeed

The Subscriptions section also watches your own activity and selects those users with whom you most frequently engage. If you are a frequent visitor of Mona Nomura's feed, she might be listed there, or if you comment with Robert or Alex Scoble, they will be there. And if you think that's not who you want displayed, click Edit next to Subscriptions and select others who you follow.

But if you follow a ton of folks, be prepared for an onslaught of information. If people thought FriendFeed delivered a ton of information before, just wait until you see the beta. The realtime flow means an item might move lower in the page while you're still reading it. You might click like on the wrong item. And you probably aren't going to get the chance to read everything. That's why there is a pause button at the top. You might find yourself hitting pause just to catch a breath. But if you're an information junkie, there's really no better source.

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Friday, April 3, 2009

Stop Telling Me How to Use Your Products


In recent weeks, there have been a number of incidents where high profile online services have gotten into something of a battle with their users. Be it the on again off again user interface debate between Facebook and its user base, or Twitter's deciding just what is the right way or the wrong way to use their service, both products have ended up telling their own customers that they know best, and you should just suck it up. During these debates, some have said the best way to drive a product forward was to never compromise and listen to your users, while others celebrated the users getting a voice at the table.

But we're missing a major issue that I want to address. I'm fine with companies making changes to their interface, or adding features, or even deciding to prioritize some issues over others. That's business. But don't tell me how to use your products. Don't tell me what is the right way or the wrong way to use a product, when you've given us tools.

Take for example the hubris from Biz Stone at Twitter in his note to individual customers who were relying on their providing autofollow capabilities. Most specifically, he said:
"We’re going to discontinue autofollow because this behavior sends the wrong message. Namely, it is unlikely that anyone can actually read tweets from thousands of accounts which makes this activity disingenuous."
Oh really? What a bunch of junk this is. What's next? Google Reader telling us that there should be a limit to the number of RSS feeds we subscribe to, or that Yahoo!, Hotmail and GMail will limit the number of new e-mails we can receive in a day? After all, couldn't they write that "nobody can actually read e-mails from thousands of people which makes this activity disingenuous"?

Here's the reality - people are going to use products the way they want to, especially if you build a product that is flexible. And they will often use them in ways you never expected, or had even considered when you were first designing. And as you continue to build your service out, the solution is not to tell users there is "one right way", but instead to consider how you can make your product even better to an increasing number of people.

What I have seen from companies like Twitter and Facebook is a belief that you should only be connected to people you know in real life, and that you should only have a small number of people to be connected with. Yes, Facebook's dismissing the 5,000 limit, and yes, they're opening up to companies and fan pages, but they still require you to enter your true first and last name, and demand a synchronous follow.

Twitter's limits are even worse. What's so bizarre about this most recent volley about users being "disingenuous" by using auto-follow is how it impacts their most popular users. Where's the outrage that Barack Obama clearly uses auto-following software? Do you think Twitter is going to tell Obama that he can't actually follow 586,000 users? Do you think they are going to tell Robert Scoble that it is "disingenuous" to follow 85,000 people?

I also use a third party auto-following service from SocialToo (where I'm also an advisor). I use it because Twitter, thanks to other limitations in their product, will let me send direct messages only to those who follow me, and I want to let them contact me directly.

What Twitter and Facebook are doing by trying to tell their users that they know the right way to use their products is putting themselves above the users, and acting in an authoritative, but naive, manner. I think Biz' comment that it was "disingenuous" to follow thousands of accounts is covering the fact that Twitter's infrastructure wasn't meant to support such activity.

At risk of echoing Thomas Hawk's comment that I'm "Mr. FriendFeed", it's worth noting again that FriendFeed doesn't tell me how to or how not to use their products, and they aren't setting limits. They put out a service, and let the users have at it. That's impressive, and a major reason of why I'm bullish on what they do. For the rest of you developers who keep setting limits and claiming it's not your fault, but your users, you're wrong.

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Monday, March 30, 2009

10 People To Follow On FriendFeed For The Month Of March

My tag team partner in crime, Mike Fruchter, who I hope will be returning to top speed once again soon, is still letting real life trump his online activities, so I'm pinch hitting in a vital role, with his permission, highlighting ten well-deserving FriendFeed users who bring consistently interesting items to the fore. This month's batch, as with others, highlights people you may already know, and some lesser-known but equally as deserving folks who have so far hidden from the limelight.

Previous FriendFeed members to follow lists, largely driven by Mike, can be found for the 2008 months of, July, September, November and December. The 2009 lists can be found for January and February.

Apologies for the lateness in the month... on with the list for March!

1) RAPatton

Short Bio: Robert Patton, an Ohio native, is a software architect and senior consultant at Optimum Technology, who can claim search engine design and e-commerce application development to his credit. He has a degree in computer science from Ohio State University, and is a father of two. A frequent sharer of items from UK-based publications, including the BBC, The Independent, the Daily Mail and The Telegraph, Robert, uncovers stories of interest to the community, well outside of the technology space, including updates on astronomy, health and Hollywood.

What they find interesting: Entertainment, News, Science

FriendFeed: Subscribe

2) Thomas Hawk

Short Bio: Thomas Hawk is the CEO of Zooomr, Inc., and is among the tech Web's most visible photographers. An East Bay resident, he is a popular blogger in his own right, and recently covered Oakland residents' violent response to a policeman's slaying of a youth at a BART station earlier this year - an incident predating this weekend's slayings of four police officers in the city. Thomas is widely considered an expert in photography in Silicon Valley and counts Robert Scoble as one of his proteges. (The two are pictured here with Chris Pirillo)

What they find interesting: Photography, Business

FriendFeed: Subscribe | Blog: Subscribe

3) Akiva Moskovitz

Short Bio: A recent father to a two and a half month old daughter, Akiva is the male half of the popular FriendFeed couple, including his wife, Rochelle. In addition to the updates on Audrey, who just so happens to share many of the same characteristics we like about our daughter, Sarah, you can see Akiva's comments on religion, technology and entertainment.

What they find interesting: Family, Photography

FriendFeed: Subscribe | Blog: Subscribe

4) Daniel Brusilovsky

Short Bio: Daniel Brusilovsky is the founder and CEO of Teens In Tech, a social media platform and community for teens, and a contributor to multiple Apple Macintosh projects, including the Apple Universe Podcast and MacMegasite. Daniel's young age shouldn't mask a deep interest and involvement in technology development and the startup culture - as he clearly displays excitement about meetings with entrepreneurs and seeing startups gain new rounds of capital.

What they find interesting: Technology, Social Media, Startups

FriendFeed: Subscribe | Blog: Subscribe

5) Bindu Reddy

Short Bio: Bindu is the founder of Likaholix, which shares many aspects of content discovery as FriendFeed does. Previous to Likaholix, Bindu was the head of product management for Google Docs and Sites, and was the first product manager at JotSpot. A graduate of the Indian Institute of Technology in Bombay, Bindu also collected a Masters degree in Engineering from Dartmouth College.

What they find interesting: Music, Food, Technology

FriendFeed: Subscribe | Blog: Subscribe

6) Kevin Fox

Short Bio: Kevin Fox runs the design at FriendFeed, and previously worked at Google, bringing to life many of the applications you frequently use, including Google Reader and GMail. He also spent some time at Yahoo!, and long ago, wrote for the since passed on MacWeek magazine.

What they find interesting: Google, Technology, Travel, Politics, Photography

FriendFeed: Subscribe | Blog: Subscribe

7) Steve Rubel

Short Bio: Steve Rubel is a director at Edelman Digital, a worldwide public relations company. His Micro Persuasion blog, launched in 2004, is among the most cited in Marketing and PR departments when looking at social media trends. Prior to Edelman, Rubel worked at CooperKatz and company.

What they find interesting: Marketing, PR, Technology, Social Media

FriendFeed: Subscribe | Blog: Subscribe

8) Josh Haley

Short Bio: Josh Haley describes himself as a computer geek and music freak. He and his wife, Trish, design branded items, including clothing, in Houston, Texas. Josh is a University of Hawaii graduate, and one of the three leaders of a popular podcast called "FFundercats".

What they find interesting: Humor, Food, Family

FriendFeed: Subscribe

9) Stephen Foskett

Short Bio: Stephen Foskett is a technolgy analyst and IT consultant based in Ohio, who focuses primarily on storage and networking. He is a Microsoft MVP and contributes to multiple technology blogs and magazines.

What they find interesting: Cloud computing, storage, Apple, Sports

FriendFeed: Subscribe | Blog: Subscribe

10) Erin Kotecki Vest

Short Bio: Erin is the Producer of Special Projects for BlogHer.com, and is a contributor to the Huffington Post. She previously spent ten years as a broadcast journalist in Los Angeles, Orlando and Detroit, and was a staunch Obama supporter during his campaign. She has two children.

What they find interesting: Politics, Technology, Women's Issues, Humor

FriendFeed: Subscribe | Blog: Subscribe

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Friday, March 27, 2009

New FeedFlare Displays FriendFeed Likes and Comment Counts

Bloggers who are tied into social media sites have long used FeedBurner's FeedFlare functionality to help promote their blog posts, from pushing visitors to Digg or Stumble posts, add them to Delicious, or e-mail them to friends. But increasingly, information from external social networks is being fed back to the blog itself - from the number of retweets a post may have received to the number of Google Reader users who shared the item, for example. A new custom feedflare, designed by Kevin Fox, the lead designer of FriendFeed, and the artist behind popular sites such as GMail and Google Reader, is now available to display the likes and comments your post might have gotten on FriendFeed. It's already running on this site, and can be seen on his RSS feed as well.


FriendFeed Activity Displayed on My Site

The FeedFlare can be displayed on your site, on your RSS feed, or both - and clicking on the comments and likes statistics takes you to where your blog post is shared on FriendFeed, bridging visitors of your site to the conversation there.

Setting up the FeedFlare for FriendFeed likes and comments is not a one-click process, so if you are interested, here's how you do it:
  1. Download this compressed .zip file. It contains the three documents you need, and an "About" file. Unzip the file and you will see a folder titled "friendfeedflare".
  2. Open the file "flare.php". Next to where it says USERNAME, replace "notlouisgray" with your FriendFeed user name.
  3. Open the file "friendflare.xml" and replace the pathname of "http://www.yourdomain.com/directory/flare.php" with where you will host the flare.php file. For example, I host mine at http://www.louisgray.com/feed/flare.php.
  4. Upload the files "flare.php", "friendflare.xml" and "friendfeed.php" to a directory on your site which matches the path you provided in step 3.
  5. Log in to your FeedBurner account, and go to the "FeedFlare" section in the "Optimize" tab.
  6. At the bottom of the page, where you have the option to add a "Personal FeedFlare", paste in the URL of your XML file. (e.g. http://www.louisgray.com/feed/friendflare.xml)
  7. Hit "Add New Flare" and then "Save".

The FeedFlare Displayed In FeedBurner

At this point, the likes and comment counts on your items will be displayed on your blog or RSS feed. They will continue to accrue until you have 30 newer items in your blog feed.

A year or so ago, the blogosphere lit up around how social sites were stealing the conversation away from blogs, and operating in silos. With tools like this, and Disqus and BackType's integration of FriendFeed comments, the disparate conversations are becoming ever more unified.

If you like this FeedFlare, be sure to check out Kevin Fox's FriendFeed here, or his personal blog at fury.com. And if you get it up and running, it'd be great to see it on your site, so post your blog URL in the comments.

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Sunday, March 22, 2009

How To Cleanly Separate Personal and Work Social Media Personalities

As social networking and social media sites increasingly become as much about companies and brands as they are about people, you are seeing names like Zappos and JetBlue tweeting alongside you, and Comcast answering complaints. Companies might be making comments on FriendFeed and asking you to join their fan page on Facebook. Many of you, possibly tasked with maintaining the social media presence for your company, might be maintaining multiple accounts on practically every network, and trying to keep your personalities in check, lest you make the mistake of getting the two mixed up. For the last four months, I've been doing the same thing. Here's how.

Put Your Work Life In One Browser, and You In Another

Everybody has multiple browsers these days. Whether you prefer Safari, Internet Explorer, Firefox, Chrome, or something else, you probably have a second one which you use less. Rather than ask you to login and log out over and over, set up one of your browsers with bookmarks to all your work activity and the social media sites with that account, and keep your preferred browser all yours.

For my work account, I use Firefox, and for me, I use Safari.

When I open Firefox, the browser opens five distinct tabs:
  • Gmail
  • Google Reader
  • Twitter Search
  • Twitter
  • FriendFeed
The GMail account tracks new subscribers and DMs. Google Reader populates the link blog. Twitter search watches what is being said online, and Twitter and FriendFeed let the company participate.

Running the browsers in parallel lets me do the work I need to in both, without suffering from multiple personality disorder.

Make A Second Login, Preferences for TweetDeck

TweetDeck, in my opinion, is still the best way to track groups and saved searches in Twitter. I set up TweetDeck so if I am logged in as me, the application has the standard black look and feel. But when I am logged in with the company ID, TweetDeck is in the company colors of blue and orange. Yes, the combination is somewhat garish, but it serves as a reminder to me that I'm logged in for work, so I won't screw up.


Logged Into TweetDeck as the Company


Logged Into TweetDeck as Me

Beyond the colors, you should leverage TweetDeck's saved search functionality to track your company and product mentions, as well as that of competitors.

Create a Second Disqus Account for Commenting

When commenting on blogs around the Web, as yourself, or for the company, it makes sense to use best practices and identify who you are. But you don't necessarily want to track your work comments to your personal ID. I recommend getting a second Disqus account that ties back to your work e-mail address, and have that registered in the "work" browser. When I make comments on sites as work, it says my first and last name, and then, in parentheses, the company name.

Always Work Methodically When Acting on Behalf of the Company

Tweeting or commenting or blogging or bookmarking as a brand is more risky than when you do it on your own. As with all things on the Web, you should consider how they could be interpreted downstream. But when you are doing something on behalf of a corporate entity that represents products, people, history and finance, you should take an extra breath before acting, and pay extra attention to every word, character or nuance.

Be Replaceable

If you do your job well, it should be easy for you to pass off the reins of the social media strategy at your company to somebody else with very little impact. If you make the company's social media presence all about you, it will follow you where you go next, and could negatively damage the company you are leaving, and distract from the company where you are going. See that you can work on behalf of the company without it being all about you. Try to offer personality without it necessarily being your distinct personality.

You'll note I don't often talk about work here on the blog. It was a conscious decision I made when starting the site at the beginning of 2006. It's not a secret where I work (check my LinkedIn profile) but it's not about where I work. It's all part of keeping things separate. Are you running the social media activity for your company, or looking to get started? I would be interested in the tips you may have as well.

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Friday, March 13, 2009

FriendFeed Launches Desktop Notifier AIR Application

In time for the South by Southwest (SXSW) Interactive event, the popular information sharing and aggregation service, FriendFeed, has introduced a desktop application based on Adobe's AIR platform, letting you see updates on any of your friend lists directly on your desktop - essentially bringing the service's real-time feature out of the Web and ever closer to your core.

The notifier is fairly lightweight upon introduction, letting you select to receive updates from any list you choose, choose how long they will display, and where on your desktop they will show. And that's it! So it's not exactly trying to take away your attention from more robust AIR applications, like TweetDeck for Twitter.


If you don't mind the constant notification updates from FriendFeed, you can choose any of the lists you have preset, and individual notifications will pop up. Click on the notification, and you can be taken to the item, or click comment to start commenting on it.



A Pair of Notifications from the New FriendFeed App

The utility is likely best positioned for highly-targeted lists, say of close friends, family, or work. Otherwise, you've got yet another way to drink from a firehose. You can find the notifier here: http://friendfeed.com/settings/notifier. The company's official post is here: Get FriendFeed notifications on your desktop.

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Wednesday, March 4, 2009

Boring May Be Profitable

By Rob Diana of Regular Geek (Twitter/FriendFeed)

YAWN. Supposedly, that is what we are looking for in an application. Before you misunderstand me, the idea started with a quote from Fred Wilson's blog, "the great moves are usually greeted by a yawn". I am not commenting on the product in question, Twilio, but the general idea. So, what are the great successes in software and internet businesses? Microsoft, Oracle and Google immediately jump to mind. I am not sure if anyone would have called Microsoft sexy or really interesting like they do with Twitter or FriendFeed. Oracle was never an interesting company, by most standards, because they work in data management, which only data people like myself find interesting. Lastly, Google was mostly greeted with "what do we need search for" questions.

Steven Hodson wonders if the future and Web 3.0 will be very boring:
"There is a hubbub of activity as everyone is rushing around putting all the pieces together... At some point though everything is in place – the building is completed and then everyone sets about to do the day by day business of working in that new building. You know the boring stuff."
Typically, boring means corporate or enterprise systems. Boring means data management. Boring also means stable. However, these things normally translate into large amounts of revenue. Social media and social networking have not really converted mainstream corporations. There are some early adopters using sites like Twitter, but that is not the norm. Social media will take some time to gain adoption because there is very little direct return on investment. Advertising is easy to measure, but using Twitter for customer service has no direct correlation to revenue. So, there needs to be a lot of convincing in order to start using social media in the enterprise.

On the other side of the coin is the semantic web or what many people have been calling Web 3.0. The semantic web will not be what people were originally expecting for quite some time. However, many of the semantic companies are trying to create a bridge to the future. A concept that is being promoted is "linked data" for the web. This is the infrastructure for the semantic web. Once the data is linked, we can query the data. But there is a lot of data management that needs to be completed before we can really take advantage of the semantic nature of the data.

Yeah, all of this sounds boring, but the revenue model is much different. To earn a significant amount of revenue on the internet, you need either a million subscribers paying $5 per month or a ton of traffic in order to generate ad revenue. An enterprise installation of social media software could easily start at $30,000 with yearly maintenance of 25%. Granted, corporate customers can be harder to get and typically require a dedicated sales force, but the revenue can quickly grow.

Yes, it is boring, but it is also profitable.

Read more by Rob Diana at RegularGeek.com.

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Likaholix Launches Recommendation Engine Based On Social "Liking"

New services for people to connect to peers and share their interests are cropping up around every Web corner. Some, like Facebook and FriendFeed, have found strong, growing communities, where people find things they care about, and discuss those items. And as FriendFeed has discovered, the simple act of "liking" an item and enabling comments, helped the site differentiate itself from practically every other aggregator out there. This morning, Likaholix, sprung from the minds of some former Googlers, follows suit with a site dedicated to just your likes - whatever they may be, but adds on suggested items, recommendations, and even experts.

(Skip this post and get one of 200 invites: here)

No matter how many new lines of business Google finds itself in these days, its core value has always been search and retrieval of information. That mantra has been seen in sites developed by its former employees, like FriendFeed, with its integrated search, and now, also with Likaholix, who takes things a step further, by not just crawling a database, but auto-competing search terms, as does Google Suggest. And these auto-suggestions come packed with a ton of books, restaurants, and even movies and music - in what may be a vain hope that you won't see the same few dozen self-proclaimed social media experts lauding the latest technology update over and over.


Likaholix's Search Engine Auto-Suggest Feature In Action



Likaholix's Search Engine Results


Likaholix even suggests items that nobody likes, guessing that somebody will, and eventually, they would be selected.


Surely Somebody Finds South Park Funny?


As Likaholix is all about what you like, you're credited for being the first to like any item. On your profile, not only does it show what things you like, and who you like, but it shows how many times you were the first to like an item, and introduce it to the community.


Searching for Twitter Shows It's Not Yet Been Added


And should you be the first to like something, Likaholix helps you fill out your data profile with a description, and even images or videos pulled from Google to help round out your item.


Introducing a New Like to Likaholix




A Friend's Profile on Likaholix

Like with FriendFeed, your stream of likes and comments are found on your profile. You can also see how many different people liked an item, and who they are, and see recommended items based on what you've told the system you like. You can also view how many other users of the service you like, and who likes you.

Find yourself an expert in something? Claim you are with Likaholix - whether you're one of the previously mentioned social media experts, or if you have a love for science fiction, SEO or even art. Claiming expertise puts a star next to your profile, and will display your name with a star beside it anywhere it is mentioned, including on the list of contacts your friends have.


Tudor Bosman - Science Fiction Tastemaker on Likaholix

The core focus of Likaholix is to recommend to you more things you might like, based on things you say you enjoy, and those items your friends do - developing an automatic recommendation engine of sorts. For example, this morning, I was told I probably would like TiVo, because Sanjeev Singh, who I have liked, says he likes TiVo as well. In this case, Likaholix is right. It's not always right of course. I have less of an interest in bebe.com (a fashion Web site) or Downtown Brown beer (considering I don't drink), but I assume that as I like more things, and my friends do as well, this list can get better honed.

And as you like items, you can even share them in the usual places, like Twitter, Facebook and FriendFeed - extending the reach of the site.

Likaholix is opening up today in a private alpha mode, as they say. Existing users, like me, can invite friends to try out the service. The user interface is spartan for now, but the team has no doubt been working on the recommendation engine for starters, and a sharper GUI can come later.

You can find me at: http://likaholix.com/louisgray. Be one of the first 200 to use this code, and you can get in as well: http://burnurl.com/xdB3aH

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Friday, February 27, 2009

Web Two Dot Oh DotCom Dot Cloud Colon Slash Slash


This afternoon I had the opportunity to attend a session presented by TechCrunch, hosted by Steve Gillmor, around cloud computing, featuring some of the Valley's thought leaders, from many of the biggest names in all of tech, ranging from Salesforce.com to Rackspace, Google, Yahoo!, Microsoft, Sun, Ning, FriendFeed, Facebook, Amazon.com and a small handful of startups. Each of the participants discussed how their product leveraged the cloud, what it was about this new approach to harvesting data storage and computing that made their products execute the way they do, and how they approached new problems of bandwidth, capacity, licensing, security and scale.

The event, essentially a two parter, with early-stage start-ups presenting for five minutes apiece in front of an expert panel for the first half, and a roundtable of technology elite for the second half, saw a healthy dosage of skepticism mixed in with what was largely a genuine desire for these companies to try and deliver higher-quality services for their users by taking advantage of new protocols.

With everybody saying the word "cloud" to represent customer data or computing being stored independently of local physical disk or blade servers, the word itself grew to be mocked. One 'expert' said cloud was the new "dotcom". Another compared the cloud to rabbits as they kept multiplying, and a third called the cloud "Kool-Aid". With the move of terminology over the last decade from "Dotcom" to "Web 2.0" to "Cloud", you can see why people would be necessarily wary of jumping on the newest movement with two feet.

All names aside, there is as much fact as there was fad in the cloud. The cloud's benefits are clear as data can be stored independent of physical disks, and doesn't require dedicated storage and server administration. Code developers want anytime access to infinite bandwidth and storage, and consumers want instant response times. As the panel debated the genesis of enterprise apps absorbing consumer application features, it was clear that each was facing challenges impossible just a decade ago, and the cloud's availability changed everything.

Paul Buchheit of FriendFeed referred to the Internet as just one big computer, and said that instead of shipping software in a big cardboard box with floppies to introduce version 3.0, you could just ship new code three times a day. Mike Schroepfer of Facebook talked about how his team could handle 1 billion status messages of 100 characters each on a different level of storage than the 1 billion images, each a few megabytes apiece. And Marc Benioff of Salesforce.com won the prize for the best quote of the day, saying, "As an industry, we are always overestimating what we can do in a year and underestimating what we can do in a decade."

Benioff's quote is no doubt true. The next engineering team I meet that hits the initial proposed date with all the requested features is the first one I will meet. But a decade ago, we wouldn't have expected to stream full-length feature films without buffering, or do many of the things we do online, always having been limited by location, bandwidth, memory, storage, or even operating systems. Now, the operating system is even less a part of the discussion. While the panel was held at Microsoft's Silicon Valley office, practically all presentations were done on Apple Macintosh, and featured FireFox, not Internet Explorer. Now, consumers and businesspeople expect to get all their applications and data from anywhere on any device. It was enough that Benioff even left his laptop behind on a trip to the World Economic Forum in Davos, Switzerland, in favor of his BlackBerry Bold.

It is happening. Not too long ago, yet another meme went around the Web on what the Internet looked like in 1996 - a blink of an eye when you think about it. In 1996, I was hosting a personal home page, using WebStar, on my Apple Macintosh Performa 631 CD, with all of 8 megabytes of RAM. Now, my blog is hosted on the cloud. The images themselves are on the cloud. My participation in social networks like Facebook and FriendFeed... is done on the cloud. And I'm taking my iPhone everywhere. I used to despise the term cloud, and used to rail against it with my colleagues at 3Cube back in 1998 to 2000, but it looks like I lost that battle. Good thing all of us as consumers are winning.

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Is Twitter Broken, Or Are We Looking at It Wrong?

By Ken Stewart of ChangeForge (Twitter/FriendFeed)

Twitter is broken - again!?!

It's not the "fail whale" this time, but there is a lot of conversation going on about why Twitter isn't working for those looking for conversation. While Twitter reaches a point of critical mass and is being talked about more as a mainstream application among many demographics today, there is something fundamentally flawed with how it is being used.

Twitter has become, to many, a rolling billboard of information that might just give you indigestion. Dictionary.com defines the word twitter.

Twit - ter:

–verb (used without object)

  1. to utter a succession of small, tremulous sounds, as a bird.
  2. to talk lightly and rapidly, esp. of trivial matters; chatter.
  3. to titter; giggle.
  4. to tremble with excitement or the like; be in a flutter.

With a definition like that, why would we think it lends itself to having more than superficial conversations. Many might complain about the lack of threading and context, they also pin its success to the incredibly simplistic nature of the service.

"What are you doing in 140 characters or less?"

Wow, how did we get that mixed up? We grew hungry in our searches for massive followings, and feeling some quasi-social obligation to follow everyone that follows us. How many people in your subscription list do you actually converse with?

While some may argue that Twitter is an information source, and that following a massive number of people allows you to play the inevitable numbers game and find a few rare gems, in reality the chances of you missing rare gems is actually higher.

On FriendFeed, several threads have been circulation around, one from Robert Scoble, and one from Tina illustrating quite plainly the on-going debate many still have. Robert goes on to say,

"Twitter, you see, is really broken for interacting with large numbers of people. Friendfeed is much better."

Is Twitter any better or worse?

There is an old saying that goes, "If the only tool you have is a hammer, then every problem you find looks like a nail." In this bold new world we find ourselves in, thankfully there are many tools from which we can choose - maybe even too many. Certainly FriendFeed has its merits, but is Twitter broken?

Twitter is working better than it ever has, but let's wake up and realize that we are trying to make an appetizer the main course. The problem isn't with Twitter, it's our expectations that Twitter is a panacea to solve all ills, when in fact it is simply a hammer.


Ken Stewart’s blog, ChangeForge.com, focuses on the collision between the constantly changing worlds of business and technology. To connect with Ken, you may visit him at DandyID.

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Should RSS be Jettisoned On the Information Journey?

By Eric Berlin of Online Media Cultist (FriendFeed/Twitter)

A Stay N' Alive piece (is there a cooler blog name than that?) by Jesse Stay called My Hiatus From RSS – Is RSS Really Necessary? made me think about my own ongoing challenge/struggle/scramble to grapple with the massive number of news stories, blog posts, comments, tweets, and on and on that might potentially be of use, interest, or service to my own work on any given day.

In other words: with so much stuff going on every second of every day, how can we best make sense of it all, and efficiently if possible?

Jesse, taking heed of advice given to him by Forrester Senior Analyst and blogger Jeremiah Owyang, is experimenting with a plan that I toyed with some months back: abandon the RSS reader completely. Now, Google Reader is such an important part of my information-devouring day that it seems somewhat radical to give it the heave ho. But it also takes a lot of time to get down to zero new items. And I must admit that at times I wonder: is it worth it?

Not so much from an existential standpoint, but from an efficiency standpoint, it's always worth examining what the best way to get the most out of culting out on online media. So here's a quick breakdown of different ways, different paths, and different strategies of absorbing information on the wild web.

RSS
I'll start with RSS as it remains such an important part of my online day. I'm continually making changes to how I have things setup though so that I can get the most out of Google Reader, and in the least time. For example, noticing a seemingly simple feature – list view as opposed to the default expanded view – has saved me an enormous amount of time in getting to the articles I'm most interested in.

I'm not a big keyboard shortcut guy for specific sites, but some people love them. Here's a big list of keyboard shortcuts for Google Reader if you want to play for super efficiency points.

Another thing I've done is to create folders to separate high volume websites and blogs from lower volume ones. For example, I have a folder called "online media – big" where I have feeds for ReadWriteWeb, Mashable, The Inquistr, and so on, whereas "online media" includes a treasure trove of blogs spanning A VC to WinExtra.

Smart people networks
I think of social media platforms like Twitter, FriendFeed, and Facebook as "smart people networks" that allow for the sharing of relevant information from friend networks that are customized to individual preferences. Jesse seems to be on board with FriendFeed in particular:

If there was ever a better reason to be on FriendFeed, this is why you need to do it. Even if you don’t participate, make sure your blog is populating FriendFeed (I would add it to Facebook as well). This will be how I obtain my news. Now, instead of just tracking news, I’ll be tracking Twitter, Blogs, Youtube, and more through a Friends List on FriendFeed. If I was subscribed to your blog before and you’re on FriendFeed, I’m now tracking your blog via that method. I’ll be “media snacking”, as Robert Scoble calls it, and IMO, this is the future of news discovery, and takes much less time.
For a lot more talk and discussion of my feelings about Twitter and Friendfeed versus Facebook, check out this story on louisgray.com (and the comments are still kicking!).

E-mail alerts
Some number of years ago, I used e-mail alerts to scan Google Alerts notifications and RssFwd (recently shut down) to pipe RSS feeds to my e-mail account. These days, I've mostly moved my Google Alerts RSS feeds over to Google Reader for easier management.

I can see some utility in using e-mail to manage some influx of news – particularly breaking news alerts – but with a full declaration of bias I'd have to think that a solid RSS reader is going to be far more effective in handling a large volume of data.

Meme trackers and large aggregation portals
I'm talking about Techmeme, Memeorandum, and Google News mostly here, and throw in Drudge Report for kicks. I'll check out these sites during the day when I very quickly want to scan very hot news as its breaking.

Standalone sites
This is the old school approach, which probably more people (read: the non-tech elite regular folk) take part in than anything else. I know an online writer that used a system of hundreds of bookmarks for his job until very recently, for example. For some reason, I like to take this approach every now and then when I'm mobile. TechCrunch on my BlackBerry while on line at the supermarket, that kind of thing.

"Viral" / breaking news
Another category of sorts I think is the news that breaks so quickly and so hard that it's the kind of thing that everyone talks about and covers for a period of hours, days, or longer as the story unfolds. When something truly breaks above the noise, I find that I'll start getting a combination of text messages, instant messages, and e-mails on top of the typical online media layer of information. If the television happens to be on, this is a good way to get another level of coverage (cable news channels live for these kinds of stories to break). Twitter is great at picking up this level of news quickly as well as you'll see everyone start talking about the same thing at the same time.

Finally…
I must admit that it's tempting to pull the plug on one major category of the above in an effort to increase productivity, but I can't quite get there as yet, particularly when it comes to RSS and Google Reader. If anything, I'm continually trying to train myself to look for the kinds of stories that will most benefit me and suit my interests, to participate via social media tools such as Google Reader shared + note, Twitter, FriendFeed, blog comments, and so on as much as I can, and to try to waste as little time as possible during my online day.

It's not always easy!

Read more by Eric Berlin at Online Media Cultist

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Monday, February 23, 2009

Why I Still Prefer Twitter and FriendFeed to Facebook

Editor's Note: As I noted last night, Facebook is quickly becoming the standard by which many social networking and social media sites are being analyzed, described and measured. Still, as Eric says below, not all are converted, preferring more dedicated sites, including Twitter and FriendFeed. This pair of stories was written independently, and the timing is sheer coincidence.
-- Louis Gray
By Eric Berlin of Online Media Cultist (FriendFeed/Twitter)

I spent the last three years managing the production of a number of social networking websites. During 2006-2007, I produced ZonaZoom, an ambitious (and now defunct) attempt to grab market share of social networking Latino teens in the United States. And I spent a grueling, rewarding year producing quarterlife.com in 2007 and early 2008, the home of short-lived NBC show quarterlife (I'm not including the direct link as the site looks far different now than the version I helped to bring to life.)

So that's all to say that I dwelled in social networking land quite a bit over the last few years. But in my personal time I've never really been much of what might be called a "traditional" social networking person; I'm more of a microblogging/social media/information junkie kind of person, which has led to Twitter and FriendFeed and Google Reader becoming the hubs of my online media (so-called?) "social life." So when I think about how I like to use the web, I've long thought of myself as more of a Twitter/FriendFeed/RSS person, and less of a MySpace/Facebook person.

This made all the sense in the world to me until recently... when methodically, relentlessly every single person that I know, have known, or knew in some former life friend-requested me on Facebook. I exaggerate of course, but it seemed like everyone from the dude I hung out with at woodworking class during a Boy Scout retreat in 1985 to my mother's co-workers added me at some point recently.

So there was that, and there was also the fact gnawing away at me that Facebook's news feed is an elegant feature combining Twitter's simplicity with Friendfeed-like flourishes such as comment threads and the ability to embed images and video.

Therefore, I began to wonder: "Why don't I spend a lot more time hanging out on Facebook? It's got a lovely news feed, and a large slice of the people I know or have ever known in the world are right there for me to chat with and interact with."

I'm still working my way through the reasons why this is so, but here's a working list of why I still far prefer Twitter and FriendFeed to Facebook:

Talking to everyone I know/have known at the same time is not so appealing as it might sound

When it comes down to it, this is the big one for me. When I enter the Facebook news feed, I feel like I'm entering a vast hall where my professional colleagues, potential employers, family, current friends, old and dear friends, old friends that I lost touch with 15 years ago, online contacts, and on and on, are all waiting to hear a formal address from me at the same time. The result is that I have a hard time letting my guard down and actually enjoying the social media experience.

So for some reason – and I expect I'm not alone here – Twitter and FriendFeed feel like much more comfortable places to hang out… which is really the entire idea of social networking in the first place!

News, social media, and pop culture-based conversations versus life conversations

Software platforms create places where people can congregate and communicate and share media and all of those other kinds of wonderful things. The kinds of people that do congregate, and how they communicate and share creates an online culture of sorts that is unique to each software platform.

My experience is that Facebook tends to encourage conversations that center around what people are doing with their lives: video of ski trips, announcements about what people are doing after work, expressions of joy and despair about the minutiae of life, that kind of thing. Now, of course this kind of thing also goes on within Twitter/FriendFeed. But I believe the culture of Twitter and FriendFeed allows for conversations that I tend to be more interested in: hot social media topics, breaking news stories, pop culture debates, and that sort of thing.

So I suppose it seems to me a choice between cultures that tend to be more about news-driven topics versus life-driven topics. News-driven is more appealing to me for the most part.

Don't get me wrong. I enjoy hearing about what's going on in the lives of my friends and family as much as anyone. But I still think that things like e-mail and "real life" things like the telephone and getting together in person are still pretty great for that!

Conversation lurking

When I first joined Twitter in early 2007, I thought one of the coolest things about it was the ability to "conversation lurk" and eavesdrop on conversations between the likes of Robert Scoble, Dave Winer, Jason Calacanis, Mathew Ingram, and so forth. And even cooler was the fact that you could participate with the very real chance that a Twitter celebrity of the day would respond. These days, the best place to experience this kind of interaction, I've found, is on FriendFeed in places like the Best of Day section.

Facebook, which is more directly tied to contacts that require an approval process, doesn't really allow for this looser and more freewheeling form of communication and listening in.

What's up with "is"?

One of the functional things that perhaps drives or at least directs the culture of the Facebook news feed is the little word "is." In other words, whenever you post a status update to Facebook, your profile name and the word "is" automatically precedes it. So while "Eric is ranting about the social mediaz" works pretty well, "Eric is New post up about the social mediaz, here's the link" sounds pretty awful. So that little word "is" in itself helps to set the tone for the culture of Facebook's news feed.

Alternatively, Twitter simply asks "What are you doing?" and then lets you have at it. And to be fair and as others have noted, Twitter should probably do away with that question as tweeters have basically created a culture where anything and everything is discussed beyond "mere" status updates.

Flat medium versus social medium?

I'm not sure I completely agree with Adrian's piece at sevitz.com called, as luck would have it, Why I prefer Twitter to Facebook, but I like the introduction of the terms "flat medium" versus "social medium" in comparing Facebook and Twitter:

It’s just this tiny little thread that shifts it from being a flat medium like facebook status to a social medium. It’s that difference that connects you to people rather than positions you as mere observer. And whilst the observation thread is nice, by itself it starts to die as it isn’t self sustaining. Where as the observation with interactivity grows and gets stronger. |t means I become a participant in my friends lives occasionally even if that participation is just Stuart getting coffee.
Finally…

I'm curious to hear what other people think about all of this. I've tried to give Facebook a chance, particularly because I've never been a tremendous fan of the product. I admire what they've done to be sure and find the explosion of Facebook apps and its soaring popularity remarkable of course, but my personal test is whether I want to stick around someplace online –- if I get excited and engaged and eagerly explore every aspect of what the product offers –- or if I get kind of bored, mentally yawn, and then check my e-mail for 6,001st time of the day. And Facebook has always been in the latter yawn-worthy category for me, quite frankly.

So particularly because so many people I know love it, I've tried hard to give Facebook another chance. But for the reasons mentioned above, I still far prefer Twitter and FriendFeed.

Read more by Eric Berlin at Online Media Cultist

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Facebook's Success Makes It the Social Media Prism and Translator

Facebook's impressive growth, and its gradual passing of MySpace in virtually every aspect, has brought the network to the point where it is universally recognized as the largest, most active, social site on the Web. This of course means that even outside our little bubble of Silicon Valley, our family members and less tech-obsessed friends might be using it - much more than they are the "edge" applications we might also be using. And as Facebook has evolved, adding more lifestream-oriented features, I've come to realize that it is becoming the standard by which practically all social media sites are compared, and even explained.

Case in point - over the weekend my wife, the twins and I, went to see my parents for a quick two-day visit. During a rare tech respite, I opened up the laptop and was blazing through my Google Reader feeds. My dad, curious, leaned over and said, "Is this your Twitter?", making a valiant attempt to guess at whatever oddity I was using. I said, no, that I was using Google Reader, which let me read new stories from hundreds of sites at once.


Then, hoping to explain Twitter, I referred him to the Facebook status. I said using Twitter, for many people, was like updating your Facebook status throughout the day, and choosing to see updates from others.

Extending the message to aggregation sites or lifestreaming services, such as FriendFeed, again, I find myself using Facebook as the starting point. I can refer to Facebook's news feed, and how it pulls in links and shares from other sites, allowing you to make comments or show you like something.

At this point, with 175 million users reported on the site, Facebook represents a significant chunk of online activity. When I threatened to "borrow" my younger sister's iPhone to ostensibly update her Facebook status on her behalf, you would think I was threatening to kill her future first-born. The simple status update on the network, to her, represents who she is to her friends and her family, and it likely does for many others out there - even if they aren't in their 20s, fresh out of college, as she is. As she told me this evening, behind texting, e-mail and the phone, she uses her iPhone for Facebook. She doesn't buy a lot of applications or play games, but she does Facebook, constantly.

Facebook, at this point, is almost as well known as AOL once was. And as we once would explain the World Wide Web and e-mail through the context of AOL, we are once again using an extremely popular site that isn't always best of breed as the standard-bearer for what other social sites are today. Does that mean Facebook does better status updates than Twitter? Probably not. Does that mean Facebook can do feeds and friends better than FriendFeed? Probably not. But then again, AOL wasn't exactly best of breed either, and for years, it ruled the world.

If we expect these odd tools that we geeks and early adopters have been pounding the table on to take hold, we just may have to speak the language that the masses know. Today, that language flows through Facebook. This might mean that after the dust clears, and nine out of ten startups are gone, that only Facebook will be standing. And just maybe that's what Zuckerberg and team are hoping.

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Sunday, February 15, 2009

You Don't Have 5,000 Facebook Friends, But You're Impacted Anyway

While rumors say that Mark Zuckerberg and the Facebook team will open up the network's friend limits in 2009, eliminating the often controversial 5,000 friend ceiling, a good number of highly visible people have found their engagement on the network capped, giving away friend connections on what's essentially a "first come, first serve" basis. If you're friend 5,001, you're out of luck, even if, in theory, you provide more value than friend #398 and #2,423 do. And before you say you're in no danger of ever reaching this cap (as I am not either), it turns out that Facebook's limits have something of a trickle-down effect on other networks.

Major reasons Facebook's limits have legs include:
  • Fewer contacts to sync with other networks.
  • Reduced exposure to evangelists.
  • Reduced visibility of the friend's friends.
  • A good number of people with an actual need for more friend or business connections.
This morning, we discussed the impact of the network's limits on FriendFeed, which, by the way, has no limits to how many people you can follow or who can follow you.

See: Facebook's 5,000 Friend Limit Has a Ripple Effect Across Social Networks

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Saturday, February 14, 2009

FriendFeed as a Productivity Tool

By Ken Stewart of ChangeForge (Twitter/FriendFeed)

FriendFeed, a content and conversation aggregation service, remains under fire by many who feel it is too much of one thing and not enough of another. They often draw parallels to the micro-blogging service Twitter, and how "easy to use" that service is as compared with FriendFeed.

As with any service that contains options, the ease of understanding the varied nuances of how to apply a service, like FriendFeed, is often hard to absorb. Even Allen Stern of CenterNetworks feels the service is simply too confusing. However, those who have seen the potential FriendFeed offers have taken to the service like a duck to water.

One complaint you might make would be the service is difficult for beginners, in that they have to grapple with not only how to use the service, but how to be included in the conversation. Even with this being potentially true, those of us with bustling online lives need a way to collect our various life streams from the many disparate services.

FriendFeed accommodates this very well.

But as a productivity tool, can FriendFeed hold water? Many come to the service and liken it to happy hour, with rampant memes, cuddly kittens, and of course babies galore! These uses simply illustrate just how flexible the platform really is.

The Tools:

With tools like search, lists and rooms, FriendFeed has much at its disposal to help you organize what interests you. I make heavy use of lists to help me discover things that interest me. Another great tool are rooms.

Options abound with rooms, as you might expect from a flexible service such as FriendFeed. To get more or less an idea of just what rooms are, think of a large open office space. Rooms would be like the cubicles that your erect to help segment the various departments, personnel, and roles; it's quite easy to peek your head above your divider and see the busy happenings of the FriendFeed participants, and then simply sit back down to focus on where you were.

Rooms have several options starting with the basic settings of name, nickname, description, and permissions. They extend out to being able to manage members and even import sites and services just like you would expect under your main feed. With a few quick clicks you can be ready to roll in minutes.

Many start rooms around a given topic or to serve a specific purpose. Some may be fun and some have a more serious tone. But have you thought about using a room as a productivity tool?

I quickly found that the FriendFeed room platform allowed me to create, link, and import a range of ideas relating to my blog - much like a miniature editorial calendar. I could share and elicit comments from those on my team, and with a tagging schema I could easily search on just about anything:

  • [Link] - for links
  • Post Idea: - for posts
  • Posted: - for posted articles
  • [Discuss] - for discussion threads
This one simple application of FriendFeed rooms helped me maintain some sanity in my busy life and keep my blog ideas separate from the rest of my work life - a necessity in my life at the moment. While this tool won't replace other productivity tools elsewhere in my life, it offers a nice landing strip for ideas for a person that spends a lot of time on FriendFeed already.

Ken Stewart’s blog, ChangeForge.com, focuses on the collision between the constantly changing worlds of business and technology. To connect with Ken, you may visit him at DandyID.

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Tuesday, February 10, 2009

BackType Adds FriendFeed Support to Comments Tracker

BackType, the one-stop destination to track comments by people you follow, across the Web, has announced a big addition today, with the integration of comments from FriendFeed, the popular social aggregator. And before I get the usual smattering of comments labeling me a FriendFeed fanboy, recognize that companies and individuals are looking to find out where topics and products are being discussed on the Web, no matter where they are. With the strong growth of FriendFeed, Twitter and other social services, BackType's extension to include the service is logical.

BackType, as you likely already know, offers not just the ability to follow people (like me) on the site, but you can also set up keyword alerts to get updates by e-mail when the topics are mentioned in comments online, and you can even see trends of these keywords over time.

Since signing up for FriendFeed about 16 months ago, I've logged nearly 8,000 comments (about 500 a month, apparently), so for BackType to tap into this rich content archive will be beneficial, not just for the FriendFeed power users, but for those who want to improve the monitoring of social media. BackType, one of my favorite new services of 2008, has stepped up its game and gotten even more useful. You can follow my activity on BackType here: http://www.backtype.com/louisgray.

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Monday, February 9, 2009

10 People To Follow On FriendFeed For The Month Of February

By Mike Fruchter of MichaelFruchter.com (Twitter/FriendFeed)

It's February, so it's also time for this months members on FriendFeed list to follow. As with the previous lists, which you can find below, this list highlights ten members on FriendFeed who I feel are unique in their own ways and add value to the community. Some of these names might be familiar faces, some might not. For those of you who have been around on the site for a while, you might already be subscribed to some of these members. With the exception of three to four people, I have been following most of these members since I joined FriendFeed, close to one year now. In previous lists, I never highlighted these members, so it's their turn now. You will also find some fresh faces on this list as well. There is a good chance the majority reading this are following me on FriendFeed, but if you're not, you're more than welcome to subscribe to me. As long as you add some value, and contribute to the community, I will usually sub back.

Previous FriendFeed members to follow lists can be found for the 2008 months of, July, September, November and December. The 2009 lists can be found for January.

1) Andy Brudtkuhl

Short Bio: Andy is the founder and chief web guru at 48Web, a small web startup in Des Moines, IA. Andy coaches and consults businesses on a broad range of solutions including internet marketing using social media, and search engine optimization. He formulates smart and effective web strategies to help businesses get going online. He is also a passionate blogger who blogs frequently about technology and social media. I have been following Andy on FriendFeed for close to a year now, and reading his blog for about the same. This guy is a smart thinker, and knows his stuff. This is someone I would feel confident and strong with in helping me formulate an effective online advertising and marketing campaign for my business. On FriendFeed he shares content ranging from social media, local news, tech and a little of everything else. You can always find something of interest on his feed at any given time.

What they find interesting: SEO, Tech, Web Design, Web 2.0, Social Media, Podcasting

FriendFeed: Subscribe | Blog:getanewbrowser.com

2) Anthony Farrior

Short Bio: Anthony has been in the computer field since 1999. During the day he provides desktop support services for the University of Penn Hospital. Anthony is a jack of all trades type. He is also an excellent freelance writer, previously writing for blackweb2.0 and thinkphillysports.com. Anthony has since started his own business, Solacetech LLC, which provides small businesses assistance with all facets of IT. He is Dell certified, strong with Windows and Linux, and can tackle any hardware/software/networking problem you throw at him. On top of all that, he blogs frequently on myphillynetwork.com about current news, technology, social media applications and whatever else comes to his mind. This guy keeps busy 24/7. Like Andy, I have been following Anthony on FriendFeed for close to a year. His feed is an eclectic mix of technology, social media, and current events.

What they find interesting: Technology, Social Media, Web 2.0, Hardware/Software

FriendFeed: Subscribe | Blog: myphillynetwork.com

3) Chris Charabaruk

Short Bio: Chris is a computer programmer with many years of development experience with games and open source projects. He is also an avid social media enthusiast. Chris hails from Pickering, Ontario, where in 2005 he co-founded the Toronto Independent Games Conference. TIGC provides educational and networking opportunities for game development professionals and those who would like to break into the game development industry. If you're looking for a talented, dedicated programmer, Chris is your go to guy. When I was playing games on my Commodore 64, Chris was writing code on it, enough said. Chris is very active on FriendFeed, and opinionated as well. If there is a technology or gaming thread going on, you can expect Chris to add his thoughts.

What they find interesting
: Technology, Social Media, Gaming, Software Development

FriendFeed: Subscribe | Blog:coldacid.net

4) Derrick

Short Bio: Derrick is a coordinator in the film department at the Art Center College of Design, located in Pasadena, California. He is an avid writer, editor, blogger and bon vivant. Derrick is a popular and very creative FriendFeeder, a refreshing change from the social media side of FriendFeed where I happen to spend a majority of my time. On his feed there is always tons of likes and conversations ranging from food to Whitney Houston, to the evolution of Darwin's theory. If you're looking for the lighter side of FriendFeed, where people are conversating about things other than tech, head over to Derrick's feed, you won't be disappointed.

What they find interesting: Arts, Film, Food, Technology, Current Events, Humorous

FriendFeed: Subscribe | Blog:randomscreaming.com/blog

5) Joe Dawson

Short Bio: Joe provides product support at Barclays Clearlybusiness, located in the United Kingdom. Joe is another FriendFeeder who I have been following since I joined the site. This seems to be the common theme in this month's list. Joe is also an avid social media enthusiast. You can always count on Joe popping in on FriendFeed when he is not at work or spending time with his kids. Scanning his feed from time to time often leads to something I missed in my Google Reader. Joe's feed pretty much consists of technology and social media related content, and the occasional pictures of his kids. Who does not love kids? FriendFeed shouldn't be about business 24/7 all the time, yes I'm guilty of this, but I love random family and kids pictures as well.

What they find interesting
: Social Media, Technology, Web 2.0

FriendFeed: Subscribe | Blog:joedawsons.com

6) Kipp Bodnar

Short Bio:
Kipp is an account executive at Howard, Merrell & Partners, located in North Carolina. Kipp's background is in online public relations and web production including, Web site copy, podcasting scripts, blogging, and social media optimization. Kipp also co-hosts a weekly podcast at talksocialnews.com along with Wayne Sutton about news and innovations in social media.

What they find interesting
: Marketing, Social Media, Social Networking, Web 2.0, Technology

FriendFeed: Subscribe | Blog:digitalcapitalism.com

7) Lindsay Donaghe

Short Bio: Lindsay currently works for GoDaddy.com as C# .Net Engineer. She has been a developer for over 14+ years, and is a true geek in terms of tech. Her first language is English, second is C#. She also has extensive graphic and user interface design experience. There is not much this girl can't do, and would make even the most techie of techs looks amateur. She is also married to Tad,who started the FriendFeed meme phenomenon and is technical wizard in his own right. Lindsay is a favorite to many on FriendFeed. She is very engaged in the community and very vocal, if she has an opinion she states it. Her feed runs the gamut from photography to current events, to odd and interesting content.

What they find interesting: Programing, Technology, Design, Web 2.0, Humorous

FriendFeed: Subscribe | Blog:macrolinz.com/macrolinz

8) Lu Tao

Short Bio: Lu is a product director at ChinaHR, China's leading job board which happens to be a Monster.com company. Lu is always in the background, often in stealth mode. When you least expect it, he strikes. Lu shares content relating to technology, marketing, global events and corporation related news. He is pretty much all business on FriendFeed, and that's fine with me. He is more of an active liker than conversation starter. When he likes something, it's usually a must see and or something that I shouldn't have missed.

What they find interesting
: Technology, Online Recruiting, Marketing, Web 2.0, Statistics

FriendFeed: Subscribe

9) Shevonne

Short Bio: Shevonne is a freelance writer. She has been assisting private companies, government agencies, and non-profit organizations with their writing and editing needs. She has written government proposals and documentation for agencies such as the Department of State and the Homeland Security Institute. She keeps busy writing and being a mother of two children who are ages five and seven. Being a full time writer, it's a natural fit that she has a passion for movies and books, you can read her reviews here. She is highly active on FriendFeed and truly a great asset to the community.

What they find interesting
: Art, Movies, Books, Writing, Technology, Variety

FriendFeed: Subscribe | Blog:dcfemella.com/blog

10) V Mary Abraham

Short Bio: Mary is a Lawyer who works for Debevoise & Plimpton LLP, a New York City law firm. She also practices and is a top resource for knowledge management. Mary is a sharp thinker and is in a league of her own. When she is not working on corporate and tax knowledge managements at work, you can find her discussing KM on her blog. Head over to her blog and be prepared to learn something new. She is also becoming more active on FriendFeed. She is a lawyer, she cant be spending all day on the site, but when she is on FriendFeed, she adds value and insight to the community. She also recently reached the one year mark for blogging, and is someone who is always willing to listen and learn new things, see not all lawyer's are evil.

What they find interesting
: Knowledge Management, Law, Social Media, Technology

FriendFeed: Subscribe | Blog:aboveandbeyondkm.com

Read more by Mike Fruchter at MichaelFruchter.com.

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Tuesday, February 3, 2009

Let the FriendFeed Data Mining Begin In Earnest

With the FriendFeed co-founders' pedigrees including Google as their last stop, it has largely been presumed the team knew the value of search. In March of 2008, the online social aggregator first turned on their search engine, but as the site grew in popularity and features, many users were calling for more granularity in search - asking to see search results within a specific time period, or, more loudly, to see results from entries that had been gauged as interesting from the community, based on total likes or comments. Today, FriendFeed delivered the popularity end of the search database, and people are already diving into the data to see what they can find.

For example:

If you search for entries that have both 100 comments and 100 likes:

There are 11 total entries. The first ever was when we announced the birth of our twins. Of the other 10, see here, 4 are from Robert Scoble, and a second entry is by me, about Robert, and his potential monetization of FriendFeed. Other single entries are from Mona Nomura, Thomas Hawk, Monique, Conformist, and Akiva Moskovitz, also on the announcement of a new baby.

So yes, FriendFeed loves Scoble, tolerates me, and loves babies.
Of those 11 items, one was a tweet (mine), 7 were native FriendFeed entries, 2 were blog posts, and one was Robert's Facebook status update.

The most comments any post with the word bacon in the title has had is 80. (via Lindsay)

The most comments any post with the word sex in the title has had is 64. (via Mona)

15 Different Entries Have Been "Liked" More than 200 Times (see query)

In fact, the first entry ever to get more than 200 likes was an entry announcing a Jabber/GTalk IM bot for FriendFeed. Oddly, it got 445 likes and only 3 comments. Hmmm...

Of the 15 items, 5 were from Bret Taylor, FriendFeed co-founder, announcing new features. 3 more were fun items from Mona. Scoble only makes it once, though his note on January 10 did get 312 likes and 464 comments, which was epic.

Of the 15 items, 5 had both comments from me and likes from Robert. 4 were Bret Taylor entries. The fifth was Akiva's baby announcement. Matthew, a tad older, is already practicing his pickup lines.

Only one blog entry has ever received 150 comments on FriendFeed.

Avoiding accidental script anomalies, only one post has ever gotten 150 or more comments on FriendFeed. The conversation is completely in Italian about a cat, I assume.

Most blog posts don't get tremendous numbers of comments. (see query)

Aside from the previously mentioned Scoble monetization post, only one post I have ever made has hit 60 or more comments - a post in July on Web racism. And earlier that week, we managed 50 comments for the discussion of friending people online well outside your age range on the low side. Matt Dickman's guest post from last week also exceeded the 50 comment barrier. In contrast, Robert Scoble has six posts that reached the 50 comment mark on the site.

Also noted: 10 internal shares of mine reached 50 comments, while 46 internal shares have reached 50 likes. Of those, 26 were baby pictures of Matthew and/or Sarah. Such exploitation!

Only 4 Tweets have ever received 100 likes on FriendFeed. (see query)

Two were from me - one announcing the arrival of the twins, and the other, when my wife said she joined Facebook, but didn't add me as a friend. The other two? Akiva announcing the arrival of his baby, and Kevin Rose fooling e-mail correspondents by pretending his computer was an iPhone.

Eight FriendFeed entries with the word iPhone in the title have 50 comments. (see query)

Of those eight entries, three are from Robert, one is from Mona, and others are from Tina, Lindsay, Bret Taylor, and Chris Pirillo.

Seven entries with the word "Cat" in the title have 50+ likes. Dogs win with nine such entries.

I already predicted that search and the real-time Web, on both Twitter and FriendFeed, would be a big deal in 2009, and this step takes us even closer to being able to dig deep into the immediate (and historical) reactions of one of the Web's most unique and vibrant social communities.

You can see some more data mining fun in Scoble's feed.

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Thursday, January 29, 2009

Admiring Companies That Don't Blink

It's tempting to run with the mantra that every company must be transparent. With so many ways companies can communicate to us in real-time, we practically expect every single one to respond to our blog posts, our tweets, and our product demands. We find ourselves publicly lauding those developers who show up in our blog comments and promise change. We celebrate those companies whose founders we know on a first-name basis, and whose Twitter handle we have memorized. But there's also a part of us that finds the silence from companies in the tech space who choose not to be as transparent alluring, as it both adds to the mystery in terms of what they have planned, and gives a sense of confidence on their end that they don't have to change their product to match my every whim.

Apple is one of the best examples of a company whose vast wall of silence and secrecy spawns a vast network of rumor-seekers and speculation. Once limited to the dark recesses of the Web, guessing the Cupertino company's next move has practically become an industry tradition. You won't find an official Apple Twitter account. You won't find an official Apple blog either (though the Hot News page is pretty close). And you most definitely won't find an Apple representative in the comments of users' blogs, saying what features they will or won't add to the next release.

You could say the same, on various levels for many companies. What's going on at Google? Despite their many blogs and the ever-present Matt Cutts, it's not all that transparent. Most Google employees don't blog about their at-work exploits, and product development isn't usually that give and take. Microsoft? A different animal altogether. You could argue Microsoft never really understood the Web, and is a full generation behind the true Valley, so maybe they'll get it in the next five years, but they too represent a company that doesn't exactly kowtow to its users.

There are some smaller companies in the Valley that elicit the same kind of respect, because it looks like they are more willing to focus on improving their product than they are shouting down every naysayer, or responding to critics - as tempting as it may be, no doubt. Some of that can come from the founders' previous experiences, if they have grown up in companies where the focus was more on quarterly earnings and shipping product iterations than it was on asking their customer base for product roadmap ideas.

You can see different approaches in terms of how the strong companies respond to criticism, warranted or otherwise. The bad ones will try and shout you down, posting multiple negative comments in response, and might even post on their own blog saying how you are wrong. The good ones might instead say thanks for the advice, or quietly see your input and tuck the advice away for a rainy day.

Some people think I talk too much about Twitter and FriendFeed here, which is fine, but the reason they get so much attention is because we so clearly see their potential, and we use both services a lot. Of course, with high potential comes high expectations, and I have a tendency to want to push them both further faster, whether that makes good business sense or not. You might remember how at the beginning of this month I posted a long item practically begging FriendFeed to work harder at attracting new users. I stated my concerns that too many people were finding the system hard to use. The team could have done a few things - including saying I don't know what I'm talking about, or the reverse, saying I was right and starting to do all I said right away. Instead, Paul Buchheit explained the team's long-term view. His measured, quiet response was respectful and insightful, but didn't blink. My comments and those of others didn't phase him. He and the team quietly kept working. Twitter, in light of recent criticism as to how they've interacted with the developer community, has similar gone back to work and focused on their business. And I respect that. While I'd love to wave a magic wand to push these companies around, or see how closely their plans match my ideas, their focus is to be admired.

Companies like Apple and Google, for the most part, are "above the fray", and don't seemingly need to kowtow to their users in the way that struggling startups or smaller businesses do. So long as both companies, and Microsoft for that matter, continue to push out high-quality products, and grow their business revenues and profits, playing tit for tat on the blogs and Twitter isn't necessary. And they are a special case, in that their mere silence on a topic can stir even more discussion than a clear answer could. If some of the stronger Web 2.0 companies can cross the chasm to that level, thanks to their unceasing focus, then they have made the right choice. I may pound the table for answers, but secretly like it when they don't say a word.

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Monday, January 26, 2009

Missing a Conference? Find a Local Meetup Instead.

By Daniel J. Pritchett of Sharing at Work (FriendFeed/Twitter)

Which professional conferences are you planning to attend in 2009?

If your answer is none, don't worry too much because you're not alone. It's easy to feel left out when reading a sea of tweets about 2009 conference calendars: The big destination this week is the World Economic Forum in Davos, Switzerland. Our own Louis Gray will soon be moderating a South by Southwest panel on content aggregation. Mark Hopkins is looking for a sponsor to send him (and a team of assistants!) to SXSW in Texas.

I won't try to tell you that these conferences aren't tremendously valuable for people in the right jobs at the right companies, but they aren't all going to make it into the budget. Of chief concern here is the fact that many social media enthusiasts aren't in marketing, purchasing, or recruiting positions. We're in jobs like programming, management, writing, tech support, and other careers. While our jobs are undeniably aided by social media it is difficult for us to defend a need for bleeding-edge updates and networking at the cost of a month's salary.

Plenty of companies took a look at their 2009 budgets and decided that conferences and other networking activities weren't going to be their top priority this year. It can be hard to justify spending $5000 or more to send one employee to a show for a week when the boss is trying to figure out how to avoid laying people off. Those conference bills add up if you start sending multiple teammates to a few conferences each year.

Fear not, there are inexpensive local events!Even though you might not have the money to make it to the national conference or tradeshow this year there are still plenty of ways for you to connect with like-minded professionals in your area. I've gathered a list of the networking events that have been the most useful for me in the last year. You might be lucky enough to have some of these in your area. If you can't find one local to you, you've got a great opportunity to start the local events you'd like to be attending!

The tweetup: as powerful as it is simple

Readers of this blog are no doubt familiar with the idea of a "tweetup". Quite simply, a tweetup is a meetup organized and/or publicized on Twitter. This can be a purely entertaining trip to a movie, a professionally-oriented dinner, or even a few Twitter users deciding at the last minute to attend an already scheduled event as a group. The most intriguing tweetup concept I've seen lately was organized by blogger/analyst Jeremiah Owyang in the Silicon Valley area. Jeremiah hosted a mixer where recent re-entrants to the labor market could meet each other as well as some local hiring managers.

My first meetup? Social Media Breakfast

The Social Media Breakfast series was started by @BryanPerson in 2007 as "an event where social media experts and newbies alike come together to eat, meet, share, and learn." I've been enjoying these here in Memphis since last August, and the event keeps growing and growing thanks to positive feedback from the blogosphere and good writeups in the local press. The breakfast format provides a great opportunity for one-on-one conversations as well as some informative presentations and round-table discussions.

What's happening lately:

Mr. Person has recently taken his SMB leadership from Boston to Austin and continues to build a great community both locally and online. Just up the road from Memphis you'll find a similar event in the Nashville Geek Breakfast series. Our own Social Media Breakfast is breaking new ground and morphing into the Social Media Expedition. This Expedition branches out from its solid base in technology and networking to include cultural appreciation and community involvement.

No, not that kind of bar

The BarCamp concept has been a driver behind the "unconference" ideal since 2005. Formed as a more inclusive alternative to Tim O'Reilly's invite-only Foo Camps, a BarCamp is usually open to all comers and features a schedule driven by the participants. You'll typically find sessions on technology, new media, business, and general web interests. Everyone who attends is asked to offer a presentation or two on topics they are interested in. Attendees vote on the day of the event to determine which sessions will be given. On top of the fluid schedule, BarCampers are encouraged to come and go from sessions as they please in order to get the most out of their time. This format has proven to be so accessible that there are now hundreds of BarCamps every year.

What has been happening lately:

BarCamp spinoffs like WordCamp and PodCamp are gathering momentum. In my area we saw the first Memphis BarCamp last November. Unconferences of all kinds should be big in 2009 as an alternative to big-budget trade shows.

Social Media Club wants to start a monthly event in your area!

The Social Media Club has been on a mission since 2006 to "help people find all the relevant communities of interest in which they want to participate". While I haven't yet had the pleasure of attending an SMC-affiliate event they have a highly visible presence on Twitter and can boast nearly 40 chapters worldwide with thousands of participants.

What other events are out there for you?

If you're hoping for a local event with a bit of a different flavor from the ones listed above, head to some popular online meeting coordination services and see what you can find in your area. Meetup and Upcoming are both solid resources for listing and locating the events you might enjoy. Meetup's "waiting for a meetup" counters are a particularly good way to see how many other people are already interested in a new meeting concept you'd like to lead. I'd like to encourage our readers to share tips and success stories in the comments below: Which local events have been most meaningful to you? What are your ideas on finding or hosting interesting events?

Master marketer and blogger Seth Godin insists throughout his latest book Tribes that you too can lead your own movement thanks to the connecting powers of the web. You may not feel like a born organizer, but once you realize that others in your area are just waiting for someone to call them or tweet them with an invitation to an exciting new session you'll see what Godin's talking about. Whether you're smarting over a shortfall in your travel budget or you just want a way to connect with your community, the time to act is now!

Image by Rob Lee

Read more by Daniel at Sharing at Work.

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Sunday, January 25, 2009

Watch for the Telephone Game in Your Short Attention Span World


One of the recurring themes on this blog has been how to handle a seeming overflow of information. We've discussed creating a social media consumption workflow. I addressed a new concept I called continuous parallel attention. I said how you handle the information overload Is up to you and later said there is no social media overload and cautioned bloggers to relax, because nobody is keeping score. But we still see problems crop up when a story gets passed from person to person and details get lost. It's the modern equivalent of the popular "Telephone" game we all played as kids, where the last phrase was never close to how it started.

Take a look at an example from this weekend, after Erick Schonfeld of TechCrunch wrote a piece saying FriendFeed had seen site growth that reached almost 1 million visitors in December of 2008.

Seems straight forward enough. The data came from Comscore, which shows a higher growth rate for FriendFeed than do other services, including Quantcast and Compete.com. Compete reports 700,000 visitors or so to FriendFeed in December, by the way.

But then, Robert Scoble, a good friend, good blogger, and fellow FriendFeed user relayed the story a little differently, saying that the report said FriendFeed had surpassed a million user accounts.

Using that as the baseline, Robert stated the 26,000 or so subscribers to his feed represented one of every 39 users. (See the FriendFeed thread here) But that only exacerbated the flub. Having used the site myself for quite some time, I'd be shocked if there were more than a million registered accounts, and FFHolic estimates the number to be closer to 200,000 total accounts, one fifth of a million. This of course makes Robert's penetration even higher, as that means one of every eight users follows him, but that's not the major issue.

If you're FriendFeed, and you know your actual user count, you can't exactly issue a correction saying that you "only" have a quarter million users. And if they did announce such data, which they don't, it might seem to be a letdown now that the higher, incorrect number has been released.

The service is now becoming a destination site as users share links on Twitter, their blogs, Facebook and elsewhere, so it's no surprise that the unique visitor count is higher than the number of users. After all, if I visit from home and on my wife's laptop and the office, doesn't that count as three unique visitors?

This is but one example, and I know practically all of us have made the mistake of reading stories too quickly, or coming to conclusions and extrapolations based on only partial data. For example, Stowe Boyd wrote a great piece tonight saying I was "Wrong About Twitter Funding", but he had only seen one of the two posts, which had taken point/counterpoint positions. That's not a victim of the telephone game, but he is a busy guy, like the rest of us, and no doubt overlooked one of the items.

When we're reacting to other items, or relaying them, we should be careful that we're not making new stories based on data that's not true. We're all going fast, and maybe reading a ton of RSS feeds, seeing thousands of Twitter updates, and rushing in an effort to post quickly. But there's something to be said for watching for the telephone game.

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There's No Way Twitter Is Worth $250 Million Today

See Also: Twitter Is Worth A Lot More Than $250 Million

In the Web 2.0 space, it would be extremely difficult to find a more-successful, faster-growing service than Twitter, who has carved out a significant niche for itself in the microupdates space, as people from around the world tell you what they're doing, right now, even if you didn't ask. The service has an estimated 6 million active users, and recently surpassed the 1 billion "Tweet" mark, if you count all updates. But the company hasn't yet made a buck in traditional revenues. (Although I can't claim to be privy to their books, and they just might have recognized something somewhere) Word comes this weekend, via TechCrunch and others, that Twitter is embarking on a new funding round that could see the company valued at $250 million. And while I already made the case that Twitter will get its funding, and could end up being worth a lot more than that number in short order, it is pretty easy to also poke holes in that analysis.

Quite simply, now is a very difficult time to attain a high valuation. Venture funding is dropping dramatically, and positive exits for companies are rare. Practically nobody is talking about going public, so to make money, you would have to do it the old fashioned way, through profits. And Twitter has grown its user base rapidly, but has done so on the backs of users who are used to getting something for nothing. We've already seen users revolt when Magpie launched with the possibility of inserting ads in one's tweets, and you could expect to see the user base shudder when being asked to shoulder any of the revenue themselves - so you can practically forget about monthly fees. Given that scenario, site ads and ads inserted in third party applications, like TweetDeck, would have to be one option, but an unattractive one, as the ad market itself is tailing downward.

Additionally, what Twitter does is incredibly basic. It's sole functionality is one that it is easily replicated. You can provide status updates on Facebook, on GMail, on FriendFeed, and the whole process rolls back to AOL instant Messenger, when you would set an "Away" status to say you were "At Lunch" or "In a Meeting". So that's not hard.

A recent post by Paul Buchheit of FriendFeed, called Communicating with Code, showcased a prototype offering of FriendFeed that borrowed heavily from the look and feel of Twitter. Given FriendFeed updates include those from Twitter, and then build on with additional services, it can be considered a superset, while Twitter is simply one service of many. So the barrier to entry to compete with Twitter is not that hard, leaving the company's major assets as the community and its developers.

But communities are incredibly fickle. None of Twitter's six million users were using the service five years ago, and maybe, five years from now, they will be doing something else. If people use Twitter for conversation, they can replace that with e-mail, with IM, with FriendFeed, Facebook or other social destinations. I've talked about the five stages of being an early adopter before. One of the final stages is when you grow tired of an environment, and leave, begging your followers to come along. It happens with news groups. It happens with e-mail lists, and it just might happen with social networking tools, including Facebook, FriendFeed, Twitter and others.

Today, Twitter is among the hottest, fastest-growing brands out there. But no matter how you multiply its current revenue to try and guess at a market capitalization, the answer is still zero. At a time when real brick and mortar businesses are seeing their own valuations decimated, how can a virtual company with a free user base and a low barrier to competition expect to be valued so richly? Whoever does invest should exercise extreme caution.

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Thursday, January 22, 2009

Our Doings: You Upload The Moment, They Organize It By Date

By Mike Fruchter of MichaelFruchter.com (Twitter/FriendFeed)

Our Doings is a simple and unique photo sharing service. While it may not have the lengthy feature set and large community of a Flickr or Picasa, that's okay, as it's primarily a much smaller operation, and the feature set built into the service leaves it standing in a league of its own, in my opinion.

Getting started with Our Doings takes less then five minutes. Once you register for an account, you have the option of creating a custom URL for your photos, such as the one I created for testing purposes, or you can let the system automatically generate one for you. Both URLs can be viewed by the public. The key difference is the indexing option, which you can select on or off. If you select "no indexing", search engines are advised not to index your URL.


Uploading is made easy. Give it everything you can throw at it!


The service gives you a multitude of ways to send photos into the system.
  • e-mail to publish
  • Web Publishing Wizard lets you upload straight from Windows XP or Vista
  • Picasa photo albums button
  • Web form to upload individual photos
  • Ability to upload a zip archive of up to 100MB
Why do I like this service so much? Automatic organization of your photos by date!

While the service has plenty of nook and crannies, this is by far the best feature yet. There is not one service out there that I could find that automatically organizes and sorts your photos by date. This is not a feature currently offered by any of the other major photo sharing services currently on the market.


For someone like me, who is not meticulous with organizing my photos, this feature is a godsend. I have dozens of folders on my desktop with random images taken at any given time. The images from a specific occasion in time, such as a birthday party or wedding are easy to organize. It's simply a matter of creating a photo album titled "someones wedding" and dumping all the correlating images into that album. The other hundreds of photos are taken on random occasions, random days and so forth. Most recently, with the birth of my daughter, my wife or I will grab the camera at any given time to capture that perfect Kodak moment of our daughter doing something that warrants a digital snap. It's these Kodak moments that I specifically would like to know the day that it had happened and reflected on the photo album. Now with this service, I can begin to upload the hundreds of images that I have stored on my desktop, and have them chronologically organized by the date that they were taken. This core feature will keep me using the service hands down.

It gets better. Site integration with your favorite Web 2.0 services:


Ourdoings.com offers integration with a lot of the popular Web 2.0 services, such as Disqus. Oh, and did you see FriendFeed is on that list too? They implemented SUP, which means if you configure it for FriendFeed, your images will appear on the site in real time. I configured mine to import my images into FriendFeed, you can see my feed here. It took no longer than 15 seconds for the images to import onto my feed. Without the implementation of SUP, you would be waiting anywhere from 30 minutes to an hour for photos from other photo sharing services to import into FriendFeed. You could always uses the manual refresh link, but that defeats the whole purpose.

You also get a Media RSS URL for all of your photo albums:

Media RSS is a special type of RSS feed that contains rich media assets like video, audio and imagery. Many media sharing and news sites publish content using Media RSS. This is an added bonus, and one feature I'm sure the bigger competitors in the space do not currently offer. Do you have a wireless photo frame? Without getting too technical, it solves the nagging problem of photo orientation.This explains it in more depth. This is something I will use for my wireless photo frame that I have been eyeing for purchase for some time now.

In closing:
I'm thoroughly impressed with this service. It's the simplicity of it, along with the automatic organization of my photos by date, that has sold me. I don't need all the fancy bells and whistles that some of the other bigger name services offer. I have a Picasa account that suits me just fine as a backup. Will this be a replacement for Picasa? It's strongly looking like it. I have not made the switch yet, as I only have tested the service out for less than an hour or so. I would like to see some photo editing features such as cropping and red eye reduction added, but in the meantime this service is something worth looking into.

Read more by Mike Fruchter at MichaelFruchter.com.

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Monday, January 19, 2009

Face It: Facebook Needs A Facelift

Guest Post By Adam Singer of The Future Buzz (FriendFeed/Twitter)


image credit: pshab

I've written previously that Facebook and MySpace are the modern AOL and Prodigy. I stick by that. The great walled gardens of the web live on more than a decade later, resurrected by Web 2.0, but just as closed off, spammy and unexciting as before.

I have been thinking about how little time I spend on Facebook and why the open Web and other social sites are far more interesting. Here are some observations:

There is no interesting content in Facebook itself

People who create great content don't do so within Facebook - they know better than to contribute their hard work to an area they don't control. The best content creators do so on the open web because they want to retain the value of their efforts. If you are a content creator (or a marketer) be careful with the amount of time you spend contributing content to a closed network.

I get it, you need to fish where the fish are - but use Facebook to draw people to a place you control, not one where you have to play by the rules of another network - that is dangerous. They could change the rules at any time, or there could be a mass exodus of users from the network as we have seen time and time again in the social areas of the Web, rendering all your hard work worthless. Use Facebook as a part of your outpost strategy, but draw visitors back to a unique spot that is yours.

Content sharing on Facebook is far behind the curve

I will see something compelling on Reddit/Digg, message boards/forums, blogs, StumbleUpon and other areas of the open web, and then days or even weeks later it ends up on Facebook. Facebook is fine at sharing friend-centric content like pictures of your last social gathering with a group, but it's simply not a place for discovering news, interesting blogs, or other valuable content. The content eventually gets into Facebook via links but by the time this happens, it is old news. In fact, just use FriendFeed and easily get everything in one place, customized exactly how you want it.

Facebook wants to keep you on Facebook

Their network is built to keep you on their site, which is something that never sat right with me about walled gardens. Google's OpenSocial platform and now Friend Connect are much nicer and I personally like their strategy more - integrating social elements with web properties that already exist and with tools that have real value. They seem more willing to let go and allow users to drive the network, not vice versa, a strategy I agree with.

No option to opt out of third party application invites

It is either all or nothing. You can use apps, but you don't get a choice to opt out of requests from others to add applications. Of course not, because Facebook wants to inspire developers to spend time developing apps purely for their system. It leads to me having to click "ignore all" when the end of every week looks like this:

Why would I want to add any of these apps? I have used Facebook since I was in college and it was a student-only network, and have watched it slowly degrade into a place equally as spam-filled as MySpace. Just because the layout is cleaner doesn't mean it isn't spam.

Facebook advertising is broken - both for advertisers and users

Many have reported that Facebook advertising results have been lukewarm at best. The ads they serve me are pretty terrible as well. I'll give you a quick example: I am single, so Facebook tries to serve me ads for dating sites. I have no interest in using online dating services, thus the ads are irrelevant to me. Facebook has the option of giving feedback on ads, so each time a dating ad is served, I actually take the time to give them feedback that the ad is irrelevant to me and vote it as such.

Concurrently, they serve me ads about marketing and music, things that are of interest to me and actually a good fit. So not only do I click the relevant ads, I go a step further and give them feedback that these are good ads, please serve me more of them. Yet I am continually served dating ads. I have a hard time taking them seriously as a marketer when they clearly have a system in place to improve the user experience but don't bother to use it.

Here are the ads Facebook is serving me (I took a quick screengrab):

Facebook gives you the option to click the "thumbs down" where you can let them know feedback:


I have been letting them know these ads aren't relevant to me for several months and they are still serving them. But why even bother giving feedback if no one is listening? Their system just doesn't learn.

You don't hear career success stories from time spent on Facebook...

Yet we hear great stories about people building their reputations or scoring jobs through LinkedIn or a blog all the time. All we hear about Facebook (and MySpace) is people losing their jobs or not receiving jobs due to inappropriate photos/content on the profiles.

For well-connected individuals, the "people you may know" function is useless

I can't remember the last time I actually knew someone in the "people you may know" section of Facebook. Yet they show these right on the homepage daily to all their users. As an example, I was served this today:

Facebook is offering these people as connections to me merely because we both went to UF (University of Florida)? That is hardly what I would call a connection, the number of people who went to UF is staggering, and just because we both went to UF doesn't make someone relevant to me. If that is the best they can do, they shouldn't even offer this feature at all. How about instead of people I may know, what about people with similar interests? That would actually be useful.

For example, I list some relatively obscure electronic music artists in my profile under musical preferences. If they connected me with others that have similar taste in music, that would actually be interesting. Also connecting me with other public relations or marketing professionals would be interesting too.

The way they are currently trying to guide my hand in building a network isn't very useful. It just seems like they have so much meta data on all of us but aren't using it in ways that actually would build value and draw us deeper into the network.

Difficult, perhaps impossible to gain critical mass with anything directed outside the Facebook platform

Again, this is by design - Facebook seeks to keep its users on their network as long as possible so they may gain more ad impressions. Applications, pages and groups within Facebook can easily spread within the network, but I haven't seen many ways to easily direct Facebook traffic outside of Facebook. MySpace too. This is all by design of course and why I mentally file Facebook in the "closed off" section of the web. I know Facebook just launched their connect tool, but I'd be interested in seeing what the actual results of that are for site owners. I'm not talking about sites like TechCrunch that already have critical mass, I'd be interested to hear the results from sites in the long tail.

The conversations on FriendFeed, on blogs, on Reddit, Digg, Twitter, etc. are far more interesting

The conversations on Facebook are not even close to the level of the open web, or even other social sites. Do you notice the same thing? Perhaps it is the poking, the cheesy applications, or the general nature that people carry on within the network, but I see far more compelling conversations outside the walled gardens. Perhaps it is because people with deep interests seek out specific networks or build their own, and view the general networks as less specific and relevant to them.

Wrapping up...

Facebook is actually useful for things like staying updated on what you're friends from years past are doing, but this doesn't provide any real value other than fleeting entertainment. The people I am interested in staying connected with I am already connected to in more useful ways.

My use of the internet is not to develop fleeting social relationships for entertainment, but to develop more valuable relationships with people to work and collaborate with on projects and ideas we're passionate about.

As it stands right now, Facebook just isn't all that interesting a place to spend time if you are seeking compelling content or looking to build a subscriber base, it is merely an outpost. Your largest opportunity is to build an audience for your brand or yourself in a place that you control. Remember, these monolithic social networks can fall out of favor quite quickly and hemorrhage audiences.

Devoting too much effort to any one platform, especially a social network like Facebook, is far riskier than working on a place you control where you can build multiple traffic streams to. This way if one stops producing you'll still have other options.

It's not that I dislike Facebook, it is just I have found the site to offer a better user experience in years past - and that is the opposite of what I would expect for one of the leaders in social networking. The experience on Facebook should be getting better, not worse. I know from conversations with colleagues I am not the only one who feels this way - hopefully they are listening and will work to improve things in the future.

Read more by Adam Singer at The Future Buzz

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Saturday, January 17, 2009

Scoble Starts His FriendFeed/Twitter Monetization Strategy


Uber-blogger Robert Scoble came under criticism in late December when TechCrunch's Michael Arrington said he had neglected his blog, in factor of spending time on FriendFeed and Twitter. Arrington said It’s Time For A Friendfeed Intervention, saying he was contributing to the popularity of those services but getting nothing for himself, adding, "How much of that value does Robert receive? Zilch." Well, thanks to a tip from one of Robert's Twitter friends, it looks like he is trying to capitalize on his popularity on these new services, through embedded Amazon affiliate links.

Whether it is a one-time experiment or a sign of things to come, tonight Robert sent a note to his now 25,000 FriendFeed followers, and nearly 50,000 followers on Twitter, saying: Want a news tip? Amazon Kindle is sold out. Hint here:, and adding on FriendFeed:
"I just bought a version 1.0 machine. It's sold out. Will they make more? I doubt it. So, why are they still accepting orders? I just bought one and will let you know what shows up. I'm hearing that new version comes in next few months."
After that introduction, he gave a personalized affiliate link, which would give him a percentage of the sales made during the session of any of his followers. (See the FriendFeed thread here)


Note the Scobleizer tag in the destination URL...

As simple as that sounds, the power of Amazon affiliate links on the Web can often be underestimated. John Gruber of Daring Fireball made nearly $6,000 in just over a week by encouraging his blog visitors to buy Mac OS X 10.5 from his affiliate link instead of directly from Apple.


Scoble is caught "red handed" without disclosure...

Robert probably won't make $6,000 from this experiment tonight. Assuming he also gets 7.5% referrals from Amazon, It would take $80,000 worth of orders to get him a similar return - meaning 223 of his more than 50,000 followers would have to buy the $359 Amazon Kindle for him to reach that mark. But if he continued to drop Amazon links into his FriendFeed and Twitter stream, it could be some good spending money over time.

Of note, when Gruber asked for users to visit his affiliate page, he was very clear about what he would get from such a purchase. Tonight, I noticed and asked Robert myself if this was his "FriendFeed revenue strategy". His answer? "You caught me red handed!" I don't mind him trying out the idea, and think it's an interesting approach, but I would have preferred disclosure.
Update: As anticipated, this topic is being discussed on FriendFeed on my feed as well as that of Robert, who says I missed some important points. Also see: Free Rides Can't Last Forever from Dennis McDonald and Network World's Paul McNamara: Blogger Catches Scobleizer With His Hand in Amazon's Kindle Jar.

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Friday, January 16, 2009

Can One's Subscription Trends Indicate Services' Momentum?

As I've mentioned several times before, I border on pack rat behavior when it comes to my e-mail. I very rarely tend to throw anything away - unless it's clearly spam or advertising from someone I don't know. For whatever reason, I save Twitter direct messages. I save responses to statuses on Facebook. I save receipts from iTunes purchases. And I definitely save e-mail confirmations from services that tell me when somebody has started to follow me online - whether that be on Facebook, Socialmedian, Twitter, FriendFeed, Strands, Disqus, or practically any one of the services I use with regularity. With an extremely active 2008 final and in the books, I thought I'd dust off my nerd-approved calculator and see what the trends looked like. If you're willing to say that a single data point indicates a trend, I found the results very interesting.

For the purpose of this navel inspection, I tracked four numbers, including new subscribers to my RSS feed, to Twitter, FriendFeed, and halfway through the year, Socialmedian. It was FriendFeed, Twitter and Socialmedian that saw the most activity for me in 2008, and cognitively, I thought I could sense when one service was spiking and another plateauing.

See the below graph:

RSS Data via BlogPerfume. Some dates to note: 1) I was a FriendFeed user prior to 2008. 2) I joined Twitter mid-way through January of 2008. 3) Socialmedian introduced the "Newsmaker" feature in mid-July of 2008.

At the end of 2007, I had approximately 200 RSS subscribers, and by the end of 2008, that number was approaching 4,000. Interestingly, the 4,000 to 5,000 number is close enough to the number of followers I ended up with on both Twitter and FriendFeed by the end of 2008, with an undoubted extremely high amount of overlap. But while the services are around the same number now, how they got there tells an interesting story.

Early 2008 was relatively quiet in social media. While MG Siegler and I had joined FriendFeed, and were cajoling others to join it, in beta, the service was lightly used prior to its opening to the public. At the same time, I was enjoying writing about newcomers to the Web, like Assetbar and ReadBurner, and, for the first time, gained notice from some strong Web junkies who helped the site gain visibility and RSS subscribers.

I joined Twitter somewhat reluctantly in January, and its growth was good,but relatively small when compared with FriendFeed's boom, especially from March to May as the service exploded onto the tech scene - including more than 1,000 subscribers in May alone. But as is common with many products, FriendFeed's initial spike settled down into a consistent level after the launch, dropping to a third of its peak, below 400 each month from August to October.

At the same time, Twitter's problems with uptime were reducing my use of the site, and others as well. I saw new followers of less than half April by June, before Twitter too settled in at a level almost equal that of FriendFeed.

In July, Socialmedian added a Newsmaker feature, which saw anywhere from 100 to 300 new followers through the end of the year, not quite the level of Twitter of FriendFeed, but respectable.

After a stable Fall, November and December saw a resurgence across all metrics, likely the result of more posts on louisgray.com, as I added additional writers and expanded the posts' reach. But while FriendFeed's climb was gradual, Twitter has exploded - delivering more than 1,300 new followers in December after almost 700 in November, and January 2009 is on track for even more.

Oh! And I barely mentioned RSS. While my aggregate number was much higher by the end of 2008 than the end of 2007, you can see much of the momentum I had was gained in the first half of this year. It could have been due to their being a limited number of tech geeks in the echo chamber. It could have been due to a higher profile on Techmeme, which decreased significantly in the second half. And it's always possible I overweighted social media versus the blog in the second half of the year once the twins were born. Not sure. But what I do know is that with the broader team in place, we are reaching new people, so if I couldn't get any bigger on my own, now I've got help.

So, navel gazing aside... does this show that FriendFeed's spike and then reduced profile is set to grow further again, as the trend from October shows? Is Twitter breaking into the mainstream, as November and December suggest? And will Socialmedian ever trump either of those two? Are you nuts enough to keep all this data like I have, and have you seen the same trends?

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Thursday, January 15, 2009

RSS Overload: Don't Complain, Do Something About It

By Mike Fruchter of MichaelFruchter.com (Twitter/FriendFeed)

There seems to be a trend lately of posts regarding RSS overload. A lot of people are complaining about being overwhelmed with their Google Reader, and some are even advising for you to stop using your RSS reader altogether. I say, hogwash. Do something about it and take back your Google Reader. Now is the time to reclaim it.

Some suggest to use Twitter and FriendFeed as the alternative. If your scope is limited to one or two particular subject matters, this may be fine. You can easily follow the relevant news sources by following them on Twitter and FriendFeed. The imaginary friend feature on FriendFeed was basically intended for this purpose.

The beauty of the imaginary friend feature is that you do not have to follow that person on FriendFeed. Chances are that person might not even be on FriendFeed, instead all you need is the blog's RSS feed and your set. You could follow that particular news maker/blog on Twitter, but you would be sorting through an already noisy feed of updates from the rest of the people you are following. Yes you could always set up a second Twitter account for just that reason, or you could directly go to that person's Twitter feed for the latest updates. That to me seems like too much work though, and is unnecessary.

Google Reader, for me, is the most effective power tool in my social media arsenal. Why? Simply because I don't have to visit hundreds of websites per day to get the information I seek. It's a competitive advantage when it is used right. Less time spent on numerous websites equals higher productivity. It enables me to work smarter not harder. I consume information at an increasingly high rate, maybe higher than some other people. To get the most of your Google Reader, it requires periodic maintenance. Just as your car requires an oil change every 3,000-5,000 miles, Google Reader is no different. That's the discovery aspect of it. Do I need to even go into the distribution aspect of it, sharing? Perhaps that's a topic for another post.

There is no need to feel overwhelmed by the unread count:

This is just an application. Why are we letting it get the best of us? We feel overwhelmed with the amount of bills we need to pay every month, or the amount of emails we may need to reply to in a timely manner. These things are overwhelming at times. An application that was built to discover and distribute information is a blessing, not our enemy. We see the unread count of 1,000+ items, and automatically anxiety kicks in. We feel like it's game over, we lost, and there is no turning back. The feed reader has won. Without going deep into the human psyche, there is a solution. The solution is called "hide unread counts", a feature that was recently integrated into the recent Google Reader overhaul.

Garbage in equals garbage out:

I'm subscribed to about 800 feeds in Google Reader. Without RSS, I would have never known the existence of these sites, or much less have the time to visit these sites on a daily basis. RSS has enabled me to broaden my horizons like no application has ever done before. Knowledge is power, RSS makes me smarter every single day. Do I really need to be subscribed to all of these feeds, of course not. Initially I would subscribe to every blog I visited that gave me some sort of value. I could easily trim my subscriptions down to 200-300 feeds and get the same value out of my Google Reader. A lot of these feeds are content clones, they simply regurgitate the same breaking news as the next site. At most I need a handful of these sites, primarily 2-3 is enough. I don't mind seeing another site's angle on the same story, and often they will contain more info that was missed or left out from the first site which is breaking the news. It's never a bad idea to get different perspectives on a story.

This is why I have begun to start going through my feeds and deleting the ones who are strictly content clones.

I'm an avid reader of both ReadWriteWeb and Mashable, but for the most part they are both content clones. I check RWW first, as it's a higher caliber of quality and writing, and, sure enough, the same regurgitated content appears on Mashable, and 50 other sites. I have since unsubscribed from Mashable and the other 50 content clones. Nothing personal, it just does not give me any value anymore. Remove the clutter from your Google Reader, there is no reason why you should not. I mention it's good to get different perspectives on a news item. It's often the lesser-known blogs who will give this to me, not the 100 pound gorillas who are competing for pageviews just to get a story published every five minutes. I want quality content, not headlines and 200-300 words of text that equates to a press release with some type of spin put on it.

Productive reading means organization:

Google Reader also allows you to set up folders. Take advantage of this. Create folders and set up a tiering system. Dumping all of your feeds into Google Reader without the use of folders, makes it clutter central. Set up folders for must reads, or folders based on topical interest. You could create a folder system for "daily”, “important”, and “other”. Only you know what will work and what will not work for you. This makes consuming RSS a breeze, and probably will give you a better Google Reader experience as well. If you must keep the clutter, put it into a folder, so that it is out of sight until you are ready for it.

Use what the power readers use, keyboard shortcuts:

This feature is a plus for productivity, especially for those of you with larger amounts of feed subscriptions. Save precious time by quickly exploring your reading list without moving your hand back and forth between your keyboard and mouse. The full list of Google Reader keyboard shortcuts is located here.

Keep a backup OPML file:

I use a site called Toluu just for this purpose. Toluu is a powerful feed discovery service, but it's also good tool for storing rss feeds. I keep my must read feeds only stored at Toluu. When I come across a feed that I must subscribe to, I input it into Toluu first, second comes Google Reader.

When all else fails, reclaim your Google Reader and start from scratch.

In order to do this, you need to have an OPML copy of your RSS feeds. If you already have a Toluu account you are ahead of the game. If not, sign up for their service and start inputting your must read feeds only. Remember to leave the garbage out, there is no need to start from scratch with the same garbage that overwhelmed your Google Reader in the first place. When you have your OPML file, head over to Google Reader and delete everything, so that you have a blank slate. Now you can import your OPML file into Google Reader, and presto you have just reclaimed your Google Reader. From this point on make sure you are using folders, tagging when necessary and most importantly cautious about what you add to Google Reader. Ask yourself is this feed really worth subscribing to, if so, add it to Toluu first, then into the appropriate folder in your Google Reader. Keeping a pristine and productive Google Reader is not easy, even a power Google Reader like myself needs to do a complete cleansing from time to time. I get to this point every 5-6 months or so. Since I have been using folders and organizing my Google Reader, I probably wont need to cleanse it as often, once a year should be suffice. It's all relevant to the amount of information you consume and digest. I tend to be on the excessive side.

If anyone would like an invite to try Toluu, please leave a note in the comments along with your email address, either Louis or myself would be glad to send you an invite.

Read more by Mike Fruchter at MichaelFruchter.com.

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Friday, January 9, 2009

10 Ways to Maximize Your Google Reader Link Blog

I've been sharing articles I've read in Google Reader for the better part of two years. I don't know exactly when I started, but I'm fairly sure I'm nowhere near finished. And while I admittedly started sharing to a link blog without having a clear goal in mind, I'm finding that this massive shared items repository is becoming an incredibly versatile information hub that benefits me, the authors of articles I've shared, and the consumers, be they friends in Google Reader, or in many other locations.

I believe that while Google Reader has grown in visibility, arguably becoming the most popular RSS reader on the Web, the utility of shared link blogs is less known. Here are ten ways you can maximize your Google Reader link blog - most of which I'm doing, and probably didn't anticipate when I first started sharing items into the ether.

1. Act as a trusted information filter.

Regardless of how fast a reader you are, there is no possible way you can read every single news source and blog on the Web. Neither can anybody you know. And regardless of how closely your feed match percentage is on Toluu, there are feeds you read that your friends don't. By sharing the best items of what you read every day from Google Reader, you are hand-selecting the best of the Web and "endorsing" those items to your link blog subscribers.

Do so with some regularity, and you might be surprised as to how people come to rely on your manual intervention and news discovery. I first became cognizant of this in February when "SeekGround" reported "I discovered that I had shared more of louisgray's shared items than anyone else's in the last 30 days". In May, Duff's Device similarly wrote: "I saw another article that I received from Louis Gray'sGoogle Reader Shared Items again. Thanks for keeping on top of the world for me Louis. :-)"

As of tonight, ReadBurner reports I have nearly 8,500 articles shared on my Google Reader link blog. While there are others who have shared more total items, I know that I have shared those items I believe are most interesting to me, and others I believe are following along.

2. Share your items with Google Friends.

Though Google hasn't nailed the "what is a friend" issue, you can add friends through GMail and Google Talk. If they are also Google Reader users, and share items, you can opt in to seeing their Google Reader shares, and they can see yours. If they subscribe to your shared items, your shares are mixed in with all the other feeds on their list. Of course, if you don't want to see their lists, click "Hide" next to their name, or "Show" to bring them back.



3. Embed your Google Reader link blog to your own blog or Web site.

When I first started sharing to my link blog, I had this odd feeling I was sharing posts and nobody knew about it. After all, the link blog URL isn't the most intuitive on the planet. But you can embed a widget on your blog to display a subset of your recently shared items, and visitors to your blog can click out to items you've shared.

4. Add your Google Reader link blog to your Google profile

Your Google profile is a fairly blank slate, for you to add or delete as you please. While it's very common for people to add links to their Twitter page, their blog or their LinkedIn profile, I'd suggest it's just as important to add your link blog to the page. Mine is here.

5. Share items to Facebook, FriendFeed or Socialmedian.

2008 was the year of personal news aggregators, which took updates on your services from around the Web and put them all in one place. While this trends was best exemplified by FriendFeed, Facebook also offers the option to feature your Google Reader shared items, and Socialmedian will pull them in as news, going so far as to check the shares by topic to place them in the right categories.

You can see my Google Reader shares on FriendFeed here. And to avoid duplication of items, if I share items from louisgray.com, I manually delete them from FriendFeed. Takes seconds, and reduces the noise. (My Socialmedian page is here...)

6. Add your share count to ReadBurner, RSSmeme or Feedheads.

Feedheads, the pioneer in tabulating popular Google Reader share counts, was joined by ReadBurner and later RSSmeme, in early 2008. As some people are turning to ReadBurner and RSSmeme as a democratically sorted Digg or Techmeme, sharing items you like will add your vote to the list.

Be sure to add your feed to ReadBurner here.

7. Replace your bookmarks with Google Reader shared items.

At the end of the year, I said that RSS Has Practically Eliminated My Need for Browser Bookmarks. As I thought about it more, it's my Google Reader Link blog that is essentially my rolling bookmark list, highlighting those items which are the best, and which I will want to return to. While Delicious is also a good Web-based bookmarking system, the link blog is a good way to find recent items of interest.

8. Expand the visibility of lesser-known sources.

Sometimes, I get in a routine of reading my RSS feeds and then sharing, without thinking about how the shares are effecting the downstream author. But I've gotten e-mails saying the shares have generated attention beyond what I expected. Last month, one blogger wrote, "When you pop an article on (the linkblog), I'll get 60-70 hits and get pumped to the first page, that is pretty averge for the support you give me." Earlier this week I got a similar e-mail from a second author, who wrote an e-mail titled "Thanks yet again", adding "Your Google Reader share really lit up that discussion."

In a tech blogging world where there are so many different sources of news, and so many people writing about the exact same thing, you can make a difference by choosing lesser-known sources of news, and highlighting the best content, not just the loudest. I've tried to share items from those who have done original reporting or are thinking differently than the echo chamber, and it in turn can deliver greater visibility.

9. Use your linkblog as your "to comment" list.

As part of my online new year's resolution, I said I would be making more time to comment on other blogs through the year. But as you know, my full-time job doesn't work all too well with browsing the Web and making comments throughout the day. Instead, I've found I'll go back to my own Google Reader linkblog, and open the items in a new tab, and go through to add comments one by one, left to right, so I've given the authors feedback and participated.

10. Create your own leaderboard of news sources.

Google Reader tracks statistics on what your most-shared news sources are over the last 30 days, which can report on who you've found most interesting in the last month. Given each person's individual tastes, the results can be very different than more public leaderboards which tend to feature those who are most popular and have a deeper subscription base. While my own link blog does tend to feature popular sites like TechCrunch, Scobleizer and ReadWriteWeb, I can see that I've also shared a high number from lesser-known sites, including TechWag, Regular Geek, The Future Buzz, Andy DeSoto and Chuqui 3.0. And if you're stat-oriented like I am, you can check in and see how this changes over time. (See my blog leaderboard from last July)

So... are you sharing your Google Reader items? I am. You can find mine here. For the betterment of the community, it'd be great to see your shared item links in the comments.


DISCLOSURE: I am an advisor to ReadBurner.

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Wednesday, January 7, 2009

10 People to Follow On FriendFeed for the Month of January

By Mike Fruchter of MichaelFruchter.com (Twitter/FriendFeed)

It's the start of a new year, and what better way to kick it off with it than a tradition I started back in July of 2008?

This is the type of post that really makes me happy. It's my way of paying it forward to a community that already has given back to me so much, in so many different ways. What better way to do this than joining forces with Louis Gray, who is one of the most vocal and positive supporters of the community we all have come to love, FriendFeed.

This post highlights 10 FriendFeed members that I feel are of value to the community. People often ask and recommend other FriendFeed members for this list. All that I can say to that is, whoever is on my radar, I try and take notice of. I have close to 1,000 people following me on FriendFeed, and I reciprocate back to about the same. Therefore if you are active on FriendFeed and subscribed to me, rest assured that your time will come. If you are not subscribed to me, check out my feed, and if we share the same interests, you can also follow me too. I do my best to follow everyone back, just as long as you are active on FriendFeed and contribute some type of value to the community.

Previous FriendFeed members to follow lists can be found for the 2008 months of July, September, November and December.

1) AJ Batac

Short Bio: AJ is the cofounder of Egghub. There he oversees the day-to-day operations covering design conceptualization, implementation and execution. His background is strong in web development, usability, human interface design and search engine optimization. AJ is a tremendous contributor to FriendFeed, he is one of the more active users on the site. What I like about his feed is the diversity of content he shares and posts. You will always find something interesting, ranging from humorous to technical.

What they find interesting: Humorous, Tech, Web Design, Web 2.0, Social Media

FriendFeed: Subscribe | Blog: allanjosephbatac.com/blog

2) April Buchheit

Short Bio: April is the mother of two beautiful children, and the wife of Paul Buchheit, one of FriendFeed's cofounders. To quote Louis Gray " Prior to Mona, she was the finder of amazingly funny things for me. Now a good mix of funny/odd items, and baby pics. Good combo." Myself being a parent of a 7 month old daughter, I can appreciate this, and I love baby pics, who does not? Just as Louis has the most adorable twins, April and Paul's kids are cute as could be. It's a refreshing change to see, and one I often look forward to on FriendFeed. She also shares some very interesting and unique content to say the least. Nowhere else on FriendFeed can you find an article on sunbathing in the living room using oven stoves and heat walls.

What they find interesting: Parenting, Humorous, Odd, General and Interesting News

FriendFeed: Subscribe | Blog: camilla-april.blogspot.com

3) Igor Poltavskiy

Short Bio: Igor is a serious techie and blogger who lives in Russia. Igor blogs about the latest technology trends, products, and social media/networking applications. He is always on the look out for cutting edge stuff to blog about, and does some fantastic product reviews as well. Igor's feed always has something for everyone. There is a never dull moment. You can always count on Igor to randomly comment and like stuff. Sometimes he pops up from nowhere, but when he does, it's always a pleasant surprise. If I ever traveled to Russia, Igor would be the first person I would look up.

What they find interesting: Technology, Web 2.0, Social Media

FriendFeed: Subscribe | Blog: scabr.com

4) Internet Strategist

Short Bio: Rose is a former IBM Customer Engineer. Nowadays, she runs her own business, specializing as an independent consultant. She assists online businesses in increasing conversions and profitability. She has a strong focus and skill set on creating, optimizing, and managing PPC search engine campaigns. If I was looking to take my business to the next level, this is someone I would contact in a heartbeat. On FriendFeed she defines the true meaning of "paying it forward." Rose repeatedly shares other FriendFeeder's content, and is always looking to help people out in anyway she can. Her feed is filled with nothing but quality content. She is all work with very little play, that's something I truly admire. She is a very rare breed, and I'm happy to have the pleasure of interacting with her on FriendFeed, and her blog as well.

What they find interesting: Personal Growth, Social Media, Technology, Collaboration

FriendFeed:Subscribe | Blog: growmap.com

5) Ken Stewart

Short Bio: Ken is a technology solutions manager for Sharp Business Systems. Ken's strengths are on managing and growing professional services, training, and customer care groups. He is also responsible for oversight of all branch technology functions. Ken is a very smart and sharp thinker, he also frequently guest posts on Louisgray.com. Ken is starting to become very active on FriendFeed, and his shares and posts are very thoughtful, intelligent and interesting. I always find something of interest when I visit his feed.

What they find interesting: Social Media, Technology, Web 2.0, Humorous

FriendFeed: Subscribe | Blog: changeforge.com

6) Kol Tregaskes

Short Bio: Kolin is an Evenflow/Data Coordinator at Mono Consultants, located in the United Kingdom. He is a highly skilled IT and telecoms professional with a sound knowledge of business and customer service. Kolin also has a passion for photography and runs his own photography business. Kolin, for the most part is very active on FriendFeed. He shares a variety of content, but what like the most is the visual art that he posts. Kolin makes the rounds on FriendFeed, you can be sure you will always run into him somewhere on the site.

What they find interesting: Art, Photography, Technology, Humorous, International News

FriendFeed: Subscribe | Blog: squashyfrog.com

7) Lou Cypher

Short Bio: Lou hails from Jakarta, Indonesia. Lou is a dedicated and very talented coder. He creates and builds a multitude of useful Grease monkey scripts, Firefox scripts, and Yahoo pipes just to name a few. Lou usually shares content related to technology, programing and applications. Lou also frequently shares other FriendFeed member's content, and is a great value to the community. He is quiet, but he is always in the background, secretly working on the next big thing.

What they find interesting: Programing, Technology, Applications, Web 2.0

FriendFeed: Subscribe | Blog: loucypher.wordpress.com

8) Marshall Kirkpatrick

Short Bio: Marshall is the lead blogger and vice president of content development at ReadWriteWeb. If you are a regular at RWW, you have probably read his posts many times. It's hard to pick a favorite blogger, but he ranks up there in the top ten for me. Marshall has a very clear and unique writing style, and is one of the reasons why RWW is a daily must read for anyone in the technology field. I cant forget Sarah Perez and the other RWW bloggers too. On FriendFeed he shares mainly technology and social media related content. Marshall recently got married on New Years eve to his partner of five years. I hope you are enjoying married life Marshall, and congratulations on tying the knot!

What they find interesting: Social Media, Technology, Semantic Web, Web 2.0

FriendFeed: Subscribe

9) Mo Kargas

Short Bio: Mo is a Web and New Media developer residing in Australia. Mo has a strong skill set in website and web application development. Mo is pretty much the jack of all trades when it comes to web technologies. Anything and everything from Drupal development to AJAX, to open source content management frameworks, Mo can tackle. Mo is pretty active on FriendFeed and is a great contributor to the community. His feed consists of a variety of items, and like Kol, he shares some amazing visual art.

What they find interesting: Web Development, Social Media, Technology, Humorous,

FriendFeed: Subscribe | Blog: reactiondynamics.com/blog

10) Valeria Maltoni

Short Bio: If this list was not in alphabetical order, Valeria would have been number one. Valeria is the Director of Marketing Communications at SunGard Availability Services, located in Philadelphia. Valeria is a leading voice and thought leader when it comes to social media/marketing. Her blog has been an inspiration to many, including myself. When Valeria speaks, people listen, literally. She is also a consultant and speaker who works on the client side in corporate America. She works effectively with CEOs and senior management teams to make a significant impact on the areas that are important to them. She has lectured and mentored some of the top CEOs of the biggest corporations in the world, including IKEA . Valeria is also a Fast Company expert blogger and a contributor to Marketing Profs Daily Fix, and Marketing 2.0. She is also a co-author of The Age of Conversation, a groundbreaking ebook collaboration by 103 of today's top marketing writers. I would need another 10 pages to list all of her impressive and remarkable accomplishments. Valeria is a very active Twitter user, but thanks to Robert Scoble, she is starting to spend a lot more time on FriendFeed. There is a reason why I share and promote her content every single day on FriendFeed, now do you see why?

What they find interesting: Marketing, Public Relations Communications, Social Media, Technology

FriendFeed: Subscribe | Blog: conversationagent.com

Read more by Mike Fruchter at MichaelFruchter.com.

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Tuesday, January 6, 2009

Disqus2FF Mashes Up Fractured Conversations

Who really owned the comments... the original poster or the aggregation site that "stole them away" was one of the biggest small-time blog wars on the Web in 2008. Whether bloggers were complaining about seeing comments and conversation moved from their blog and instead taking place on FriendFeed, Socialmedian or Shyftr, or debating whether they could trust comments in the cloud, it became clear that the only consensus was that there would be no consensus. You either embraced the new tools, or you yelled loudly against them. Today, an interesting tool via Disqus has let bloggers effectively synchronize comments between their blogs and the popular FriendFeed service, meaning people can comment in either place, and see it end up as part of the conversation - wherever it is.

And guess what? We've already implemented it on this blog for louisgray.com.


Set up your API key on both services...


As the Disqus blog points out, an enterprising Disqus community member, Carter Rabasa, put together a quick application on Google's App Engine, called FF2Disqus. By entering your API key for both Disqus and FriendFeed, assuming you use both services, the tool will check your blog posts on FriendFeed and pull in FriendFeed comments to your site, or send Disqus comments to FriendFeed.


The result spits out the copied over comments...

There's no installation process, no scripting and no code. Just run it once and you're good to go.

You can choose to make the connection unidirectional, from either FriendFeed to your blog, or the other way, or to have full synchronization. I enabled it to copy over FriendFeed comments to my site, effectively replacing the Yahoo! Pipes solution I'd asked Pat Hawks to create last June.

The result is pretty straight forward. If there is a comment on FriendFeed, it is displayed by Disqus on my site, in the order it was posted, and the author's ID links to their FriendFeed user profile. Now, what the solution doesn't do is crawl FriendFeed and find all comments on all reshares or tweets of your blog. It just gets the one main entry, which I think is good enough. It also is bound to have some disjointed entries as conversations are smashed together, but it should be a good experiment to see how the two could merge.

If you're a FriendFeed user and a Disqus-enabled blogger, you should really check out FF2Disqus at https://ff2disqus.appspot.com/.

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Saturday, January 3, 2009

Armchair Quarterbacking and Why I Talk to Companies Using the Blog

Whether it's due to the fact it's another 'slow news' weekend, or due to the fact I was more bare in my recommendations for how FriendFeed, a service I am constantly using and like a lot, could improve in yesterday's post than I usually am, there was quite a bit of feedback from around the Web, which both echoed the comments I had made, and questioned the reason for my making them in the first place. Interestingly enough to me, despite a full year or so of being called a FriendFeed addict, apologist, or what have you for my consistent favoring of the service, several people tried to construe my direct suggestions as somehow interpreting the site would fail - which I don't believe I ever came close to saying. But what they missed was I have a history of offering suggestions to companies, both new and established. Sometimes, I can do this 1-1 with the developers, but often I use the blog.

A person's blog can be whatever they want it to be. It can be your brand. It can be a megaphone that allows you to speak to many at once. It can be a personal diary. I've chosen to make mine about services I find interesting, and to a lesser extent, about me. The posts I make are about services I encounter and usually care about. I tell you how I feel or what I saw, and make it personal. And when I give feedback about companies, it comes from my thoughts and usually is spat out top to bottom as I was thinking about it, with little organization - just raw.

And given the blog's relative obscurity in 2007 and 2006, it's likely few saw my original set of feedback I offered FriendFeed more than a year ago - and how it mirrored other occasions where I've done similar posts for other services.

For example:And I haven't always been nice. See: Fav.or.it Beta Effort is Not My Favorite. Not Even Close. and After Monkeying Around, I'm Not Going Bananas for Chi.mp, for example.

On August 29th of 2007, I wrote that you should Use Your Blog To Talk To Companies, and I've been doing that. I do it because as consumers we are often the silent party in the buyer and seller relationship. The company controls the product, the message, the delivery method, and tells you how you should use it. As a consumer, you can buy it, and you can be satisfied, or not. I tend to believe that as a consumer, I may have some ideas that the company either didn't think about, or didn't think were as important as other items. By using the blog, I can make my opinion clear, and also act as a sounding board for other people who might have shared the same opinions, but didn't know where to start, or thought they were alone.

Just look at some of the comments I saw on Twitter following yesterday's post:
@elizabethsosnow: "I am one of the stale accounts."
@spinko: "Louis Gray talks about friendfeed and how it's not intuitive for new users like myself. Amen, I still don't get FF."
@maryhodder: "just read the Louis Gray article myself.. agree. FF is overwrought and makes me feel like i'm drowning."
@jayrosen_nyu: '"Simply put, people aren't getting it." Louis Gray on FriendFeed's barriers to intuitive use. I'm one of those people.'
Sarah Lacy said she is one of those people I described in yesterday's post who pipes their data in and gets a lot of followers, but doesn't participate. For whatever reason, FriendFeed hasn't won her over, and she says the company didn't try to engage her inactive account (one of the suggestions I had yesterday).

I mention these not to pile on, but to show the post started a discussion of people who weren't thinking about the issue, and might possibly have extended the visibility of the issue to others who thought everything was "just fine". As Duncan Riley of the Inquisitr said, FriendFeed Isn’t Dying, and I never said it was.

What I chose to do with yesterday's post, and the many before it was to speak up where the above examples had chosen to be silent. Mark Trapp called it 'Armchair Entrepreneuring' and said I could collect more flies with honey than vinegar, adding, "Offering feedback is one thing: but the sheer hubris of tech bloggers that they know how to run a company better than the ones actually running it is entirely different." But I wasn't aiming for hubris, nor was I aiming for linkbait, as my cranky Canadian friend, Steven Hodson, suggested I might be. What I was doing was sharing my candid thoughts about a service I really like and one I want to get better and better.

I use the blog because it is public. It is searchable and others with similar issues can find it. I use the blog to talk to companies because very often, they listen. Many of the suggestions I've given to LinkedIn, to Google Reader, to FriendFeed and others have happened. I'm not naive enough to think it was because I recommended they would, but it tells me I occasionally am on the right track.

I will armchair quarterback and keep talking to companies, as Dave Winer says, to help them, not to hurt them, and to help others. And sometimes, companies really do value the feedback. That's part of why I'm working with ReadBurner, SocialToo and engaging with others informally. It's about pushing people who make products to make them even better than they are now, and potentially, being part of that process.

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Friday, January 2, 2009

What FriendFeed Needs to Do To Grow and Keep New Users

That I like FriendFeed and so does Robert Scoble and so do a few thousand other Web-addicted Silicon Valley-centric people doesn't matter very much. That thousands more have signed up to the service and imported their data doesn't matter very much either. That the service has a ton of bells and whistles and some smart people behind it and manages to have some great uptime, compared to other services, also won't make it successful. Because what I'm seeing, and continue to hear, is that the site is too busy. It's too intimidating for new users, and some who have even stepped up to give it the old college try are asking for help (See: Om Malik of GigaOM).

Why? Because as great as I believe the service is, the learning curve is sharp. People aren't getting its utility right away. They aren't finding friends right away, or understanding why they should spend time to participate. Others are intimidated by the sheer volume of updates coming from people seemingly embedded in the Web, be they Robert, myself or many others.

In December, Robert wrote a piece, "10 Reasons why Twitter is for you and FriendFeed is not", where he outlined some of the top-level differences between the two services. And while he was jokingly saying Twitter's lack of features made it a better option for some people than FriendFeed, there was truth to it.

Given FriendFeed is relying largely on word of mouth from users, and press from bloggers and other tech publications to help raise awareness, and hasn't yet invested in a Marketing department or a more official outreach strategy, they can consider this abbreviated Marketing Requirements Document to be pro bono:

FriendFeed Must Have a Lite Version for New Users

New users signing up to FriendFeed, by default, see all updates from all friends who they are following, as well as updates from friends of a friend. This means that even if you start out following only a few dozen people, be they those automatically synchronized with your Facebook account, or recommended well-known Silicon Valley digerati, you can be flooded with updates from Twitter, Blogs, bookmarking sites, external commenting sites, BrightKite location notices, photos from Flickr and other sites, videos from YouTube, and even items from Amazon.com wish lists. And not only do you have to see all this from the people you know, but you'll even have to see updates from friends of those you know, if your friends have made an action on their updates.

What needs to happen is that FriendFeed must tier their offering, for "small", "medium" and "large" consumption. The Lite version would probably start out with blog postings, Flickr photos, and native FriendFeed entries. The default behavior should be that you would need to "opt in" to see a service, rather than be forced to opt out or hide every single one of them as FriendFeed adds them. FriendFeed already supports more than 50 different services, but the excitement this may bring to power users is just overwhelming to new folks.

The data should still be available in a tab that says "Show Me More" or "What You're Missing", etc., but you have got to not aim the firehose at those who aren't ready.

FriendFeed Should Help You Find Your Real Friends Better

If you weren't referred to FriendFeed from an existing user, you're starting off from scratch in the friends department. FriendFeed helpfully offers you an array of popular users, based on other subscribers' activity, but it's highly unlikely you're on a first name basis with all of them, and they're probably not "really" your friends.

Assuming you register your Facebook account with FriendFeed, it will check your existing friend base and see if they are registered with FriendFeed, and automatically add them to the people you follow. You also can find your friends by importing your address book from GMail, Yahoo! Mail or Hotmail. But as many found when Google Reader assumed those you e-mailed most out of GMail were your real friends, that doesn't exactly solve it either.

FriendFeed should do a few things here. First, they should enable you to cross-reference those people you follow on Twitter (which is a noisy option). Second, you should be able to synchronize those you follow on LinkedIn as easily as you do your friends on Facebook. If you're linked on LinkedIn, maybe you should have the option to follow them on FriendFeed, getting you connected with colleagues. Third, and most importantly, FriendFeed should have content-based intelligence. You should be able to list your interests, much as Facebook does, and get recommendations for who discusses those topics. Fourth, you should be able to add details to a profile, including hometown, schooling background, etc, and get friend recommendations very similar to Facebook's often spot-on "People You May Know" feature.

You would also have the option to get weekly e-mails with updates on "People You May Know", much like LinkedIn shows you that new colleagues and classmates have started to use the service.

FriendFeed Must Be Doing Outreach and Communication With Inactive Users

Having always been active, I wouldn't have encountered the team's doing this, but I have seen a significant number of people who have had very little activity on the service following initial registration. They may not have had comments or "liked" anything in months. But they sure do count when it comes to total users, and their data is quietly pouring into the service!

FriendFeed should be actively courting these stale, abandoned accounts, and updating them on new features, or highlighting site usage case studies. It's practically a pastime on the Web to register for new sites, but it's not doing the FriendFeed community any good to be browsing and acting on the items of digital ghosts.

FriendFeed Should Help to Get New Users Engaged More Quickly

Long-time users have a distinct advantage over new users in terms of feeling engaged on the site. As with high school, or any other forum on the Web, you have regulars who get in a state of comfort, communicating with the same people who interact in small social circles. New users who join the site do so invisibly until they start acting on other people's items. New users who understand the service and register their feeds may see almost no activity as they are not added or even seen by other users at first, and the comparative silence on their own feeds is sometimes enough for people to feel ignored and leave.

FriendFeed could, instead, choose to have an area dedicated to new users who have joined the service over the last 1, 7 or 30 days (as they do with top items), and assuming you can fill out any identifiable data, as mentioned above, around hometowns, school, and interests, these new users could be grouped. (e.g. 25 new users within 30 miles of 94086 joined in the last 7 days)

FriendFeed Should Deliver A Desktop Application and iPhone App

The introduction of TweetDeck has changed the way many people use Twitter. It takes all the different options of Twitter and put them in a highly-customizable app, incorporating DMs, Replies, Groups, and Search. I've heard people say they won't use FriendFeed until it gets integrated into TweetDeck, and the current third-party apps for FriendFeed pale in comparison to the Web offering. The iPhone offering is good as well, but doesn't feel as polished, and lacks options one would expect in an app written for the device.

FriendFeed Needs to Better Define What It Is and How People Use It

Scoble (yes him again) recently posted a video on how you can be a power user of FriendFeed, showing 20 things it's useful for. (video link)

But it took him almost half an hour! No offense to Robert, but the service has got to become a lot more simple than 30 minutes worth of explanation to get new users engaged. All sorts of companies, from consumer to enterprise, utilize case studies and customer demo videos to explain aspects of the service and benefits, and they should be done in segments as small as 30 seconds to no longer than 5 minutes.

You can see FriendFeed's early efforts to answer questions from users on their lengthy one-page FAQ. They also have a FriendFeed Feedback room on the site, which augments the service's now largely stale Google Groups forum. But "how to" videos are either non-existent or made incredibly hard to find. The "why" to use FriendFeed and how power users or more mainstream users use FriendFeed case studies are missing altogether.

FriendFeed Must Have a Sense of Urgency

2009 does not look like it is going to be friendly to companies that are long on hope and short on revenue or momentum. The team can innovate better than any other that I have seen, per capita, but the appearance is that the service is doing so in a relaxed, jovial way. Questions about a business model seem theoretical and eventual, rather than immediate. And no clear visible activity is happening that makes me think the team is working on a more aggressive way to increase awareness and adoptability of the service - all while many curious adopters are turning away from the noise.

Lacking This, What Is Happening?

Simply put, people aren't getting it. I understand the team's Google-born mentality of "build it and they will come", and the hope that if the user experience is so good, people will gravitate to it over time, or that word of mouth will be all the marketing they ever need, but usage growth has stagnated compared to other faster-growing services, like Facebook and Twitter. (See Quantcast or Compete, who both agree on the flat to downward trend.)

As one of the more visible, more active users, I tend to have a lot of activity on my feed. It's a factor of participating, having been visible early and consistently championing the service. But even the most active items rarely approach a few dozen actions, be they comments, or likes. And this number has not grown much over the last several months. Assuming FriendFeed were growing and doubling in size consistently, I should be seeing a great article, picture or update getting hundreds of actions, as the user base grows, but they're not. Popular items get 20 to 30 likes, and top ones approach 100, about the same amount of actions as the number of comments on a single TechCrunch post, even though simply "liking" an item takes much less time.

I recently ran a third party tool that compared those people I was connected to on Twitter and FriendFeed, letting me match up my lists. I was surprised to see how many people I knew on Twitter who were also using FriendFeed, or at least had registered, but had not been active. Account after account after account had seen no activity in weeks.

While I have a core of very active users who I see every day and can expect to engage with, I see those initial quiet signups as a lost opportunity, for both them and for FriendFeed, and before the problem gets worse, I think the team should make the revitalization of these abandoned accounts a priority, along with easing the transition of new accounts, reducing the dramatic potential for noise, and starting to market themselves. There's a reason I keep getting asked by people for help on getting up to speed on FriendFeed. I get it because I've been embedded for more than a year, and it really shouldn't take so much work.

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Wednesday, December 31, 2008

10 Predictions for 2009 In the World of Tech

Following on to last year's 10 Predictions for 2008 In the World of Tech and the recent results: My 2008 Tech Predictions Look Bad As Year Nears a Close.

1) The Real-Time Web Will Become Critical for News and Information Discovery

Delayed news will no longer be acceptable for early adopters, who will gravitate to the quickest sources of news, wherever they may be. As tools like Twitter Search and FriendFeed real-time offer people to rapidly broadcast their updates, reactions and news with true immediacy, a segment of the population will adopt these real-time sources and favor them ahead of delayed or filtered engines, including RSS, and of course, edited mass media. At the same time, while many of us early adopters may be fairly noisy about this development, we will remain in the significant minority, even as the mainstream becomes more aware of these options.

2) Businesses Will Be Expected to Be On Social Media If They Have Web Sites

In the mid and late 1990s, there was a land rush for domain names, as every company jumped in and procured Web addresses and built out Web sites to establish their electronic home. Although many of these sites were rudimentary at best, they knew they needed to be there to participate. In 2009, it will be expected that brands and businesses will be similarly established on social media, using tools like Twitter, Facebook, LinkedIn, FriendFeed and YouTube.

3) Apple Will Introduce A Succession Plan for Steve Jobs as CEO

While Steve Jobs is not likely in imminent danger, the continued unsettled rumors, as well as a good level of common sense will push Apple to present a succession plan for Jobs, which will not take place immediately, but over the space of a few years. One to three names of potential in-house replacements will be named, as well as a timeline, as Steve fades to the background, but continues to wield tremendous power over Apple's vision and deliverables.

4) TechCrunch Will Acquire VentureBeat or Silicon Alley Insider

Mike Arrington's tech blog continues to be the influence leader in its space. Both VentureBeat and Silicon Alley Insider have forged strong brands with a financial bent which would be good additions for the TechCrunch brand as Arrington and team look to extend their umbrella and wrap up what he considers to be the best blogs. SAI in particular would offer an East Coast/financial bent that the Silicon Valley-based TechCrunch is currently not known for.

5) Android Will Have Less than 20% the Sales of iPhone in 2009

While commoditized PCs managed to put pressure on Macintosh and relegate Apple to a small market share percentage the Cupertino company is still trying to recover from back in the 1980s, history will not repeat itself, as Google's Android partners will be unable to knock the iPhone off its perch as the must-have smart phone for power Web consumers. BlackBerry will continue having a significant share in the enterprise, but it will continue to be iPhone eroding its share, not the Android, especially given the unmatched array of applications available for the iPhone which Android will not be able to match.

6) A Major Alternative to FeedBurner Will Emerge As the Service Stagnates

Google's mismanagement of FeedBurner has many people frustrated with how the feed service has been run since its acquisition last year, as the service continues to see slowness, outages, and recently went dark, shutting down their blog and being gobbled up by the AdSense team. Competitors will emerge, enabling bloggers to move their FeedBurner subscriber base and historical statistics to their new platform.

7) FriendFeed and Twitter Will Both Be Independent Through 2009

Despite Twitter's recent dance with Facebook, it will rely on its existing venture capital funding and find revenue that enables the company to stay afloat at least through the end of the year. FriendFeed, similarly, will not be acquired or merge with any other service prior to the end of 2009. The company, if necessary, will instead do a second round of funding, with its own internal sources providing much of the capital.

8) Companies Will Continue Budget and Staff Cuts Through the Third Quarter of 2009

The layoff parade in 2009 will not be limited to unprofitable companies, small companies or practically any category of companies. The doom and gloom that have hit the financial markets, advertising, real estate and almost every sector will continue through the first half of the year, before starting to see a rebound in the third quarter. You will see strong companies like Microsoft lay off thousands, and practically everyone will not be renewing contract positions that have concluded - even Google and Apple.

9) An Extremist Group Will Manage to Take Down or Deface the White House Web Site

America's political climate is extremely polarized, following the conclusion of two extremely divisive terms. As Barack Obama moves into the White House, the very features that make him a "first" will also make him and his administration the chief target for some incredibly angry and hate-filled groups. One will somehow manage to access the WhiteHouse.gov site and manipulate it this year.

10) eTrade, Digg, StumbleUpon, Skype and Yahoo! Will All Be Sold.

Desperate times call for desperate measures. eBay will want to ditch its non-core assets like StumbleUpon and Skype (I made the sale of StumbleUpon a prediction last year too). Digg, losing momentum, will sell cheap. Yahoo! will eventually be purchased by News Corporation, AOL, or even Google, assuming it passes regulatory approval, by the end of the year. Microsoft, still insulted, won't be back to the table.

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Monday, December 29, 2008

2008 Internal Year In Review (Month by Month)

At the end of the year, it's a tradition for many sites and blogs to pick "best of" lists, offer predictions, show their best posts and the like. At louisgray.com, we're no different. In fact, we're probably worse than most when it comes to liking to sort, use statistics, find trends and display highlights. I thought it'd be fun (at least for me) to do a quick run through the year soon to be completed, looking at how things progressed - the good, bad, interesting, and not so much. Below is a quick summary, somewhat, of how each month went, including the top stories and new companies and people we encountered along the way.

Question is... what's the most common word in this wrap-up? My guess? The word "debuted." See why below.

January

In January, I said I didn't care much for the year's MacWorld Expo, discovered ReadBurner in stealth mode, which led to the introduction of Shared Reader... considered joining Twitter... got in a quick tiff with Mashable... actually joined Twitter... hit the Techmeme leaderboard for the first time (which was short lived)... noted the passing of church president Gordon B. Hinckley... saw the launch of AssetBar, and became part of the Elite Tech News Reddit. And at the end of the month, Rating Burner debuted.

February

February saw Microsoft and Yahoo! start their mating dance, as I admitted rooting for the underdog, but voted for Hillary anyway... saw RSSmeme debut to compete with ReadBurner, the introduction of LinkRiver... I introduced the LouisGray.com logo and revamped the site... and revealed my wife and I were expecting twins. I noted issues with FeedBurner, and saw FriendFeed open up to the public with Series A funding. At the end of the month, I met Chris Brogan, and wasn't so impressed with MyBlogLog's lifestream.

March

In March, we discovered Yokway! incubating in alpha before launch, saw the debut of Mergelab and Shyftr, but in the bad news camp, ReadBurner shut down (temporarily). To welcome new readers, I gave a history of the site... and started highlighti