Web 2.0 and Democratization of Data - Say What?

By Mona Nomura of Pixel Bits (FriendFeed/Twitter)

If George W. Bush and John Kerry campaigned for the presidency on the Internet four years ago, I wouldn't have seen the point and likely would have laughed in their faces. Who would have heard and listened to them? Fast forward to today, and the joke is on me.

In case you haven't noticed, both of the presidential hopefuls have a presence on the web. John McCain and Barack Obama have accounts on the major social networks, including MySpace, Facebook, YouTube channels, and even Twitter accounts. Social networking is no longer just for geeks. Web 2.0 is going mainstream and everyone (that means you, reader!) has opportunity to be more than an audience. Data is democratizing and everyone's voice can be heard.

Need more proof everyone has a voice that's heard? Take the Steve Job's false report of a heart attack debacle. A simple post on CNN's affiliate citizen journalism site, iReport, generated a massive ripple effect. Within minutes, the unconfirmed "news" spread like wild fire. CNN and Apple quickly issued official statements that report was false, major blogs picked up the story of falsified reports, but Apple's stock still dropped 10%. All from one silly rumor, started by a Joe Schmoe from who knows where. Everyone has opportunity to be heard. Hence, democratization of data.

So what does that mean?

Well, stay with me, as I take this a step further. Most of you probably know me through FriendFeed, where I spend almost 90% of my days posting random pictures and or links. Now FriendFeed was once dominated by veteran bloggers, Internet personalities, - basically folks who have been around for some time, and put years of efforts into their well deserved titles by their names - or the tech 'elite'. It's now been a little over three months since I signed up, and still can't believe I interact with the information sources where tech-news (data) start and circulate around. But honestly? The 'elite' in my eyes, are regular people who are a part of the FriendFeed I love so much. And it's not constrained to FriendFeed. Whether you or anyone else for that matter, likes it or not, there are so many people from all walks of life, from all over the world sharing and discussing information on all social networks across the board. How can every single voice not be heard? Again, democratization of data. And this is only the beginning.

Think about it.

New sites and services are popping up every month. Established, major Social Networks such as MySpace and or Facebook are adding features, functions, and tools encouraging users to share data. The way Social Networks will be used are changing. There are millions of active users like us, sharing our personal stories, the latest news, information pertaining to our professional life, or even stupid cat photos since we - the users, have the choice and control to share whatever we feel is important to share. The bottomline: Information is no longer consolidated, centralized, or coming from a few selected sources. Data is now and will only continue to be democratized.

The path is now paved, so the choice is yours. How will you exercise these options?

Read more by Mona Nomura at Pixel Bits.

BackType Launches Widgets and Alerts to Extend Comments Tracker

At the end of August, BackType launched an interesting tool to track individuals' comments across the Web - no matter the commenting platform and no matter the blog, and letting you subscribe to other BackType users to see their comments, wherever they were. In the last few weeks, BackType launched alerts, letting you follow search terms, and today, they launched widgets which enable you to show the places you are commenting around the Web from a single place, most likely your own blog.

As the world of blogging is changing, tweets on Twitter and comments on blog posts are becoming nearly as important as dedicated posts themselves, and BackType has served as a way to find out what other blogs people you follow read and comment on, or to show who is more likely to launch a new story, yet not participate in the following discussion. The service also serves to show if bloggers tend to only participate in the comments on their own site, and not around the Web - something I myself have been guilty of in some weeks.


BackType's New Alerts and Widgets

Alerts

After logging in to BackType, go to http://www.backtype.com/home/alerts to see how you can follow individual words or search terms, and have them deliver e-mail alerts each day, each week, or in real time. You can even choose to follow terms but keep them on your dashboard, without spawning an e-mail.

Widgets

Just about every service has widgets these days, and the new challenge as a blogger can be which ones to install at the expense of others. If you've got the real estate, BackType's new widget shows you comments you've made across the Web, with a favicon of the blog, and its recency - showing how fresh the comment is. Interestingly, clicking on the widget takes you to the actual comment within BackType, and from there, you can click through to the blog post in question.

In case that wasn't enough, Christopher Golda of BackType says more features are planned. BackType has been expanding their coverage through scouring more and more blogs, has been improving the service's search engine, and they're developing an API. Hot on the heels of Disqus' launch of their own public API. it should be interesting to see how innovation in the comments space is developing.

You can find me on BackType here: http://www.backtype.com/louisgray

Outbrain to Extend Blog Recommendations With Third Party Content

Outbrain is best known for its easy to install blog widget that allows readers to rate posts on a one to five star scale, from "Bad" to "Excellent". I've been running it myself the last few months, and have seen some consistent, if not overwhelming, activity on the widgets each day. Outbrain is looking to extend their service by adding stories they believe you may like in addition to the current post, both from the site you own and from third party sites who are fellow Outbrain users. The idea, in their mind, is to deliver a wider range of content to readers, no matter the source.


Outbrain recommends other posts you might like and lets you rate posts.
Today, those who install Outbrain's blog widget also see stories "You might like", but they are limited to the blog on which the widget is installed. The new extension will, in effect, act like the "Web rings" of old, by syndicating your content on similar sites and extending the potential audience. Outbrain also is a big fan of Scott Karp's recent article on Publishing 2.0, which showed that sites which have the highest reader loyalty also are heavy linkers outside their own blogs.

This change is expected to roll out in the next few weeks, Outbrain told publishers late Tuesday night.

While the most visible aspects of Outbrain are the stars on users' blogs, there is actually a good set of statistics being tracked on the back end today, including a record of all blog post ratings, including the score, the post and the rater's country, the ability to sort all posts by total number of ratings, average rating and total popularity score (tabulated by the number of votes and average rating), and how many page views you have gained from the Outbrain network at large.


The most recent ratings on Outbrain.

The most popular posts, by rating, on Outbrain.
Given I'm not a high-traffic destination site, I doubt I'm exactly lighting up the Outbrain leaderboard. Most of my posts get a couple votes, and the most popular posts have received from 12 to 15 votes apiece. This could be due to people's unfamiliarity with Outbrain, reluctance to use the widget, or my low visibility.


My most active post on Outbrain got 15 votes.
Tonight, I logged in to my Outbrain account, and turned on story recommendations, both from my own site, and from third party sites. Over time, we'll see if Outbrain can deliver customized, quality, suggested links, and if this will increase the reader experience. Keep me posted on your thoughts.

Find Me at Blog World Expo This Weekend In Las Vegas

Even as the blog has gotten more visible through the last two years, I've largely stayed behind the scenes (or behind the monitor and keyboard). I haven't attended large industry events, or tried to make the story so much about me. I'd rather keep the highlights on the many services I enjoy and the people making the Web and technology better. But this weekend, the gravity pull from being requested to participate in two panels was too great, and you can now find me at the Blog World Expo in Las Vegas, Nevada, from this afternoon through Sunday.

At the expo, I am participating on two panels, with esteemed peers, including Matt Dickman, Neil Vineberg, Brian Solis and Stowe Boyd, discussing changes in the blogosphere, and how microcommunities are impacting where we participate, share ideas, and communicate.

Panel One:
Micromedia: The Next Big, Small Thing:

Description: "This session shows marketers what the true power of services like Twitter, FriendFeed, Pownce, Flickr and Facebook have on a micro level. Also known as "micro blogging", micromedia has exploded with the growth of mobile technology and lets us look into the future of platform-agnostic marketing. Don't be left behind."

Time: Friday, Sept. 19, 2008: 11:30 AM - 12:45 PM, 222

Panel Two:
Are Bloggers Losing Control? The New World of Distributed Conversations:

Description: "With content spanning across social networks, miro communities, and media aggregators, comments, conversations, and responses are taking place on and around the original blog post. This panel will explore distributed conversations, fragmented expertise, and also the challenge of being everywhere - and whether or not it's not only necessary, but also feasible."

Time: Sunday, Sept. 21, 2008: 12:15 PM - 1:15 PM, 229

Outside of these panels, my schedule is not 100 percent set by any means. I've already started to hear from many online friends who I will be seeing for the first time, and look forward to finding many more, through seeing presentations, walking the exhibits floor, and through getting abused by e-mail and cell phone. If you're going to be attending, it'd be great to see you at either of these panels, or any other time. Please do reach out by phone at 408 646-2759 or by e-mail at louisgray@mac.com.

My BlogWorld Expo bio can also be found here.

My Blog Is Less a Destination Site than a Conduit

By now, we've all likely grown used to the fact that RSS readers don't often see a blog's redesign. For those who choose not to click through and leave comments, there's little reason at all to visit a blog directly any more, considering it's possible to power through dozens or hundreds of feeds in a feed reader, be it Google Reader, BlogLines or any other. With tangential services like Disqus enabling me to even engage with readers via e-mail, instead of through the blog, there's now even less reason for me to even visit my own site.

At this point, I probably, on most days, can't even tell you my daily RSS subscriber count, visible on the blog, or see the MyBlogLog widget's most recent visitors, as I'm using my blog as a way to project content outward - to RSS readers, to aggregators, like FriendFeed, Strands and Social Median, and to connect with readers via e-mail, using Disqus. It also, via RSS, powers popular sharing sites, like ReadBurner and RSSmeme. But none of those activities, with the exception of comments, require actual visits.

While it's still important to be sure the blog itself loads quickly, for those who view it for the first time, or for those who do click through RSS and choose to leave a comment, the look and feel of the blog is less important over time. I expect fewer people are typing in the louisgray.com URL and viewing pages directly, as they accumulate feeds and read more, and see the blog's UI more as a shell for content than a destination where a reader would spend a good amount of time. At this stage, the blog is simply a point in time for the content to begin its journey.

The life of a post, as always, for me anyway, starts out in e-mail, where it's authored. Then it's copy/pasted into Blogger. Then I visit the site, quickly, and ping FeedBurner. Subsequently, I refresh the blog feed in FriendFeed to keep it up to date, and send a TinyURL copy to Twitter. At that point, I really don't have to come back. Should someone opt to comment, I can reply via e-mail in Disqus, and even Delete unwanted spam or other messages.

The bulk of the activity around the blog is pretty much happening someplace else - making the number one purpose for the blog site itself to convert new visitors into signing up for the RSS feed. So if they bump into the content, via Techmeme, Digg, StumbleUpon, ReadBurner, FriendFeed, or anywhere else, they'll sign up and take in my content in the way they choose. But my blog is not the destination. It's a point in the journey. For those who are relying on ad revenue to come through via page views, this won't be good news, but that's what I see happening. For me, as I'm not trying to convert visitors into cash, this is the new reality, and we're fine with you just signing up, passing through and being part of the conversation as you choose.

Statistics Are Your Friend, Even When They're Bad

By Robert Seidman of TVbytheNumbers (Twitter / FriendFeed)

It should be no surprise that being part of a site called TVbytheNumbers that I’m obsessed with statistics and this obsession extends to all the web site analytics and statistics that are available to us.

While I hear and read things often about how Feedburner’s stats stink and Google Analytics stats stink and none of them ever sync up well, that really hasn’t been my personal experience. Using either Feedburner or Google Analytics as an intraday tool is certainly problematic, and I have had a day or two here and there where Feedburner did lose data for an hour of five that it never recovered, but mostly both are just slow and do recover. Google Analytics typically tracks visits and visitors correctly intraday within reasonable timeframes, but lags behind in counting total pages for hours. Usually, by 8am Pacific time (but not often before then) all the page views for yesterday show up. And once they do, on a page view basis, Google Analytics, Feedburner and Quantcast all seem like they wind up syncing up within 2%-3%.

Given everything involved, I find the 2% difference very reasonable and it doesn’t bother us any. We wind up triangulating between Feedburner, Google Analytics and Quantcast and it’s less of a hassle than managing our Web logs.

Because of the problem cited above with Google Analytics being slow to capture all the page views, it does make intraday monitoring fairly worthless, aside from tracking visits and visitors. All the other stats – time on page, bounce rate, pages per visit, etc. – are all wrong until all the page views are captured. But there’s little we’re doing that requires great analytics on an intraday basis. There are certainly times when it would come in handy, but even as it is, it works well enough intraday where we can at least figure out if we add something or move something around whether the desired result was achieved.

As a tool used after the fact, I find Google Analytics to be an extremely valuable tool, though I often don’t like what I see!

One thing we’ve thrown in the towel on is that referral traffic is almost always bad, no matter the source. There are some rare exceptions where linking produces good traffic (high time on site, number of pages per visit, etc), but that’s indeed rare. In fact, in almost every instance where a specific post is linked, the traffic is bad, with bounce rates often in excess of 80%. That’s whether Louis is linking to it, whether someone throws a link on Twitter, or even if Matt Drudge links to one of our stories. StumbleUpon and Digg show similar results.

Such traffic is great for jacking up visits and visitors, but bad for bounce rates, pages per visit and time on site. We’ve pretty much thrown our hands up in the air on that score and attributed it to web surfing behavior via links. As an aside, the stable link we have from Drudge to “TV Ratings” produces much better results, but if he links to specific story on our site and gives it any prominence on his site, the traffic has a very high bounce rate.

That seems largely out of our control, however there was still one stat that really bothered me. That was that if someone landed on our site via our home page, the bounce rates were still pretty high, approaching 50%. Better if someone came directly instead of via a referral, but still bothersome either way. Here's the landing page results for our site for August 1-31:

Recently, with that and a couple of other factors in mind – mainly wanting the ability to showcase more content on the home page – we redesigned the site. The bounce rate for traffic landing on our home page was around 47% for August. In the last week, post- redesign, that is now around 25%. The bounce rate for referral traffic to specific posts is still lousy, but again, we don’t feel like we can do much about that. Here are the landing page stats from September 6-12.

All of this has me wishing I’d gotten around to redesigning the site sooner. Who knows how much repeat traffic we may have lost as a result of design? I also feel silly because once upon a time I actually had responsibility for the web design/UI group at Charles Schwab. I recently had lunch with the VP who ran that group in my org and when I told her about the results she shook her head and laughed at me. My mentality had been this: our blog is a blog, pretty much like every other blog and designed pretty much like every other blog so spending a lot of energy on design tweaking didn’t seem like a worthwhile priority.

I definitely should’ve known better. I’m still not very happy about the bounce rates on referral traffic, but am quite happy about the reduction in bounce rates for people landing on our home page and would ascribe that improvement completely to redesigning.

By the way, for anyone interested, we went with the Live Wire theme from Woo Themes that we modified a little. So far I’d consider it the best $70 we ever spent. It’s not a perfect world, so the theme isn’t perfect, but setting the navigation structure (which we’ll certainly still need to tweak) and other modifications didn’t take much time. For $70 and time spent, cutting the bounce rate to our home page just about in half seems like time and money well spent.

Read more by Robert Seidman at TVByTheNumbers.com.

Five Blogs to Take Back to School In September

Part Seven In a Monthly Series

Sometimes the best blogging is going on well away from the most visible places. Since March, I've taken the beginning of each month to showcase some bloggers that are writing some solid content in their corner of the blogosphere. They may not post as frequently as some of us do, and they certainly don't have the readership they deserve. Just maybe, with this little boost, it can give them the encouragement they need to keep going, and get more prolific.

Each of the bloggers highlighted in the last seven month has been added to my Google Reader list, via Toluu, and has, to date, been consistently informative, interesting or entertaining. Prior months' entries can be found for March, April, May, June, July and August.

1) Matt Rhodes / Fresh Networks Blog (blog.freshnetworks.com)

Focus: Web 2.0, Online Communities
Recent Highlight: Social Networking for Spies
RSS Feed: Subscribe Now

2) Cyndy Aleo-Carreira / Shakespeare I Ain't (www.fourlittlebees.net)

Focus: Technology, Parenting, Journalism
Recent Highlight: On Being a Feminist Parent
RSS Feed: Subscribe Now

3) Andy DeSoto/ AndyDesoto.com (www.andydesoto.com)

Focus: Social Media, Technology
Recent Highlight: Blogging Is a Big Game
RSS Feed: Subscribe Now

4) Alex Payne / al3x.net (www.al3x.net)

Focus: Software Engineering, Software, Computing
Recent Highlight: al3x's Rules for Computing Happiness
RSS Feed: Subscribe Now

5) Elliott Hughes / elliotth’s Blog (elliotth.blogspot.com/)

Focus: Apple, Linux, Software Engineering
Recent Highlight: Desktop Linux Suckage: Introduction
RSS Feed: Subscribe Now

To see even more new blogs I'm adding to my reader, or get a sneak peek for October's highlighted blogs, follow my activity on Toluu. If you don't have a login to Toluu, send me an e-mail to louisgray@mac.com and I'll get that set up right away.

Blogs' Never-Ending Battle of Page Views vs. Conversation

In a perfect blogging world, the very best writers with the very best content would get the most visitors, page views and subscribers. Every visitor would leave comments, send the links to friends, click through ads, and engage in thoughtful dialog with the author. And authors would be more than happy to pass along credit to other blogs for finding stories early, link to lesser-known voices, and admit when they got things wrong. But, alas, this theoretical utopia doesn't exist, and as a result, there's always a gap between what authors expect from readers and vice versa. And this gap can at times send even the best among us muttering to ourselves or launching into screeds when wronged.

The truth is, if you ask just about any blogger who has been active for a while, they could tell you some of their best posts withered into the dustbin of history, while a quick post that took no thought grabbed completely unexpected attention.

A couple examples on either side were visible this weekend:

On the up side: Adam Ostrow of Mashable posted to Twitter:

"looks like I posted one of my most successful (in terms of traffic ... thanks digg) posts ever on 2 hrs of sleep from Vegas hotel room."

On the down side: Marshall Kirkpatrick of ReadWriteWeb also posted to Twitter:

"omg pageviews are SO low on both of the posts I've put up today. dreadful. must write a big one next. i try to do 1 fabulous thing each day"

Adam and Marshall are among the most visible authors to post to their very popular blogs. ReadWriteWeb and Mashable are professional blogs with a staff of reporters, that rely on ad revenue to make money - making the battle for page views much more important for them than for those of us who look at blogging as a hobby, or at least, not the prime source of income.

Whether they receive a small handful of visits, or thousands per day, it's a rare blogger who doesn't look at their statistics, or at least at broad trends that tell which posts were the most popular, and whether visits are trending up and down. For the better part of the last year, I even took to posting my statistics at the beginning of each month, only recently having chosen not to as some people misinterpreted my goals as being promotional, as the numbers increased over time.

But statistics aren't why I blog. (See: Why Do I Blog? An Introspective Look and What I Believe: My 10 Web and Blogging Expectations for more about that.) For me, I like engaging in conversations about technology, trends, and business, and providing commentary, while learning from smart folks around the Web. That's why it's less important to me whether comments take place here or on Friendfeed and other aggregation services, and that's why you don't typically see me begging for Digg votes.

In fact, the only time I ever made the Digg front page, back in April 2007, was when I noted that Google's Earth Day logo was an homage to global warming. It was a post that took maybe 15 minutes, and got a lot more attention than I ever had anticipated. Since then, the closest I ever got to the Digg front page was when in July, I announced the introduction of TweetDeck. It actually reached the precarious top position of "Upcoming" before dying on the vine.

Knowing one's statistics and caring about writing articles that find an audience aren't bad things at all. Seeing which articles are most-widely read, and which topics spur engagement are often key ways to let your readers guide what you should be covering. But when page views drive ad dollars, and income, the entire foundation of why people blog changes - as blogging moves away from conversations and more toward revenue creation.

Following Marshall's comments on Friday, there was a short discussion on FriendFeed that covered the push-pull of conversations versus page views. After I asked if it was "really about pageviews or about getting a good story and discussion", Marshall answered, "it is about good stories and discussion generally - but pageviews are also important. I do this for a living..." which had Svetlana Gladkova of Profy hoping for a long thread on "blogging for a living vs. blogging for passion", which she saw as core to the debate. The debate wasn't settled.

If all ads on all blogs disappeared tomorrow, cutting off the revenue air supply to professional bloggers, it would be interesting to see how many of them would keep going in their spare time. How many of them would change what they cover, or change the way they write headlines, or link to other peers, once money was removed from the equation, assuming they kept writing? Tom Foremski of Silicon Valley Watcher, in a Monday article, quoted Gabe Rivera of Techmeme as saying that in today's competitive landscape where page views are king, that sites like "Techcrunch and the others used to link to each other and now they don't--they only link if they have to." Linking is part of the conversation, something we talked about at some length this time last year, when I said Internal Linking On Some Tech Blogs Is Out of Control.

It seems the only way to take page views out of the equation, and reduce the number of Shouts I get from Digg on a daily basis from authors trying to promote their own blogs' articles, would be to find ways to compensate writers that are not linked to advertising. But trends seem to be going in the opposite direction. Gawker Media has famously offered to pay reporters by the page view, a practice that came under fire from many corners of the Web, but continues, even as those who question the landscape are some of its biggest practitioners. In fact, back in 2006, ReadWriteWeb's Richard MacManus, in an article called Page Views 2.0, wrote, "It's funny that this page views model is at its foundation almost identical to the Dot Com days (bubble 1.0). Drive as many users to your site as humanly possible."

We all know how the Dot Com days and bubble 1.0 ended. We've already debated whether ads and blogs are a good mix. But the idea that conversations and commentary can trump the importance of the almighty page view looks to be losing out. It's no wonder that blogs looking to keep their costs low in a time when users are clicking on ads a lot less than they had hoped are often hiring inexperienced, inexpensive, young journalists looking to take a bite out of old media.

I know I couldn't quit my day job and try to make money from blogging, and I wouldn't want to be a slave to the page view. But for those who lay awake at night designing Google AdWords copy and trying to think of the next big headline that will take Reddit, Digg and Yahoo! Buzz by storm, sending a swarm of readers that send page views through the roof, I wonder if they miss the simpler time when they could write more for themselves and engage with their readers to share a story and ideas, before feeling pushed to get their next article out the door in an assembly line of online copy or finding themselves redesigning the site to optimize for page views and increased ad displays. That's worth having a conversation about.

DISCLOSURE: In addition to his work at Mashable, Adam Ostrow is also the CEO of ReadBurner, where I am an advisor, and hold a small equity position.

If You Look Hard Enough, Conflicts of Interest Are Everywhere

Cyndy Aleo-Carreira, contributing editor at The Industry Standard and professional guest poster in a number of Web sites, including this blog and Duncan Riley's The Inquisitr, has a great discussion starter this evening on bloggers and their conflicts of interest. The piece, titled Out of the Navels and Into the Mirrors, asks specifically if bloggers should talk about companies where they have a financial investment, any kind of part-time or full-time role, or if they should become friends with those they cover. Though broad, her questions likely resonate with many of us involved in blogging and reporting in general, and it's very likely you'll find a wide array of answers, depending who is polled. But each of us comes in with specific likes and dislikes, or personal history, which impacts everything we do, and displays our underlying bias, financial or not.

First, she asks, "Should bloggers cover companies they invest in?"

I almost immediately want to say no. But in actuality, investors in a company usually know it very well, especially if it's an early-stage situation, where they will know it better than the general public. It's no secret they'll likely be more positive on the company, but if they're fair and disclose the relationship, you may learn a great deal.

Good examples of people who talk about companies they are invested in include Fred Wilson of AVC, and Mark Cuban of Blog Maverick.

Second, she asks, "Should bloggers continue blogging once they join boards, take day-job positions with a company, or start/buy a company?"

Again, disclosure is needed. There are many official company blogs that are written by employees, openly. There are other blogs, like Mini-Microsoft, written anonymously, by an employee who is not an approved representative of the company who has unique insight as a full-time employee.

In a more close to home case, Adam Ostrow, CEO of ReadBurner, stopped blogging about ReadBurner on Mashable when he helped acquired the site. (See also: Did ReadBurner Acquisition Cause Conflict of Interest for Mashable?) When I joined the team to help as an advisor, I spelled out my hope to be transparent, and will disclose the role any time I get close to talking about the space.

Finally, she asks, "Should bloggers make friends with people from the companies they cover?"

I think this is absolutely human nature. I have a tendency to be positive on this blog. I talk about companies I like, services I use, and others I have big hopes for. In the process of investigating these services, often I trade a lot e-mails and phone calls with entrepreneurs, which can get to knowing them well or considering them friends. Most of the time, it's not the same kind of friend you can watch a baseball game with or catch a movie, but you do end up rooting for them and may at times gloss over some bugs in hopes they'll suceeed. (See also: My Double Standard for Web Services and Does Negativity Deliver Credibility? If So, That's Nuts.)

Being friendly can lead to a more collaborative environment, where you can both get information early, but also lend a helping hand to those who need it. I've never shied away from playing an informal QA role for services that need aid, and I want to instill a level of trust with those I do engage so they know they can trust me with confidential data.

Beyond these questions, my biases are everywhere, and they impact how I write and my opinions, which do show up. I happen to prefer Apple Mac OS X to Windows, even with the occasional glitch that impacts my Apple experience. I happen to be LDS and wasn't too excited about the rumors spread last week. I like sports, I tend to think Cal is better than Stanford at just about everything, even when it's clear I'm wrong, and I do have friends in the blogosphere - some of whom I've done podcasts with or traded e-mails with or phone calls. I will link to them more often, I will interact with them on social sites more often, and I will comment on their posts more often. (Cyndy and Duncan included)

On rare occasions, interactions with people behind services also results in free stuff, which for some, could lead to bias. I have free t-shirts from Disqus, FriendFeed, and Browzmi, for instance, all which came after I wrote about them a few times. I have a world-famous CenterNetworks sticker, and my babies have schwag from ReadBurner, Shyftr, NewsCred and other places (largely because I asked for it). I also represent standard demographics. I'm male in my early 30s. I live in California, in the Bay Area specifically. I work in the tech sector for a private company, and have since 1998. I have two young kids. Each of these things impacts my view of the world and what I like or don't like.

Rather than setting hard and fast rules about bloggers going out of their way to avoid topics they likely know well, or asking them to be friendless automatons, we should ask them to be more transparent and clear if they are acting with real bias. It's that which will make the difference between trusted and untrustworthy - and enable bloggers to look in the mirrors comfortably again.

Transparency, Disclosure and Opening Up the Kimono

On Wednesday, I was pleased to announce my beginning a new, formal, relationship with the ReadBurner team as an advisor, where I'll be looking to help provide guidance and strategy and be more of a colleague with the already-successful team, who is looking to make the site a one-stop destination to find the most popular content online, today starting with RSS feeds, and maybe tomorrow, much, much more. Who knows?

In advance of this announcement, I reached out to a pair of folks who I perceive to be competitors of ReadBurner, and told them exactly what the plan was - that I was going to be helping ReadBurner out, and that I wasn't going to be paid, but instead, would essentially have a small potential equity stake, just like any employee, advisor or board member at a private company. ReadBurner's success, essentially, could be my success as well, should the stars be aligned.

Crossing the chasm from a completely neutral party to a biased party, or at least having the perception of bias, isn't something I'm used to. My enthusiasm for ReadBurner, as well as my enthusiasm for FriendFeed, AssetBar, Social Median, Feedly, Ballhype and other services over the last few years, has been seen here, and in each case, it has been done so without compensation, or expectation of compensation. Now that this has changed in one specific example, it of course raises questions. Will competitors of ReadBurner ever talk to me again? Will other companies try and guess where ReadBurner is headed, and trusting me less, go a different route? Maybe they will, and that's a risk that's assumed.

Only hours after my first post did I get a question like this from one developer, asking if ReadBurner should be considered competition to their work, and should they "be careful about sharing things we're working on"? Well, in all truthfulness, you should always be careful about sharing pre-release content with anyone, to start with, and second, you should always think about whether that person will have pre-conceived biases, or will be abusing your trust. And it makes sense to protect your proprietary data.

With that said, over the last few years, I have tried to be as transparent as possible, and it is important to me to be trusted. I have never written a single post on this site for pay, or in exchange for goods. I've also tried to be reachable by anyone, occasionally to my detriment. My cell phone number and personal e-mail address have been on this blog since early 2007, and even in the footer of every RSS feed. In one example where I was concerned there could be a perception of bias, I told you when I won an iPhone from Social Median and asked you to judge me to see if I unequally gave praise to the site as a result. And I expect to keep telling you if I can be found in any way to be uneven in how I view a site, person or anything else.

In 2008, especially, I've worked with developers and entrepreneurs, getting early access to sites sometimes weeks or months ahead of their roll-out, and have done so without leaking their information early, and often, worked to provide informal QA to help get their product ready for announcement, with Feedly being the best example. As I said this evening in a fun ReadBurner podcast, if I can help make the products and services we use online better, then I've done my job. I often want these products to succeed, even if I'm not their target demographic and am more than happy to keep things close to the vest, and often offer advice for free. It's what I'd been doing with ReadBurner off and on before they asked for more of my time and make it official.

But truth be told, in the online space, sites that look completely different today could look similar tomorrow. The LOUD3R family of Web sites offers many different topic-driven news aggregators, as did the Ballhype/Showhype/Beltway Blips family, each of which I covered. SocialMedian, similarly, can offer an aggregation of news on the same topics, and sites like MyBlogLog, Fav.or.it and Technorati use topics to bring similar bloggers and posts together. In theory, so could FriendFeed, ReadBurner, Feedheads or RSSmeme. And each of the last few sites could be rejiggered to take on more horizontal plays like Google News or Techmeme.

Allen Stern of CenterNetworks, on the podcast, made it clear that if he were a competitor to ReadBurner, not only would he not want to share any information with me, but he recommended to us on the call that we should be especially careful, so no entrepreneur could claim we had stolen their ideas. Allen is a smart guy whose ideas I respect, and he's right. But you shouldn't expect that overnight I'm going to start saying ReadBurner every other word and talking smack about their competitors. And I've never received anything like a confidential roadmap from anybody - so that's not an issue.

To help with clarity, I am going to add details about the ReadBurner relationship to my "About" page, and I'm going to get even more transparent so that anybody who does have questions can get those answers. There is one more small company I've been helping in an advisory role since early this Spring, and soon, they will be public, so I can talk about it, and again, be transparent. But that's in a space I don't write about, so much of the above doesn't apply.

Since starting this site, I've very visibly eschewed advertising, and haven't been making any money for what I write or where I participate. Maybe working in a consultancy or advisory role to companies like ReadBurner is where I end up "monetizing the blog", even if that isn't my sole goal for being here. As previously mentioned, I enjoy the conversations and the camaraderie, and have been doing a lot of "advising" for free for a lot of different sites. That's why I wrote "10 Suggestions to Improve Google Reader" back in March of 2007, and offered "10 More Suggestions for LinkedIn" that same month, as well as 10 Suggestions for FriendFeed last December. That's why I asked What Is the Future Of MyBlogLog?. In none of those cases were my suggestions requested or compensated, and I hope to keep thinking out loud and offering advice for free.

My activity with ReadBurner, in actuality, will be very small, compared to everything else I'm doing. But if there's ever a chance where I could be seen as being biased, or needing to disclose that relationship, I will absolutely do so, and I both expect you to and want you to keep me honest - as I've tried to be so far. And if or when I screw up, call or e-mail. Transparency is the best policy.

Exposed: Blogging's Secret Next Generation

By Jesse Stay of Stay N' Alive (Identi.ca/FriendFeed)

I'm afraid to admit it, and feel ashamed for the Stay family name, but I can't take all the credit for my last article on Facebook removing features and the confusing nature of the new design. Yes, it's a shame, but I'm going to have to tell you the real story behind us guest bloggers on LouisGray.com. You see, it's not really us blogging most of the time. Louis Gray has an entire army of baby guest bloggers that post for him regularly. Louis recruits us, but in reality he really is looking for the amazing talents of our babies.

I'm going to come clean on this one though. I'm going to have to blame most of my last article about Facebook on my 4 month old son, Jesse III, who has recently been recruited as a new guest blogger for LouisGray.com. It appears we got the II's (from my name) and III's (from his name) mixed up as we were entering our logins that night and he very easily and mistakenly posted as myself that night.

I caught the mistake the next day and was able to quickly correct it, showing that Facebook's new design was definitely not easy enough for a baby to use. I mean, if he couldn't figure out the new Facebook redesign, how could I? I have since docked his allowance and limited him to just one binky per day for the incident, and it will never happen again. Coincidently, it was also him who posted on my blog awhile back, under his own name, saying he was on hiatus from Twitter. He didn't tell me beforehand and I was stuck eating his words as people thought it was actually me leaving Twitter. I mean, why couldn't Twitter allow suffix meta tags so we didn't have to share the same username? I have since found his counsel quite comforting though, as Identi.ca and FriendFeed seem to be working out pretty well for me so far. He certainly knows how to cause a stir though!

Louis Gray, in his open, family-oriented format, is no stranger to baby-blogging. After all, it was his baby Matthew that recently was the center (no pun intended) of the Gray Family/CenterNetworks controversy, and after much heartache and emotions he is now back blogging so I hear for his Dad when his Dad is too busy with work. You often wonder how Louis does it, following everything on FriendFeed, posting sometimes multiple times a day to this blog, and now on SocialMedian. Well, the answer is, so I hear, he doesn't - this is a family establishment here on LouisGray.com and Matthew is as much a part of the family as the rest of our babies are.

Cyndy Aleo-Carreira is also a welcomed guest blogger on LouisGray.com. What you may not know is that her 2-year old daughter, Pete, has been moonlighting on the side of her job with CenterNetworks.com to occasionally help out her mom on LouisGray.com. Yes, while Matthew has been criticized by Allen Stern for slacking on the job, sweet little Pete has also been spending a little time over here helping out in her spare time. We certainly appreciate the help! In fact, Cyndy's first post to LouisGray.com was actually a Seesmic video from her daughter, Pete. Cyndy does such great posts, it's hard to tell which ones her daughter may actually be helping her out on and which ones are actually Cyndy. Thank goodness they don't have the same name!

Next time you read a LouisGray.com guest post, think of the babies behind those posts. We may put our names in front of them, but in reality, our babies are the true reason behind Louis Gray's success. Louis wasn't joking when he said he is an "early adopter".

Jesse III's next post will be on Facebook privacy, for babies.

Relax, Bloggers: Nobody Is Keeping Score, and There's No Quota.

In May of last year, noticing how some bloggers I read often had slowed their publishing, or found alternative routes to express themselves, I asked if they were suffering from what I termed "Blog fatigue." With the dog days of summer upon us (in the Northern hemisphere), I'm seeing the issue crop up again, as peers are talking about taking time off from blogging or social media, explaining holes in their publishing schedule, or openly questioning their enthusiasm. And while I understand the occasional self-assessment, I believe many are feeling pressure to hit a certain number of posts in a given time period, or are feeling challenged to keep pace with much more visible, prolific, people for whom this is much more aligned with their career.

See:

• SheGeeks: The Repetition of The Blogosphere
  
• Colin Walker: Hiatus?
  
• New Comm Biz: Blogger burnout? Give up or dig in.

The truth is that unless you're being paid specifically to blog:

• You don't need to blog every day.
  
• You don't need to post more than once a day.
  
• You shouldn't feel guilty about "gaps".
  
• You don't have to explain yourself to anyone.

Unfortunately for many of us who participate in the tech blogging space, there are many examples of blogs or individuals who can crank out more than one post a day, every single day. There are examples of people who seemingly offer strong content with every article. And there are also the uber-connected, who are seemingly ever-present in a wide variety of social networks, always seem to get to things before you do, and are "ahead" in every statistic, be it number of contacts, comments, or posts. And this doesn't even begin to take into account the professional multi-author blogs, run like an assembly line.

The fact that these individuals are both visible and measurable can bring others to feel inadequate, or challenged to "keep up" when it's actually not necessary. It makes more sense to "be yourself" than to try and match up with somebody else who has different goals and set of circumstances.

I had lunch with a friend this afternoon who said he often won't post to his blog for upwards of a week if nothing strikes his fancy. For him, there's no inner push to meet a quota, to post every day, or provide a take on the last 24 hours' happenings. And I found his counsel wise - to not forget why you started blogging in the first place. For most of us, it wasn't to compete with the professional blogs or to get a scoop to a story, or to have the most followers on the favorite social network of the month. Instead, it was to communicate and share ideas, or just to act as a log of your thoughts and activity.

In the world of business, your revenue starts over at zero every fiscal quarter. If you just had a great quarter, well, good for you and get back to work, because you need to hit quota and make your number in 90 days, or you and the company might be in trouble. But in blogging, assuming you don't have a boss paying you for each entry, there is no quota to fill. If you don't post in three days, you're not going to be fired. Instead of adding stress to your life by setting artificial standards on what you need to do, and posting for the sake of posting, or not giving it your best effort, it makes more sense to let the content drive your effort, and not the other way around.

So don't stress out. The only person keeping score is you.

Five Cool Bloggers for The Hot Month of August

August marks the sixth month where I've tried to highlight five lesser-known bloggers who are quietly toiling in relative obscurity. Each of the bloggers highlighted each month has been added to my Google Reader list, via Toluu, and has, to date, been consistently informative, interesting or entertaining. Most are focused on Web applications and social media.

There's no simple rule for determining obscurity, aside from the fact their content consistently outproduces the number of comments they receive, or likely, traffic. They don't rank highly on common measures, such as Technorati, and have, to date, avoided controversy. As this is the sixth month producing this list, don't forget to check out the archives and find 25 other sites who have been featured. Prior editions can also be found for March, April, May, June and July.

1) Chris Baskind / ChrisBaskind.com (www.chrisbaskind.com)

Focus: Environment, Technology, Social Networking
Recent Highlight: Dear Twitter: It’s Over. And It’s for The Best
RSS Feed: Subscribe Now

2) Mona N / Pixel Bits (pixelbits.wordpress.com)

Focus: Wikipedia, Social Networking, Humor
Recent Highlight: Screw Facebook, I’m Learning How to Unclog Toilets from Knol (Google’s “Wikipedia”)
RSS Feed: Subscribe Now

3) Kyle Lacy / KyleLacy.com (www.kylelacy.com)

Focus: Social Media, Web Applications, Marketing
Recent Highlight: How to be Productive with Social Media!
RSS Feed: Subscribe Now

4) David Griner / The Social Path (www. thesocialpath.com)

Focus: Social Media, Marketing
Recent Highlight: In a Free Online World, What Are You Willing to Pay For?
RSS Feed: Subscribe Now

5) Justin Korn / Justin Korn’s Blog (blog.justinkorn.com)

Focus: Photography, Social Networking, Technology
Recent Highlight: The Online Participation Factor
RSS Feed: Subscribe Now

To see even more new blogs I'm adding to my reader, or get a sneak peek for September's highlighted blogs, follow my activity on Toluu. If you don't have a login to Toluu, send me an e-mail to louisgray@mac.com and I'll get that set up right away.

State of the Blog: July 2008 Recap

July 2008 In Summary (Archive Page)

Total stories published to date: 1,443

Total stories published in July: 54
(About 1.7 per day, up from 1.3 in June)

Total stories in July with comments: 53
(98% of all stories, from 37 and 97% in June)

Total comments on July posts: 783, approx. 14 per post.
(From 493 or 15 per post in June)


July statistics from SiteMeter, with that service's numbers.
(Why show real data? See blog post)
Technorati Authority Ranking: 978 (up 190)
Feedburner Peak in Month: 2,989 subscribers (up 777)
Feedblitz E-mail Subscribers: 64 subscribers (up 8)
MyBlogLog Members: 311 (up 31)

Twitter Followers: 1,569 (Up 312)
FriendFeed Followers: 3,268 (Up 726)

Monthly Traffic Rank in Last 12 (via SiteMeter): 1st overall.

Month over month growth: 42.6%
Year over year growth: 1,197.9%

Top Five Most Visited July Stories (According to Analog)

1. Seeing the Web's Racist Underbelly Is Saddening and Shocking
2. How Silicon Valley Heavy Are Web 2.0 Consumers?
3. TinyURL Adds Custom Alias Feature To Shortened URL Service
4. The Importance Of Blog Linking Seems to Be Declining
5. Twitter Chokes Unauthenticated API Requests By IP, Sites Gasp for Air

Others receiving votes: TweetDeck: New Twitter AIR App With Summize Integration, Groups, Nine Ways to Enlarge the Social Media Audience, July's Jewels: Five Obscure Blogs that Sparkle, As I Get Older, Some Online "Friending" Gets Creepier, Bloggers' Interactions With Readers Decrease With Prominence, and To Blog, or Not to Blog - That is the Question...

Most Commented-On Articles, According to Disqus:

1. As I Get Older, Some Online "Friending" Gets Creepier (61 comments)
2. Seeing The Web's Racist Underbelly Is Saddening and Shocking (59 comments)
3. Bloggers' Interactions With Readers Decrease With Prominence (53 comments)
4. The Importance Of Blog Linking Seems to Be Declining (52 comments)
5. Twitter Finding New and More Creative Ways to Fail (32 comments)

July of 2008 could have been a challenging one. The first month after having twins, some thought, as did I at times, that the new family obligations could make efforts here come to a screeching halt. Needless to say, that didn't happen. Being on paternity leave for most of the month helped, as did the addition of some great voices as guest bloggers, who I've enjoyed having profiled here. In June, there were guest posts from Cyndy Aleo-Carreira, Jesse Stay, Hutch Carpenter, Colin Walker, Mark Dykeman, Rob Diana, and (jeff)isageek. I hope to see their names here quite a bit going forward, and maybe some new names as well? Stay tuned.

Product news in the month saw new Twitter clients TweetDeck and Posty get some solid traction, the opening up of SocialMedian in beta, AssetBar's launch of FanFlow, the acquisition of Ballhype and launch of Beltway Blips, not to overlook the controversial launch of Cuil, and rollout of the new 2.0 software for iPhone and iPod Touch.

To keep on top of things, subscribe via RSS, via e-mail, follow me on Friendfeed or Twitter, or keep watch on the shared link blog!

Nine Ways to Enlarge the Social Media Audience

Guest post by Mark Dykeman of Broadcasting Brain (FriendFeed/Twitter)

Let's take a moment to pause from our normal pontifications about A-Lists, aggregators, egoism, elitism, monetization, commercialization, capitalization, and such and talk about something bigger. This is something that would ultimately benefit the overall audience that we all share today and something that would act like the fabled tide that lifts all boats.

Let's make the social media audience bigger. Let's get more readers, more engaged commentators, and more bloggers. Let's permeate into even more sectors of interest. Let's aim for every adult in the world to be an active reader of blogs.


You might think that I'm joking, but I'm not. I think it's in every blogger's interest to make the blogosphere, and its reading audience, bigger.

Why do we need to expand?

• Attrition - eventually we'll move on for one reason or another (yes, I'm thinking very long term here) and the blogosphere's audience will eventually be reduced to a smaller, weaker size
• Increase adoption and acceptance of blogging as a serious, valid form of content creation to a significant population that doesn't view it as being significant
• New blood and new ideas can help refresh us all and combat the echo chamber effect IF we are also prepared to accept the need to retread some old ground to educate the newcomers
• To introduce people to new creative outlets to give them the opportunities for personal development and self-actualization

If we believe that it's worthwhile to expand the size of the blogosphere, and social media in general, how can we make it happen? Here are some suggestions to welcome more people into the community (or communities):

1. Continue To Make Our Technology Easier and Simpler to Use

Blogging has come a long way, particularly with content management platforms like Blogger, Wordpress, and Moveable Type, but there's still a learning curve, particularly if you want to do more than type and format and include links. New developments continue (Profy looks like a step in the right direction) and will need to continue. If we compare the development of blogs to that of automobiles, I don't think we've quite hit the power steering era yet.

2. Look Outward, Not Inward

We need to look outside of our niches for new and useful ideas. Tech blogging, as an example, tends to be the stomping grounds of the earliest adopters of technologies and tools, but maybe the members of this niche aren't always the best at how to communicate and persuade. Maybe we don't think of the most creative ideas to combine images, text, audio, and video.

3. Partner With Complementary Skills to Achieve More

Maybe tech bloggers can help other niches with the tools and in turn can get coaching on the “softer” skills of blogging. This encourages movement and sharing between niches which could have other beneficial effects.

4. Sell the Benefits to the Unconverted, but in Practical Ways

How can we help real-life organizations and communities in need? Can we help them communicate better with each other? Can we help them disseminate accurate information? Can we help them learn and teach each other? In short, can we show them how to use technology to address some of their existing problems?

5. Encourage Listening and Participation

Hutch Carpenter proposed that bloggers become more social and better networked as their “careers” progress, but after a certain stage the audience of people that they listen to begins to shrink again. This is a natural phenomenon that occurs to anyone as their schedules load up with requests and “must do” items. In my opinion we must continually try to fight that urge, otherwise we develop tunnel vision and lose sight of what is happening around us.

6. Apprenticeship

What about volunteering to take new users under our wings and be a resource to them, but in a more proactive way? Maybe create a general “helper” community for new users, or to promote these things better to the entire world. I proposed the concept of a social media apprentice a number of months ago. Maybe we